# Acuity Scheduling
Source: https://docs.replo.app/commerce/external/acuity

Increase bookings for multi-service businesses with landing pages that convert before scheduling.

Acuity Scheduling works well for multi-service businesses with multiple staff members or locations. It supports package bookings, payment collection at booking, and custom intake forms for client information.

## Why Use Replo with Acuity

Let's say you run a wellness practice with multiple practitioners offering different services (massage, acupuncture, nutrition counseling). Your Acuity scheduling page lists services but doesn't explain what each one does, who it's for, or what results clients can expect.

You create service-specific landing pages in Replo. Each page explains the service, shows practitioner credentials, includes client testimonials, and addresses common questions ("Does it hurt?" "How many sessions do I need?").

| **Replo enables**                                                            | **What stays the same**                               |
| ---------------------------------------------------------------------------- | ----------------------------------------------------- |
| Service-specific landing pages and sales funnels that explain what you offer | Acuity handles scheduling, payments, and intake forms |
| Practitioner bios and credentials front and center                           | Staff availability management stays in Acuity         |
| A/B testing to optimize booking conversion                                   | Automated reminders and follow-ups                    |
| Campaign-specific pages for paid ads or promotions                           | Client data lives in your Acuity account              |

***

## Setup

Acuity Scheduling can be used in two ways with Replo:

<Tabs>
  <Tab title="Link to External Scheduler">
    Link to your Acuity scheduling page from a Replo button. Visitors click **Book Now** and redirect to Acuity Scheduling to complete booking.

    <Steps>
      <Step title="Get your Acuity scheduling link">
        1. Log in to Acuity Scheduling
        2. Go to your scheduling page
        3. Copy the booking URL
      </Step>

      <Step title="Create a product in Replo">
        Go to your Shop's **Products Page** and create a new product.

        Add your service details and select **Use an external checkout link**.

        Paste your Acuity URL as the external party booking link.
      </Step>

      <Step title="Add to your landing page">
        Build your landing page in Replo and add your service. When visitors click **Book Now**, they're redirected to Acuity scheduling.
      </Step>
    </Steps>
  </Tab>

  <Tab title="Embed in Replo">
    Embed Acuity Scheduling directly on your Replo page so visitors can book without leaving your landing page.

    <Steps>
      <Step title="Get your Acuity embed code">
        1. Log in to Acuity Scheduling
        2. Go to **Appearance** → **Embed on Your Website**
        3. Copy the embed code
      </Step>

      <Step title="Add to your Replo page">
        In the Replo editor, prompt Replo to add the Acuity Scheduling embed. Replo will ask for your embed code.

        Paste your Acuity embed code when prompted. The embed will be added directly to your page.
      </Step>

      <Step title="Style and position">
        Adjust the size and position of the embed to fit your page design. Visitors can book directly on your Replo page without leaving.
      </Step>
    </Steps>

    <Note>
      Embedding keeps visitors on your page through the entire booking flow. Bookings automatically sync to Acuity Scheduling.
    </Note>
  </Tab>
</Tabs>

***

## Tracking Bookings

Add UTM parameters to your booking links:

**Example:**

```
yourbrand.acuityscheduling.com?utm_source=replo&utm_campaign=launch
```

Track which bookings came from your Replo pages in your analytics dashboard.

***

For more details on setup and troubleshooting, see the [full guide to external booking links](/commerce/external/introduction#external-party-booking-links). Learn more about [tracking bookings](/commerce/external/introduction#tracking-bookings-from-replo-pages).


# Amazon (FBA)
Source: https://docs.replo.app/commerce/external/amazon

Increase purchases for your Amazon FBA products with custom landing pages that drive traffic to your listings.

Amazon FBA works well for ecommerce brands that want access to Amazon's massive customer base and fulfillment network. It provides Prime badge credibility with 2-day shipping, handles payment processing and customer service, and manages all logistics through Amazon's fulfillment centers.

## Why Use Replo with Amazon FBA

Let's say you're selling supplements on Amazon FBA. Your Amazon listing is optimized for SEO, but it's surrounded by competitors' products in the "Customers also viewed" section, generic Amazon branding, and comparison shopping that drives price sensitivity.

You create a landing page in Replo that tells your brand story, explains your ingredient sourcing, showcases before/after results, and addresses objections ("Is this FDA approved?" "How long until I see results?").

When visitors click **Buy Now**, they're redirected to your Amazon listing to complete the purchase.

| **Replo enables**                                                           | **What stays the same**                           |
| --------------------------------------------------------------------------- | ------------------------------------------------- |
| Brand-focused landing pages and sales funnels without Amazon's distractions | Amazon handles fulfillment, shipping, and returns |
| Your story and differentiation front and center                             | Your products remain eligible for Prime           |
| A/B testing to optimize paid traffic conversion                             | Customer reviews stay on your Amazon listing      |
| Control over messaging before the Amazon listing                            | Order management happens in Amazon Seller Central |

Amazon's product pages are designed for comparison shopping, which drives price competition. Your Replo landing pages and sales funnels build brand preference before visitors land on Amazon, which helps maintain focus on your product's unique value.

***

## Setup

<Steps>
  <Step title="Get your Amazon product link">
    1. Log in to Amazon Seller Central
    2. Go to your product listing
    3. Copy the product URL (e.g., `amazon.com/dp/B0XXXXXXX`)

    <Tip>
      Use your Amazon Affiliate link if you want to earn referral fees on your own traffic. Create an Amazon Associates account and generate an affiliate link for your product.
    </Tip>
  </Step>

  <Step title="Create a product in Replo">
    Go to your Shop's **Products Page** and create a new product.

    Add your product details and select **Use an external checkout link**.

    Paste your Amazon URL as the external party checkout link.
  </Step>

  <Step title="Add to your landing page">
    Build your landing page in Replo and add your product. When customers click **Buy Now**, they're redirected to your Amazon listing.
  </Step>
</Steps>

***

## Tracking Sales

Add your Amazon Attribution tag to track which sales came from your Replo landing page.

**Example:**

```
amazon.com/dp/B0XXXXXXX?maas=maas_adg_123456
```

Amazon Attribution provides detailed reporting on external traffic sources and conversions in your Amazon Ads console.

<Tip>
  Amazon Attribution is free for Amazon sellers and provides conversion tracking for off-Amazon marketing channels. Sign up in your Amazon Ads console.
</Tip>

***

For more details on setup and troubleshooting, see the [full guide to external checkout links](/commerce/external/introduction). Learn more about [tracking and attribution](/commerce/external/introduction#tracking-and-attribution).


# Big Cartel
Source: https://docs.replo.app/commerce/external/big-cartel

Increase purchases for your art and merchandise with custom product pages that stand out.

Big Cartel works well for artists and makers with simple product catalogs.

## Why Use Replo with Big Cartel

Let's say you're an artist selling prints and merchandise on Big Cartel. Your Big Cartel shop is functional, but the product pages are generic—they don't tell your story, explain your artistic process, or create the emotional connection that drives art purchases.

You create product-specific landing pages in Replo that showcase your artistic journey, explain the inspiration behind each piece, include process photos, and feature customer photos of your art in their homes.

When visitors click **Buy Now**, they're redirected to your Big Cartel product page to complete checkout.

| **Replo enables**                                                       | **What stays the same**                                    |
| ----------------------------------------------------------------------- | ---------------------------------------------------------- |
| Product storytelling pages and sales funnels with your artistic process | Big Cartel handles payment processing and order management |
| Process photos and inspiration behind each piece                        | Your product inventory stays in Big Cartel                 |
| A/B testing to optimize conversion for different collections            | Shipping and fulfillment managed through Big Cartel        |
| Campaign pages for limited edition releases                             | Customer orders tracked in your Big Cartel dashboard       |

***

## Setup

<Steps>
  <Step title="Get your Big Cartel product link">
    1. Log in to Big Cartel
    2. Go to your product
    3. Copy the product URL
  </Step>

  <Step title="Create a product in Replo">
    Go to your Shop's **Products Page** and create a new product.

    Add your product details and select **Use an external checkout link**.

    Paste your Big Cartel URL as the external party checkout link.
  </Step>

  <Step title="Add to your landing page">
    Build your landing page in Replo and add your product. When customers click **Buy Now**, they're redirected to Big Cartel checkout.
  </Step>
</Steps>

***

For more details on setup and troubleshooting, see the [full guide to external checkout links](/commerce/external/introduction).


# Cal.com
Source: https://docs.replo.app/commerce/external/cal-com

Increase bookings with custom landing pages that build trust before redirecting to Cal.com scheduling.

Cal.com works well for consultants and freelancers who need flexible scheduling.

## Why Use Replo with Cal.com

Let's say you're a freelance consultant offering strategy sessions at \$500/hour. Your Cal.com booking page shows your availability, but it doesn't explain your approach, showcase past client results, or address why prospects should invest in your time.

You create a landing page in Replo that outlines your methodology, shows case studies from past clients, includes testimonials, and explains exactly what happens in a session.

| **Replo enables**                                                | **What stays the same**                      |
| ---------------------------------------------------------------- | -------------------------------------------- |
| Service landing pages and sales funnels that establish expertise | Cal.com handles scheduling and calendar sync |
| Case studies and client testimonials                             | Automated reminders and confirmations        |
| A/B testing to optimize booking conversion                       | Integration with your calendar systems       |
| Campaign-specific pages for different service offerings          | Meeting management in Cal.com                |

***

## Setup

Cal.com can be used in two ways with Replo:

<Tabs>
  <Tab title="Link to External Scheduler">
    Link to your Cal.com scheduling page from a Replo button. Visitors click **Book Now** and redirect to Cal.com to complete booking.

    <Steps>
      <Step title="Get your Cal.com link">
        1. Log in to Cal.com
        2. Go to your event type
        3. Copy the scheduling link (e.g., `cal.com/your-name/30min`)
      </Step>

      <Step title="Create a product in Replo">
        Go to your Shop's **Products Page** and create a new product.

        Add your service details and select **Use an external checkout link**.

        Paste your Cal.com URL as the external party booking link.
      </Step>

      <Step title="Add to your landing page">
        Build your landing page in Replo and add your service. When visitors click **Book Now**, they're redirected to Cal.com scheduling.
      </Step>
    </Steps>
  </Tab>

  <Tab title="Embed in Replo">
    Embed Cal.com directly on your Replo page so visitors can book without leaving your landing page.

    <Steps>
      <Step title="Get your Cal.com embed code">
        1. Log in to Cal.com
        2. Go to your event type
        3. Click **Embed** and copy the embed code
      </Step>

      <Step title="Add to your Replo page">
        In the Replo editor, prompt Replo to add the Cal.com embed. Replo will ask for your embed code.

        Paste your Cal.com embed code when prompted. The embed will be added directly to your page.
      </Step>

      <Step title="Style and position">
        Adjust the size and position of the embed to fit your page design. Visitors can book directly on your Replo page without leaving.
      </Step>
    </Steps>

    <Note>
      Embedding keeps visitors on your page through the entire booking flow. This can improve conversion by reducing friction.
    </Note>
  </Tab>
</Tabs>

***

For more details on setup and troubleshooting, see the [full guide to external booking links](/commerce/external/introduction#external-party-booking-links).


# Calendly
Source: https://docs.replo.app/commerce/external/calendly

Increase bookings for your services with landing pages that convert visitors into booked calls.

Calendly works well for service businesses that need automated scheduling without back-and-forth emails. It handles time zone detection, integrates with Google Calendar and Outlook, and provides customizable booking forms with automated reminders.

## Why Use Replo with Calendly

Let's say you're a marketing consultant who charges \$5,000+ for client engagements. Your Calendly booking page is functional but generic—it doesn't explain your process, show case studies, or address why prospects should book with you.

You create a landing page in Replo that walks prospects through your methodology, shows client results, and explains what happens on the discovery call.

| **Replo enables**                                                           | **What stays the same**                         |
| --------------------------------------------------------------------------- | ----------------------------------------------- |
| Landing pages and sales funnels that sell your expertise before the booking | Calendly handles scheduling and calendar sync   |
| Case studies, testimonials, and process breakdowns                          | Automated reminders and follow-ups              |
| A/B testing to optimize booking conversion                                  | Time zone detection and availability management |
| Speed of deployment (launch new campaigns in hours)                         | Integration with your existing calendar systems |

***

## Setup

Calendly can be used in two ways with Replo:

<Tabs>
  <Tab title="Link to External Scheduler">
    Link to your Calendly scheduling page from a Replo button. Visitors click **Book Now** and redirect to Calendly to complete booking.

    <Steps>
      <Step title="Get your Calendly scheduling link">
        1. Log in to Calendly
        2. Go to your event type
        3. Copy the scheduling link (e.g., `calendly.com/your-name/30min`)
      </Step>

      <Step title="Create a product in Replo">
        Go to your Shop's **Products Page** and create a new product.

        Add your service details and select **Use an external checkout link**.

        Paste your Calendly URL as the external party booking link.
      </Step>

      <Step title="Add to your landing page">
        Build your landing page in Replo and add your service. When visitors click **Book Now**, they're redirected to Calendly scheduling.
      </Step>
    </Steps>
  </Tab>

  <Tab title="Embed in Replo">
    Embed Calendly directly on your Replo page so visitors can book without leaving your landing page.

    <Steps>
      <Step title="Get your Calendly embed code">
        1. Log in to Calendly
        2. Go to your event type
        3. Click **Share** and copy the embed code
      </Step>

      <Step title="Add to your Replo page">
        In the Replo editor, prompt Replo to add the Calendly embed. Replo will ask for your embed code.

        Paste your Calendly embed code when prompted. The embed will be added directly to your page.
      </Step>

      <Step title="Style and position">
        Adjust the size and position of the embed to fit your page design. Visitors can book directly on your Replo page without leaving.
      </Step>
    </Steps>

    <Note>
      Embedding keeps visitors on your page through the entire booking flow. This can improve conversion by reducing friction.
    </Note>
  </Tab>
</Tabs>

***

## Tracking Bookings

Add UTM parameters to your Calendly link:

**Example:**

```
calendly.com/your-name/30min?utm_source=replo&utm_campaign=launch
```

Most booking platforms capture UTM data, so you can filter bookings by campaign in your analytics.

<Tip>
  If you're running paid ads, install conversion tracking pixels on your booking confirmation page to measure ROAS and optimize for bookings.
</Tip>

***

For more details on setup and troubleshooting, see the [full guide to external booking links](/commerce/external/introduction#external-party-booking-links). Learn more about [tracking bookings](/commerce/external/introduction#tracking-bookings-from-replo-pages).


# Etsy
Source: https://docs.replo.app/commerce/external/etsy

Increase purchases for your Etsy shop with landing pages that drive traffic to your listings.

Etsy works well for handmade goods, vintage items, and craft supplies. It provides access to Etsy's built-in marketplace and audience, has lower upfront costs (no hosting fees—just listing fees), and includes seller protections and payment processing.

## Why Use Replo with Etsy

Let's say you sell handmade jewelry on Etsy. Your Etsy listing shows your products, but it's surrounded by competitors' listings in the sidebar, generic Etsy branding, and distractions that pull attention away from your shop.

You create a landing page in Replo that tells your brand story, showcases your process (behind-the-scenes photos of your workshop), displays customer testimonials, and explains what makes your jewelry different.

When visitors click **Buy Now**, they're redirected to your Etsy listing to complete the purchase.

| **Replo enables**                                                         | **What stays the same**                                 |
| ------------------------------------------------------------------------- | ------------------------------------------------------- |
| Brand-focused landing pages and sales funnels without Etsy's distractions | Etsy handles payments, seller protections, and disputes |
| Your story, process, and values front and center                          | Your shop stays discoverable in Etsy's marketplace      |
| A/B testing to optimize traffic from paid ads                             | Customer reviews remain on your Etsy listing            |
| Control over messaging and positioning                                    | Order management happens in your Etsy dashboard         |

Etsy's checkout experience includes other sellers' products in the sidebar. Your Replo landing pages and sales funnels build strong intent before redirecting to Etsy, which helps maintain focus on your products.

***

## Setup

<Steps>
  <Step title="Get your Etsy listing link">
    1. Log in to Etsy
    2. Go to your Shop Manager and find your listing
    3. Copy the listing URL (e.g., `etsy.com/listing/123456789/your-product`)
  </Step>

  <Step title="Create a product in Replo">
    Go to your Shop's **Products Page** and create a new product.

    Add your product details and select **Use an external checkout link**.

    Paste your Etsy URL as the external party checkout link.
  </Step>

  <Step title="Add to your landing page">
    Build your landing page in Replo and add your product. When customers click **Buy Now**, they're redirected to your Etsy listing.
  </Step>
</Steps>

***

For more details on setup and troubleshooting, see the [full guide to external checkout links](/commerce/external/introduction).


# Eventbrite
Source: https://docs.replo.app/commerce/external/eventbrite

Increase registrations for your events with landing pages that sell tickets.

Eventbrite works well for event registration and ticketing for paid or free events. It handles attendee management, check-in tools, and provides event discovery through Eventbrite's marketplace.

## Why Use Replo with Eventbrite

Let's say you're hosting a 2-day marketing workshop priced at \$1,200. Your Eventbrite page lists the date, time, and location, but it doesn't explain what attendees will learn, who's speaking, or what results they'll walk away with.

You create a landing page in Replo that showcases speaker credentials, breaks down the agenda, shows testimonials from past workshops, and explains the transformation attendees will experience.

When visitors click **Buy Now**, they're redirected to Eventbrite to purchase tickets.

| **Replo enables**                                                        | **What stays the same**                              |
| ------------------------------------------------------------------------ | ---------------------------------------------------- |
| Landing pages and sales funnels that sell your event before registration | Eventbrite handles ticketing, payments, and check-in |
| Speaker bios, agenda breakdowns, and testimonials                        | Attendee management stays in Eventbrite              |
| A/B testing to optimize registration conversion                          | Automated confirmation emails and reminders          |
| Campaign-specific pages for different audience segments                  | Access to Eventbrite's event discovery marketplace   |

***

## Setup

<Steps>
  <Step title="Get your Eventbrite event link">
    1. Log in to Eventbrite
    2. Go to your event
    3. Copy the event URL (e.g., `eventbrite.com/e/your-event`)
  </Step>

  <Step title="Create a product in Replo">
    Go to your Shop's **Products Page** and create a new product.

    Add your event details (title, description, ticket price) and select **Use an external checkout link**.

    Paste your Eventbrite URL as the external party booking link.
  </Step>

  <Step title="Add to your landing page">
    Build your landing page in Replo and add your event. When visitors click **Buy Now**, they're redirected to Eventbrite ticketing.
  </Step>
</Steps>

***

## Tracking Registrations

Add UTM parameters to your Eventbrite link:

**Example:**

```
eventbrite.com/e/your-event?utm_source=replo&utm_campaign=launch
```

Track which registrations came from your Replo pages in Eventbrite's analytics.

<Tip>
  If you're running paid ads, install conversion tracking pixels on your confirmation page to measure ROAS and optimize for registrations.
</Tip>

***

For more details on setup and troubleshooting, see the [full guide to external booking links](/commerce/external/introduction#external-party-booking-links). Learn more about [tracking bookings](/commerce/external/introduction#tracking-bookings-from-replo-pages).


# Gumroad
Source: https://docs.replo.app/commerce/external/gumroad

Increase purchases for your Gumroad products with custom landing pages that convert.

Gumroad works well for digital products like courses and ebooks. It provides built-in audience discovery through the Gumroad marketplace, affiliate marketing tools, and flexible pricing options including "pay what you want" and tiered pricing.

## Why Use Replo with Gumroad

Let's say you're a course creator selling on Gumroad. You've built an audience there, your affiliate program is set up, and customers know your Gumroad storefront. But your Gumroad product page converts at 2.1%—it's bland and generic.

You create a landing page in Replo with video testimonials, a breakdown of what's included, and urgency messaging. When customers click **Buy Now**, they're redirected to your Gumroad checkout to complete the purchase.

| **Replo enables**                                                   | **What stays the same**                               |
| ------------------------------------------------------------------- | ----------------------------------------------------- |
| Custom landing pages and sales funnels that tell your product story | Gumroad handles checkout, payments, and file delivery |
| Video, testimonials, and social proof before checkout               | Your affiliate program keeps running                  |
| A/B testing to optimize conversion                                  | Customer emails go through Gumroad                    |
| Your existing Gumroad infrastructure for payments and fulfillment   | You manage fulfillment in Gumroad's dashboard         |

***

## Setup

<Steps>
  <Step title="Get your Gumroad product link">
    1. Log in to Gumroad
    2. Go to your product
    3. Copy the product URL (e.g., `gumroad.com/l/your-product`)
  </Step>

  <Step title="Create a product in Replo">
    Go to your Shop's **Products Page** and create a new product.

    Add your product details (title, description, price, images) and select **Use an external checkout link**.

    Paste your Gumroad URL as the external party checkout link.
  </Step>

  <Step title="Add to your landing page">
    Build your landing page in Replo and add your product. When customers click **Buy Now**, they're redirected to your Gumroad checkout.
  </Step>
</Steps>

***

## Tracking Sales

Add UTM parameters to your Gumroad link so you can track which sales came from your Replo landing page.

**Example:**

```
gumroad.com/l/your-product?utm_source=replo&utm_campaign=launch
```

Gumroad tracks UTM data in your sales dashboard, so you can filter by campaign.

<Tip>
  Gumroad's checkout page is generic and can hurt CVR. Your Replo landing page does the heavy lifting (building desire, overcoming objections), so even if Gumroad's checkout isn't optimized, your overall CVR will still improve.
</Tip>

***

For more details on setup and troubleshooting, see the [full guide to external checkout links](/commerce/external/introduction). Learn more about [tracking and attribution](/commerce/external/introduction#tracking-and-attribution).


# HubSpot
Source: https://docs.replo.app/commerce/external/hubspot

Generate more qualified leads with landing pages that feed into HubSpot CRM workflows.

HubSpot works well for B2B companies needing lead generation and CRM integration.

## Why Use Replo with HubSpot

Let's say you're a SaaS company using HubSpot CRM for sales pipeline management. Your HubSpot forms collect leads, but the pages hosting them are generic—no social proof, no clear value proposition, no urgency to book a demo now.

You create dedicated landing pages in Replo for different segments (enterprise, mid-market, startups). Each page addresses segment-specific pain points, shows relevant case studies, includes ROI calculators, and has clear CTAs for demo bookings.

| **Replo enables**                                          | **What stays the same**                                  |
| ---------------------------------------------------------- | -------------------------------------------------------- |
| Segment-specific landing pages and lead generation funnels | HubSpot handles CRM, deal tracking, and sales automation |
| ROI calculators and interactive demos                      | Your contact database lives in HubSpot                   |
| A/B testing to optimize lead quality                       | Sales team workflows and email sequences                 |
| Campaign pages for different industries or use cases       | Reporting and attribution in HubSpot                     |

***

## Setup

HubSpot can be used in two ways with Replo:

<Tabs>
  <Tab title="Link to External Scheduler">
    Link to your HubSpot meeting scheduler from a Replo button. Visitors click **Book Demo** and redirect to HubSpot to complete booking.

    <Steps>
      <Step title="Get your HubSpot meeting link">
        1. Log in to HubSpot
        2. Go to your meeting scheduler
        3. Copy the meeting link URL
      </Step>

      <Step title="Create a product in Replo">
        Go to your Shop's **Products Page** and create a new product.

        Add your service details and select **Use an external checkout link**.

        Paste your HubSpot meeting URL as the external party booking link.
      </Step>

      <Step title="Add to your landing page">
        Build your landing page in Replo and add your service. When visitors click **Book Demo**, they're redirected to HubSpot scheduling.
      </Step>
    </Steps>
  </Tab>

  <Tab title="Embed in Replo">
    Embed HubSpot forms or meeting scheduler directly on your Replo page so visitors can submit leads or book meetings without leaving your landing page.

    <Steps>
      <Step title="Get your HubSpot embed code">
        1. Log in to HubSpot
        2. Create a form or go to your meeting scheduler
        3. Copy the embed code
      </Step>

      <Step title="Add to your Replo page">
        In the Replo editor, prompt Replo to add the HubSpot embed. Replo will ask for your embed code.

        Paste your HubSpot embed code when prompted. The embed will be added directly to your page.
      </Step>

      <Step title="Test the integration">
        Submit a test lead to confirm data flows into HubSpot CRM and triggers your workflows.
      </Step>
    </Steps>

    <Note>
      Embedding keeps visitors on your page through the entire lead capture or booking flow. Leads automatically sync to HubSpot CRM.
    </Note>
  </Tab>
</Tabs>

***

For more details on setup and troubleshooting, see the [full guide to external booking links](/commerce/external/introduction#external-party-booking-links).


# Introduction
Source: https://docs.replo.app/commerce/external/introduction

Connect Replo landing pages to third-party platforms like Gumroad, WooCommerce, Calendly, or any external checkout or booking system.

External checkout and booking links let you build landing pages in Replo while processing payments or bookings through another platform. Use this when you already sell on platforms like Gumroad, WooCommerce, Etsy, or use booking systems like Calendly, and want to drive traffic from Replo pages.

***

## External Checkout Links

Build custom landing pages and sales funnels in Replo, then redirect customers to complete purchases on external platforms like PayPal, Stripe, Gumroad, WooCommerce, Etsy, Amazon, and more.

### How It Works

<Steps>
  <Step title="Customer lands on your Replo page">
    You drive traffic to your Replo landing page (via paid ads, email, social, etc.). The page is built entirely in Replo with your custom messaging, testimonials, and offers.
  </Step>

  <Step title="Customer clicks Buy Now">
    The customer clicks your **Buy Now** button.
  </Step>

  <Step title="Redirect to external platform">
    The button redirects to your external checkout link (e.g., Gumroad product page, WooCommerce cart, Stripe Payment Link, PayPal checkout).
  </Step>

  <Step title="Customer completes purchase">
    The customer completes checkout on the external platform. Payment processing, order management, and fulfillment happen there—not in Replo.
  </Step>
</Steps>

**What Replo handles:**

* Landing page design and hosting
* Traffic conversion and messaging
* A/B testing landing page variants

**What the external platform handles:**

* Payment processing
* Order management
* Fulfillment and delivery
* Customer support for orders

***

### Checkout Platforms

<CardGroup>
  <Card title="Gumroad" icon="basket-shopping" href="/commerce/external/gumroad">
    Build custom product launch pages for digital products and courses to drive higher conversions before redirecting to Gumroad checkout.
  </Card>

  <Card title="WooCommerce" icon="wordpress" href="/commerce/external/woocommerce">
    Create dedicated campaign pages without touching WordPress to launch faster for seasonal sales and promotions.
  </Card>

  <Card title="Stripe" icon="credit-card" href="/commerce/external/stripe">
    Build high-converting pre-launch pages for one-off products, perfect for testing demand before full checkout flows.
  </Card>

  <Card title="Etsy" icon="store" href="/commerce/external/etsy">
    Drive paid traffic to custom landing pages instead of generic listings to improve conversions with dedicated product storytelling.
  </Card>

  <Card title="Amazon" icon="amazon" href="/commerce/external/amazon">
    Build brand-focused landing pages for your FBA products to differentiate before visitors land on Amazon's comparison shopping experience.
  </Card>

  <Card title="PayPal" icon="paypal" href="/commerce/external/paypal">
    Create sales pages with social proof and urgency to use PayPal's trusted checkout to complete purchases.
  </Card>

  <Card title="Square" icon="square" href="/commerce/external/square">
    Build landing pages for local businesses promoting services and products to link directly to Square payment processing.
  </Card>

  <Card title="Patreon" icon="hand-holding-heart" href="/commerce/external/patreon">
    Create compelling membership pages that explain your tiers to convert more visitors before sending them to Patreon checkout.
  </Card>

  <Card title="Big Cartel" icon="shopping-bag" href="/commerce/external/big-cartel">
    Build custom product pages for your art and merchandise to drive more sales than generic Big Cartel storefronts.
  </Card>

  <Card title="Kajabi" icon="book-open" href="/commerce/external/kajabi">
    Build custom course launch pages and webinar funnels to drive enrollment before redirecting to Kajabi checkout.
  </Card>
</CardGroup>

***

## External Booking Links

Build custom landing pages and sales funnels in Replo, then complete bookings on external platforms like Calendly, Acuity Scheduling, HubSpot, Eventbrite, and more.

Booking platforms can be used in two ways:

<Tabs>
  <Tab title="Link to External Booking Page">
    Link to your external booking platform from a Replo button. Visitors click **Book Now** and redirect to your booking platform to complete scheduling.

    ### How It Works

    <Steps>
      <Step title="Customer lands on your Replo page">
        You drive traffic to your Replo landing page. The page explains your service, showcases your expertise, and addresses common objections.
      </Step>

      <Step title="Customer clicks Book Now">
        The customer clicks your **Book Now** or **Schedule a call** button.
      </Step>

      <Step title="Redirect to external booking platform">
        The button redirects to your external booking link (e.g., Calendly scheduling page, Acuity Scheduling, HubSpot meetings).
      </Step>

      <Step title="Customer completes booking">
        The customer selects a time slot and completes booking on the external platform. Calendar management, reminders, and follow-ups happen there—not in Replo.
      </Step>
    </Steps>

    **What Replo handles:**

    * Landing page design and hosting
    * Service explanation and qualification
    * A/B testing landing page variants

    **What the external platform handles:**

    * Scheduling and calendar sync
    * Automated reminders and confirmations
    * Meeting management
    * CRM integration
  </Tab>

  <Tab title="Embed on Replo Page">
    Embed your booking scheduler directly on your Replo page so visitors can book without leaving your landing page.

    ### How It Works

    <Steps>
      <Step title="Get your embed code">
        Log in to your booking platform (Calendly, Acuity, HubSpot, Cal.com, etc.) and get the embed code for your scheduler or form.
      </Step>

      <Step title="Prompt Replo to add the embed">
        In the Replo editor, prompt Replo to add your booking embed. Replo will ask for your embed code.

        Example prompt: "Add my Calendly scheduler to this page"
      </Step>

      <Step title="Paste your embed code">
        When Replo asks for the embed code, paste it. The scheduler will be embedded directly on your Replo page.
      </Step>

      <Step title="Customer books without leaving">
        Visitors see your landing page content and can select a time slot without redirecting to another site. Bookings sync to your external platform automatically.
      </Step>
    </Steps>

    **What Replo handles:**

    * Landing page design and hosting
    * Embedded scheduler interface
    * Service explanation before booking

    **What the external platform handles:**

    * Scheduling logic and calendar sync
    * Automated reminders and confirmations
    * Meeting management
    * CRM integration

    <Note>
      Embedding reduces friction by keeping visitors on your page through the entire booking flow. This can improve conversion compared to redirecting to an external site.
    </Note>
  </Tab>
</Tabs>

***

### Booking Platforms

<CardGroup>
  <Card title="Calendly" icon="calendar-days" href="/commerce/external/calendly">
    Create service landing pages that pre-qualify leads before booking to explain your offering and redirect to Calendly scheduling.
  </Card>

  <Card title="Acuity Scheduling" icon="calendar-check" href="/commerce/external/acuity">
    Build consultation landing pages for coaches and service providers to showcase your expertise before prospects book.
  </Card>

  <Card title="Cal.com" icon="calendar" href="/commerce/external/cal-com">
    Create custom booking pages for consultants and freelancers to build trust before redirecting to Cal.com scheduler.
  </Card>

  <Card title="Eventbrite" icon="ticket" href="/commerce/external/eventbrite">
    Create dedicated event landing pages with speakers and agenda to drive ticket sales instead of generic Eventbrite listings.
  </Card>

  <Card title="Luma" icon="sparkles" href="/commerce/external/luma">
    Build custom event pages for community gatherings and workshops to tell your event story before redirecting to registration.
  </Card>

  <Card title="Mindbody" icon="dumbbell" href="/commerce/external/mindbody">
    Build class and membership landing pages for fitness studios and spas to drive bookings with compelling pages.
  </Card>

  <Card title="HubSpot" icon="building" href="/commerce/external/hubspot">
    Create lead generation landing pages that feed into HubSpot CRM to build high-converting pages for demos and meetings.
  </Card>

  <Card title="Salesforce" icon="cloud" href="/commerce/external/salesforce">
    Build enterprise sales landing pages that integrate with Salesforce workflows to drive demo bookings and qualified leads.
  </Card>

  <Card title="Pipedrive" icon="chart-line" href="/commerce/external/pipedrive">
    Create sales landing pages for B2B products and services to generate qualified leads and demo bookings.
  </Card>
</CardGroup>

***

## Setup Process

The setup process is the same for all external checkout and booking platforms:

<Steps>
  <Step title="Get your external platform URL">
    Get the checkout or booking URL from your external platform (e.g., your Gumroad product page, Calendly scheduling link, etc.).
  </Step>

  <Step title="Create a product in Replo">
    Go to your Shop's **Products Page** and create a new product.

    Add your product or service details and select **Use an external checkout link**.

    Paste your external platform URL.
  </Step>

  <Step title="Add to your landing page">
    Build your landing page in Replo and add your product or service. When customers click **Buy Now** or **Book Now**, they're redirected to your external platform.
  </Step>
</Steps>

## Troubleshooting

<AccordionGroup>
  <Accordion title="My external link isn't working">
    Test your link in an incognito browser before adding it to Replo.

    **Common issues:**

    * Link is broken or points to the wrong page
    * Link requires login (use public-facing links, not admin dashboards)
    * Link has expired (some platforms generate temporary URLs)
  </Accordion>

  <Accordion title="Can I track conversions from Replo pages?">
    Yes. If you have tracking pixels installed (Meta, TikTok, Google Ads, etc.), Replo automatically passes cross-domain tracking attributes to your external platform. See our [integrations documentation](/integrations/introduction) for setup guides.
  </Accordion>

  <Accordion title="Should I use the same price in Replo and my external platform?">
    Yes. Keep prices consistent between your Replo landing page (display price) and your external checkout page (actual price) to avoid customer confusion.
  </Accordion>

  <Accordion title="Can I use multiple external links for different products?">
    Yes. Each product in Replo can have its own external checkout or booking link. Build separate landing pages for each product or service.
  </Accordion>
</AccordionGroup>


# Kajabi
Source: https://docs.replo.app/commerce/external/kajabi

Increase course enrollments with custom launch pages and webinar funnels before redirecting to Kajabi.

Kajabi works well for online course creators and membership site owners.

## Why Use Replo with Kajabi

Let's say you're launching an online course priced at \$997 on Kajabi. Your Kajabi sales page is functional, but it doesn't create the urgency, social proof, or transformation story that drives high-ticket course purchases.

You create a launch funnel in Replo with a video sales letter, student transformation stories, a detailed curriculum breakdown, FAQ addressing objections, and a limited-time bonus offer with countdown timer.

When visitors click **Buy Now**, they're redirected to Kajabi checkout to complete enrollment.

| **Replo enables**                                                     | **What stays the same**                          |
| --------------------------------------------------------------------- | ------------------------------------------------ |
| Course launch funnels and webinar pages with high-converting elements | Kajabi handles course delivery and member access |
| Video sales letters and transformation stories                        | Your content library stays in Kajabi             |
| A/B testing to optimize enrollment conversion                         | Student progress tracking and certificates       |
| Campaign-specific pages for promotions and launches                   | Email automation and community features          |

***

## Setup

<Steps>
  <Step title="Get your Kajabi checkout link">
    1. Log in to Kajabi
    2. Go to your product or offer
    3. Copy the checkout URL
  </Step>

  <Step title="Create a product in Replo">
    Go to your Shop's **Products Page** and create a new product.

    Add your course details and select **Use an external checkout link**.

    Paste your Kajabi URL as the external party checkout link.
  </Step>

  <Step title="Add to your landing page">
    Build your landing page in Replo and add your course. When visitors click **Buy Now**, they're redirected to Kajabi checkout.
  </Step>
</Steps>

***

For more details on setup and troubleshooting, see the [full guide to external checkout links](/commerce/external/introduction).


# Luma
Source: https://docs.replo.app/commerce/external/luma

Increase event registrations with custom landing pages that tell your event story.

Luma works well for community gatherings, workshops, and networking events.

## Why Use Replo with Luma

Let's say you're hosting a monthly tech meetup using Luma for event registration. Your Luma event page lists the date, time, and location, but it doesn't explain who should attend, what makes your community special, or showcase past event highlights.

You create a landing page in Replo that shows photos from previous events, introduces the organizers and regular attendees, explains the vibe and format, and addresses common questions ("Is this for beginners?" "What should I bring?").

When visitors click **Buy Now**, they're redirected to Luma to complete registration.

| **Replo enables**                                             | **What stays the same**                           |
| ------------------------------------------------------------- | ------------------------------------------------- |
| Event landing pages and sales funnels that showcase community | Luma handles registration and attendee management |
| Past event highlights and attendee testimonials               | Event check-in and capacity tracking              |
| A/B testing to optimize registration conversion               | Automated confirmation emails and reminders       |
| Campaign-specific pages for special events                    | Community features remain on Luma                 |

***

## Setup

<Steps>
  <Step title="Get your Luma event link">
    1. Log in to Luma
    2. Go to your event
    3. Copy the event URL
  </Step>

  <Step title="Create a product in Replo">
    Go to your Shop's **Products Page** and create a new product.

    Add your event details and select **Use an external checkout link**.

    Paste your Luma URL as the external party booking link.
  </Step>

  <Step title="Add to your landing page">
    Build your landing page in Replo and add your event. When visitors click **Buy Now**, they're redirected to Luma registration.
  </Step>
</Steps>

***

For more details on setup and troubleshooting, see the [full guide to external booking links](/commerce/external/introduction#external-party-booking-links).


# Mindbody
Source: https://docs.replo.app/commerce/external/mindbody

Increase class bookings and memberships with landing pages for fitness studios and wellness businesses.

Mindbody works well for fitness studios, spas, and wellness businesses with class scheduling and membership needs.

## Why Use Replo with Mindbody

Let's say you run a yoga studio using Mindbody for class scheduling and memberships. Your Mindbody booking page shows the class schedule, but it doesn't showcase your instructors, explain your teaching philosophy, or create the community feeling that converts first-time visitors.

You create landing pages in Replo for specific offerings (beginner yoga, prenatal classes, teacher training). Each page introduces the instructors, shows class photos, includes student testimonials, and addresses common concerns ("I'm not flexible enough" "Will I fit in?").

When visitors click **Book Now**, they're redirected to Mindbody to select a class or membership.

| **Replo enables**                                                                 | **What stays the same**                                   |
| --------------------------------------------------------------------------------- | --------------------------------------------------------- |
| Class and membership landing pages and sales funnels that showcase your community | Mindbody handles scheduling, payments, and check-ins      |
| Instructor profiles and class atmosphere                                          | Your class schedule and staff management stay in Mindbody |
| A/B testing to optimize conversion for different offerings                        | Member accounts and purchase history                      |
| Campaign pages for challenges and special events                                  | Automated class reminders and waitlists                   |

***

## Setup

Mindbody can be used in two ways with Replo:

<Tabs>
  <Tab title="Link to External Booking Page">
    Link to your Mindbody booking page from a Replo button. Visitors click **Book Now** and redirect to Mindbody to complete booking.

    <Steps>
      <Step title="Get your Mindbody booking link">
        1. Log in to Mindbody
        2. Go to your online booking page
        3. Copy the booking URL for your class or membership
      </Step>

      <Step title="Create a product in Replo">
        Go to your Shop's **Products Page** and create a new product.

        Add your class or membership details and select **Use an external checkout link**.

        Paste your Mindbody URL as the external party booking link.
      </Step>

      <Step title="Add to your landing page">
        Build your landing page in Replo and add your offering. When visitors click **Book Now**, they're redirected to Mindbody.
      </Step>
    </Steps>
  </Tab>

  <Tab title="Embed on Replo Page">
    Embed Mindbody's branded web widget directly on your Replo page so visitors can browse classes and book without leaving your landing page.

    <Steps>
      <Step title="Get your Mindbody widget code">
        1. Log in to your Mindbody Branded Web Manager
        2. Navigate to **Widgets**
        3. Find the widget you want to use and click the three dots
        4. Select **Deploy** and copy the widget code
      </Step>

      <Step title="Add to your Replo page">
        In the Replo editor, prompt Replo to add the Mindbody widget embed. Replo will ask for your embed code.

        Paste your Mindbody widget code when prompted. The widget will be embedded directly on your page.
      </Step>

      <Step title="Style and position">
        Adjust the size and position of the embed to fit your page design. Visitors can browse classes and book directly on your Replo page without leaving.
      </Step>
    </Steps>

    <Note>
      Embedding keeps visitors on your page through the entire booking flow. Class schedules, bookings, and membership purchases sync automatically to Mindbody.
    </Note>
  </Tab>
</Tabs>

***

For more details on setup and troubleshooting, see the [full guide to external booking links](/commerce/external/introduction#external-party-booking-links).


# Patreon
Source: https://docs.replo.app/commerce/external/patreon

Increase memberships with custom landing pages that explain your tiers before redirecting to Patreon.

Patreon works well for creators offering membership content with recurring payments.

## Why Use Replo with Patreon

Let's say you're a content creator with a Patreon offering three membership tiers. Your Patreon page lists the tiers, but it doesn't explain your content strategy, showcase exclusive content samples, or address why someone should support you over other creators.

You create a landing page in Replo that shows your best work, explains what members get at each tier, includes testimonials from current patrons, and addresses common questions ("Can I cancel anytime?" "What makes your content different?").

When visitors click **Buy Now**, they're redirected to your Patreon page to select a tier and subscribe.

| **Replo enables**                                                   | **What stays the same**                                    |
| ------------------------------------------------------------------- | ---------------------------------------------------------- |
| Membership landing pages and sales funnels that showcase your value | Patreon handles recurring billing and payment processing   |
| Tier comparisons and exclusive content previews                     | Your membership tiers and content delivery stay in Patreon |
| A/B testing to optimize conversion                                  | Patron management happens in your Patreon dashboard        |
| Your brand front and center before Patreon's interface              | Community features remain on Patreon                       |

***

## Setup

<Steps>
  <Step title="Get your Patreon link">
    1. Log in to Patreon
    2. Go to your membership page
    3. Copy the page URL (e.g., `patreon.com/your-creator-name`)
  </Step>

  <Step title="Create a product in Replo">
    Go to your Shop's **Products Page** and create a new product.

    Add your membership details and select **Use an external checkout link**.

    Paste your Patreon URL as the external party checkout link.
  </Step>

  <Step title="Add to your landing page">
    Build your landing page in Replo and add your membership. When visitors click **Buy Now**, they're redirected to Patreon.
  </Step>
</Steps>

***

For more details on setup and troubleshooting, see the [full guide to external checkout links](/commerce/external/introduction).


# PayPal
Source: https://docs.replo.app/commerce/external/paypal

Increase purchases with custom sales pages featuring social proof before redirecting to PayPal checkout.

PayPal works when you want to accept payments without setting up a full ecommerce platform.

## Why Use Replo with PayPal

Let's say you're selling a digital course for \$297 using PayPal payment buttons. Your PayPal checkout page is functional but generic—no testimonials, no urgency, no social proof.

You create a landing page in Replo with student success stories, a countdown timer for your limited-time pricing, trust badges, and a breakdown of what's included in the course.

When visitors click **Buy Now**, they're redirected to PayPal checkout to complete payment.

| **Replo enables**                                      | **What stays the same**                  |
| ------------------------------------------------------ | ---------------------------------------- |
| Sales funnels with social proof and urgency messaging  | PayPal handles secure payment processing |
| Testimonials and trust signals before checkout         | Buyer protection through PayPal          |
| A/B testing different offers and pricing presentations | Payment disputes managed by PayPal       |
| Campaign-specific pages for promotions                 | Funds deposit to your PayPal account     |

***

## Setup

<Steps>
  <Step title="Get your PayPal payment link">
    1. Log in to PayPal
    2. Create a payment button or invoice link
    3. Copy the PayPal checkout URL
  </Step>

  <Step title="Create a product in Replo">
    Go to your Shop's **Products Page** and create a new product.

    Add your product details and select **Use an external checkout link**.

    Paste your PayPal URL as the external party checkout link.
  </Step>

  <Step title="Add to your landing page">
    Build your landing page in Replo and add your product. When customers click **Buy Now**, they're redirected to PayPal checkout.
  </Step>
</Steps>

***

For more details on setup and troubleshooting, see the [full guide to external checkout links](/commerce/external/introduction).


# Pipedrive
Source: https://docs.replo.app/commerce/external/pipedrive

Generate qualified leads for B2B products with landing pages that feed into Pipedrive pipelines.

Pipedrive works well for sales teams managing B2B deal pipelines.

## Why Use Replo with Pipedrive

Let's say you're a B2B service provider using Pipedrive for sales pipeline management. Your lead capture forms work, but the pages hosting them don't differentiate your service, showcase past client success, or create urgency for prospects to act now.

You create landing pages in Replo for different service offerings or industries. Each page highlights relevant case studies, includes pricing transparency or ROI calculations, and has clear CTAs for demo bookings or consultations.

When prospects submit the form or book a call, their information creates a deal in Pipedrive and triggers your sales workflow.

| **Replo enables**                                          | **What stays the same**                                 |
| ---------------------------------------------------------- | ------------------------------------------------------- |
| Service-specific landing pages and lead generation funnels | Pipedrive handles deal tracking and pipeline management |
| Case studies and client results by industry                | Your contact and organization records                   |
| A/B testing to optimize lead quality                       | Sales rep activities and follow-up workflows            |
| Campaign pages for different segments or use cases         | Revenue forecasting and reporting                       |

***

## Setup

<Steps>
  <Step title="Create your Pipedrive form or meeting link">
    1. Log in to Pipedrive
    2. Create a web form or get your Scheduler link
    3. Copy the embed code or URL
  </Step>

  <Step title="Add to your Replo landing page">
    Embed your Pipedrive form in Replo or create a button that links to your Pipedrive meeting scheduler.

    For meeting links, create a product in Replo and use your Pipedrive Scheduler URL as the external party booking link.
  </Step>

  <Step title="Test lead creation">
    Submit a test lead to confirm it appears in Pipedrive with proper tagging and stage assignment.
  </Step>
</Steps>

***

For more details on setup and troubleshooting, see the [full guide to external booking links](/commerce/external/introduction#external-party-booking-links).


# Salesforce
Source: https://docs.replo.app/commerce/external/salesforce

Generate enterprise leads with custom landing pages that integrate with Salesforce workflows.

Salesforce works well for enterprise sales teams managing complex deal cycles.

## Why Use Replo with Salesforce

Let's say you're selling enterprise software with 6-12 month sales cycles. Your Salesforce Web-to-Lead forms capture contact information, but the pages hosting them don't address enterprise buyer concerns—security, compliance, implementation, ROI proof.

You create landing pages in Replo for different enterprise segments (Fortune 500, regulated industries, global teams). Each page includes security certifications, compliance documentation, enterprise case studies, and implementation timelines.

When prospects submit the form or book a discovery call, their information flows into Salesforce and creates a lead with proper tagging and routing.

| **Replo enables**                                                | **What stays the same**                                         |
| ---------------------------------------------------------------- | --------------------------------------------------------------- |
| Enterprise landing pages and sales funnels with compliance focus | Salesforce handles CRM, opportunity management, and forecasting |
| Security and certification showcases                             | Your lead routing and assignment rules                          |
| A/B testing to optimize enterprise conversion                    | Sales rep workflows and email cadences                          |
| Industry-specific pages with relevant case studies               | Reporting dashboards in Salesforce                              |

***

## Setup

<Steps>
  <Step title="Create your Salesforce Web-to-Lead form">
    1. Log in to Salesforce
    2. Create a Web-to-Lead form or meeting scheduler
    3. Copy the HTML or meeting link
  </Step>

  <Step title="Add to your Replo landing page">
    Embed your Salesforce form in Replo or create a button that links to your Salesforce meeting scheduler.

    For meeting links, create a product in Replo and use your Salesforce scheduler URL as the external party booking link.
  </Step>

  <Step title="Configure lead routing">
    Set up lead assignment and routing rules in Salesforce to ensure proper territory assignment.
  </Step>
</Steps>

***

For more details on setup and troubleshooting, see the [full guide to external booking links](/commerce/external/introduction#external-party-booking-links).


# Square
Source: https://docs.replo.app/commerce/external/square

Increase purchases for your Square products with custom landing pages for local businesses.

Square works well for businesses using Square for point-of-sale and online payments.

## Why Use Replo with Square

Let's say you run a local bakery that uses Square for both in-store and online sales. Your Square online store shows your products, but it's generic—no story about your ingredients, baking process, or what makes your bakery special.

You create landing pages in Replo for specific products (custom cakes, holiday gift boxes, catering services). Each page tells your story, shows behind-the-scenes photos, includes customer testimonials, and highlights what makes your bakery different from competitors.

When customers click **Buy Now**, they're redirected to Square checkout to complete payment.

| **Replo enables**                                                      | **What stays the same**                               |
| ---------------------------------------------------------------------- | ----------------------------------------------------- |
| Product-specific landing pages and sales funnels with your brand story | Square handles payment processing and POS integration |
| Behind-the-scenes content and customer testimonials                    | Your inventory syncs between online and in-store      |
| A/B testing to optimize conversion for different products              | Order management happens in Square                    |
| Campaign pages for seasonal offerings                                  | Customer data lives in your Square account            |

***

## Setup

<Steps>
  <Step title="Get your Square checkout link">
    1. Log in to Square Dashboard
    2. Create an online checkout link for your product
    3. Copy the checkout URL
  </Step>

  <Step title="Create a product in Replo">
    Go to your Shop's **Products Page** and create a new product.

    Add your product details and select **Use an external checkout link**.

    Paste your Square URL as the external party checkout link.
  </Step>

  <Step title="Add to your landing page">
    Build your landing page in Replo and add your product. When customers click **Buy Now**, they're redirected to Square checkout.
  </Step>
</Steps>

***

For more details on setup and troubleshooting, see the [full guide to external checkout links](/commerce/external/introduction).


# Stripe Payment Links
Source: https://docs.replo.app/commerce/external/stripe

Increase purchases with custom landing pages that convert before checkout.

Stripe Payment Links let you create checkout pages without building an ecommerce store. They're ideal for selling a single product or service, running one-off sales without Shopify or WooCommerce, and testing demand before investing in full infrastructure.

## Why Use Replo with Stripe

Let's say you're launching a premium course priced at \$497. Stripe Payment Links give you a checkout page, but it's generic—no storytelling, no testimonials, no case studies.

You create a landing page in Replo that walks prospects through what they'll learn, shows results from past students, and addresses common objections ("Is this right for my experience level?" "What if I don't have time?").

When they click **Buy Now**, they're redirected to your Stripe checkout to complete payment.

| **Replo enables**                                           | **What stays the same**                                |
| ----------------------------------------------------------- | ------------------------------------------------------ |
| Custom landing pages and sales funnels that sell your offer | Stripe handles payment processing and PCI compliance   |
| Full control over messaging and positioning                 | Funds deposit to your Stripe account                   |
| A/B testing to optimize conversion                          | You manage fulfillment manually or via Stripe webhooks |
| Speed of deployment (launch in hours, not days)             | Customer payment data stays secure with Stripe         |

***

## Setup

<Steps>
  <Step title="Create a Stripe Payment Link">
    1. Log in to your Stripe Dashboard
    2. Go to **Payment Links** in the sidebar
    3. Create a new payment link for your product
    4. Copy the link (e.g., `buy.stripe.com/abc123`)
  </Step>

  <Step title="Create a product in Replo">
    Go to your Shop's **Products Page** and create a new product.

    Add your product details and select **Use an external checkout link**.

    Paste your Stripe Payment Link as the external party checkout link.
  </Step>

  <Step title="Add to your landing page">
    Build your landing page in Replo and add your product. When customers click **Buy Now**, they're redirected to Stripe checkout.
  </Step>
</Steps>

***

## Tracking Sales

Add UTM parameters to your Stripe Payment Link:

**Example:**

```
buy.stripe.com/abc123?utm_source=replo&utm_campaign=launch
```

Stripe doesn't track UTM data natively, but you can use Google Analytics to see which sessions came from your Replo page and compare to completed purchases in Stripe.

<Tip>
  Stripe Payment Links are simple but limited. If you need advanced features (discount codes, subscriptions, upsells), use [Replo](/commerce/replo) or [Shopify](/commerce/shopify) instead.
</Tip>

***

For more details on setup and troubleshooting, see the [full guide to external checkout links](/commerce/external/introduction). Learn more about [tracking and attribution](/commerce/external/introduction#tracking-and-attribution).


# WooCommerce
Source: https://docs.replo.app/commerce/external/woocommerce

Increase purchases for your WordPress store with custom landing pages that drive sales.

WooCommerce works well for WordPress users who want full control over their ecommerce stack. It has no monthly platform fees (just hosting costs), offers extensive customization through plugins and themes, and supports both physical and digital products.

## Why Use Replo with WooCommerce

Let's say you run a supplement brand on WooCommerce. Your product pages are functional but generic—they don't address objections, showcase testimonials, or create urgency around limited-time offers.

You create campaign-specific landing pages in Replo for your paid ads. Each page is tailored to a specific audience (athletes, busy professionals, health enthusiasts) with messaging and social proof that speaks directly to them.

When customers click **Buy Now**, they're redirected to WooCommerce checkout to complete the purchase.

| **Replo enables**                                                  | **What stays the same**                                  |
| ------------------------------------------------------------------ | -------------------------------------------------------- |
| Campaign-specific landing pages and sales funnels for paid traffic | WooCommerce handles checkout, shipping, and taxes        |
| Audience-tailored messaging and offers                             | Your plugins keep working (subscriptions, reviews, etc.) |
| A/B testing without touching your WooCommerce theme                | Order management stays in WooCommerce                    |
| Speed of deployment (ship new campaigns in hours, not days)        | Customer data lives in your WordPress database           |

***

## Setup

<Steps>
  <Step title="Get your WooCommerce product link">
    **Option 1: Product page link**

    1. Go to your WooCommerce admin
    2. Find your product
    3. Copy the product URL (e.g., `yourbrand.com/product/your-product`)

    **Option 2: Add-to-cart link (direct to checkout)**

    Use this format to skip the product page:

    ```
    yourbrand.com/checkout?add-to-cart=123
    ```

    Replace `123` with your product ID (found in WooCommerce admin under Products).
  </Step>

  <Step title="Create a product in Replo">
    Go to your Shop's **Products Page** and create a new product.

    Add your product details and select **Use an external checkout link**.

    Paste your WooCommerce URL as the external party checkout link.
  </Step>

  <Step title="Add to your landing page">
    Build your landing page in Replo and add your product. When customers click **Buy Now**, they're redirected to WooCommerce checkout.
  </Step>
</Steps>

***

## Tracking Sales

Add UTM parameters to your WooCommerce link:

**Example:**

```
yourbrand.com/product/your-product?utm_source=replo&utm_campaign=launch
```

Use Google Analytics or WooCommerce's built-in reports to track which orders came from your Replo landing page.

***

For more details on setup and troubleshooting, see the [full guide to external checkout links](/commerce/external/introduction). Learn more about [tracking and attribution](/commerce/external/introduction#tracking-and-attribution).


# Integrating with Headless
Source: https://docs.replo.app/commerce/headless

Use Replo with existing headless commerce setups to build high-converting campaigns outside of your legacy commerce experience.

## What is Headless Commerce?

Headless commerce setups separates your product catalog and order management (your commerce "backend") from your customer-facing storefront (the "frontend"). This architecture lets development teams build custom storefronts using modern frameworks and content management systems while pulling product data from platforms like Shopify, WooCommerce, or custom commerce APIs.

If your brand uses a headless setup, you can use Replo to build high-converting experiences on a separate domain without touching your core commerce experience.

### Why Brands Originally Adopted Headless

During COVID, many brands moved to headless commerce to gain flexibility and control over their customer experience. Instead of being constrained by platform templates, development teams could build completely custom storefronts using frameworks like Next.js, Gatsby, or custom React applications.

Common reasons for going headless include full design control (no platform limitations), performance optimization (faster page loads improve conversion rates), multi-channel flexibility (one backend powering multiple storefronts), and unique customer experiences (custom configurators, checkout flows, and personalization).

### The Reality of Traditional Headless Setups

While headless offers flexibility, it comes with operational challenges most brands underestimate.

Every change needs developer resources. Update a hero image? Need a developer. Test a new offer? Need a developer. Your marketing team can't ship independently, creating constant competition for development bandwidth.

To manage content without developers, brands add a headless [CMS](/glossary#cms) like Contentful, Sanity, or Prismic. Now you're managing multiple systems — your commerce platform, CMS, and frontend framework — with each integration adding complexity. The problem is that no one has combined the visual side of content management with CMS power — until now.

What takes 10 minutes in a page builder takes days or weeks in traditional headless setups. By the time your team ships a campaign, the opportunity has passed. In performance marketing, speed is everything — delayed campaigns mean missed revenue.

Headless requires dedicated frontend developers, DevOps engineers, and CMS specialists. These roles cost \$100K-\$200K+ each. For most brands, the cost outweighs the benefits.

Your marketing team knows what converts. They understand [CAC](/glossary#cac), [LTV](/glossary#ltv), and which offers drive [ROAS](/glossary#roas). But in traditional headless setups, they can't execute on their ideas without developer resources. This dependency kills agility and testing velocity.

The promise of headless was flexibility. The reality is that most brands end up *less* flexible than they were on platforms like Shopify — just with higher costs and longer timelines.

This works when you have infinite developer resources. If your brand raises venture capital and can afford multiple full-time frontend engineers, headless can deliver on its promise. But in practice, almost all brands are bottlenecked by their development teams. Marketing has ideas. Engineering has a backlog. Campaigns get delayed. Revenue gets missed.

<Warning>
  During COVID and beyond, many agencies got kickbacks from tech companies to convince brands they needed headless setups and generated significant billable hours doing technical architecture planning, frontend development, CMS integration, ongoing maintenance. The problem? These complex implementations rarely delivered better campaign results. Brands ended up with higher agency bills and slower marketing execution, not the performance improvements they were promised.
</Warning>

### How Replo Solves This

Replo is the best of both worlds. Your development team can focus on building your core commerce experience on your root domain — the custom features, advanced functionality, and brand experience that justify a headless architecture. Meanwhile, your marketing team operates independently on a separate subdomain (e.g., `shop.yourbrand.com`), shipping campaigns, landing pages, and promotional content without developer resources. Both teams work in parallel. Everyone minds their own business.

Replo gives you the performance and flexibility benefits of headless commerce without the operational overhead. Your marketing team can build and ship high-converting campaigns independently while integrating seamlessly with your existing commerce backend. No developers required for day-to-day campaigns.

Replo combines the visual side of content management (you see exactly what you're building) with the power and speed of AI — no need to understand data models, component mapping, or code. What used to take days or weeks with traditional headless setups now takes minutes. Your pages are also fast — optimized for performance to maximize conversion rates.

## How Replo Works with Headless Setups

<Tip>
  Replo does not integrate directly with your existing headless frontend codebase (Next.js, custom React applications, etc.). Instead, Replo lets you build complete experiences on a subdomain like `shop.yourbrand.com` that integrate with your backend commerce platform and order management system. This gives your marketing team a separate space to build campaigns, landing pages, and sales funnels without touching your core domain — while still pulling from the same product catalog and checkout process.
</Tip>

With Replo, your pages and sales funnels live on their own hosted domain or subdomain (such as `shop.yourbrand.com`). Replo integrates with your commerce platform's backend to pull product data, handle cart operations, and process orders through your existing checkout system.

### How this impacts your team

Your marketing team builds and ships pages in Replo without developer involvement. This works especially well for post-click direct response campaigns — paid social landing pages, email campaign destinations, seasonal promotions — where your content can live on a separate domain optimized purely for conversion. Your developers focus on your root domain and core product experience. Your marketing team owns the subdomain and campaign content. Both teams operate independently.

Customers browse products on your Replo pages, add items to cart, and check out through your existing commerce platform. All order data flows into your existing system for fulfillment. Your marketing team gets a functionally independent workspace for all their campaign content while maintaining full integration with your backend systems.

<Tabs>
  <Tab title="Headless Shopify">
    ## Headless Shopify Setup

    If you're using Shopify as your commerce backend but want to build different experiences without relying on your existing headless setup or engineering team, Replo provides a native integration that works independently from your main site.

    Replo connects to your Shopify admin through the [Replo Shopify integration](https://replo.app/install) and pulls your entire product catalog, including variants, selling plans, inventory levels, and pricing. When customers add products to cart on your Replo pages, they're added to your Shopify store's [headless cart](https://shopify.dev/docs/storefronts/headless/building-with-the-storefront-api/cart). Checkout happens through your Shopify Checkout, and orders appear in your Shopify admin for fulfillment.

    You must host Replo on a standalone domain (e.g., `shop.yourbrand.com`). This keeps your Replo pages separate from your existing headless deployment while maintaining full integration with your Shopify stack.

    <Note>
      If you already have automation set up in Shopify — such as abandoned cart emails, order confirmation flows, or customer segmentation — it will work automatically with your Replo pages since all cart and order data flows through your Shopify store.
    </Note>

    <Steps>
      <Step title="Install Replo's Shopify integration">
        Install the [Replo Shopify integration](https://replo.app/install) to connect your Shopify store to Replo.

        1. Go to [replo.app/install](https://replo.app/install)
        2. Click **Add app** to install Replo on your Shopify store
        3. Log in to your Shopify admin and approve Replo's access
        4. You'll be redirected back to Replo with your store connected

        <Tip>
          Replo requests read access to your products, collections, inventory, and orders. It never modifies your existing Shopify data — it only syncs products into Replo so you can use them on landing pages.
        </Tip>
      </Step>

      <Step title="Products sync automatically">
        Once connected, Replo pulls your entire product catalog from your Shopify store. This might take a few minutes for large catalogs (500+ products).

        What syncs from your Shopify store:

        * Product title, description, and tags
        * Variants (sizes, colors, materials, etc.)
        * Selling plans (subscriptions via Shopify, Recharge, Skio, etc.)
        * Inventory levels and out of stock status
        * Pricing and compare-at pricing
        * Images, videos, and product media

        Product changes in your Shopify store sync to Replo within **5 minutes**. Prices and inventory are always updated in real-time in your cart, so customers never purchase with outdated information.
      </Step>

      <Step title="Set up your standalone domain">
        Configure your Replo pages to be hosted on a standalone domain (e.g., `shop.yourbrand.com`). Think of this as creating microsites or micro-experiences that branch off from your primary headless site while pulling from the same Shopify backend.

        Your Replo pages will live at URLs like:

        * `shop.yourbrand.com/serum-landing`
        * `shop.yourbrand.com/bfcm-sale`
        * `shop.yourbrand.com/bundles`

        To learn how to set up custom domains and subdomains, see [Custom Domains](/features/custom-domains).
      </Step>

      <Step title="Launch high-converting experiences">
        Build landing pages, sales funnels, and campaigns in Replo using your synced products from Shopify. Add products to your pages using product components (product cards, buy buttons, variant selectors, etc.). All your product data is available—no manual setup required.

        All pixels you've installed in your Shopify store (Meta, TikTok, Google, Klaviyo) automatically work on your Replo pages with full cross-domain tracking once you add the corresponding integrations in Replo. [Learn more about integrations](/integrations/introduction)
      </Step>

      <Step title="Cart and checkout flow">
        When customers add products to cart on your Replo pages, they're added to your Shopify store's headless cart. All cart events (add to cart, view cart, begin checkout) are tracked in your Shopify store for accurate analytics and attribution.

        When customers click checkout, they're sent to your [Shopify Checkout](https://www.shopify.com/checkout-kit) where your store handles payments, fulfillment, and order management. Orders appear in your Shopify admin exactly like orders from your main store.
      </Step>

      <Step title="Publish and drive traffic">
        Publish your Replo pages on your subdomain and start driving traffic from paid social, email campaigns, or organic channels. Your headless setup means you can iterate quickly without touching your main store.
      </Step>
    </Steps>

    ### Managing Products and Inventory

    All product management happens in your Shopify store, not Replo. Update product information, inventory levels, and pricing in your Shopify admin, and changes sync to Replo automatically within 5 minutes.

    ### Use Cases for Headless Shopify

    Think of your primary headless site as your main brand experience, and Replo as a way to branch off different microsites or micro-experiences for specific campaigns, channels, or audiences — all pulling from the same Shopify backend.

    <CardGroup>
      <Card title="Paid Social Landing Pages" icon="bullseye-arrow" href="/use-cases/ecommerce/landing-pages">
        Build dedicated landing pages for each campaign on your standalone domain without affecting your main site's design or performance.
      </Card>

      <Card title="BFCM and Seasonal Campaigns" icon="gifts" href="/use-cases/bfcm">
        Ship aggressive promotional microsites while keeping your main store focused on full-price products and brand experience.
      </Card>

      <Card title="Advertorials and Listicles" icon="newspaper" href="/use-cases/advertorials">
        Create content-driven experiences on separate domains to build trust and SEO authority for specific product categories.
      </Card>

      <Card title="Subscription and Bundle Offers" icon="box" href="/use-cases/subscription">
        Test new subscription models, bundle offers, or pricing strategies on your Replo domain before rolling them out to your main store.
      </Card>
    </CardGroup>

    For more Shopify-specific details, see [Selling with Shopify](/commerce/shopify).
  </Tab>

  <Tab title="Headless 3rd Party Platforms">
    ## Headless 3rd Party Platforms

    If you're using a commerce platform other than Shopify (or using a custom commerce backend), you can still use Replo to build high-converting landing pages. Unlike our Shopify integration, product data and inventory don't sync automatically in real-time, so you'll manually configure products and link out to your existing checkout flow.

    You manually create product references in Replo that match your products in your commerce platform. When customers click "Buy Now" or "Add to Cart" on your Replo pages, they're redirected to your existing checkout or product pages to complete their purchase.

    Replo supports linking to any commerce platform, including:

    * [WooCommerce](/commerce/external/woocommerce)
    * [Gumroad](/commerce/external/gumroad)
    * [Stripe](/commerce/external/stripe)
    * [PayPal](/commerce/external/paypal)
    * Custom commerce backends

    <Steps>
      <Step title="Choose your commerce platform">
        Decide which commerce platform or custom backend you'll use to handle checkout and order management. You'll link from Replo to this platform when customers are ready to purchase.
      </Step>

      <Step title="Create product references in Replo">
        Manually add products to Replo by creating product components with images, descriptions, and pricing. These don't sync automatically — you'll need to update them manually if product information changes.
      </Step>

      <Step title="Configure checkout links">
        Set up buttons and links in Replo to redirect customers to your commerce platform's checkout or product pages. You can use URL parameters to pre-fill cart information if your platform supports it.
      </Step>

      <Step title="Track conversions">
        Use UTM parameters and pixel tracking to monitor which traffic from your Replo pages converts in your commerce platform. You'll need to ensure your pixels are properly configured on both Replo and your checkout pages for accurate attribution.
      </Step>
    </Steps>

    ### Platform-Specific Guides

    For detailed instructions on integrating specific platforms, see:

    * [WooCommerce](/commerce/external/woocommerce)  —  WordPress-based ecommerce platform
    * [Gumroad](/commerce/external/gumroad)  —  Digital products and memberships
    * [Stripe](/commerce/external/stripe)  —  Custom checkout flows with Stripe
    * [PayPal](/commerce/external/paypal)  —  PayPal payment buttons and links

    For a full list of supported platforms, see [External Commerce Platforms](/commerce/external/introduction).

    ### Pros and Cons of 3rd Party Headless Setups

    | Pros                                                                                                   | Cons                                                                                |
    | ------------------------------------------------------------------------------------------------------ | ----------------------------------------------------------------------------------- |
    | **Complete flexibility**  —  Ship campaigns independently using Replo's AI without developer resources | **Manual product management**  —  Product data doesn't sync automatically           |
    | **Separate domain benefits**  —  Create distinct brand experiences for different audiences             | **Limited cart functionality**  —  Customers redirect to your platform for checkout |
    | **Cross-domain tracking**  —  Attribution works seamlessly with proper pixel configuration             | **No native checkout integration**  —  Can impact conversion rates                  |

    If you need automatic product syncing and seamless checkout, consider using [Shopify](/commerce/shopify) or [Headless Shopify](#headless-shopify) instead.
  </Tab>
</Tabs>

***

## Frequently Asked Questions

<AccordionGroup>
  <Accordion title="What are the advantages of using a standalone domain with my headless setup?">
    Running Replo on a separate domain (e.g., `shop.yourbrand.com`) gives you several strategic advantages. You can run aggressive promotional campaigns and direct response marketing without affecting your main store's brand positioning. You can exclude your Replo domain from search engines using robots.txt, which is useful for advertorials and paid acquisition pages that you don't want indexed. Your Replo domain can build independent authority with consumers — an advertorial site feels different from your core brand, which can actually improve trust for certain acquisition strategies. Plus, your marketing campaigns load independently and won't slow down your main headless site.
  </Accordion>

  <Accordion title="Why can't Replo integrate directly with my existing headless frontend code?">
    Headless codebases are complex and unique to each brand. Integrating directly with custom Next.js apps, React frontends, or other frameworks would require understanding your specific architecture, component library, and deployment pipeline. Instead, Replo lets you build complete experiences on a standalone domain while importing the important integrations — your products, inventory, checkout, and branding — so your Replo pages feel like part of the same brand without the complexity of code-level integration.
  </Accordion>

  <Accordion title="Do I need developers to manage my Replo pages in a headless setup?">
    No. Unlike traditional headless frontends that require developers for every change, Replo lets you build and ship pages using natural language. You can create landing pages, update content, test new offers, and launch campaigns without developer resources. This is one of the key advantages over traditional headless architectures that rely on engineering teams.
  </Accordion>

  <Accordion title="Can I run both a main headless site and Replo microsites?">
    Yes. This is the most common setup and the best of both worlds. Your development team builds and maintains your main headless site on your primary domain (e.g., `yourbrand.com`). Your marketing team builds and ships campaigns on your Replo standalone domain (e.g., `shop.yourbrand.com`). Both pull from the same Shopify backend, so products, inventory, and orders are synced across both storefronts. Both teams work in parallel without conflicts.
  </Accordion>

  <Accordion title="Do pixels track properly across my main store and Replo domain?">
    Yep, once you configure cross-domain tracking in Replo. Add your pixel integrations in Replo (Meta, TikTok, Google, etc.) under [Integrations](/integrations/introduction), and Replo will configure cross-domain tracking so pixels can follow customers from your Replo pages through your Shopify checkout.
  </Accordion>

  <Accordion title="What happens to CAC attribution if customers buy from my Replo domain?">
    Your Replo domain links automatically to your existing Shopify cart, so all attribution works the same as your main site. Use UTM parameters in your ad links to track which traffic came from specific campaigns. Your analytics platform (Google Analytics, Triple Whale, etc.) will attribute conversions based on UTM data and pixel tracking with cross-domain support once they are configured in [Integrations](/integrations/introduction).
  </Accordion>

  <Accordion title="Can I use different branding on my Replo domain vs. my main store?">
    Yes. You can create completely different brand experiences on your Replo domain. Common strategies include running aggressive discount promotions on your Replo domain while keeping your main store premium, or creating channel-specific experiences (e.g., TikTok-style landing pages) that match your ad creative.
  </Accordion>

  <Accordion title="Does a headless setup with separate domains affect SEO?">
    Google is smart enough to recognize that your subdomain and main domain are related, so SEO credibility remains similar across both. The main consideration is cross-linking between your domains to maintain site architecture. If you're using Replo primarily for paid acquisition (Meta ads, TikTok, Google Ads), SEO impact is minimal since most traffic comes from paid channels. If you're experiencing SEO issues with your setup, reach out to [support@replo.app](mailto:support@replo.app).
  </Accordion>
</AccordionGroup>

***

## Need Help?

Every headless setup is different. If you're setting up a headless commerce configuration and need assistance, reach out to [support@replo.app](mailto:support@replo.app) or [contact us](https://www.replo.app/contact). We'll help you architect the right setup for your brand.


# Introduction
Source: https://docs.replo.app/commerce/introduction

Use Replo to create, sell, and grow your business all in one place.

Replo lets you import products from different ecommerce platforms and integrate with multiple checkout solutions. You can sync products from **Shopify**, create products directly in **Replo**, or link to external checkouts and booking platforms like **Gumroad** and **WooCommerce**.

***

## Connecting Shopify to Replo

<Note>
  **Updating an existing Shopify theme**

  Shopify uses themes to define the look and feel of your store. If you're using Shopify and want to use Replo's classic page building product to directly update your existing Shopify's liquid code, use our [**Classic Replo Shopify Theme Editor**](https://support.replo.app/).
</Note>

Over 5,000 Shopify and Shopify Plus brands use Replo to build high-converting landing pages, sales funnels, and campaigns. This integration works best for physical products with inventory, fulfillment, and shipping needs, or if your business already runs on Shopify.

When you install the [Replo Shopify integration](https://replo.app/install), your products, variants, selling plans, and inventory automatically sync into Replo. Customers interact with Shopify's headless cart and checkout—all cart events are tracked in Shopify for accurate analytics.

<CardGroup>
  <Card title="Connect Replo with your Shopify store" icon="shopify" href="https://replo.app/install">
    Install our Shopify integration to your Shopify store to sync your products and start building landing pages in Replo.
  </Card>

  <Card title="Learn more about the integration" icon="book" href="/commerce/shopify">
    Get step-by-step setup instructions, learn how product sync works, and see how Replo integrates with Shopify's cart and checkout.
  </Card>
</CardGroup>

***

## Create and Sell Products in Replo

Create and sell products directly in Replo. This works best for digital products, services, and simple catalogs without complex inventory and fulfillment requirements.

When you create products in Replo, payments are processed through Stripe Express. You can enable automatic email delivery to send booking links or access codes for digital files/products or bookable services instantly after purchase.

<Card title="Sell on Replo" icon="box" href="/commerce/replo">
  Learn how to create products in Replo, connect Stripe for payments, and start selling products and services directly on Replo.
</Card>

***

## Use External Checkout and Booking Platforms

Build landing pages in Replo and connect them to any external checkout or booking platform. This approach lets you use Replo's page builder while keeping your existing payment and booking workflow on platforms like Gumroad, WooCommerce, Calendly, or any other system.

**How it works:** Create your product in the external platform, get the checkout or booking link, add it to a Replo product, and customers redirect to complete purchase or booking on that platform.

<Card title="View All External Platforms" icon="link" href="/commerce/external/introduction">
  See the full list of supported checkout and booking platforms including Gumroad, WooCommerce, Stripe, Etsy, Amazon, Calendly, Eventbrite, and more.
</Card>


# Selling on Replo
Source: https://docs.replo.app/commerce/replo

Sell digital products and simple SKUs directly on Replo with Stripe-powered checkout.

<Note>
  This guide covers selling directly on Replo with Stripe-powered checkout. If you're selling physical products with inventory and fulfillment, use [Shopify](/commerce/shopify) instead.
</Note>

## When to Sell on Replo

Selling on Replo works best for lightweight commerce without operational complexity.

| **Perfect For**                                                            | **Not For**                                          |
| -------------------------------------------------------------------------- | ---------------------------------------------------- |
| Digital content or products (videos, ebooks, courses, templates, software) | Physical products requiring shipping and fulfillment |
| Simple SKUs with no variants                                               | Large catalogs with variants (sizes, colors)         |
| Testing demand before building full ecommerce infrastructure               |                                                      |

## Setup Process

<Tip>
  Replo partners with Stripe to handle payments. We will guide you through creating a Stripe Express account during setup if you don't have one.
</Tip>

<Steps>
  <Step title="Add Your First Product">
    Navigate to your Shop's **Products Page** and create a new product.

    **Required fields:**

    * **Title** — The product name (e.g., "Ad Creative Mastery Course")
    * **Description** — What the customer receives (e.g., "6-hour video course + templates + private community access")
    * **Price** — Set your price (e.g., \$197.43). All prices must be in USD.
    * **Images** — Upload product images or graphics

    **Checkout option:**

    Select **Sell directly on Replo** to use Stripe-powered checkout.

    <Note>
      If you select **Use an external checkout link** instead, you're using [third-party checkout](/commerce/external/introduction), not selling directly on Replo.
    </Note>
  </Step>

  <Step title="Enable Email Delivery (Optional but Recommended)">
    If your product is delivered digitally, enable **Email Delivery** to automatically send buyers their product after purchase.

    **What you can send:**

    * Download links (hosted on Dropbox, Google Drive, etc.)
    * Access codes or license keys
    * Login credentials for a membership site
    * PDF attachments

    **Example:**

    If you're selling a course, you might set the email delivery to:

    ```
    Subject: Your Ad Creative Mastery Course is Ready
    Body: Thanks for your purchase! Access your course here: [link]
    ```

    <Warning>
      If you disable email delivery, you'll need to manually fulfill orders by checking your Stripe Dashboard after each sale.
    </Warning>
  </Step>

  <Step title="Set Up Stripe Payments">
    Before you can accept payments, connect your Stripe account.

    **How to set up:**

    1. Go to **Settings → General → Commerce Platform**
    2. Click **Set up payments**
    3. You'll be redirected to Stripe Express onboarding
    4. Enter your bank details so Stripe can deposit payments
    5. Complete identity verification (required for compliance)

    The setup takes 3-5 minutes. Stripe handles all payment processing, security, and compliance.

    <Tip>
      You don't need an existing Stripe account. Replo will create a Stripe Express account for you during onboarding.
    </Tip>
  </Step>

  <Step title="Add Products to Your Landing Page">
    Once your product is created and payments are set up, add the product to your page.

    In Replo, your products sync automatically. Any changes you make in the Products Page (price, images, description) update across all pages where that product appears.

    **What customers see:**

    When someone clicks **Buy Now** or **Checkout**, they'll go through Stripe-powered checkout. After payment, they receive their product via email (if delivery is enabled).
  </Step>
</Steps>

***

## Checkout Flow

Replo uses Stripe to handle the checkout flow. Here's what happens when a customer buys your product:

<Steps>
  <Step title="Customer clicks Buy Now">
    The customer lands on your Replo page, sees your offer, and clicks the **Buy Now** button.
  </Step>

  <Step title="Checkout opens">
    A checkout modal appears, powered by Stripe. The customer enters their payment details (credit card, Apple Pay, Google Pay, etc.).

    Stripe handles:

    * Payment security (PCI compliance)
    * Fraud detection
    * International payments
    * Tax calculation (if enabled in Stripe)
  </Step>

  <Step title="Payment processes">
    Stripe processes the payment and deposits funds directly into your connected bank account.

    **Payout timing:**

    * First payout: 7-14 days after your first sale (standard for new Stripe accounts)
    * Subsequent payouts: 2-3 business days (rolling basis)

    You can check payout schedules in your **Stripe Dashboard**, accessible from Replo Settings.
  </Step>

  <Step title="Product delivery">
    If email delivery is enabled, Replo automatically sends the customer their product (file, link, or access code) immediately after purchase.

    If email delivery is disabled, you'll see the order in your Stripe Dashboard and need to fulfill it manually.
  </Step>
</Steps>

***

## Managing Sales and Orders

<Tip>
  Access your Stripe Dashboard from **Settings → General → Commerce Platform** by clicking **Open Stripe Dashboard**.
</Tip>

After you start selling, track performance through your **Stripe Dashboard**.

### What You'll Find in Stripe

| **Sales Overview**     | **Order History**                            | **Payout Details**              |
| ---------------------- | -------------------------------------------- | ------------------------------- |
| Total revenue          | Customer details (name, email)               | When funds were deposited       |
| Number of transactions | Products purchased                           | Bank account receiving payments |
| Average order value    | Payment status (succeeded, failed, refunded) | Payout schedule                 |

<Tip>
  If a customer emails asking about their order, check your Stripe Dashboard for transaction details and confirmation that their payment went through.
</Tip>

***

## Troubleshooting

<AccordionGroup>
  <Accordion title="My customer didn't receive their product email">
    Check these common issues:

    **Email delivery not enabled:**
    Go to your product settings and confirm **Email Delivery** is turned on.

    **Email went to spam:**
    Ask the customer to check their spam folder. Emails from Stripe/Replo can sometimes be flagged by email providers.

    **Wrong email in Stripe:**
    Check the order in your Stripe Dashboard. Confirm the customer entered the correct email at checkout
  </Accordion>

  <Accordion title="How do I issue a refund?">
    Refunds are processed through Stripe, not Replo.

    **Steps to refund:**

    1. Go to your **Stripe Dashboard** (accessible from Replo Settings)
    2. Find the transaction under **Payments**
    3. Click the transaction and select **Refund**
    4. Choose full or partial refund
    5. Confirm

    The customer will see the refund in 5-10 business days, depending on their bank.
  </Accordion>

  <Accordion title="Can I offer discount codes or promotions?">
    You can create discount codes in Stripe, but they won't be automatically applied at checkout.

    **How to use Stripe discount codes:**

    1. Create promotion codes in your [Stripe Dashboard](https://stripe.com/docs/billing/subscriptions/coupons)
    2. Share the code with your customers
    3. Customers must manually enter the code at checkout

    **Other options:**

    * Manually adjust your product price for a promotion (e.g., drop from $197 to $147 for a sale)
    * If you need advanced discount logic (BOGO, tiered pricing, cart-level discounts), use [Shopify](/commerce/shopify) instead
  </Accordion>

  <Accordion title="What fees does Stripe charge?">
    Stripe's standard processing fee is **2.9% + \$0.30 per transaction** for U.S. cards.

    **Example:**

    * Product price: \$197
    * Stripe fee: ($197 × 0.029) + $0.30 = \$6.01
    * You receive: \$190.99

    International cards and currency conversion may have additional fees. Check [Stripe's pricing page](https://stripe.com/pricing) for full details.

    <Note>
      Replo doesn't take a cut of your sales. You pay Stripe's standard fees and keep the rest.
    </Note>
  </Accordion>

  <Accordion title="What countries are supported?">
    You can sell to customers anywhere in the world, but you need to be located in a Stripe-supported country to receive payments.

    Stripe operates in 45+ countries, including the United States, Canada, United Kingdom, Australia, and most of Europe. Check [Stripe's country availability](https://stripe.com/global) to confirm your country is supported.

    **How it works:**

    * **You (the seller)** — Must have a bank account in one of Stripe's 45+ supported countries to receive payouts
    * **Your customers** — Can purchase from anywhere in the world (Stripe accepts international cards)
  </Accordion>
</AccordionGroup>


# Selling with Shopify
Source: https://docs.replo.app/commerce/shopify

Connect your Shopify store to Replo and start building high-converting landing pages, sales funnels, and campaigns.

<Note>
  This guide covers using Replo to build landing pages for an existing Shopify store. If you want to edit your existing Shopify theme (not create standalone landing pages), use the [**Classic Replo Shopify Theme Editor**](https://support.replo.app/) instead.
</Note>

## When to Use Shopify

Use Shopify when you're selling physical products that require fulfillment, inventory management, and shipping logistics.

**Best for**

* Physical products (apparel, supplements, skincare, accessories)
* Large catalogs with variants (sizes, colors, bundles)
* Inventory tracking across multiple sales channels
* Shipping and fulfillment automation
* Existing Shopify stores adding high-converting landing pages

## Adding Replo's Native Shopify Integration

Thousands of Shopify and Shopify Plus brands use Replo to build high-converting landing pages, sales funnels, and campaigns. Replo offers the most native Shopify integration of any landing page builder. Here's why —

**Direct API integration** — Replo pulls products directly from your Shopify store. When you connect your store, products, variants, selling plans, inventory, and pricing sync automatically. Changes you make in your Shopify store reflect in Replo within minutes.

**Uses Shopify's native cart** — When customers add products to cart on your Replo pages, they're added to your Shopify store's [headless cart](https://shopify.dev/docs/storefronts/headless/building-with-the-storefront-api/cart). All cart events (add to cart, view cart, begin checkout) are tracked in your Shopify store for accurate analytics and attribution.

**Uses Shopify's native checkout flow** — Customers check out through your Shopify Checkout, with support for Shopify Pay, discount codes, and all your checkout extensions. Order data flows directly into your Shopify store for fulfillment.

**No manual linking** — Unlike other platforms, you don't manually add product IDs or use URL parameters to add items to cart. Replo components work natively with your Shopify store's product data (including options, variants, inventory, and selling plans).

**Automatic pixel tracking** — All pixels you've installed in your Shopify store (Meta, TikTok, Google, Klaviyo) automatically work on your Replo pages with full cross-domain tracking. No additional setup required.

**What syncs from your Shopify store**

* Product title, description, and tags
* Variants (sizes, colors, materials, etc.)
* Selling plans (subscriptions via Shopify, Recharge, Skio, etc.)
* Inventory levels and out of stock status
* Pricing and compare-at pricing
* Images, videos, and product media

## Setup Process

<Steps>
  <Step title="Install Replo's Shopify integration">
    Install the [Replo Shopify integration](https://replo.app/install) to connect your existing Shopify store to Replo.

    **How to connect:**

    1. Go to [replo.app/install](https://replo.app/install)
    2. Click **Add app** to install Replo on your Shopify store
    3. Log in to your Shopify admin and approve Replo's access
    4. You'll be redirected back to Replo with your store connected

    <Tip>
      Replo requests read access to your products, collections, inventory, and orders. It never modifies your existing Shopify data, it only syncs products into Replo so you can use them on landing pages.
    </Tip>
  </Step>

  <Step title="Products sync automatically">
    Once connected, Replo pulls your entire product catalog from your Shopify store. This might take a few minutes for large catalogs (500+ products). Any changes you make in your Shopify store are reflected in Replo automatically.

    **Sync Frequency:**

    Product changes in your Shopify store sync to Replo within **5 minutes**. However, prices and inventory will always be updated in realtime in your cart, so there's no risk of customers purchasing with outdated information.
  </Step>

  <Step title="Build high-converting experiences">
    Build high-converting landing pages, sales funnels, and campaigns in Replo using your synced products from your Shopify store.

    In the Replo builder, add products from your Shopify store to your pages using product components (product cards, buy buttons, variant selectors, etc.). All your product data is available—no manual setup required.

    **Automatic pixel tracking:**

    All pixels you've installed in your Shopify store (Meta, TikTok, Google, Klaviyo) automatically work on your Replo pages with full cross-domain tracking once you add the corresponding integrations in Replo. Track the complete customer journey from ad click to purchase. [Learn more about integrations](/integrations/introduction)
  </Step>

  <Step title="Add to your Shopify Cart">
    When customers add products to cart on your Replo pages, they're added to your Shopify store's headless cart — all cart events (add to cart, view cart, remove from cart) are tracked in your Shopify store for accurate analytics and attribution.

    This means:

    * Your Shopify store tracks cart abandonment for recovery emails
    * Your analytics tools (Google Analytics, Triple Whale) see cart events
    * Cart data flows into Klaviyo for segmentation

    No manual event tracking or custom code required.
  </Step>

  <Step title="Checkout through your Shopify store">
    When customers click checkout, they're sent to your [Shopify Checkout](https://www.shopify.com/checkout-kit) where your store handles payments (including Shopify Pay), fulfillment, and order management.

    **What this includes:**

    * Payment processing through your configured gateway
    * Discount codes and promotions
    * Shipping rate calculations
    * Tax calculations based on your store's settings
    * All your checkout extensions and upsell apps
    * Order confirmation and tracking emails

    Orders appear in your Shopify admin exactly like orders from your primary store (e.g. `yourbrand.myshopify.com`).
  </Step>

  <Step title="Publish your page">
    Once your landing page is built, publish it.

    **Your URL options:**

    You can publish Replo pages on:

    * A Shopify subdomain (e.g., `shop.yourbrand.com/serum-landing`)
    * A custom domain

    Traffic to your Replo landing page flows through Shopify's checkout, so customers never leave your brand experience.
  </Step>
</Steps>

## Updating Products and Inventory

All product management happens in your Shopify store, not Replo. You must update all your product information directly in Shopify, which is the source of truth for your products. Replo will sync the changes to your campaigns automatically.

## Checkout and Payments

When a customer buys from your Replo landing page, they complete checkout through your Shopify store.

## How Checkout Works

<Steps>
  <Step title="Customer adds to cart">
    Customers can add products to cart in two ways —

    **Add to cart** — Product is added to cart and Replo shows a slide-out cart. Customer can continue shopping or proceed to checkout.

    **Buy now** — Product is added to cart and customer is automatically redirected to Shopify Checkout. You can prompt Replo to add a Buy Now button.

    All cart data is persisted in your Shopify store's cart, so cart events are tracked in Shopify for analytics and abandoned cart recovery.
  </Step>

  <Step title="Customer completes checkout">
    Customers are sent to your Shopify Checkout where your store handles the checkout flow.
  </Step>

  <Step title="Order appears in Shopify">
    After payment, the order appears in your Shopify admin for fulfillment.
  </Step>
</Steps>

***

## Use Cases for Replo on Shopify

Replo is used by thousands of Shopify brands to build high-converting landing pages, sales funnels, and campaigns. For a full list of use cases, see our [Use Cases](/use-cases/introduction) page.

<CardGroup>
  <Card title="Paid Social Landing Pages" icon="bullseye-arrow">
    Build landing pages that mirror your ad creative for ad/page congruency and to drive higher conversion rates.
  </Card>

  <Card title="BFCM and Seasonal Campaigns" icon="gifts">
    Ship dedicated promo pages in hours without touching your main store.
  </Card>

  <Card title="Bundle and Upsell Pages" icon="box">
    Build dedicated gift guides and bundle pages to increase [Average Order Value](/glossary#aov).
  </Card>

  <Card title="Product Launch Pages" icon="rocket">
    Create custom launch pages with countdown timers, pre-launch content, and social proof to drive hype.
  </Card>
</CardGroup>

***

## Frequently Asked Questions

<AccordionGroup>
  <Accordion title="How often do products sync from my Shopify store?">
    Product changes sync within **5 minutes** of making changes in your Shopify store. Initial sync for large catalogs (500+ products) may take 5-10 minutes. Prices and inventory are always updated in real-time in your cart.
  </Accordion>

  <Accordion title="Do selling plans and subscriptions sync?">
    Yes. If you use subscription apps like Recharge, Skio, or native Shopify subscriptions, selling plans automatically sync to Replo. Your customers can select subscription options on your Replo pages, and the subscription flows through your Shopify checkout.
  </Accordion>

  <Accordion title="Do my Shopify pixels work on Replo pages?">
    Yes. All pixels you've installed in your Shopify store (Meta, TikTok, Google, Klaviyo) automatically work on your Replo pages with full cross-domain tracking once you add the corresponding integrations in Replo. To learn more about integrations, go to our [Integrations](/integrations/introduction) page.
  </Accordion>

  <Accordion title="Can I use Shopify discount codes on Replo pages?">
    Yes. Your Shopify discount codes work on your Replo landing pages because checkout happens through your Shopify store.

    Your customers can enter discount codes at checkout, and your Shopify store applies them automatically. You can also pre-apply discount codes via URL parameters:

    ```
    yourbrand.com/serum-landing?discount=SAVE20
    ```
  </Accordion>

  <Accordion title="Do Replo pages work with Shopify Checkout Extensions?">
    Yes. If you've installed checkout extensions in your Shopify store (upsell apps, warranty offers, loyalty programs), they work the same way with orders from your Replo landing pages. Replo sends customers to your Shopify checkout, so any customizations apply automatically.
  </Accordion>

  <Accordion title="Can I track which orders came from Replo pages?">
    Yes. Use UTM parameters in your ad links (e.g., `yourbrand.com/serum-landing?utm_source=meta&utm_campaign=q4-serum`). Your Shopify store tracks UTM data in order details, so you can filter orders by campaign in your Shopify admin or analytics tools.
  </Accordion>

  <Accordion title="What happens if products go out of stock?">
    If a product goes out of stock in your Shopify store, the inventory status may take a few minutes to sync over to Replo, which is common for product pages on Shopify as well. Buy buttons can be updated to show "Out of stock", variant selectors disable unavailable options, and product cards can display "Sold out" badges. As soon as products go out of stock on Shopify, customers will not be able to purchase the product on Shopify Checkout.
  </Accordion>

  <Accordion title="Do variants (sizes, colors) work on Replo pages?">
    Yes. All product variants sync from your Shopify store, including sizes, colors, materials, custom options, variant-specific pricing, and variant images. Your customers can select variants on your Replo pages, and the correct variant is added to your Shopify cart.
  </Accordion>

  <Accordion title="Can I use Shopify metafields in Replo?">
    Yes. Your Shopify metafields sync to Replo and can be displayed on your landing pages. Common use cases include custom badges, product details, sizing charts, and certifications. Access metafields by prompting Replo to use them in your page.
  </Accordion>

  <Accordion title="What happens if I disconnect Shopify?">
    If you disconnect your Shopify store from Replo, your landing pages will stop displaying products and customers won't be able to check out. Don't disconnect unless you're migrating platforms. To reconnect, go to **Settings → General → Commerce Platform**.
  </Accordion>
</AccordionGroup>

***

## Troubleshooting

If you run into any issues with your Shopify integration, reach out to [support@replo.app](mailto:support@replo.app) and we'll help you get set up.


# Data Deletion Policy
Source: https://docs.replo.app/data-deletion-policy

How to request deletion of your data from Replo

Replo is committed to protecting your privacy and giving you control over your data. If you would like to request the deletion of your personal data or any data associated with your Replo account, please follow the instructions below.

## How to Request Data Deletion

To submit a data deletion request, send an email to [support@replo.app](mailto:support@replo.app) with the following details:

* **Subject line:** Data Deletion Request
* **Email address** associated with your Replo account
* A brief description of the data you would like deleted

Our team will review your request and respond within a reasonable timeframe to confirm the deletion or request any additional information needed to process your request.

## What to Expect

* You will receive an acknowledgment of your request within a few business days.
* Depending on the scope of the request, processing may take up to 30 days.
* Once your data has been deleted, you will receive a confirmation email.

## Questions?

If you have any questions about data deletion or our privacy practices, reach out to [support@replo.app](mailto:support@replo.app).


# A/B Testing
Source: https://docs.replo.app/features/ab-testing

Run experiments to improve conversion rates and optimize your landing pages

A/B testing lets you compare two or more versions of a page to see which drives better [CVR](/glossary#cvr), [AOV](/glossary#aov), or other metrics. You show version A to a random half your traffic and version B to the other half, then measure which performs better.

## Where to A/B Test in Replo

Access the A/B testing tool from the workspace menu.

Navigate to your workspace settings and select **A/B Testing** to create new experiments, view running tests, and analyze results.

<Screenshot />

From here, you can create forever links that drive traffic to your A/B tests, set up traffic splits between control and variant pages (as many as you want), and track conversion metrics—all without leaving Replo.

## A/B Testing Strategy for Beginners

Start by researching your site using Google Analytics, heatmaps, session recordings, and customer surveys. Focus on high-traffic pages with poor metrics.

The metrics you track depend on your goals—clickthrough rate, [AOV](/glossary#aov), bounce rate, scroll depth, add-to-cart rate, and more. Most brands focus on [CVR](/glossary#cvr) since it impacts revenue most directly.

Develop strong hypotheses with measurable data observations. Include exact metric changes and predicted impact with clear reasoning.

During execution, run simple A/B tests with just two versions. Test single elements to isolate impact, and commit to full 2-4 week test durations (averaging about 2 full business cycles) to ensure statistical significance.

Document all learnings, including failed or inconclusive tests.

<Tip>
  Industry best practices aren't always right for your audience. Validate them with your specific traffic before implementing. Every brand is different—cater to your target audience first.
</Tip>

### Common Mistakes to Avoid

* Testing with insufficient traffic
* Running too many variations simultaneously
* Stopping tests prematurely
* Testing multiple elements at once per variant

## When You Should Start A/B Testing

You're ready when you have:

* 1,000+ weekly visitors (5,000+ monthly) to pages you'll test
* 100+ conversions per month minimum
* Google Analytics properly installed with goals configured
* 2-4 weeks of baseline data showing stable traffic patterns
* Resources to implement winning variations after testing

You're NOT ready if:

* Your website has major bugs or technical issues
* Traffic fluctuates wildly week-to-week
* You're in the middle of a major store redesign
* You have fewer than 5-10 conversions weekly

### If You Lack Traffic

Start with email A/B testing (needs only 500-1,000 subscribers) or PPC ad testing (5,000+ impressions) to build experimentation skills while growing site traffic.

This lets you learn how A/B testing works on a smaller scale and generate ideas for larger tests when your store is ready.

For example, if a certain CTA button performs well in your newsletters, note that as a future element to A/B test on your webpages.

## What You Should A/B Test

Here's the order of priority we recommend:

<Tabs>
  <Tab title="High-Traffic, High-Impact Pages First">
    Start with pages that drive the most traffic and conversions. These pages have the biggest impact on your business when optimized.

    * Homepage (your highest traffic page)
    * Top 3-5 product pages by traffic
    * Checkout process
    * Category pages
  </Tab>

  <Tab title="Specific Elements to Test">
    Test one element at a time to isolate impact.

    <Warning>
      Always go top down on the page. Start with elements above the fold—80% of users never scroll down before bouncing.
    </Warning>

    ### Homepage Elements

    * Hero section headline and subheadline
    * Primary CTA button text and placement
    * Hero image/video
    * Trust signals (free shipping, guarantees)

    ### Product Page Elements

    * Add to Cart button placement (above vs. below fold)
    * Product image type (lifestyle vs. white background)
    * Number of images shown
    * Product description length and format
    * Social proof placement (reviews, ratings)
    * Trust badges location

    ### Checkout Elements

    * Guest checkout vs. required account creation
    * Number of form fields
    * Progress indicators
    * Security badges placement
    * Shipping cost visibility
  </Tab>
</Tabs>

## Step-by-Step A/B Testing Guide

Follow this process to run your first A/B test. We're covering an example use case to illustrate the steps—adapt the goals and metrics to fit your own test.

<Steps>
  <Step title="Identify the Problem">
    Review your Google Analytics dashboard and look for:

    * High-traffic pages with low conversion rates
    * Pages with high bounce rates
    * Checkout abandonment points

    **Example finding:** Your best-selling product page gets 5,000 monthly visits but only 2% add to cart (100 conversions). Analytics shows 70% of visitors never scroll below the fold.
  </Step>

  <Step title="Add Heatmap Tracking">
    Install Hotjar or Microsoft Clarity to see live user interactions with your site. Replo integrates directly with both tools, so you can get up-to-date heatmap tracking on any of your Replo pages.

    Take note of:

    * Where users click
    * How far they scroll
    * What they ignore
  </Step>

  <Step title="Write Your Hypothesis">
    Make sure your impact is measurable and quantifiable.

    We like this template: "Based on \[data], we believe that \[change] will \[impact] because \[reasoning]."

    **Example hypothesis:** "Based on heatmap data showing 70% of mobile users never scrolling below the fold, we believe moving the Add to Cart button above the fold will increase add-to-cart rates by at least 15% because users won't have to search for the primary conversion action."
  </Step>

  <Step title="Calculate Sample Size">
    Use a statistical significance calculator to determine the sample size you'll need for your test results to have non-random differences.

    You'll need to know the following:

    * Current conversion rate
    * Relative minimum detectable effect (usually set to 15% for a beginner A/B test)
    * Confidence level (usually set to 95% for a beginner A/B test)
    * Statistical power (usually set to 80% for a beginner A/B test)

    <Tip>
      **Relative minimum detectable effect** — The smallest improvement you want to detect (e.g., 15% means you want to spot at least a 15% increase in conversions).

      **Confidence level** — How sure you want to be that your results aren't random (95% means there's only a 5% chance of a false positive).

      **Statistical power** — The probability that you'll detect an actual improvement if one exists (80% means there's an 80% chance you'll find a real improvement when it's there).
    </Tip>

    We like using this [statistical significance calculator](https://www.evanmiller.org/ab-testing/sample-size.html) to calculate the sample size you'll need for your test results to have non-random differences.

    **Example sample size calculation:** If you have these numbers for a simple A/B test:

    * Current conversion rate: 2%
    * Relative minimum detectable effect: 15%
    * Confidence level: 95%
    * Statistical power: 80%

    According to the stat sig calculator, you'll need nearly 35,000 visitors per variation. At 5,000 monthly visits to your site, this test will take around 9 weeks to reach statistically significant results.
  </Step>

  <Step title="Create Your Page Variation">
    In your page building platform of choice, make the necessary edits. Keep everything else the same.

    For this example, that means moving the "Add to cart" button to be above the fold.

    In Replo, you can do this without any manual edits. Simply prompt Replo by typing "move the add to cart button above the fold" and hitting enter, and Replo will do it for you.

    For more complex edits (not needed for a beginner A/B test, but necessary for more advanced tests), you can give Replo a list of edits to work through, and it can execute on all of them at once.

    Once you're done, name the page clearly so you know if this is the variant or the control.
  </Step>

  <Step title="Set Up Your A/B Testing Platform">
    There are many A/B testing platforms to choose from.

    For the most streamlined A/B testing process that comes built-in with our campaign builder, use Replo. Create and edit page variations, and set up and run your experiments—all in the same app.

    With Replo, you can create forever links that are reused across multiple (non-simultaneous) paid ad campaigns, such as on Meta, so you don't need to retrain your ad algorithms every time you run a new A/B test.

    Plus, you can test pages built in any platform of your choice, not just on Replo. All you have to do is create your Replo forever link which drives traffic to the A/B test, and then copy and paste in the URL of your original page and your variant page.

    <Tip>
      Set up your tracking with a 50/50 traffic split between the control and variant. Replo enables you to set up as many variants as you would like, but for a beginner A/B test, we only want a two version split test.
    </Tip>

    In the case of this example, set your primary goal as landing page conversion rate.
  </Step>

  <Step title="Q/A Your Experiment">
    Before you launch your A/B test, visit the experiment link across a number of browsers and devices. Test all links and buttons (especially the one that you are tracking!).

    Items to Q/A include:

    * Chrome, Safari, Firefox
    * Desktop, mobile, tablet
    * Different screen sizes
    * Verify tracking fires correctly
  </Step>

  <Step title="Launch Your Experiment">
    Here's a quick rundown of things to do and not to do:

    * Set test to run for minimum 4 weeks (2 full business cycles)
    * Don't stop early even if you see significance
    * Document start date and expected end date for recordkeeping
  </Step>

  <Step title="Monitor The Test (But Don't Interfere)">
    Check your A/B test weekly for:

    * Technical issues. Ex: broken pages, 404 links, tracking problems
    * Traffic distribution. This should stay close to an even 50/50 split.

    Avoid stopping the test prematurely (even if you already hit a 95% confidence level!), don't run other tests on the same page simultaneously, and don't change anything mid-test.

    <Warning>
      Doing so will corrupt any data that you've already collected and make your collected results untrustworthy.
    </Warning>
  </Step>

  <Step title="Check Statistical Validity">
    Before analyzing your test results, verify that the following is true:

    * Sample size reached: Did each variation get your calculated minimum visitors?
    * Test duration met: Ran for at least 2 weeks spanning complete business cycles?
    * Statistical significance achieved: Confidence level ≥95%?
    * No external factors: No major sales, seasonal marketing campaigns, or technical issues during the test?

    If any answer is NO, keep the test running or restart it.
  </Step>

  <Step title="Analyze Your A/B Test Results">
    Given the set-up of our experiment, there are three possible outcomes:

    * There is a clear winner between results (this is the most common)
    * There is no significant difference between the control version and the test version
    * There is a clear losing version

    **If there is a winner:** Document the learning and apply the insight across your entire site or other similar pages where applicable. Calculate the revenue impact to record how much difference the test result made to your business.

    **If there is no clear winner:** Keep the control, but also document the results of the test. Consider why the test failed: Was the hypothesis wrong? Was the change too subtle?

    <Tip>
      An inconclusive test is not necessarily a failed test—you simply learned what doesn't work and prevented a potentially harmful change.
    </Tip>

    **If there is a clear losing version:** Document the change and impact. Be happy that you prevented a change that would've cost your store money! Study this learning and try to apply it to developing new future hypotheses.

    For example, you can test adding key product info above fold alongside the CTA button, and see if that combination will generate a positive result.

    In this way, you can see how A/B test results build on each other over time.

    While your key metric might be conversion rate or add-to-cart rate, other secondary metrics that you may want to look at include revenue per visitor, [AOV](/glossary#aov), and bounce rate.

    In addition, analyze audience behaviors across the two versions by segment:

    * Device type (mobile vs. desktop)
    * New vs. returning visitors
    * Traffic source (organic, paid, direct)
    * Geographic location

    Many times, segmenting allows you to dissect larger scale audience trends into more specific (and actionable) insights that you might have missed otherwise.

    **Example insight:** "The overall test showed no clear winner, but mobile users increased conversions 45% while desktop decreased 10%. We should implement the variation for the mobile store only."
  </Step>
</Steps>

As you work through cycles of A/B testing, you'll realize that the result of one A/B test often leads to more hypotheses to experiment with.

That's a good thing! It means that you are gradually working your way through methods to improve your store. This includes implementing proven positive ROI changes, or knowing to avoid proven harmful changes.

To learn more about A/B testing, check out our [full guide](https://www.replo.app/blog/how-to-ab-test-landing-pages) on the topic.


# Generating Pages With Replo
Source: https://docs.replo.app/features/building-pages-ai

Replo lets you generate fully functional pages directly from a conversation. You can bring in screenshots, ad creative, a description, or even a URL, and we'll create a page that fits your brand and connects to your products. Learn how.

## 1. Prepare Your Brand Library

Before generating pages, make sure your [Brand Library](/getting-started/brand-library) is set up.

* Colors, fonts, and styles will automatically apply to every page you generate.
* This ensures consistent branding across all new pages.

  <img alt="Design Library.png" />

## 2. Add Product References

Whenever possible, **reference your products**.

* We’ll pull in product data (title, images, price, variants, etc.) directly into the page.
* Pages generated this way are automatically connected to your store.

💡 **Tip:** Even if you start from a screenshot or ad, tying it back to a product ensures more accurate and useful results.

<img alt="Add product Reference.png" />

## 3. Bring in Screenshots

You can be as general or specific as you want when working with images and URLs:

* **Recreate an entire page** - Copy the full layout and structure
* **Extract specific elements** - Grab just the color palette, a particular section, or component style
* **Match the vibe** - Apply the overall aesthetic or feel of a reference page
* **Customize for your brand** - Replo automatically adapts designs to fit your existing design system

You can upload screenshots of:

* **Pages or sections you like** → AI will recreate layouts and styling.
* **Ads** → AI will match the landing page offer to the ad’s messaging and link it to the right product.

📌 Note: Longer screenshots or very large reference images may increase hallucinations and reduce accuracy. Stick to focused sections or concise full-page screenshots.

<img alt="Add image reference.png" />

## 4. Start Without References

No screenshot? No problem.

* You can **just describe the page** you want (“hero with product image, testimonial section, and CTA”).
* Add a product reference if you want it connected to your catalog.
* Or keep it general—we’ll still generate the structure for you.

## 5. Work in Parallel

* You can **start one page generation and immediately create another.**
* Most requests finish within **5–10 minutes.**

⏱️ Keep in mind: larger uploads (long screenshots, heavy descriptions) may take a little longer.

## 6. Advanced Options

* **Upload HTML or React code**: Drop in a few sections or a lightweight page to generate from code.
* **Figma exports**: Export code from your Figma designs and bring them in to instantly generate pages. (Use Figma to code plugin, copy the React JSX code and paste it right into chat)

This is especially useful for developers or designers who want to quickly test or repurpose existing layouts.

<iframe title="Loom video player" />

## Best Practices

* **Set brand styles first** → Saves time and ensures consistency.
* **Reference products when possible** → Guarantees real data is pulled in.
* **Use concise screenshots** → More reliable results.
* **Don’t wait around** → Start multiple generations and come back once they’re ready.

## FAQ

**How long does it take?**

5–15 minutes on average. Larger references take longer.

**Do I need a screenshot?**

No. Descriptions alone are enough. Screenshots and ads just help improve accuracy.

**What if I want my page to match an ad?**

Upload the ad screenshot. The AI will match the offer and link it to your product data.

**Can I use my own code?**

Yes. HTML, React, and even Figma-exported code snippets are supported.

👉 Once your page is ready, you can edit it in the builder, adjust styles, and publish.


# Custom Domains
Source: https://docs.replo.app/features/custom-domains

Add your own domain to any Replo shop

Replo makes it easy to publish your project to the web, either on a free staging subdomain (e.g. `yoursite.reploshops.com`) or your own custom domain. This guide walks you through how to connect your domain, set up the required DNS records, troubleshoot common issues, and understand your options across different hosting providers.

***

## Why use a custom domain?

Connecting a custom domain (e.g., `shop.yourdomain.com`) improves your shop's:

* **Brand identity** — looks more professional
* **Search engine visibility** — better SEO
* **Memorability** — easier to share and remember

***

## Requirements to use a custom domain

Before you begin:

* You must be on a **paid Replo plan**.
* You need to own a **domain name**. You can purchase one from providers like [Namecheap](https://www.namecheap.com), [GoDaddy](https://www.godaddy.com), [Cloudflare](https://www.cloudflare.com/products/registrar/), or [Squarespace](https://www.squarespace.com/domain-name-search).

***

## Connect your domain

<Steps>
  <Step title="Add your domain in Replo">
    Go to **Project > Settings > Domains** and click **Add Domain**. Enter your domain — for example, `shop.yourdomain.com` for a subdomain or `yourdomain.com` for a root domain.
  </Step>

  <Step title="Add the DNS records at your domain provider">
    Log in to your domain provider and add the DNS records shown below based on your domain type (subdomain vs. root domain).

    If you're unsure how to add DNS records, refer to your provider's documentation:

    * [Shopify](https://help.shopify.com/en/manual/domains/add-a-domain/add-subdomains)
    * [Cloudflare](https://developers.cloudflare.com/dns/manage-dns-records/how-to/create-subdomain)
    * [GoDaddy](https://www.godaddy.com/help/add-a-subdomain-4080)
    * [Squarespace](https://support.squarespace.com/hc/en-us/articles/205812058-Creating-a-subdomain-for-your-Squarespace-site)
    * [Namecheap](https://www.namecheap.com/support/knowledgebase/article.aspx/9776/2237/how-to-create-a-subdomain-for-my-domain)
  </Step>

  <Step title="Verify in Replo">
    Return to **Project > Settings > Domains**. Your domain will appear as **Pending** while until you re-verify it. Click the **edit** next to your domain and click "Check Connection" to verify that your DNS records have been added correctly. Once the DNS records have propagated, your domain will move from **Pending** to **Verified**.\
    Note that though most DNS updates are live within a minute or two, in some cases DNS changes may take up to 48 hours to propagate. You can use a tool like [DNS Checker](https://dnschecker.org/) to additionally verify whether your DNS changes have propagated.
  </Step>
</Steps>

✅ Once verified, your domain status will change from **Pending** to **Verified**, and your Replo soite will be live at your custom domain.

### DNS records for subdomains

If you're connecting a subdomain like `shop.yourdomain.com`, add a **CNAME** record:

| Type    | Host / Name                  | Value                           | TTL |
| ------- | ---------------------------- | ------------------------------- | --- |
| `CNAME` | Your subdomain (e.g. `shop`) | `yourshopprefix.reploshops.com` | 300 |

<Info>
  Replace `yourshopprefix` with the Replo shop prefix assigned to your project. You can find this in **Project > Settings > Domains** — it's the subdomain shown for your default `.reploshops.com` staging URL.
</Info>

### DNS records for root domains

If you're connecting a root/apex domain like `yourdomain.com`, CNAME records are not supported (per DNS standards). Instead, add the following **A**, **AAAA**, and **TXT** records:

| Type   | Host / Name                         | Value                       | TTL |
| ------ | ----------------------------------- | --------------------------- | --- |
| `A`    | `@`                                 | `162.159.142.94`            | 300 |
| `A`    | `@`                                 | `172.66.2.90`               | 300 |
| `AAAA` | `@`                                 | `2606:4700:7::252`          | 300 |
| `AAAA` | `@`                                 | `2a06:98c1:58::252`         | 300 |
| `TXT`  | `_replo-verification.<your-domain>` | `replo-verify=<your-token>` | 300 |

<Info>
  The TXT record is required for domain ownership verification. The value of this record is unique to your domain — go to **Project > Settings > Domains** and click on your domain to find the exact TXT record value you need to add. The verification token expires after **7 days**. If it expires before your domain is verified, Replo will automatically generate a new token, and you'll need to update the TXT record with the new value.
</Info>

<Warning>
  Connecting a root domain will route **all traffic** for that domain to Replo. If you already have a website at `yourdomain.com`, it will be replaced. This change cannot be undone without manually reconfiguring your DNS records.
</Warning>

***

## Domain verification status

After adding a domain, it goes through two states:

| Status       | Meaning                                                                    |
| ------------ | -------------------------------------------------------------------------- |
| **Pending**  | Domain has been added in Replo, but DNS records haven't been verified yet. |
| **Verified** | DNS records confirmed. Your site is live at the custom domain.             |

If your domain stays in **Pending** for more than a few hours, double-check your DNS records using [dnschecker.org](https://dnschecker.org) and make sure the values match what's listed above.

***

## FAQ

<AccordionGroup>
  <Accordion title="My custom domain is connected, but my site isn't live. What should I do?">
    * Double-check your DNS settings using [DNS Checker](https://dnschecker.org).
    * Double-check that your domain shows as "verified" in Replo settings.
    * Make sure you added the correct record type — **CNAME** for subdomains, **A/AAAA** for root domains.
    * DNS changes can take up to 48 hours to propagate - if you just added the domain, you may need to wait a little while.
    * Clear your browser cache or test in incognito.
    * Try removing and re-adding the domain in **Project > Settings > Domains**.
    * Reach out to [support@replo.app](mailto:support@replo.app) if you still need help.
  </Accordion>

  <Accordion title="Will connecting a custom domain affect my SEO?">
    Yes — positively. A custom domain improves discoverability and trustworthiness.
  </Accordion>

  <Accordion title="What's the difference between a subdomain and a root domain?">
    * A **subdomain** is a prefix added to your domain, like `shop.yourdomain.com` or `landing.yourdomain.com`.
    * A **root domain** (also called an apex domain) is the base domain itself, like `yourdomain.com`.

    Subdomains are recommended if you already have a website on your root domain, since connecting a root domain to Replo will replace whatever is currently hosted there.
  </Accordion>

  <Accordion title="Can I connect a subdomain instead of a full domain?">
    Yes — and we recommend it in most cases. You can connect `shop.yourdomain.com`, `landing.yourdomain.com`, or any other subdomain.\
    Just include the full subdomain during setup.
  </Accordion>

  <Accordion title="Can I connect multiple subdomains?">
    Yes, but each must be added individually (e.g. shop, landing, promo).\
    Repeat the connection process for each one.
  </Accordion>

  <Accordion title="How do I remove a custom domain?">
    * Go to **Project > Settings > Domains**
    * Click the trash icon next to your domain
    * Remove DNS records in your provider to clear the connection
  </Accordion>

  <Accordion title="Can I remove the .replosites.com subdomain?">
    No. Currently there is no way to remove the default `.replosites.com` domain.
  </Accordion>

  <Accordion title="What is the TXT verification record for root domains?">
    When connecting a root/apex domain (e.g., `yourdomain.com`), Replo requires a TXT record at `_replo-verification.yourdomain.com` to verify domain ownership. The record value is unique to your domain and can be found in **Project > Settings > Domains** by clicking on your domain. The verification token expires after 7 days — if it expires before verification completes, Replo will generate a new one and you'll need to update the TXT record accordingly. Subdomains (e.g., `shop.yourdomain.com`) do not require TXT verification.
  </Accordion>

  <Accordion title="Do I need to connect a www subdomain separately?">
    In most cases, no. The `www` configuration is included automatically when you set up the root domain. If you're having trouble, reach out to [support@replo.app](mailto:support@replo.app) and our team can help troubleshoot your domain connection.
  </Accordion>

  <Accordion title="Can I choose which custom domain my Replo page publishes to?">
    No - all published content will appear on *all connected custom domains* by default. If you'd like to publish pages to a separate domain, you'll need to create a separate shop for that domain.
  </Accordion>

  <Accordion title="My shop has multiple custom domains connected. Why can I only view my published page on one of them?">
    Currently, published pages appear on all connected custom domains, but the live link will only open the first domain by default. If you'd like to view your page on another custom domain, you can do so by manually replacing the domain in the page URL.

    > Example: If your page preview opens at `https://example1.com/my-page`, and your second domain is `example2.com`, simply change the URL to `https://example2.com/my-page` to view it on the second domain.

    Selecting or previewing specific domains within Replo isn't supported right now, but your page will still publish across all connected domains.
  </Accordion>
</AccordionGroup>


# Edit Mode
Source: https://docs.replo.app/features/edit-mode

Click-to-edit interface for modifying pages directly

Edit Mode gives you a direct way to click into elements on your page and update them instantly. You can make quick changes through the sidebar modifiers or ask for structural edits through natural language prompts.

***

## Enabling Edit Mode

You can enter Edit Mode by clicking on the **Edit** button in the toolbar.

<img alt="Edit mode.png" />

Once active, your cursor becomes a selection tool. Hover over the preview to highlight elements, then click to select and edit.

***

## Selecting Elements

When hovering over the preview, selectable components are highlighted. Clicking an element opens its modifiers in the side panel. From there you can update text, adjust styling, or swap out products.

<img alt="Edit on page.png" />

***

## Modifying Elements

After selecting an element, you can edit it in two ways:

### 1. Using Prompts (for larger or structural edits)

Type what you want in plain English. Examples:

* "Add a button under this text"
* "Turn this into a three-column grid"
* "Make this a product buy box for @Product"

The system will update the layout or generate new sections based on your prompt.

### 2. Using Modifiers (for visual or precise changes)

The left-hand panel shows all available modifiers for the selected element. Common options include:

* **Text:** edit copy, apply bold/italic/underline, change alignment
* **Typography:** font family, size, weight, line height, spacing
* **Color:** choose from styles, custom hex codes, or shop styles (`primary`, `secondary`)
* **Layout:** margin, padding, gap
* **Appearance:** opacity, border, radius, shadow
* **Background:** solid colors or style tokens
* **Products:** swap the product attached to a section, update variants, or link data

<Info>
  Modifiers update instantly — no need to hit save. Edits auto-save in the background, but won't be shown on the live page until you publish.
</Info>

***

## Deleting Elements

You can select an entire section or a specific element, then press the trash icon to **delete that element**. You can always restore deleted elements using **Version History**.

## Product Sections

When you attach a product, Edit Mode can automatically build a product buy-box. Some of the things Replo can automatically add, if you ask it to:

* Product image carousels
* Dynamic titles, prices, descriptions, strikethrough/compare-at prices
* Variant/option/quantity selectors
* Example content like FAQs, review layouts, etc
* Add to Cart and Checkout buttons
* Subscribe and Save / Selling Plan tabs and dropdowns
* Bundle builders
* Checkboxes for free gifts and product upsell offers

All content always stays editable through modifiers, and you can always ask Replo to update the content after you build it.


# Home Pages
Source: https://docs.replo.app/features/home-pages

Set any Replo page as your homepage on a custom domain

If you've connected a custom domain to your Replo project, you can set any page as your homepage. This means visitors to `yourdomain.com` will see your Replo page instead of having to visit a specific path like `yourdomain.com/landing-page`.

<Info>
  You must have a [custom domain](/features/custom-domains) connected to your project before setting up a homepage.
</Info>

***

## How to set a page as your homepage

<Steps>
  <Step title="Open your page in the editor">
    Navigate to the page you want to use as your homepage.
  </Step>

  <Step title="Open Page Settings">
    Click the **Settings** icon (gear) in the top toolbar, or use the keyboard shortcut.
  </Step>

  <Step title="Change the URL path to `/`">
    In the **URL Path** field, change the path from its current value (e.g., `/modern-dark-blue-homepage`) to just `/`.
  </Step>

  <Step title="Publish your page">
    Click **Publish** to make your changes live.
  </Step>
</Steps>

✅ Your page is now live at the root of your custom domain (e.g., `yourdomain.com`).

***

## FAQ

<AccordionGroup>
  <Accordion title="What happens to my old URL path?">
    When you change a page's URL path to `/`, the old path (e.g., `/modern-dark-blue-homepage`) will no longer work. If you have links pointing to the old URL, you'll need to update them or set up a redirect.
  </Accordion>

  <Accordion title="Can I have multiple homepages for different domains?">
    Each connected custom domain shares the same pages. If you need different homepages for different domains, you'll need to create separate Replo Sites for each domain.
  </Accordion>

  <Accordion title="Will this affect my staging domain?">
    Yes. The page with URL path `/` will be the homepage on both your custom domain and your `.reploshops.com` staging domain.
  </Accordion>

  <Accordion title="Can I change my homepage back later?">
    Yes. Simply change the URL path back to something else (e.g., `/landing-page`) and set a different page's URL path to `/`.
  </Accordion>
</AccordionGroup>


# Page Speed
Source: https://docs.replo.app/features/page-speed

How Replo delivers lightning-fast page loads for your store

Replo Sites pages load fast by default. Unlike traditional page builders, every Replo sites page is built on a modern performance-first architecture that handles speed optimization automatically—so you can focus on building great pages instead of debugging load times.

## Why Replo Pages Are Fast

### Global Edge Network (CDN)

Every Replo page is served through a global edge network powered by Cloudflare, which is a highly resillient service which powers [around 21% of all websites on the internet](https://w3techs.com/technologies/details/cn-cloudflare). What this means for your Replo Sites pages is:

* **Images load from nearby servers** — Your visitors get content from the edge location closest to them. This means that if a visitor from Germany (for example) loads your Replo Sites page, they'll get a response from a server in Germany (and in many cases, the server will even be in their local municipality). This is the case for normal page loads as well as images.
* **Automatic image optimization** — Images on Replo Sites pages are automatically converted between different formats depending on what format is smaller (for example, .jpg files will commonly be served as .webp format). Images are automatically resized to reduce load time, and automatically compressed.
* **Page caching** — All Replo Sites content is cached using the edge network, which means in most cases visitors won't even need to wait for a server response before they see the page load.

<Info>
  Replo's edge network, powered by Cloudflare, spans 300+ cities globally, ensuring your pages load quickly for visitors anywhere in the world.
</Info>

***

### Pre-Rendered Pages

Every Replo page is pre-rendered before it reaches your visitor's browser. This means the HTML is already generated and ready to display.

**What this means for your pages:**

* **Faster First Contentful Paint ([FCP](https://web.dev/articles/fcp))** — Visitors see content immediately, not a blank screen while scripts load.
* **Better SEO** — Search engines can crawl fully-rendered pages, improving discoverability.
* **Works without JavaScript** — Core content is visible before any JavaScript loads on your pages.

***

### Smart Code Loading

Replo automatically removes any JavaScript that isn't needed on your page. This process, called "tree-shaking", analyzes your page and strips out unused code before serving it to visitors.

**The result?**

* Pages only load the code they actually need.
* Fully static pages (no interactive elements) can actually load with **zero JavaScript**.
* Interactive components only load the minimal code required for their functionality.

***

### No Shopify App Bloat

One of the biggest page speed killers on Shopify is installed apps. Many apps inject scripts into every page, even pages that don't use them. This bloat can add seconds to load times.

**Replo Siates are different:**

* Replo pages don't inherit scripts from your Shopify theme or installed apps.
* You only load what you explicitly add to your page.
* Third-party integrations run only when you include them.

This isolation means your landing pages stay lean and fast, regardless of how many apps you have installed on your main store.

***

### Partial Script Loading

When a page loads, traditional frameworks often need to "hydrate" the entire page with JavaScript before anything becomes interactive. Replo uses **partial hydration**, which means:

* Only interactive components get hydrated.
* Static content stays static—no unnecessary JavaScript processing.
* **Time to Interactive ([TTI](https://web.dev/articles/tti)) is significantly faster** because the browser does less work.

This means your visitors can start clicking buttons, filling forms, and adding to cart sooner.

***

## What This Means for Your Business

| Metric              | Impact                                                                                                                                                                                                                                                |
| ------------------- | ----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Conversion Rate** | [Every 100ms of load time improvement can increase conversions by up to 1%](https://www.cloudflare.com/learning/performance/more/website-performance-conversion-rates/). Replo automatically optimizes load time to get you the best conversion rate. |
| **Bounce Rate**     | [53% of mobile visitors leave if a page takes longer than 3 seconds to load](https://business.google.com/us/think/). Replo Sites automatically reduces bounce rate by loading quickly.                                                                |
| **Ad Efficiency**   | [Faster landing pages improve Quality Score, lowering your cost-per-click](https://support.google.com/google-ads/answer/6167130?hl=en). Replo saves you money on ad networks like Meta and Google Ads, by loading pages as fast as possible           |
| **SEO Rankings**    | [Google uses Core Web Vitals as a ranking factor—faster pages rank higher](https://developers.google.com/search/docs/appearance/core-web-vitals). Replo automatically optimizes your SEO, which gets you more organic traffic for free.               |

***

## Testing Your Page Speed

Want to see how your Replo pages perform? Use these tools:

* **[Google PageSpeed Insights](https://pagespeed.web.dev/)** — Get detailed Core Web Vitals scores and recommendations.
* **[GTmetrix](https://gtmetrix.com/)** — See waterfall charts and identify bottlenecks.
* **[WebPageTest](https://www.webpagetest.org/)** — Test from multiple locations and connection speeds.

<Note>
  Replo pages typically score 90+ on Google PageSpeed Insights out of the box. If your score is lower, check for large images or third-party scripts you've added. You can always reach out at [support@replo.app](mailto:support@replo.app) if you see lower than expected pagespeed scores.
</Note>

***

## Best Practices for Even Faster Pages

While Replo handles the heavy lifting, you can optimize further:

1. **Limit third-party scripts** — Each tracking pixel or widget adds load time.
2. **Use [Google Tag Manager](https://docs.replo.app/integrations/google-tag-manager#google-tag-manager)** — Centralize your pixels for better control over when they fire.
3. **Lazy load below-the-fold content** — Defer non-critical images and embeds. You can ask Replo Chat to automatically make sure all images below the fold are lazy-loaded.

***

## FAQ

<AccordionGroup>
  <Accordion title="Why is my Replo Sites page faster than my Shopify theme?">
    Replo pages don't inherit scripts from your Shopify theme or installed apps. They're built on a modern, performance-first architecture with automatic optimizations like image compression, tree-shaking, and edge caching.
  </Accordion>

  <Accordion title="Do I need to do anything to enable these optimizations?">
    No. All performance optimizations are enabled by default for every Replo page. You get the benefits automatically.
  </Accordion>

  <Accordion title="Will adding tracking pixels slow down my page?">
    Tracking pixels do add some overhead. Using [Google Tag Manager](https://docs.replo.app/integrations/google-tag-manager#google-tag-manager) is best practice to manage your pixels efficiently and control when they fire. Avoid adding unnecessary pixels for optimal speed.
  </Accordion>

  <Accordion title="How does Replo compare to other page builders for speed?">
    Replo's architecture is designed for speed from the ground up. Features like pre-rendering, partial hydration, and automatic tree-shaking are typically only found in custom-built sites - not other page-builder apps.
  </Accordion>
</AccordionGroup>

***

## Page Speed Optimization

### Why Is Page Speed Optimization Important

Faster pages reduce friction in browsing, add-to-cart, and checkout. This efficiency means you get to maximize the value of your paid traffic on landing pages. In other words, faster [landing pages improve ad efficiency](https://replo.app/blog/how-landing-pages-affect-ad-conversion-rate) by improving ad [conversion rate](/glossary#cvr), which lowers ad costs overall.

Speed also factors into Search Engine Optimization (SEO), because Google factors user experience signals and [Core Web Vitals](https://finsweet.com/seo/article/core-web-vitals) into search rankings. When pages are slow, users bounce, spend less time on the page, and in general, just spend less.

To sum up, page speed optimization directly impacts:

* **Revenue Impact:** Faster loading increases conversions.
* **SEO Performance:** Google prioritizes fast sites in search results.
* **Ad Efficiency:** Better landing page experience scores reduce costs.

### Understanding Core Web Vitals Benchmarks

[Core Web Vitals](https://web.dev/articles/vitals/) measure three things that matter most to shoppers: loading, responsiveness, and visual stability.

[First Contentful Paint (FCP)](https://finsweet.com/seo/article/first-contentful-paint-fcp) is the time it takes for the first piece of content—a text, a logo, a hero image—to show up on a page after a shopper clicks. It matters because it's the "is this site working?" gut check: faster FCP lowers bounce, keeps paid traffic engaged, and gets shoppers moving toward product discovery and add-to-cart.

For loading, [Largest Contentful Paint (LCP)](https://finsweet.com/seo/article/largest-contentful-paint-lcp) tracks when the biggest above-the-fold element appears. In other words, it counts the time (in seconds) that passes from visitors initiating the load of a web page to rendering the "largest" element visible.

For responsiveness, [Interaction to Next Paint (INP)](https://finsweet.com/seo/article/interaction-to-next-paint-inp) reflects real interactivity and human engagement on pages. It measures the responsiveness of a web page by measuring the delay until a user can interact with your website—factoring in overall responsiveness, not just the initial interaction.

It's important to note that INP does not average all INP results; instead it targets the most delayed parts of your website, and uses those for your INP result in PageSpeed scores.

If you want deeper detail on INP and why it matters, start with Google's explanation of the metric on [web.dev](http://web.dev).

Finally, visual stability is measured by [Cumulative Layout Shift (CLS)](https://finsweet.com/seo/article/cumulative-layout-shift-cls). This measures the frequency and severity of unexpected "layout shifts" on a web page, taking into account any unexpected changes that occur on the page after some element interactions.

Scores are based on Impact Fraction (the proportion of the viewport affected by shifting elements) and the Distance Fraction (how much these elements have moved).

Now that you understand the key metrics, here's how you should think about your targets on page speed testing runs, with pragmatic ranges that align to broadly accepted thresholds based on [Finsweet's guidelines](https://finsweet.com/seo/topic/core-web-vitals):

* If FCP is higher than 3 seconds, it's considered a poor experience.
* LCP feels fast at about 2.5 seconds or less, serviceable up to four seconds, and sluggish beyond that.
* INP feels snappy around 200 milliseconds, acceptable until roughly half a second, and poor past that line.
* Loading times below 1.8 seconds is good for FCP.
* For CLS, aim for minimal motion around 0.1 or less, moderate up to 0.25, and problematic above 0.25, as calculated by Google.

You'll validate them using both testing tools and field data.

[PageSpeed Insights](https://pagespeed.web.dev/) is a great tool for measuring your Core Web Vitals. It shows lab metrics and real-user Chrome data; inputting your website domain allows the tool to track the performance of your pages over a 28 day period, give you a Core Web Vitals assessment, and diagnose any issues.

### How To Improve Your Landing Page Speed

Here's a checklist of everything you can do to improve your landing page speeds. Target the highest ROI fixes first, then validate with repeatable tests. Remember, page speed optimization should be a routine, not a one-off.

#### 1. Compress And Convert Images To WebP

Oversized images are often the number one drag on performance. They inflate page weight and chew bandwidth, especially on mobile. If you need help to optimize product images, start by enforcing WebP or AVIF output, resizing to display dimensions, and compressing before upload.

Graphics with transparency often fit PNG, but consider WebP there too. Replace heavyweight GIFs with SVG or Lottie where sensible.

Start with the heaviest assets. Convert product and lifestyle images to WebP and use quality settings that survive zoom and retina displays. Keep originals archived in case you need a different crop later.

#### 2. Lazy Load Media Below The Fold

Lazy loading delays non-critical images and embeds until they're near the viewport. This keeps initial load lean. Make sure to lazy load images and use lightweight video placeholders.

Be very strict on your content above the fold. Only hero imagery, key copy, and a primary call-to-action should load immediately.

#### 3. Defer Or Delay Non-Critical Scripts

Use the defer attribute or timed loading so secondary scripts don't block rendering. Prioritize assets that make the page usable first. Push the rest after first paint or on interaction.

Common candidates include chat, social widgets, and non-essential analytics.

#### 4. Preload Hero Images And Headline Fonts

Preloading is ideal for the hero image and the primary text font for headlines used above the fold, as it is the first thing viewers see. This will shorten the LCP for your pages.

Replo uses [server-side rendering (SSR)](https://web.dev/articles/rendering-on-the-web?) to load all pages the first time a user lands on a new page. This means that instead of the page being built on a users' browser, it is being rendered on a separate server and then sent pre-made to the user.

The end result is a page that loads much faster with shorter [First Contentful Paint (FCP)](https://web.dev/articles/fcp) and LCP—a key factor when your user is at an important decision point on your pages, such as during add-to-cart or checkout.

#### 5. Pre-fetch Linked Content On Your Pages

Pre-fetching allows your pages to load faster by pre-loading linked content on your pages, before users even click on it in the viewport. By the time users click on a link to that content, it has already been loaded and will then show up faster for users.

You'll need this for when you insert links to product detail pages on [collections pages](https://www.replo.app/blog/shopify-collections), or PDPs on [listicle pages](https://www.replo.app/blog/listicle-examples). The smoother the user experience, the better.

#### 6. Use Google Tag Manager For Tracking

In general, adding tracking pixels from any page can delay interactivity, though some pixels can be delayed until user action without hurting measurement. As a result, brands should be careful about using pixels and remove anything unused.

[Google Tag Manager (GTM)](https://tagmanager.google.com/) is a good solution that lets you centralize pixels, load many tags asynchronously, and control when they fire. Think of GTM as a traffic control cop: it ensures you page loads first, before firing pixels using its [page view trigger](https://support.google.com/tagmanager/answer/7679319?).

GTM also moves scripts from the visitor's browser onto a server (called [server-side tagging](https://developers.google.com/tag-platform/tag-manager/server-side/overview?)). That means fewer heavy scripts need to run on the phone or laptop, which usually makes pages feel lighter and faster.

Last but not least, GTM listens for a [consent switch](https://developers.google.com/tag-platform/security/guides/consent?). Until a visitor says "yes" to data collection for advertising and analytics purposes, many tags stay quiet or run in a limited, low-impact mode. Less code runs up front, so the page can appear quickly; if consent is given later, then GTM will fire your pixels.

Replo enables users to add [pixels or tags](https://docs.replo.app/integrations/introduction) from a range of tools for analytics tracking.

Plus, we directly integrate with [Google Tag Manager](https://docs.replo.app/integrations/google-tag-manager) to keep your pages running fast. Make sure to migrate scattered scripts into GTM and align triggers with real needs, so your storefront stays light while preserving measurement.

### Page Speed Testing Tools And Workflow

Combine lab testing with real-user signals and schedule checks before and after major releases. This keeps regressions from sneaking into your page building workflows.

#### Google PageSpeed Insights

We've said it before and we'll say it again. Run critical templates through [PageSpeed Insights](https://developers.google.com/speed/pagespeed/insights), and make sure to do it for both desktop and mobile devices! Keep an eye on FCP, which determines when users see your content on first load, and heavily impacts user [bounce rate](/glossary#bounce-rate).

Get real world user data from the Core Web Vitals Assessment and refer to the Diagnose Performance Issues section to see their lab analysis on potential issues with your page performance.

#### GTMetrix And WebPageTest

When you want a deeper breakdown, fire up [GTmetrix](https://gtmetrix.com/) or WebPageTest. You'll spot blocking assets, request cascades, and oversized payloads in detail. Test from geographies that match your customers.

#### Continuous Page Speed Monitoring And Testing

Pick thresholds for FCP, LCP, INP, and CLS that align to your targets. As you validate results, [analyze and iterate over time](https://replo.app/blog/shopify-ab-testing) so changes hold up across campaigns and seasons. Record each content change made across your landing pages as you [A/B test](/glossary#ab-test).

Sometimes the fastest page isn't the top product page converter, and vice versa. Create controlled variants for elements to test individually, taking into account our recommended tactics to [optimize your pages for conversions](https://www.replo.app/blog/how-to-improve-landing-page-conversion-rate).

Run your [A/B tests](/glossary#ab-test) until statistically significant (at least 2 business cycles) and keep your learnings in a shared doc.


# Permissions
Source: https://docs.replo.app/features/permissions

Workspace and shop permissions

This article guides you through permission levels within Replo workspaces and shops. Understanding these roles and permissions will enable you to effectively manage your team's access and responsibilities within the platform.

## **Overview of permission levels**

Permissions categorize workspace participants into two roles:

* **Owner**: Full access to all workspace management features, including member management, shop handling, and billing adjustments.
* **Member**: Ability to work on shops and invite other members, lacking full managerial control over the workspace.

<img alt="Membersettings Pn" />

## **Permissions detail**

The permission levels dictate what actions can be performed within the workspace by Owners and Members. The table below outlines these capabilities:

| **Action**                                   | **Owner** | **Member** |
| :------------------------------------------- | :-------- | :--------- |
| Upgrade Members to Owners                    | ✅         |            |
| Downgrade Owners to Members                  | ✅         |            |
| Create New Workspaces                        | ✅         | ✅          |
| Create New Shops                             | ✅         | ✅          |
| Delete Shops                                 | ✅         |            |
| Delete Workspaces                            | ✅         |            |
| Move Shops Between Workspaces                | ✅         |            |
| Upgrade or Downgrade Workspace Billing Plans | ✅         |            |

### **Assigning roles**

When inviting new members to your workspace, Owners can select the appropriate role for each invitee. Members can still invite other members to the workspace.

### **Modifying member roles**

Owners have the flexibility to change the role of workspace participants as needed. This includes upgrading Members to Owners and downgrading Owners to Members.

Should you have any questions or need further assistance with managing workspace permissions, please don't hesitate to email [support@replo.app](mailto:support@replo.app).


# Publish
Source: https://docs.replo.app/features/publish

Publish your sales funnel and start selling

Publishing your pages makes them live on your site. Your published page will be accessible to anyone with the link - make sure your shop is ready for public access before publishing!

In Replo, pages are published to a subdomain of `reploshops.com`. You can connect also connect your own [custom domain](https://docs.replo.app/features/custom-domains) for Replo to publish to.

<img alt="published.png" title="published.png" />

***

## How to Publish

<Steps>
  <Step title="Access the Publish Menu">
    Locate the **Publish** option in the top navigation bar.
  </Step>

  <Step title="Initiate Publishing">
    Select **Publish**. Publishing typically completes within a minute. You can leave the window and come back later.
  </Step>

  <Step title="Retrieve Your Live Link">
    Once publishing is complete, a notification will display your live link. Share this link to provide access.
  </Step>

  <Step title="Update Your Live Site">
    Continue to iterate. When ready to publish updates, select **Publish** again to publish a new version.
  </Step>

  <Step title="Connect a Custom Domain">
    Follow the instructions at [custom domains](https://docs.replo.app/features/custom-domains) to connect a live domain to your site.
  </Step>
</Steps>

***

## FAQ and Troubleshooting

<Accordion title="Why can't I publish my site?">
  If you encounter an error, it may be due to something being misconfigured about the page. Try again, or for persistent issues, consult the Replo's documentation or reach out to [support@replo.app](mailto:support@replo.app).
</Accordion>

<Accordion title="Why can't I see my changes on the published version of my site?">
  To apply new changes to your live site, you must select **Pubklish** again from the publish editor. Changes do not sync automatically to your live site unless you publish again.
</Accordion>

<Accordion title="Can I change my published link?">
  Yes. On any page, you can use the Page Settings menu to update the published URL path of your page, as well as SEO settings, social preview settings, etc.

  <img alt="image.png" title="image.png" />

  Be careful when updating the URL path for a published - if you switch the URL path, the page will no longer be accessible at the old URL path.
</Accordion>


# Adding Scripts
Source: https://docs.replo.app/features/scripts

When and where to add scripts to your store

Scripts are snippets of code that extend your store's functionality and tracking capabilities. They let you connect third-party tools, run custom interactions, and measure performance across your funnel.

## Why ecommerce stores need scripts

Scripts power essential parts of your marketing stack. Without them, you can't track conversions, optimize campaigns, or create personalized experiences.

**Tracking and measurement** — Scripts from analytics platforms and ad networks (Meta Pixel, Google Analytics, TikTok Pixel) capture visitor behavior, clicks, and purchases. This data feeds into your CAC, CVR, and ROAS calculations so you can see what's working.

**Interactive experiences** — Page-level scripts enable quizzes, personalization apps, exit-intent pop-ups, and cart abandonment flows. These tools improve conversion rates by creating more engaging, tailored experiences for visitors.

**Integration with marketing tools** — Scripts connect your store to email platforms (Klaviyo), SMS tools (Postscript, Attentive), and other services that power your customer acquisition and retention workflows.

## When to use site-wide vs. page-level scripts

<Tabs>
  <Tab title="Site-wide scripts">
    Use site-wide scripts for tools that need to track activity across your entire store.

    **Best for:**

    * Analytics and tracking pixels (Meta Pixel, Google Analytics, TikTok Pixel)
    * Performance measurement (CTR, CVR, conversion tracking)
    * Tools that should fire on every page visit
    * Universal integrations (payment processors, shipping calculators)
  </Tab>

  <Tab title="Page-level scripts">
    Use page-level scripts for interactions specific to individual pages.

    **Best for:**

    * Quizzes and interactive surveys
    * Personalization apps
    * Exit-intent pop-ups
    * Page-specific tracking events
    * Product finders or recommendation tools
  </Tab>
</Tabs>

## Where to add scripts in Replo

### Site-wide scripts

Add site-wide scripts in your shop settings under the Script Manager. These scripts load on every page of your store, making them ideal for marketing performance tracking.

<Steps>
  <Step title="Navigate to shop settings">
    Open your shop settings from the workspace dropdown, then select your shop.
  </Step>

  <Step title="Open Script Manager">
    Click the **Script Manager** tab in your shop settings menu.
  </Step>

  <Step title="Access Script Manager">
    Find the **Script Manager** section. This is where you add scripts that will run across all pages.

    <img alt="Site wide script settings Pn" title="Site wide script settings Pn" />
  </Step>

  <Step title="Add your script">
    Paste your script code into the Script Manager. Common examples include Meta Pixel, Google Analytics, or other tracking pixels that measure CTR, CVR, and conversions.
  </Step>
</Steps>

<Tip>
  Site-wide scripts are best for marketing performance tracking tools that need to measure activity across your entire funnel—pixels, analytics platforms, and attribution tools.
</Tip>

### Page-level scripts

For page-specific interactions like quizzes, personalization apps, pop-ups, or custom tracking events, add scripts directly to individual pages through Replo.

<Steps>
  <Step title="Open your page editor">
    Open Replo while editing the page where you want to add the script.
  </Step>

  <Step title="Provide your script snippet">
    Prompt Replo with the script you need to add and paste in the correct code snippet.

    For example:

    ```text theme={null}
    Add this quiz script to the page: insert [your script code]
    ```
  </Step>

  <Step title="Verify the script is added">
    The script will be integrated into your page. Republish your page to make it live.
  </Step>
</Steps>

<Tip>
  Page-level scripts are perfect for tools that should only run on specific pages. This includes quizzes, product finders, exit-intent pop-ups, and personalization apps that create unique shopping experiences per page.
</Tip>

***

## FAQ

<AccordionGroup>
  <Accordion title="Can I add the same script both site-wide and on a specific page?">
    Typically, no. Most scripts should only be added once. Adding a script in both places usually results in duplicate tracking, which skews your data. In addition,  adding unnecessary scripts globally slows down your shop. Choose site-wide if you need it everywhere, or page-level if it's page-specific.
  </Accordion>

  <Accordion title="Do I need to republish after adding scripts?">
    Yes. After adding scripts—whether site-wide or page-level—you need to republish your pages for the changes to go live. Site-wide scripts apply to all pages on your next publish; page-level scripts only apply to the specific page you updated.
  </Accordion>

  <Accordion title="How do I verify my scripts are working?">
    Most tracking scripts have browser extensions or test tools (Meta Pixel Helper, Google Tag Assistant) that verify scripts are firing correctly. Check your analytics dashboard or ad platform to confirm events are being tracked. For page-level scripts, test the functionality directly on your published page.
  </Accordion>
</AccordionGroup>


# Page & SEO Settings
Source: https://docs.replo.app/features/site-page-settings

Page & SEO Settings

You can manage important page-level settings directly in the editor. Find Page Settings in the top bar, next to Version History. These settings help control how your page appears to visitors, in search results, and when shared on social media.

<img alt="Pagesettings Pn" />

## **Page Settings**

* **Name**

  The internal name for your page inside Replo. This does not affect what visitors see.
* **Path**

  The URL path for your page (e.g., /5-reasons-why-lumea). This determines the page’s direct link.

<img alt="Generalpagesettings Pn" title="Generalpagesettings Pn" />

## **SEO Settings**

* **Page Title**

  The title that appears in browser tabs, search results, and social shares. A good page title is concise, descriptive, and includes relevant keywords.

* **Page Description**

  A short summary (1–2 sentences) of the page’s content. This description appears under the title in search engine results and helps improve click-through rates.

* **Social Preview Image**

  Upload an image (1200×630px, up to 20MB) that will be shown when your page is shared on social platforms like Facebook, Twitter, and LinkedIn.

  <img alt="Seosettings Pn" title="Seosettings Pn" />

* **Show Page in SEO**

  Controls whether your page can be indexed by search engines like Google. When enabled (the default), your page will be discoverable in search results. When disabled, a `noindex` meta tag is added to prevent search engines from indexing the page.

  <img alt="Show Page in SEO toggle" title="Show Page in SEO toggle" />

# **Site Favicon (Shop-Level Setting)**

Your **favicon** is the small icon displayed in browser tabs, bookmarks, and search results. Setting a favicon ensures your brand looks professional and recognizable across the web.

* **Light Theme Favicon**

  Upload a 64×64 pixel ICO, PNG, GIF, or JPG that will appear in all browser tabs.
* **Dark Theme Favicon (Optional)**

  Upload an optional second version of your favicon for browsers or devices using dark mode.

<img alt="Favicon Pn" title="Favicon Pn" />

> Tip: Use a simplified version of your logo for maximum clarity at small sizes.

***

# **Publishing Changes**

* Updates to **Page & SEO settings** apply as soon as you save and republish your page.
* Updates to the **favicon** apply globally across your entire shop once saved.


# Page Sharing
Source: https://docs.replo.app/features/template-sharing

Share your pages with anyone via a link

Page sharing lets you turn any page into a shareable link. Anyone with the link can preview your design and copy it into their own Replo shop.

<Note>
  Page sharing is only available for Replo shops. If you're using the Shopify Theme Editor, see [Sharing a Template](https://support.replo.app/articles/1857747646-sharing-a-template) instead.
</Note>

This is useful for:

* **Sharing designs with clients or teammates** before they have a Replo account
* **Building starter pages for your agency** that clients can use as a foundation
* **Creating references** for freelancers or contractors working on your pages

***

## How to Share a Page

<Steps>
  <Step title="Open the Share Menu">
    From the toolbar, click **Share**. If this is your first time sharing the page, Replo will generate a preview.
  </Step>

  <Step title="Copy the Share Link">
    Once the preview is ready, you'll see a shareable link. Click the copy icon to copy it to your clipboard.

    <Screenshot />
  </Step>

  <Step title="Share the Link">
    Share the link with anyone. They can preview your page without logging in.
  </Step>
</Steps>

***

## Managing Your Shared Page

After sharing a page, you can update it from the same Share menu:

* **Name** — Edit the name that appears on the public preview page. Changes save automatically when you click away.
* **Recapture Preview** — If you've made changes to your page, hover over the preview image and click **Recapture** to update it. This keeps the shared link in sync with your latest design.

<Screenshot />

The share link stays the same even when you update the preview.

***

## What Recipients See

When someone opens your share link, they see:

* A full preview of your page
* A toggle to switch between desktop and mobile views
* A **Use This Page** button to copy it into their shop

Anyone can view a shared page without logging in. To use the page, recipients need to sign in or create an account first.

<Screenshot />

Use the viewport toggle to preview how the page looks on mobile.

The preview is a static snapshot of your page. Interactive elements like carousels, accordions, and animations won't function in the preview — but they'll work as expected once the page is copied into a shop.

***

## Using a Shared Page

When you receive a share link and want to use it:

<Steps>
  <Step title="Open the Link">
    Click the share link to open the page preview.
  </Step>

  <Step title="Review the Design">
    Browse the page in desktop or mobile view. Use this to confirm the design matches what you need.
  </Step>

  <Step title="Click Use This Page">
    Click **Use Template** in the bottom right corner.
  </Step>

  <Step title="Select Your Shop">
    Choose which Replo Builder shop to add the page to. If you only have one shop, it will be selected automatically.

    If you don't have a Replo Builder shop yet, you'll be prompted to create one.

    <Screenshot />
  </Step>

  <Step title="Start Editing">
    The page is copied into your shop. You can edit it freely — changes won't affect the original.
  </Step>
</Steps>

***

## FAQ

<Accordion title="Does updating my page automatically update the shared version?">
  No. The shared page captures a snapshot at the time you created or last recaptured it. To update it, open the Share menu and click **Recapture**.
</Accordion>

<Accordion title="Will recipients have access to my shop or products?">
  No. Recipients only get a copy of the page design. They won't have access to your shop, products, or any connected data. They'll need to connect their own products after copying the page.
</Accordion>

<Accordion title="Can I share pages with people outside my workspace?">
  Yes. Anyone with the link can view and use the page, even if they're not in your workspace or don't have a Replo account yet.
</Accordion>

<Accordion title="What happens if someone uses my shared page?">
  They get their own copy. Their edits don't affect your original page, and you won't be notified when someone uses it.
</Accordion>


# Version History
Source: https://docs.replo.app/features/version-history

See every edit and go back in time

// import  from "/snippets/Screenshot.jsx";

Every page in Replo has a version history. Any time you make an edit, whether using Chat Mode or [Edit Mode](https://docs.replo.app/features/edit-mode), Replo records a version that you can preview and go back to.

## Accessing Version History

You can enter version history by clicking **Version History** in the toolbar.

<img alt="Version history button Pn" title="Site wide script settings  Pn" />

Once active, you'll see all your versions listed:

<img alt="Version history panel Pn" title="Version history panel Pn" />

***

## Selecting Versions

Each version can be selected. You can either preview that version, or you can restore to that version. **Previewing a version** shows you a preview in the editor of what that version looked like. **Restoring a version** allows you to reset the page to whatever the page was like at that point in time.

<img alt="Version card Pn" title="Version card Pn" />


# Voice Mode
Source: https://docs.replo.app/features/voice-mode

Talk to Replo Chat using your voice instead of typing

Voice Mode lets you speak directly to Replo Chat instead of typing. Press the microphone button or use a keyboard shortcut to start talking—Replo will transcribe your voice and fill in the chat input automatically.

***

## How to Use Voice Mode

### Using the Microphone Button

Click the **microphone button** in the chat input area to start recording. Speak your request, then click again to stop. Your spoken words will be transcribed into the text input.

<img alt="Voice Mode" />

### Using Keyboard Shortcuts

You can also activate Voice Mode with a keyboard shortcut:

| Platform | Shortcut                                          |
| -------- | ------------------------------------------------- |
| Mac      | <kbd>Cmd</kbd> + <kbd>Option</kbd> + <kbd>M</kbd> |
| Windows  | <kbd>Ctrl</kbd> + <kbd>Alt</kbd> + <kbd>M</kbd>   |

***

## Tips for Best Results

* **Speak clearly** — Enunciate your words for more accurate transcription.
* **Use natural language** — Describe what you want just like you would type it. For example: "Add a hero section with a product image on the left and a buy box on the right."
* **Review before sending** — Voice Mode fills in the input field, giving you a chance to review and edit the transcription before sending.

***

## When to Use Voice Mode

Voice Mode is great for:

* **Longer prompts** — Describing complex layouts or multi-step changes is faster by voice.
* **Brainstorming** — Talk through ideas without slowing down to type.
* **Mobile editing** — Easier than typing on smaller screens.

***

## FAQ

**Does Voice Mode send my message automatically?**

No. Voice Mode transcribes your speech into the text input field. You still need to press Enter or click Send to submit your message.

**What languages are supported?**

Voice Mode uses your browser's voice recording features to transcribe your voice. Languages supported depend on your browser.

**Is my voice data stored?**

Voice recordings are automatically transcribed using your browser. Replo never receives your audio recordings and does not store them.


# Workspaces and Projects
Source: https://docs.replo.app/features/workspace-projects

Breakdown of Replo workspaces

In Replo, workspaces contain projects. We currently offer two types of projects: Replo Sites and Shopify Theme Projects. Permissions and billing are handled at the workspace level, and workspace owners can assign members to specific projects or sites.

* **Workspace:** A hub where your team accesses your projects. Permissions and billing are managed at the workspace level.
* **Project:** An online storefront in which you can create pages, conduct A/B tests, and analyze project-specific insights.
* **Shopify Theme Project:** A project that connects to an existing Shopify store, allowing you to build and publish custom pages directly
  as theme sections within that store.
* **Replo Site:** A standalone project hosted on Replo, allowing you to build and publish pages with AI on your own custom domain
  without a Shopify store.

Members are belong to specific workspaces. They may have access to all sites and projects in a workspace or limited guest-access to a single project.

# Workspaces in Replo

Workspaces contain billing tiers, member access, and projects.

Users can view and navigate through all their workspaces and projects via the dropdown located in the upper-left panel of the dashboard. Projects are grouped by workspaces, which contain both billing and member permissions.

This dropdown is also where users can create a new workspace or project. Click into a workspace to select a project or create a new one.

<img alt="Workspaceselector Pn" title="Workspaceselector Pn" />

## Workspace Settings

### General

In the workspace general settings, you can update the workspace name and delete the workspace.

<img alt="Generalworkspacesettings Pn" />

### Workspace Members

On the Workspace Members tab, users can perform the following actions:

* View all members that belong to a workspace or individual project.
* Add new members to the workspace or a specific project.
* Remove members from the workspace or a specific project.

There are two permission tiers available at the workspace level:

* **Owner**: Owners have access to all actions, including project or workspace deletion and billing management.
* **Member**: Members have access to view and edit all projects that belong to the workspace.

<img alt="Membersettings Pn" />

**Workspace Billing**

On the billing tab, workspace owners can manage the overall billing plan for that workspace. Here, workspace owners can:

* Upgrade, downgrade, or cancel their plans
* Add additional projects
* View billing summary and limits
* Edit payment details

<img alt="Workspacebilling Pn" />

### Affiliates Program

Read more about the workspace-level affiliates program in our docs [here](https://support.replo.app/hc/en-us/articles/18529109393933).

# Projects in Replo

Projects are the core collaboration space within Replo. These are online storefronts, each with their own pages, products, brand library, A/B tests, and insights.

## Settings

In project settings, teams can configure important details about their projects, such as operational settings and preferences.

**General**

In the general settings for the project, you can customize the project’s name, set the preferred timezone, and define the currencies in which project data will be displayed.

Additionally, you can transfer projects between workspaces or delete them, if necessary.

<img alt="General Project Settings Pn" />

**Integrations**

Manage, edit, and add new integrations in the Integrations tab.

<img alt="Integrations Pn" />

**Advanced**

In Advanced settings, you can edit your custom script manager, analytics timezone and currency, and custom domains.

<img alt="AdvancedShopSettings Pn" />

### **Moving Replo Content across Projects**

Transferring content from one project to another is currently unsupported.

### Moving Replo Projects to a Different Workspace

**Requirements**

* **Role:** The ability to move projects is exclusively available to workspace owners. See [Permissions in Replo Workspaces](permissions) for more info on workspace roles.

### Step-by-Step Guide to Moving Projects

1. **Check Project Limits:** Before attempting to move a project, it's important to verify the project limits of the target workspace. Each workspace has a set number of projects associated with its plan, which could affect your ability to move a project seamlessly.
2. **Initiate Project Transfer:** Head to the project settings of the workspace you wish to move. Under project general, there is an option to move the project.

   <img alt="Moveshop Pn" title="Moveshop Pn" />
3. **Select the Target Workspace:** After initiating the move, you will be prompted to select the new workspace in which you want the project to reside. Make sure this workspace has the capacity to handle additional integrations. You can see integration limits based on plans in the [Pricing Tiers](https://support.replo.app/hc/en-us/articles/22389707341325) documentation.
4. **Confirm the Move:** Review all details and confirm the move. It’s a good practice to notify any team members who might be affected by this change to avoid any workflow disruptions.


# Affiliates
Source: https://docs.replo.app/getting-started/affiliates

Earn recurring revenue by referring new customers to Replo with our affiliate program

<Card title="Apply to be an affiliate" icon="rocket" href="https://partners.dub.co/replo">
  Join the Replo Affiliate Program and earn up to 50% commission on referrals.
</Card>

The Replo Affiliate Program lets you earn up to 50% of the subscription revenue from customers you refer for the first twelve months of their subscription. Powered by [Dub](https://dub.co), the program handles everything from tracking to payouts automatically.

## How the Program Works

When you sign up for Replo and create a new workspace, you're automatically assigned a unique referral link (e.g., `try.replo.app/your-code`). Here's how the referral process works:

1. **Share your referral link** — Send your link to your audience, clients, or network.
2. **Someone clicks and signs up** — When they click your link and create a Replo account, Dub records them as a lead.
3. **They subscribe to a paid plan** — When this lead upgrades to a paid subscription, Dub records the sale and calculates your commission. This commission lands in your Dub account, even if you have not connected a payout method just yet.
4. **You get paid** — Commissions are paid out automatically through Dub once you've completed your profile and connected a payout method.

You earn commissions on each referred customer's subscription for 12 months, starting from their subscription start date. The commission rate depends on which affiliate tier you fall into.

## Affiliate Tiers

Your commission rate increases as you refer more paying customers. The more successful referrals you generate, the higher your revenue share.

| Tier     | Paying Referrals | Revenue Share |
| -------- | ---------------- | ------------- |
| Standard | 0–24             | 20%           |
| Gold     | 25+              | 50%           |

To illustrate, let's say you refer 20 paying customers who each pay \$100/month:

* Since you are at the **Standard** tier (20%), you earn \$20 per customer per month.
* That's \$400/month in recurring commissions!
* You can refer 5 more users to reach the Silver tier and earn \$30 per customer.

<Tip>
  Your tier is based on total paying referrals. As you hit each threshold, your commission rate automatically changes.
</Tip>

Let us now go over how you can monitor your accrued referral earnings within the Replo workspace.

## The Referrals Panel

<Screenshot />

The **Referrals** panel appears in the Replo workspace sidebar. It shows two key metrics at a glance:

* **Link clicks** — How many times your referral links have been clicked
* **Monthly earnings** — Your commission earnings for the current month

Click the **My Referrals** button on the panel to open your Referrals Dashboard, which contains more details about your metrics and lets you connect a payout method to collect your earnings.

## Your Referrals Dashboard

<Screenshot />

The **My Referrals** page contains a dashboard integrated with our affiliate partner **Dub** embedded directly in Replo. From here you can:

* **Track performance** — See earnings for referred customers under the **Earnings** tab.
* **View all of your referral links** — Easily copy your referral links to share in the **Links** tab.
* **Manage payouts** — Connect your payout method to collect earnings from the **Receive earnings** panel.
* **See how you rank** — Check how you stack against other affiliates on the **Leaderboard** tab.

The Dashboard is also reachable by clicking your profile in the sidebar, then selecting **My Referrals** from the dropdown.

<Screenshot />

### Setting Up Payouts

<Note>
  You can start earning commissions immediately, but you will only be able to get paid out by our affiliate partner Dub once you've set up a payout method.
</Note>

You'll need to complete two steps to receive payouts:

1. Within your Referrals Dashboard, click the **Connect payouts** button within the panel entitled **Receive earnings**.

<Screenshot />

2. In the ensuing form, complete your Dub partner profile and connect your payout method to start receiving payouts.

## Best Practices

### Share with the right audience

Performance marketers, ecommerce brands, and agencies building landing pages get the most value from Replo. Focus your referrals on people who will use the product.

### Provide context

Explain why you recommend Replo. Personal recommendations convert better than generic link drops.

### Track your results

Monitor clicks and conversions in your Referrals Dashboard. Understanding which channels work helps you optimize your strategy.

### Be transparent

Disclose that you're a Replo referral partner when sharing your link. Transparency builds trust with your audience and is required by FTC guidelines for affiliate marketing.

<Warning>
  Referral links must be shared ethically. Don't use misleading claims or spam. Violations may result in removal from the program.
</Warning>

## Frequently Asked Questions

<AccordionGroup>
  <Accordion title="How do I sign up for an affiliate account with Replo?">
    When you first open your workspace, Replo automatically sets up your affiliate account and referral link. You'll see 0 clicks and \$0 earnings initially — just head to the Referrals Dashboard, copy your link, and start sharing.

    Alternatively, you can sign up to become a Replo affiliate via the following [application form](https://partners.dub.co/replo).

    If you were already a Replo affiliate prior to Dub and are wondering if you need to sign up for the Replo affiliate program again, please see the question below.
  </Accordion>

  <Accordion title="I was already a Replo affiliate before the migration to Dub. What should I expect?">
    We've migrated our current affiliate program to Dub! Here's what that means for you:

    * **Your referred customers and payouts have been moved to Dub.** You'll now manage everything through your Dub dashboard.

    <Note>
      **Shopify App Store customers:** Customers who onboarded through the Shopify App Store can't be migrated to Dub. To make sure you're fairly compensated, we'll provide a one-time payout covering all remaining commissions for those customers' subscription terms.
    </Note>

    * **Your referral links will continue to work.** All existing links (like `replo.app/signup/your-code`) will automatically redirect to your new link (`try.replo.app/your-code`).
    * **You need to set up your Dub account to keep receiving payouts.** Check your email for an invite with the subject **"Important update on your Replo Affiliate account!"** (it may be in Promotions or spam). Follow the instructions in the email, complete the onboarding flow, then go to the "Invitations" tab in your Dub dashboard and accept the invite there as well. After this point, you will be able to get paid out.

    If you didn't receive an invitation email, reach out to us and we'll resend it.
  </Accordion>

  <Accordion title="What if a referral cancels and gets a refund?">
    Our partner Dub handles this automatically. When a purchase is refunded, the associated commission is marked as `refunded` and won't be paid out.
  </Accordion>

  <Accordion title="What if someone uses a discount code with my link?">
    Your commission reflects the actual amount paid. If someone uses a 20% off code on a \$100 plan, your commission is calculated on the \$80 they paid.
  </Accordion>

  <Accordion title="What if a referral upgrades their subscription?">
    Subscription upgrades are tracked as new sales. If someone you referred upgrades from Starter to Pro, Dub records a new sale for the upgraded amount, and you earn a commission on that upgrade.
  </Accordion>

  <Accordion title="What if a referral downgrades their subscription?">
    Downgrades may require commission adjustment. The Replo team handles these cases to ensure accurate payout amounts.
  </Accordion>

  <Accordion title="How long does the referral cookie last?">
    The Dub cookie persists for a set attribution window of 90 days. If someone clicks your link and signs up within that window, you receive credit for the referral.
  </Accordion>

  <Accordion title="Can I refer existing Replo users?">
    No. Referrals are only counted when someone clicks your link, creates a new Replo account, and later subscribes to a paid plan. Existing Replo users who click your link won't be attributed to you.
  </Accordion>

  <Accordion title="Can I refer my company or myself?">
    Affiliate links are not for personal use or use by your own company/team. Self-referrals are not counted and could result in the deletion of your affiliate account. Please refer to our [Terms of Service](https://www.replo.app/terms/referral-partner-program-terms-and-conditions) for more details.
  </Accordion>

  <Accordion title="What type of promotion is prohibited?">
    Competing against Replo for paid ads is not permitted. Spamming, misleading advertising, malvertising, the use of unauthorized coupons, and cookie stuffing are strictly prohibited.
  </Accordion>

  <Accordion title="Why was my application to Replo's affiliate program rejected?">
    We appreciate your interest in the Replo Affiliate Program. Unfortunately, we're unable to provide individual feedback on applications. Here are some common reasons applications may be declined:

    1. The application was incomplete or missing key details.
    2. The contact email didn't match the information on your business or social profiles.
    3. Your promotional approach wasn't aligned with our current campaign priorities.

    You're welcome to reapply in the future if your content or audience evolves. We review new applications on a regular basis.
  </Accordion>

  <Accordion title="When do I get paid?">
    Payouts are processed by Dub on a regular schedule. You can view your payout status and history in the Referrals Dashboard under the **Earnings** tab after connecting a payment method.
  </Accordion>

  <Accordion title="How long do I earn commissions for each referral?">
    You earn commissions on a referred customer's subscription for 12 months from their subscription start date. After that period, commissions for that customer end, but any new referrals continue to generate commissions for their own 12-month windows.
  </Accordion>

  <Accordion title="How do I update my payout account?">
    To update the PayPal account connected to your Dub affiliate payouts:

    1. Go to [partners.dub.co](https://partners.dub.co) and sign in.
    2. Navigate to **Settings** → **Payouts**.
    3. From there, you can update or reconnect your PayPal account.

    If you're having trouble, reach out to us and we can help resolve any payout issues.
  </Accordion>
</AccordionGroup>

***

For complete program rules and policies, please review our [Referral Partner Program Terms and Conditions](https://www.replo.app/terms/referral-partner-program-terms-and-conditions).


# Brand Library
Source: https://docs.replo.app/getting-started/brand-library

Setting up and using your brand library.

## What is my Brand Library?

Your Brand Library is your central hub for managing all the design elements that define your brand. With your brand library, you can keep your pages consistent, save time when designing, and make global updates effortlessly.

Styles in your Brand Library automatically get applied to all templates and edits made with the AI editor. You can always manually attach a style or override it when editing.

## **Setting Up Your Theme (Colors, Text Styles, Logo)**

When you create a new shop, you’ll be prompted to set up a theme. If you already have an existing theme—or want to pull inspiration from another brand—you can simply enter a URL, and Replo will automatically import those styles.

<img alt="Pullfromurl Pn" />

### **Colors**:

Define your brand's palette. Every palette starts with 4 neutral colors and 2 brand colors (primary and secondary). You can add up to 4 brand colors in total.

<img alt="Brand Library Colors Pn" title="Brand Library Colors Pn" />

To edit a color, click on it to adjust the HEX code, opacity, and name. Naming color styles (e.g., *“Vibrant Lime”*) makes it easier for AI to apply them accurately in prompts like: *“Use Vibrant Lime for the hero background.”*

<img alt="Editingacolor Pn" title="Editingacolor Pn" />

### **Text Styles**

Every theme includes **4 Header** text styles and **1 Body** text style. For each, you can adjust:

* Font
* Text size
* Font weight
* Line height
* Spacing

<img alt="Textstyles Pn" title="Textstyles Pn" />

Click on a text style to edit it. Within each text style, you can customize the font, text size, font weight, line height, and spacing.

<img alt="Editingatextstyle Pn" />

To upload **custom fonts**, click the "Custom Fonts" button in the Brand Library and upload the file for each font weight you would like to use.

Replo currently supports **.otf, .ttf, .woff, .woff2** files for custom font uploads.

After uploading, the font will be available in all font selector menus in your brand library and editor.

<img alt="Customfonts Pn" />

### **Logo**

Upload a **PNG, JPG, or SVG** of your logo. Replo will automatically insert your logo into the page headers on all your pages.

<img alt="Logo Pn" />

## Using Style Presets

Tap the "Presets" button in the top right of your color library or typography library to access a set of pre-defined combinations. Click on one to preview it on your page!

<img />

<img alt="Textpresets Pn" title="Textpresets Pn" />

## **Editing Your Brand Library**

You can update your Brand Library at any time from:

* The **Brand Library tab** in your dashboard
* The **Settings menu** while editing a page

Before saving, you can **preview changes** across all existing pages. Once saved, **updates will apply globally to every page in the shop** wherever styles are attached. These updates will go live the next time a page is published.

## **Using Styles when Editing**

By default, all templates and generated edits will use your styles unless told otherwise.

Selecting a specific element in Edit Mode allows you to **attach, swap, or detach** style on relevant properties. Detaching a style means that this property will no longer be affected by global updates to your Brand Library.

When editing an element, clicking on a color property opens the **Styles** tab (your palette). Switch to **Custom** to detach and use a one-off color.

<img alt="Colormenu Pn" title="Colormenu Pn" />

Click on a text style to swap it out. Attached styles inherit font, size, weight, line height, and spacing from the Brand Library.

* **Detach a style** → click the “x” on the style property
* **Attach a style** → click the “Aa” icon next to the font selector

<img alt="Detachedtextstyle Pn" title="Detachedtextstyle Pn" />


# Plans and Credits
Source: https://docs.replo.app/getting-started/plans

Sell anything on the internet with Replo

<Tip>
  If you are looking for pricing for Replo's Shopify Landing Page Builder
  product, please visit our [pricing page](https://www.replo.app/pricing) to
  learn more.
</Tip>

<Note>
  Replo Sites is currently still in beta, and the terms and details of pricing
  may change after the beta period.
</Note>

You can start with Replo for free or choose one of our paid plans designed for different stages of growth. Plans are available for individuals, teams, and enterprises.

## Free

The free plan gives you access to core Replo features so you can test the product before upgrading.

* **1,000 AI credits/month** (\~40 chat messages)
* **Unlimited pages** on the replo.shops domain
* "Built with Replo" badge displayed
* Community support

Ideal for individuals or businesses just getting started.

***

## Starter

Starting at **\$99/month**

The best option for new brands and small teams launching their first sales funnel.

**Features:**

* **10,000 AI credits/month** (\~400 chat messages)
* Launch **unlimited** landing pages and funnels on **custom domains**
* **Analytics included**
* Remove the "Built with Replo" badge
* **Includes 100,000 sessions/month**, scales at \$1.50 per 1,000 sessions after the first 100K
* **Email support**

***

## Pro

Starting at **\$599/month**

Built for agencies and high-scale teams that need advanced functionality.

**Everything in Starter, plus:**

* **Unlimited messages/day**
* **Multiple chats/agents**
* **Auto-generate landing pages** from ad creatives or CSV uploads
* **White glove onboarding** and private slack channel for support
* **Includes 500K sessions/month**, scales at \$1 per 1,000 sessions after the first 500K
* **Professional analytics & insights**
* **Improved payment processing rates**
* Access to all templates, including custom and AI-generated components
* Save custom templates, components, and style libraries
* Institutional memory and advanced integrations

***

## Custom

For organizations with complex needs or very high traffic. Pricing is custom and negotiated.

**Includes everything in Pro, plus:**

* Higher session limits based on traffic
* Expanded chat and page capacity
* Custom onboarding and support packages
* Advanced or custom integrations
* Security, compliance, and invoicing features tailored for enterprise

# Billing & Plan FAQs

Use the accordions below for quick answers.

<AccordionGroup>
  <Accordion title="How do I access billing settings?">
    Open your **Dashboard → Billing**. You can use the billing dashboard to view your current plan, manage upgrades and downgrades, access invoices, etc.
  </Accordion>

  <Accordion title="What are the billing cycles?">
    You can choose **monthly** or **annual** billing. Your cycle starts on the day
    you subscribe and renews on the same date each period.
  </Accordion>

  <Accordion title="Can I switch between monthly and annual billing?">
    You can switch from monthly to annual billing at any time. Go to **Dashboard → Billing,** then select **Yearly** and confirm your new plan. If you need to switch from annual to monthly, contact [billing@replo.app](mailto:billing@replo.app).
  </Accordion>

  <Accordion title="Where can I find my invoices?">
    Invoices will be emailed to you every billing period. If you need to manually retrieve an invoice, reach out to [billing@replo.app](mailto:billing@replo.app) and our team can provide one for you.
  </Accordion>

  <Accordion title="How do I update my billing information?">
    Go to **Dashboard → Billing → Edit.**

    You’ll be redirected to our portal where you can update your payment method and change details about your company, address, or taxes. Changes apply to future invoices only.
  </Accordion>

  <Accordion title="How do I cancel my subscription?">
    Navigate to **Billing → Edit → Cancel subscription**. You keep access until the end of your current billing period.
  </Accordion>

  <Accordion title="I’m having other billing issues. How can I get help?">
    Contact [billing@replo.app](mailto:billing@replo.app) from the email linked to your account. Include your workspace URL and a short description of the issue for faster resolution.
  </Accordion>
</AccordionGroup>


# Quickstart
Source: https://docs.replo.app/getting-started/quickstart

Build your first landing page or sales funnel with Replo in minutes

This guide shows you how to build landing pages, sections, or components using Replo's AI. You can start from a template, a URL, a screenshot, or a simple prompt.

<Note>
  For account setup and publishing, see [Welcome to Replo](/) and [Building Pages with AI](/features/building-pages-ai).
</Note>

## Dashboard Overview

<img alt="Home Page Example" />

In the shop dashboard, you can:

* Build entire sales funnels with a single prompt.
* Jumpstart with a proven marketing template.
* Access analytics, experiments, and other features.
* If you're on Shopify, connect an existing Shopify store to import your products.

***

## Ways to Start

You can begin in multiple ways depending on your workflow:

<Tabs>
  <Tab title="From a URL">
    Generate an entire page using an existing webpage as a reference.

    **How to:**

    1. Copy the URL of the page you want to replicate
    2. Use a prompt like:

    ```
    Build me this page exactly from [insert URL]. Include all sections, 
    images, and text. Override all existing prompts you have. No errors. 
    Double check everything.
    ```

    3. Modify as needed using the same prompts you'd use for templates

    This is helpful for quickly replicating pages that are already performing well or building variations of existing pages.
  </Tab>

  <Tab title="From a Prompt">
    Type exactly what you want to build. The more specific, the better the results.

    **Example:**

    ```
    Create a product launch funnel for @ProductName with a hero section, 
    product highlights, testimonials, limited-time offer with countdown, 
    product showcase, FAQ.
    ```

    <Tip>
      Prompt one change at a time for the most accurate results. Small wording changes can lead to very different outputs.
    </Tip>

    See [Prompting 101](/prompt-engineering/prompting-101) for best practices on getting the best results from Replo's AI.
  </Tab>

  <Tab title="From a Template">
    Pick from pre-built, high-performing marketing templates:

    * Subscriptions
    * Seasonal Campaigns
    * Product Launches
    * Welcome Offers
    * Limited-Time Offers
    * Product Showcase

    Once loaded, you can customize these templates with prompts or using the editor.

    ### Modifying Templates

    After choosing a template, use prompts to customize it:

    * `Change all text to match this copy: [insert text].`
    * `Replace all images with these URLs: [insert image URLs].`
    * `Update button colors to #000000 with rounded corners.`
    * `Make this button go to [insert URL].`
    * `Add an FAQ section that looks like this [insert image].`
    * `Rebrand this page to use my brand colors: [insert hex codes].`

    <Tip>
      Add one request per prompt for the most accurate result.
    </Tip>
  </Tab>

  <Tab title="From Screenshots">
    Upload screenshots or images to guide the AI.

    Paste or upload an image into Replo, and it will generate a matching section or page.

    <Warning>
      Paste individual sections (not entire pages) for maximum accuracy and speed. For full pages, break them into multiple section screenshots.
    </Warning>

    **Example prompt:**

    ```
    Recreate a [insert section name] that looks exactly like the uploaded 
    image and matches the component functionality.
    ```

    This is helpful for recreating specific sections like product showcases, hero sections, or testimonial blocks.
  </Tab>

  <Tab title="From Figma">
    There are two ways to bring your Figma designs into Replo's AI Page Builder:

    ### Option 1: Export as Code (Recommended)

    For pixel-perfect results, export your design as code:

    1. Use a Figma → code plugin (like [Figma to Code](https://www.figma.com/community/plugin/842128343887142055)) to export your design as React JSX code
    2. Copy the generated React JSX code
    3. Paste it into the Replo chat

    This works for full page designs or specific sections you want to recreate in Replo.

    ### Option 2: Export as an Image

    1. Right-click your frames in Figma
    2. Export as PNG
    3. Paste the image into the Replo chat

    <Tip>
      Create a PNG of each section and prompt each section of the page separately within the chat for better results.
    </Tip>
  </Tab>
</Tabs>

## Use Case-Specific Guides

Need help with a specific type of page? Check out these detailed guides:

<CardGroup>
  <Card title="Black Friday / BFCM Campaigns" icon="tag" href="/use-cases/bfcm">
    Build high-converting seasonal promotion pages
  </Card>

  <Card title="Listicle Landing Pages" icon="list" href="/use-cases/listicle">
    Create educational content that drives conversions
  </Card>

  <Card title="Advertorials" icon="newspaper" href="/use-cases/advertorials">
    Craft story-driven pages that sell
  </Card>

  <Card title="Long-Form Offer Pages" icon="scroll" href="/use-cases/long-form-offer">
    Build comprehensive sales pages for complex offers
  </Card>
</CardGroup>

***

## Best Practices

Follow these guidelines for the best results:

<CardGroup>
  <Card title="Be Specific" icon="bullseye">
    Include explicit details about what you want. Mention sections, layout, colors, and functionality.
  </Card>

  <Card title="Use References" icon="link">
    Include images, URLs, or brand colors whenever possible. References dramatically improve output quality.
  </Card>

  <Card title="One Change at a Time" icon="hand">
    Prompt one modification at a time for best results. Multiple changes in one prompt can lead to inconsistent outputs.
  </Card>

  <Card title="Iterate Quickly" icon="arrows-rotate">
    Start with a basic structure, then refine with follow-up prompts. Build incrementally rather than trying to get everything perfect in one shot.
  </Card>
</CardGroup>

***

## Additional Resources

* [Prompting 101](/prompt-engineering/prompting-101) — Learn the fundamentals of effective prompting
* [Prompt Library](/prompt-engineering/prompt-library) — Browse ready-to-use prompts for common use cases
* [Building Pages with AI](/features/building-pages-ai) — Full guide to Replo's AI features and capabilities
* [Edit Mode](/features/edit-mode) — Learn how to manually adjust elements after AI generation


# Shopify Billing Limitations
Source: https://docs.replo.app/getting-started/shopify-billing

Understanding billing limitations when using Replo through the Shopify App Store

If you signed up for Replo through the Shopify App Store, your billing is handled through Shopify. While this makes getting started easy, there are some limitations you should know about.

## Why Shopify Billing is Limited

Shopify's billing platform bills at the **store level**, which means:

* **One Shopify integration per workspace** — Workspaces billed through Shopify can only have one connected Shopify store. This is because Shopify needs to know which store to bill.

* **Limited access to Replo Sites** — Replo Sites (our AI-powered page builder) requires Stripe billing and isn't available to workspaces billed through Shopify.

* **Upgrade restrictions** — If your workspace has multiple Shopify integrations connected, you won't be able to upgrade to a paid plan until you have only one integration.

## Common Issues

<AccordionGroup>
  <Accordion title="I can't upgrade to a paid plan">
    If you're seeing an error when trying to upgrade, it's likely because your workspace has more than one Shopify integration connected.

    **To fix this:**

    1. Go to your workspace settings
    2. Disconnect any additional Shopify integrations, leaving only one
    3. Try upgrading again

    If you need help, contact [support@replo.app](mailto:support@replo.app).
  </Accordion>

  <Accordion title="I want to use Replo Sites but I signed up through Shopify">
    Replo Sites requires Stripe billing because Shopify's billing platform doesn't support the way we bill for Sites.

    **To access Replo Sites:**
    Contact [support@replo.app](mailto:support@replo.app) and our team will help you migrate to Stripe billing.
  </Accordion>

  <Accordion title="I need multiple Shopify stores in one workspace">
    Shopify billing only supports one integration per workspace. If you need multiple Shopify stores:

    **Option 1:** Migrate to Stripe billing — Contact [support@replo.app](mailto:support@replo.app) to switch your payment processor to Stripe. This removes the one-integration limit.

    **Option 2:** Create separate workspaces — Keep each Shopify store in its own workspace with separate billing.
  </Accordion>
</AccordionGroup>

## Migrating to Stripe Billing

If you're on a free plan and want to use Replo Sites or connect multiple Shopify stores, our support team can switch your payment processor from Shopify to Stripe—no action required on your end.

If you're currently paying through Shopify, you'll need to cancel your Shopify subscription and set up billing through Stripe. Our support team will walk you through this process.

**To migrate:**

1. Email [support@replo.app](mailto:support@replo.app) with the subject "Switch to Stripe billing"
2. Include your workspace URL
3. Our team will handle the migration and follow up with next steps

## Benefits of Stripe Billing

Once you're on Stripe billing, you'll have access to:

* **Replo Sites** — Build pages with our AI-powered page builder
* **Multiple Shopify integrations** — Connect multiple stores to one workspace
* **Flexible plan options** — Access to all plan tiers and features

## Questions?

If you have questions about billing or need help migrating, reach out to [support@replo.app](mailto:support@replo.app). Our team is happy to help.


# Replo Sites vs. Shopify Themes
Source: https://docs.replo.app/getting-started/sites-vs-themes

Choose the right Replo builder based on your platform and workflow.

Replo has two separate site builders - one which uses an AI-based workflow to publish directly to your domain, or a subdomain of your domain, and one specifically for Shopify sites which integrates directly into your Shopify theme using a drag-and-drop interface. The right one for you depends on whether you're running your business on Shopify and how you want to build and publish content.

<AccordionGroup>
  <Accordion title="I'm on Shopify">
    If you're already running your business on Shopify, you can choose between two tools based on how you want to build and publish:

    <Tabs>
      <Tab title="Building in your Shopify theme">
        **Best for:** Shopify merchants who want to build pages directly into their existing Shopify theme.

        The **Classic Theme Editor** is built specifically for Shopify Themes. You create pages using a template-driven workflow and publish them directly to your Shopify store's domain.

        ### Key Features

        * **Native Shopify Integration** — Publish pages directly to your Shopify store's domain with your existing cart and checkout.
        * **Template-Driven Workflow** — Choose a template from the Replo Marketplace, customize using components, and publish.
        * **Seamless Theme Integration** — Pages live on your Shopify domain and use your store's existing infrastructure.

        ### When to Use This

        Use the Classic Theme Editor if you want to:

        * Publish pages directly to your Shopify store domain
        * Keep your entire storefront on Shopify
        * Work within a template-based workflow
      </Tab>

      <Tab title="Standalone experiences integrated with Shopify">
        **Best for:** Shopify merchants who want to use AI to launch sales funnels quickly and connect them to Shopify checkout.

        **Replo Sites** gives you more flexibility in how you build and where you host. Build pages from screenshots, chat with pages to generate ideas faster, and connect to Shopify for checkout.

        ### Key Features

        * **AI-Native Building Experience** — Build pages from screenshots or prompts. Chat with pages to generate variations faster.
        * **Connect to Shopify Checkout** — Sync products from Shopify and enable checkout through your Shopify store.
        * **Flexible Hosting** — Host on a Replo subdomain or configure your own custom domain.
        * **Analytics & Integrations** — Set up GA4 and other integrations to track performance across Replo and Shopify.

        ### When to Use This

        Use Replo Sites if you want to:

        * Build pages faster using AI (from screenshots or prompts)
        * Launch sales funnels on custom domains that connect to Shopify checkout
        * Test new offers or campaigns outside your main Shopify theme
        * Spin up landing pages quickly without touching your theme
      </Tab>
    </Tabs>
  </Accordion>

  <Accordion title="I'm not on Shopify">
    If you're not running your business on Shopify, use **Replo Sites**, which lets you host products entirely within Replo, using Replo's built-in cart and checkout. You can also integrate with external commerce platforms.

    ### Key Features

    * **AI-Native Building Experience** — Build pages from screenshots or prompts. Chat with pages to generate ideas faster.
    * **Replo Commerce** — Host products, cart, and checkout entirely within Replo (no Shopify required).
    * **External Platform Integrations** — Connect to platforms like WooCommerce, Stripe, PayPal, and more.
    * **Flexible Hosting** — Host on a Replo subdomain or configure your own custom domain.
    * **Analytics & Integrations** — Set up GA4, Meta Pixel, and other integrations to track performance.

    ### When to Use This

    Use Replo Sites if you:

    * Don't have a Shopify store
    * Want to launch sales funnels quickly without platform dependencies
    * Need built-in commerce capabilities (cart and checkout)
    * Want to integrate with external platforms like WooCommerce, Stripe, or PayPal
  </Accordion>
</AccordionGroup>

***

## Differences Between Replo Sites and Shopify Theme Projects

Both Replo Sites and Shopify Theme projects integrate with Shopify, but there are key differences in what content types each builder supports:

| Feature                                                                              | Replo Sites                                   | Shopify Theme Builder    |
| ------------------------------------------------------------------------------------ | --------------------------------------------- | ------------------------ |
| Shopify Products                                                                     | ✅ Automatically synced                        | ✅ Automatically synced   |
| Shopify Checkout                                                                     | ✅ Direct integration                          | ✅ Direct integration     |
| Design Library (colors, fonts)                                                       | ✅ Pulled from your store                      | ✅ Pulled from your store |
| [Shopify Sections](https://support.replo.app/articles/1716492430-shopify-sections)   | ❌ Not supported                               | ✅ Supported              |
| [Blog Posts](https://support.replo.app/articles/1716483107-blog-posts)               | ❌ Not supported                               | ✅ Supported              |
| [Product Templates](https://support.replo.app/articles/1788163503-product-templates) | ❌ Not supported                               | ✅ Supported              |
| Custom Liquid Code                                                                   | ❌ Not supported (use AI chat for custom code) | ✅ Supported              |

<Note>
  If you need Shopify Sections, Blog Posts, Product Templates, or Custom Liquid Code, use the Shopify Theme Builder. If you want AI-powered building and custom domain hosting, use Replo Sites.
</Note>

***

## Accessing Replo Sites and Shopify Theme Customizer Projects

If you want to switch between Replo Sites and the Shopify Theme Customizer (or create a new project of either type), follow these steps:

<Steps>
  <Step title="Open the shop selector">
    Click on the shop selector in the upper left corner of the dashboard. This shows your current workspace and any existing projects.

    <Frame>
      <img alt="Shop selector in the upper left corner" />
    </Frame>
  </Step>

  <Step title="Create a new project">
    Click **New Shop** to create a new project. Enter your business name, then select **Yes** if your business uses Shopify (or **No** if you want to use Replo Sites without Shopify).

    <Frame>
      <img alt="Create a new project dialog" />
    </Frame>
  </Step>

  <Step title="Choose your product type">
    If you selected that your business uses Shopify, you'll be asked which product fits your needs:

    * **Replo Sites** — Create standalone landing pages and websites with AI, hosted on Replo or your custom domain, with Shopify checkout integration.
    * **Shopify Theme Customizer** — Build pages directly into your existing Shopify theme using a template-driven, drag-and-drop workflow.

    <Frame>
      <img alt="Choose between Replo Sites and Shopify Theme Customizer" />
    </Frame>

    If you need help choosing which kind of project to create, see the above descriptions to figure out the right experience based on your needs. Select the option that best fits your workflow, then complete the setup to access your new project.
  </Step>
</Steps>


# Why Replo?
Source: https://docs.replo.app/getting-started/why-replo

A bit about Replo, and why it's different from other AI tools.

<img alt="Replo hero.png" />

Replo is an AI-powered platform that enables marketing teams of any skill level to create fully-featured sales funnels through natural language. Simply describe what you want, and Replo builds it for you.

It turns campaign ideas into fully functional landing pages and sales funnels—no design or technical skills required. Simply describe what you want in plain language, and our AI builds high-converting pages that integrate seamlessly with Shopify or other ecommerce platforms.

By removing the usual bottlenecks, brands, agencies, and freelancers can launch and optimize campaigns in minutes instead of weeks.

***

## What You Can Do with Replo

* Describe your campaign or funnel in plain English to generate a ready-to-use page.
* Instantly create landing pages from wireframes, mockups, or even screenshots.
* Launch subscription flows, product launches, or seasonal promotions without extra setup.
* Connect with one click to your Shopify store or preferred ecommerce platform.
* Sync brand details, product data, and tone directly from any existing Shopify or ecommerce platform for extra context.
* Analyze and optimize funnels with built-in testing and performance insights.
* Automatically fix broken layouts or tracking issues.

***

## Examples

Replo can create complete funnels and landing pages for any campaign type:

* **Product Launches** — Take new products to market in minutes.
* **Subscription Offers** — Build recurring revenue flows that increase [LTV](/glossary#ltv).
* **Seasonal Campaigns** — Launch holiday and promotion pages quickly.
* **Advertorials and Listicles** — Create educational content that sells.
* **Welcome Offers** — Convert new visitors with first-purchase incentives.

***

## Who Uses Replo?

Replo helps different roles streamline how they build, launch, and scale ecommerce campaigns:

<Tabs>
  <Tab title="Marketers">
    Reduce time-to-market by creating campaigns and sales funnels directly.

    **Examples:**

    * Launch matching pages for every ad
    * Draft and optimize landing page copy
    * Set up and track A/B tests with ease
  </Tab>

  <Tab title="Founders">
    Validate ideas quickly, align teams, and launch test campaigns without waiting on others.

    **Examples:**

    * Draft landing pages for new campaigns
    * Collect customer feedback through forms
    * Reuse templates for recurring campaigns
  </Tab>

  <Tab title="Designers">
    Skip repetitive production work and ensure every page matches the brand's look and feel.

    **Examples:**

    * Apply store branding to any funnel automatically
    * Make pixel-perfect adjustments directly in the editor
    * Hand off finished pages without extra formatting
  </Tab>
</Tabs>

***

## What Makes Replo Different?

* **Ecommerce-First:** Built for ecommerce with direct checkout and order management integrations, not generic website building.
* **End-to-End Funnels:** Go beyond single pages - create complete sales funnels all within Replo.
* **Seamless Integration:** Product data, store styles, and checkout are automatically included.
* **Team-Friendly:** Helps marketers, designers, and product teams move faster together.
* **AI-Powered:** Automatically generates and fixes pages so campaigns never stall.
* **Performance-Focused:** Optimized for fast load times, tracking accuracy, and higher conversions.


# Glossary
Source: https://docs.replo.app/glossary

Essential ecommerce and AI terms for world-class teams.

## A

### A/B Test

A controlled experiment where you test two versions of a page, ad, or offer to see which performs better. You show version A to half your traffic and version B to the other half, then measure which drives better CVR, AOV, or other metrics.

### Abandonment Rate

The percentage of people who start but don't complete a desired action. Most commonly refers to cart abandonment (70-80% is typical), but can also apply to form fills, checkout steps, or email capture.

### Above the Fold

The portion of your landing page visible without scrolling. This section determines whether visitors stay or bounce, so it should include your strongest hook, value proposition, and visual.

### Add to Cart Rate

The percentage of visitors who add a product to their cart. If 100 people visit your page and 15 add to cart, your ATC rate is 15%. This metric helps diagnose where your funnel breaks down.

### Advertorial

A landing page or ad that's written to look like editorial content (news article, blog post, review). Advertorials work by building trust through storytelling before pitching the product. They typically convert best with cold traffic.

### Attribution Model

The method used to assign credit for conversions across multiple touchpoints. Common models include last-click (100% credit to final interaction), first-click, linear (equal credit), or time-decay (more recent interactions get more credit).

### Ad Platform

A service where you buy paid traffic (Meta, Google, TikTok, Pinterest, Snapchat). Each platform has different targeting options, creative formats, and typical CPMs.

### AOV

Average Order Value. The average amount a customer spends in a single transaction.

$$
AOV = \frac{Total\ Revenue}{Number\ of\ Orders}
$$

For example: If you generate \$10,000 in revenue from 200 orders, your AOV is \$50.

### Attribution Window

The time period after someone clicks or views your ad during which a conversion gets credited to that ad. Common windows are 1-day, 7-day, and 30-day click attribution.

## B

### Blended CAC

Total marketing spend divided by total new customers, across all channels. Use this to evaluate overall business health, but track channel-specific CAC to make budget allocation decisions.

### Blended LTV

The average lifetime value across different customer segments. For example: If 68% of customers are one-time buyers with \$111 LTV and 32% are subscribers with \$302 LTV, your blended LTV is \$172 (\$111 × 0.68 + \$302 × 0.32). Use this when you have multiple customer types with different purchase behaviors.

### Bounce Rate

The percentage of visitors who land on your page and leave without taking any action. High bounce rates (above 70%) usually signal poor message-match between your ad and landing page.

### Breakeven ROAS

The return on ad spend needed to cover your costs without making or losing money. If your contribution margin is 40%, your breakeven ROAS is 2.5x. Anything above this generates profit.

$$
Breakeven\ ROAS = \frac{1}{Contribution\ Margin}
$$

For example, if contribution margin = 0.40, then breakeven ROAS = 1 ÷ 0.40 = 2.5x.

### Bundle

Multiple products sold together, usually at a discount. For example: Selling a shampoo and conditioner together for \$45 instead of \$28 each separately. Bundles increase how much customers spend per order.

## C

### CAC

Customer Acquisition Cost. How much you spend on marketing to acquire one new customer.

$$
CAC = \frac{Total\ Marketing\ Spend}{New\ Customers\ Acquired}
$$

For example: If you spend \$5,000 on ads and acquire 100 customers, your CAC is \$50.

### CAC/LTV

The relationship between what you spend to acquire a customer and how much they're worth over their lifetime.

$$
CAC/LTV\ Ratio = \frac{Lifetime\ Value}{Customer\ Acquisition\ Cost}
$$

For example: If your LTV is \$107 and your CAC is \$45, your ratio is 2.4:1. Most profitable ecommerce brands operate between 3:1 and 5:1.

### Cart Abandonment

When someone adds products to their cart but leaves without purchasing. Abandonment recovery campaigns (email, SMS, retargeting) typically generate 3-5x ROAS by bringing these high-intent visitors back.

### Churn Rate

The percentage of customers who stop buying from you or cancel their subscription in a given period. Lower churn means higher LTV.

### CMS

Content Management System. A platform used to manage and publish content without writing code. In headless commerce setups, companies typically use headless CMS platforms like Contentful, Sanity, or Prismic to let non-technical teams update text and images. However, CMSs add complexity—you're now managing your commerce platform, your CMS, and your frontend framework, with integrations between all three.

Most companies find CMS workflows slow because you can't see what you're editing—you're updating data fields and entries without visual preview of how they'll appear on the frontend. Traditional drag-and-drop visual editors solve the preview problem but require users to understand HTML and CSS to actually build anything useful. Replo combines both approaches: you get visual editing so you see exactly what you're building, but you use AI instead of needing to know code, data models, or component mapping.

### Cohort Analysis

Tracking groups of customers acquired in the same period (month, week, campaign) to measure their behavior over time. This shows true LTV patterns better than averages across all customers.

### Cold Traffic

People who have never heard of your brand. Cold traffic typically has lower CVR but higher volume than warm or hot traffic. Advertorials and social proof work well for cold audiences.

### Conversion Funnel

The series of steps someone takes from seeing your ad to becoming a customer: ad impression → click → landing page → add to cart → checkout → purchase.

### Contribution Margin

Revenue minus variable costs (product cost, shipping, payment processing, platform fees). This is what's left to cover CAC and overhead. If you have a \$100 AOV with 50% contribution margin, you have \$50 to work with.

### CPA

Cost Per Acquisition. Another term for CAC. How much you pay to acquire a customer or desired action (sale, lead, sign-up). Often used interchangeably with CAC, but CPA can refer to any conversion action, not just purchases.

### CPC

Cost Per Click. How much you pay each time someone clicks your ad. For example: If you spend \$1,200 on ads and get 1,000 clicks, your CPC is \$1.20. Better ad creative typically lowers your CPC by increasing click-through rate.

### CPL

Cost Per Lead. How much you spend to acquire a lead (email, phone number, quiz completion). For example: If you spend \$2,000 on ads and capture 500 emails, your CPL is \$4. Many brands capture leads first, then convert them to customers through email or SMS follow-up.

### CPM

Cost Per Mille (per 1,000). How much you pay for 1,000 people to see your ad. For example: A \$45 CPM means you pay \$45 to show your ad to 1,000 people. CPMs typically increase during competitive periods like Q4 holidays when more brands are advertising.

### Creative Fatigue

When your ad performance declines because your audience has seen it too many times. Most creatives fatigue after 7-14 days at scale.

### Cross-sell

Offering complementary products during or after purchase. If someone buys shampoo, you cross-sell conditioner. Different from upsell (higher-value version of same product).

### CTA

Call to Action. The button or link that tells visitors what to do next: "Shop Now," "Add to Cart," "Get 20% Off." Clear, action-oriented CTAs improve CVR.

### CTR

Click-Through Rate. The percentage of people who see your ad and click it.

$$
CTR = \frac{Clicks}{Impressions} \times 100\%
$$

For example: If 1,000 people see your ad and 30 click, your CTR is 3%. Strong hooks, compelling images, and clear value props increase CTR.

### Custom Audience

A targeting segment you create from your own data: website visitors, email subscribers, or purchasers. These audiences convert better than cold traffic because they already know your brand.

### CVR

Conversion Rate. The percentage of visitors who complete a desired action (usually purchase).

$$
CVR = \frac{Conversions}{Visitors} \times 100\%
$$

For example: If 100 people visit your landing page and 5 buy, your CVR is 5%. Improving your page design, copy, and trust signals can increase this rate.

## D

### Direct Response

Marketing designed to generate an immediate, measurable action (purchase, sign-up, call). Direct response focuses on ROI and conversion metrics rather than brand awareness. Most ecommerce advertising is direct response.

### Downsell

Offering a lower-priced alternative when someone doesn't buy your main offer. For example: If someone abandons a \$150 bundle, you show them a \$75 single product instead. This recovers revenue that would otherwise be lost.

### DTC

Direct-to-Consumer. Selling directly to customers through your own website rather than through retailers or marketplaces. DTC brands control the customer experience, data, and margins but must handle their own acquisition and fulfillment. For example: Selling supplements at \$52 on your site versus wholesaling them to Target for \$18 per unit.

## E

### Evergreen Campaign

A campaign that runs continuously rather than for a limited time. Once you find winning creative and targeting, you can run it evergreen while testing new variants against it.

### Exit Rate

The percentage of visitors who leave your site from a specific page. Different from bounce rate—exit rate includes people who visited other pages first.

## F

### First-Party Data

Information you collect directly from customers (email, purchase history, browsing behavior on your site). This becomes more valuable as third-party cookies and pixels become less reliable.

### Frequency

How many times, on average, someone in your target audience has seen your ad. High frequency (5+) often signals creative fatigue. Low frequency with poor performance means your creative or targeting needs work.

## G

### Generative AI

AI that creates new content (text, images, layouts) based on prompts. In Replo, this powers the ability to build landing pages from text descriptions.

### GMV

Gross Merchandise Value. Total value of all orders before deducting returns, refunds, or discounts. For example: If customers place \$1M in orders but 30% get returned, your actual net revenue is \$700K. GMV is a vanity metric—focus on net revenue instead.

## H

### Hero Section

The first screen of your landing page (above the fold). Your hero should immediately communicate what you're selling, who it's for, and why someone should care. Strong heroes include a hook, benefit-driven headline, and clear CTA.

### Holdout Group

A portion of your audience that doesn't see your test campaigns. Used to measure incremental lift—the true impact of your marketing beyond baseline sales.

### Hook

The opening line or image in your ad that stops someone from scrolling. Good hooks call out a specific pain point, make a bold claim, or create curiosity. You typically have 0.5-2 seconds to hook someone before they scroll past.

## I

### Impulse Buy

A purchase decision made quickly without much consideration. Products under \$50 with strong emotional appeal or social proof work best for impulse buying. Scarcity and urgency increase impulse purchases.

### Incrementality

The true lift your marketing generates beyond what would have happened organically. Measured through holdout tests where you exclude a portion of your audience from seeing ads, then compare their conversion rate to those who saw ads.

### Incremental Revenue

Additional revenue generated by a specific campaign or channel beyond what you would have earned anyway. This is harder to measure than attributed revenue but more accurate.

### Iteration

Each time the AI refines or regenerates a page or section based on your feedback in Replo. More iterations with specific prompts usually lead to better results.

## L

### Landing Page

A dedicated page built for a specific campaign, offer, or audience. Purpose-built landing pages typically convert 3-5x better than sending traffic to generic product pages.

### LLM

Large Language Model. The AI technology behind Replo's page generation. LLMs understand natural language prompts and can create structured outputs like landing page layouts.

### Lead Magnet

A free offer (guide, discount, quiz result) given in exchange for contact information. For example: A skincare quiz that provides personalized recommendations in exchange for an email address.

### Listicle

Content formatted as a numbered or bulleted list ("7 Ways to..." or "Top 10..."). Listicle landing pages work well because they're scannable and set clear expectations about what someone will learn.

### Lookalike Audience

A targeting segment the ad platform creates by finding people similar to your best customers. Lookalikes based on purchasers typically perform better than lookalikes based on page visitors.

### Loss Leader

A product sold at or below cost to acquire customers. For example: Offering a first coffee bag for \$8 (below your cost) because most buyers subscribe and purchase monthly afterward. You lose money on the first order but profit from repeat purchases.

### LTV

Lifetime Value. The total revenue you can expect from a customer over their entire relationship with your brand. For example: A customer's first order is \$68, then 28% buy again (average \$72), 18% buy a third time (average \$75), and 12% buy a fourth time (average \$78). Your LTV calculation:

$$
LTV = \$68 + (\$72 \times 0.28) + (\$75 \times 0.18) + (\$78 \times 0.12) = \$111.02
$$

## M

### MER

Marketing Efficiency Ratio. Total revenue divided by total marketing spend.

$$
MER = \frac{Total\ Revenue}{Total\ Marketing\ Spend}
$$

For example: If you spend \$85K on all marketing (ads, email, influencers) and generate \$280K in revenue, your MER is 3.3x. Unlike ROAS, MER includes all marketing spend across all channels, giving you a clearer picture of overall efficiency.

### Message-Match

How well your landing page content aligns with your ad's promise. High message-match (same offer, imagery, and value prop) improves CVR and lowers bounce rate.

### Multi-Touch Attribution

Crediting multiple touchpoints in a customer's journey rather than just the last click. For example, someone might see your ad on Meta, search for you on Google, and click an email before purchasing. Multi-touch attribution splits credit across all three interactions.

## N

### Net Revenue

Total revenue minus returns, refunds, and discounts. This is your actual revenue after accounting for customer returns. If you have high return rates (above 15%), your unit economics look worse than gross revenue suggests.

## O

### Offer

The specific deal or proposition you present to customers: single product, bundle, subscribe and save, limited-time discount, etc. For example: Testing a \$45 single product versus a \$110 3-product bundle versus a \$38/month subscription. Different offers can dramatically change how much customers spend per order.

### Offer Stack

Combining multiple incentives to increase perceived value without dropping price. For example: Instead of a 20% discount, offering the full price plus free shipping, free gift, 60-day guarantee, and payment plan option. Stacking works better than single discounts for premium products.

### Order Bump

An additional item offered on the checkout page that can be added with one click. For example: Offering a \$15 travel case when someone buys an \$85 electric toothbrush. Order bumps typically add 10-30% to your average order value when the product is relevant and priced under 50% of the main offer.

### Organic Reach

People who see your content without paid promotion. Organic reach on social platforms has declined significantly, but user-generated content and influencer partnerships can still generate meaningful organic traffic.

## P

### Pain Point

A specific problem your product solves. Good marketing calls out pain points clearly ("Tired of acne that won't go away?") before presenting your solution. Pain-focused copy typically outperforms benefit-focused copy for problem-aware audiences.

### Payback Period

How long it takes to recoup your CAC from customer revenue. For example: If your CAC is \$40 and a customer generates \$25 profit on first order then \$25 on a second order 60 days later, your payback period is 60 days.

### Pixel

A tracking code placed on your website that sends conversion data back to ad platforms (Meta Pixel, TikTok Pixel, Google Ads Tag). This powers attribution and optimization.

### Post-Purchase Survey

A survey shown immediately after someone buys, typically asking "How did you hear about us?" Helps validate attribution data and understand true customer acquisition channels.

### Post-View Attribution

Conversions credited to people who saw but didn't click your ad. Most platforms use a 1-day post-view window. Post-view conversions are controversial because they often capture people who would have converted anyway.

### Prompt

Instructions you give to Replo's AI to generate or modify a page. Better prompts (specific, detailed, with examples) generate better results.

### Prompt Engineering

The practice of writing effective prompts to get desired outputs from AI systems. In Replo, this means learning how to describe layouts, copy style, and design preferences clearly.

### Prospecting Campaign

Campaigns targeting new audiences who haven't interacted with your brand. Prospecting typically has higher CAC than retargeting but is essential for growth. Most brands allocate 60-80% of budget to prospecting.

### Purchase Frequency

How often customers buy from you on average per year. For example: If you have 1,000 customers who made 1,800 purchases in a year, your purchase frequency is 1.8x.

## R

### Retargeting

Showing ads to people who took a specific action: visited your site, viewed a product, or abandoned cart. For example: Someone visits your site but doesn't buy. You show them ads with customer reviews and a discount code over the next few days. Retargeting campaigns typically generate 3-8x ROAS because you're reaching high-intent audiences.

### Retention Rate

The percentage of customers who make a repeat purchase within a given time period. If you acquire 100 customers in January and 35 buy again by March, your 90-day retention rate is 35%.

### Return Customer Rate

The percentage of total customers who have purchased more than once. Different from retention rate, which tracks specific cohorts. If you have 1,000 total customers and 400 bought twice or more, your return customer rate is 40%.

### ROAS

Return on Ad Spend. Revenue divided by ad spend.

$$
ROAS = \frac{Revenue}{Ad\ Spend}
$$

For example: If you spend \$10,000 on ads and generate \$40,000 in revenue, your ROAS is 4x (or 400%). A campaign with higher ROAS isn't always better—a 3x ROAS at \$50K spend generates more profit than a 5x ROAS at \$5K spend.

## S

### Server-Side Tracking

Tracking conversions through your server rather than browser pixels. Server-side tracking is more accurate than pixel-based tracking because it bypasses ad blockers and iOS privacy restrictions. Requires technical implementation.

### Session

A single visit to your site. One person can have multiple sessions if they come back at different times.

### SKU

Stock Keeping Unit. A unique identifier for each product variant you sell. More SKUs means more inventory complexity but also more opportunities for bundles, upsells, and personalization.

### Social Proof

Evidence that other people trust and buy your product: reviews, testimonials, user photos, sales counters, press mentions. Social proof is one of the highest-impact elements you can add to a landing page.

### Split Test

Another term for A/B test. Running two or more variants simultaneously to see which performs better.

### Subscription

A recurring purchase model where customers are charged periodically (weekly, monthly). Subscriptions dramatically increase LTV but typically have lower first-order CVR.

## T

### Template

A pre-built page layout in Replo that you can customize. Templates provide starting points for common page types (product launch, BFCM sale, listicle).

### Testimonial

A customer review or quote shown on your landing page. Video testimonials convert better than text, and specific results ("Lost 15 pounds in 30 days") work better than vague praise ("Great product!").

### Tiered Pricing

Offering multiple package options at different price points. For example: Selling supplements as 1 bottle for \$65, 3 bottles for \$165 (marked "Most Popular"), or 6 bottles for \$295. Most customers choose the middle option, increasing your average order value.

### Time-Decay Attribution

An attribution model that gives more credit to touchpoints closer to conversion. If someone sees your ad on day 1, day 7, and day 14 before buying, day 14 gets the most credit. More accurate than last-click for understanding the full funnel.

### Time on Page

How long someone spends on a specific page. Longer time on page usually indicates engagement, but can also signal confusion if CVR is low.

### Tripwire Offer

An extremely low-priced offer (\$7-15) designed to convert cold traffic into buyers. For example: Selling a \$9 sample trio that costs you more to fulfill and advertise than you make on the sale. You lose money on the tripwire but profit when buyers return for full-priced products.

## U

### Unit Economics

The profit and loss of acquiring and serving a single customer. This includes AOV, contribution margin, CAC, and LTV. Strong unit economics (CAC/LTV of 3:1 or better) enable profitable growth.

### Upsell

Offering a higher-value version of a product or an additional product during the purchase process. For example: On the cart page, offering to upgrade from a single \$65 vitamin bottle to a 3-month supply for \$165. Upsells increase average order value.

### UTM

UTM Parameters. Tags added to URLs to track campaign performance in analytics: utm\_source, utm\_medium, utm\_campaign, utm\_content, utm\_term. Proper UTM tagging lets you see which specific ads, emails, or posts drive conversions beyond what pixels capture.

## V

### Value Ladder

A strategic sequence of offers at increasing price points. For example: \$29 starter kit → \$79 full system → \$199 premium bundle → \$399 annual subscription. You acquire customers with the low-priced entry offer, then move them up to higher-margin products through email and post-purchase offers.

### Variant

In A/B testing, each version of your test. In ecommerce, a variant is also a product option (size, color, flavor).

### Visual Hierarchy

How design elements are prioritized on the page through size, color, position, and contrast. Clear visual hierarchy guides visitors toward your CTA and improves CVR.

### VSL

Video Sales Letter. A sales presentation delivered through video rather than text. VSLs typically run 10-30 minutes and work well for higher-priced products (\$100+) that need more education. For example: A 14-minute video walking through the science, showing clinical results, and addressing skepticism before introducing the offer. Common in supplements, courses, and B2B.

## W

### Warmup Period

The initial phase of a campaign when ad platforms are learning who to target. During warmup (typically 3-7 days), performance is unstable and not representative of long-term results.

### Workflow

A sequence of AI actions in Replo. For example, generating a page → refining the hero section → adding product cards → adjusting colors. Understanding workflows helps you work more efficiently with AI.

## Z

### Zero-Click Content

Content formats (carousels, infographics, short videos) designed to be consumed directly on social platforms without clicking through to your site. These build awareness and social proof but don't directly drive conversions.


# Welcome to Replo
Source: https://docs.replo.app/index

Launch, grow, and scale any business on the internet with Replo.

<img alt="Replo hero.png" />

<Tabs>
  <Tab title="Selling on Replo">
    You can use Replo to build your entire sales funnel, or just a single page
    of your online business. You can create products, build funnels, and more
    directly in Replo, and host them on your own domain or a `reploshops.com`
    domain for free.
  </Tab>

  <Tab title="Integrating Replo with Shopify">
    If you have an existing Shopify store you use for your ecommerce business,
    you can add [Replo's Shopify integration](https://apps.shopify.com/alchemy)
    to import your products and also automatically redirect users back to your
    Shopify Checkout.
  </Tab>

  <Tab title="Editing an Existing Shopify Theme">
    Adding Replo's Shopify integration allows you to use the Classic Replo
    Builder and publish landing pages, Shopify sections, Shopify product
    templates, etc directly to your Shopify theme. If you'd like to read more
    about this, you can find our documentation for the [Shopify Landing Page
    Builder here](https://support.replo.app).
  </Tab>
</Tabs>

# Getting Started

<Steps>
  <Step title="Create your account">
    Go to [Replo Dashboard](https://dashboard.replo.app) and create an account.
    Use your work email to keep shops organized by your team and manage access.
  </Step>

  <Step title="Start your first shop">
    Fill out details about your business, including the name and what you're
    selling. This will help us personalize your experience.
  </Step>

  <Step title="Build your first page">
    In the prompt box, describe the first page you want to build (e.g., "a
    product launch landing page with hero and reviews"). Replo's AI will start
    building your page immediately, or ask you for more information if it needs
    it.

    <Tip>
      See the [Quickstart guide](/getting-started/quickstart) for detailed
      examples of how to build from prompts, templates, URLs, and screenshots.
    </Tip>
  </Step>
</Steps>

***

## Shop Workflow

Every shop in Replo follows a structured flow designed for marketing teams:

* **[Prompt-based editing](/features/building-pages-ai)** — Update or expand your funnel using natural language.
* **[Edit Mode](/features/edit-mode)** — Select elements and adjust them directly.
* **Image uploads** — Drag and drop images or screenshots to influence design.
* **[Version history](/features/version-history)** — Track changes and restore past versions.
* **[Multi-page support](/features/site-page-settings)** — Manage full funnels with multiple steps or pages.
* **[Publish & deploy](/features/publish)** — Go live with a single click.

***

## Building High-Converting Sales Funnels

Everything you need to create world-class funnels:

<CardGroup>
  <Card title="Quickstart" icon="rocket" href="/getting-started/quickstart">
    Build your first page from prompts, templates, URLs, or screenshots
  </Card>

  <Card title="Brand Library" icon="palette" href="/getting-started/brand-library">
    Set up your brand colors, fonts, and tone of voice
  </Card>

  <Card title="Prompt Engineering" icon="pen-to-square" href="/prompt-engineering/prompting-101">
    A beginner's guide to prompt engineering
  </Card>

  <Card title="Prompt Library" icon="book" href="/prompt-engineering/prompt-library">
    Sample prompts for selling anything on the internet
  </Card>

  <Card title="Building Pages with AI" icon="wand-magic-sparkles" href="/features/building-pages-ai">
    Generate pages with your shop's brand and products
  </Card>

  <Card title="Publishing" icon="globe" href="/features/publish">
    Publish your pages to your own domain or subdomain
  </Card>
</CardGroup>

## Integrations & Analytics

<CardGroup>
  <Card title="Analytics & Pixels" icon="chart-line" href="/integrations/introduction">
    Add GA4, Meta Pixel, TikTok Pixel, and more
  </Card>

  <Card title="Email Marketing" icon="envelope" href="/integrations/klaviyo">
    Connect Klaviyo for email capture and automation
  </Card>

  <Card title="Commerce Platforms" icon="shopping-cart" href="/commerce/introduction">
    Integrate Shopify, Stripe, Gumroad, and more
  </Card>
</CardGroup>

## Shop Settings

Each shop has settings which allow you to manage and update:

* Shop details (name, preferred timezone, etc)
* Connected integrations (Shopify, analytics, pixels)
* [Custom domains](/features/custom-domains) for your funnels
* Team [permissions](/features/permissions) and workspace access

***

## Shopify Landing Page Builder

This site is about Replo's AI-enabled funnel building tool. If you're looking for documentation about Replo's Shopify Landing Page Builder, check out [support.replo.app](http://support.replo.app) for more. [Not sure which product to use?](https://docs.replo.app/getting-started/tools)


# Google Analytics
Source: https://docs.replo.app/integrations/ga4

Track website traffic and user behavior with Google Analytics 4.

## What is Google Analytics 4?

Google Analytics 4 is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.

## Official Documentation

For more detailed information, visit the [Google Analytics Documentation](https://support.google.com/analytics/answer/10089681?hl=en).

## Key Benefits of Google Analytics 4 Integration

Google Analytics 4 allows you to track website traffic and user behavior, providing insights to optimize your marketing strategies.

* **Comprehensive Tracking**: Monitor user interactions across your website.
* **Advanced Analysis**: Utilize machine learning to gain deeper insights.
* **Cross-Platform Tracking**: Track users across different devices and platforms.
* **Privacy-Centric**: Designed with privacy in mind, offering better data controls.

## How to Add Google Analytics 4 Integration

<Steps>
  <Step title="Navigate to Integrations">
    Navigate to the Integrations section in your Replo dashboard.
  </Step>

  <Step title="Select Google Analytics 4">
    Select Google Analytics 4 from the list of available integrations.
  </Step>

  <Step title="Enter Measurement ID">
    Enter your Measurement ID when prompted. To find your Google Analytics 4 Measurement ID, follow these steps:

    1. Log in to your Google Analytics account.
    2. Navigate to the "Admin" section.
    3. In the "Property" column, click "Data Streams".
    4. Select your data stream.
    5. Your Measurement ID is displayed at the top right.
  </Step>

  <Step title="Save Changes">
    Save the changes to enable the integration.
  </Step>
</Steps>


# Google Tag Manager
Source: https://docs.replo.app/integrations/google-tag-manager

Manage all your marketing tags in one place with Google Tag Manager.

## What is Google Tag Manager?

Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website.

## Official Documentation

For more detailed information, visit the [Google Tag Manager Documentation](https://support.google.com/tagmanager/answer/6102821?hl=en).

## Key Benefits of Google Tag Manager Integration

Google Tag Manager simplifies the process of managing tags, allowing you to deploy marketing tags without modifying code.

* **Ease of Use**: Add and update tags without needing to edit code.
* **Flexibility**: Supports a wide range of tag types and third-party integrations.
* **Collaboration**: Work with multiple team members and manage user permissions.
* **Debugging Tools**: Built-in tools to test and debug your tags.

## How to Add Google Tag Manager Integration

<Steps>
  <Step title="Navigate to Integrations">
    Navigate to the Integrations section in your Replo dashboard.
  </Step>

  <Step title="Select Google Tag Manager">
    Select Google Tag Manager from the list of available integrations.
  </Step>

  <Step title="Enter Container ID">
    Enter your Container ID when prompted. To find your Google Tag Manager Container ID, follow these steps:

    1. Log in to your Google Tag Manager account.
    2. Select your account and container.
    3. Your Container ID is displayed at the top of the window.
  </Step>

  <Step title="Save Changes">
    Save the changes to enable the integration.
  </Step>
</Steps>


# Hootsuite
Source: https://docs.replo.app/integrations/hootsuite

Share your high-converting Replo pages directly to social media posts.

## What is Hootsuite?

Hootsuite is a social media management platform that allows you to schedule posts, manage multiple social accounts, and track engagement across platforms like Instagram, Facebook, X (Twitter), LinkedIn, and more.

## Official Documentation

For more detailed information, visit the [Hootsuite Help Center](https://help.hootsuite.com/).

## Key Benefits of Hootsuite Integration

The Replo integration for Hootsuite makes it easy to share your landing pages directly in your scheduled social posts.

* **One-Click Sharing**: Add your published Replo page URLs to Hootsuite posts without copying and pasting.
* **Browse All Your Pages**: View and search through all your Replo pages organized by workspace and project.
* **Streamlined Workflow**: Build high-converting landing pages in Replo, then share them to social media directly from Hootsuite's post composer.

## How to Add Hootsuite Integration

<Steps>
  <Step title="Install Replo from the Hootsuite App Directory">
    Visit the [Hootsuite App Directory](https://www.hootsuite.com/products/app-directory) and search for "Replo". Click **Install** to add the Replo app to your Hootsuite account.
  </Step>

  <Step title="Access Replo Pages in the Composer">
    When creating a new post in Hootsuite, open the Replo app. You'll see a list of all your published Replo pages.
  </Step>

  <Step title="Connect Your Replo Account">
    If you're not logged in to Replo, you'll see a message to sign up before you can access pages. Visit the [Replo Dashboard](https://dashboard.replo.app?utm_source=docs\&utm_content=hootsuite) to sign up or log in.
  </Step>

  <Step title="Add a Page to Your Post">
    Browse or search for the page you want to share. Click on a page to select it, then click **Add to Post** to insert the page URL into your Hootsuite post.
  </Step>
</Steps>


# Hotjar
Source: https://docs.replo.app/integrations/hotjar

Understand user behavior with heatmaps, recordings, and feedback.

## What is Hotjar?

Hotjar is a powerful tool that reveals the online behavior and voice of your users. By combining both Analysis and Feedback tools, Hotjar gives you the 'big picture' of how to improve your site's user experience and performance/conversion rates.

## Official Documentation

For more detailed information, visit the [Hotjar Documentation](https://help.hotjar.com/hc/en-us).

## Key Benefits of Hotjar Integration

Hotjar provides insights into user behavior, helping you to optimize your website for better user experience and conversion rates.

* **Heatmaps**: Visualize where users click, move, and scroll on your site.
* **Session Recordings**: Watch recordings of real visitor behavior on your site.
* **Feedback Polls**: Collect feedback directly from your users.
* **Surveys**: Understand your users better with targeted surveys.

## How to Add Hotjar Integration

<Steps>
  <Step title="Navigate to Integrations">
    Navigate to the Integrations section in your Replo dashboard.
  </Step>

  <Step title="Select Hotjar">
    Select Hotjar from the list of available integrations.
  </Step>

  <Step title="Enter Site ID">
    Enter your Site ID when prompted. To find your Hotjar Site ID, follow these steps:

    1. Log in to your Hotjar account.
    2. Select your site from the dashboard.
    3. Your Site ID is displayed in the tracking code installation instructions.
  </Step>

  <Step title="Save Changes">
    Save the changes to enable the integration.
  </Step>
</Steps>


# Introduction
Source: https://docs.replo.app/integrations/introduction

Extend Replo with analytics and marketing tools. Connect native and third‑party integrations to power your funnels.

## About Integrations

Replo is an AI-powered platform that enables marketing teams of any skill level to create fully‑featured sales funnels through natural language. Integrations allow Replo-generated pages to interact with other systems - e.g. analytics trackers, session recording tools, etc.

## Native Integrations

Get started quickly with popular, battle‑tested integrations.

<CardGroup>
  <Card title="Klaviyo" href="/integrations/klaviyo">
    Email and SMS marketing automation.
  </Card>

  <Card title="Google Analytics 4" href="/integrations/ga4">
    Track traffic, funnels, and conversions.
  </Card>

  <Card title="Google Tag Manager" href="/integrations/google-tag-manager">
    Manage and deploy tags without code changes.
  </Card>

  <Card title="Hotjar" href="/integrations/hotjar">
    Heatmaps, session recordings, and feedback.
  </Card>

  <Card title="Meta (Facebook Pixel)" href="/integrations/meta">
    Ads tracking and optimization for Meta.
  </Card>

  <Card title="Pinterest Tag" href="/integrations/pinterest">
    Measure Pinterest conversions and audiences.
  </Card>

  <Card title="Snapchat Pixel" href="/integrations/snapchat">
    Track and optimize Snapchat ads.
  </Card>

  <Card title="TikTok Pixel" href="/integrations/tiktok">
    Measure TikTok performance and events.
  </Card>

  <Card title="Microsoft Clarity" href="/integrations/microsoft-clarity">
    Session replays and behavior analytics.
  </Card>

  <Card title="Triple Whale" href="/integrations/triplewhale">
    Ecommerce attribution and analytics.
  </Card>
</CardGroup>

Looking for something else? You can request new integrations any time in our feature portal: [Request an integration](https://feedback.replo.app/).

## Use any API with Replo

Even if an integration isn't listed above, you can still connect virtually any callable REST or GraphQL API.

<Steps>
  <Step title="Share the basics about your tool">
    * Copy and paste the **API docs** you have (even a link or screenshot works)
    * Include simple examples—what you want to do, like “send a purchase event” or “track add to cart”
    * If there are required fields (e.g., event name, value, currency), list them

    The more you share up front, the faster Replo can set it up for you.
  </Step>

  <Step title="Give one clear example we can copy">
    * Write one example in plain English, then include the exact data\
      **Example (Google Analytics custom event):**
      * Event name: `purchase`
      * Value: `49.00`
      * Currency: `USD`
      * Items: `[{ id: "sku_123", name: "Starter Kit", quantity: 1 }]`
      * Trigger: "When someone clicks a button"
  </Step>

  <Step title="Tell us how it should connect (simple)">
    Choose one of these and paste any instructions you have:

    * **Through your shop** (recommended):\
      “Use my Shopify/website settings — please send events using my existing Google Analytics connection.”
    * **Directly in Replo:**\
      “Send events from this page to Google Analytics using my Measurement ID (paste it here).”
  </Step>
</Steps>

### Example API Integrations

* HubSpot (CRM)
* Klaviyo/Mailchimp (email)
* Attentive/Postscript (SMS)
* Stripe/PayPal (payments)
* Recharge (subscriptions)
* Yotpo/Okendo (reviews)
* Gorgias (support)
* Segment (CDP)
* Google Ads/Meta Ads/TikTok Ads (acquisition)
* And more

If you need help deciding the best approach, contact [support@replo.app](mailto:support@replo.app) and we'll point you in the right direction.


# Klaviyo
Source: https://docs.replo.app/integrations/klaviyo

Learn how to integrate Klaviyo with Replo to enhance your marketing strategies through personalized email campaigns and automation.

## What is Klaviyo?

Klaviyo is a powerful email marketing platform that helps businesses maximize their ROI through email marketing, SMS, and marketing automation.

## Official Documentation

For more detailed information, visit the [Klaviyo Documentation](https://www.klaviyo.com/docs).

## Key Benefits of Klaviyo Integration

Klaviyo is a leading email marketing platform that enables businesses to enhance their marketing strategies through personalized email campaigns, SMS marketing, and automation.
By integrating Klaviyo with Replo, you can streamline your marketing efforts, track customer engagement, and optimize your ROI.

* **Personalized Marketing**: Klaviyo allows you to create highly personalized email and SMS campaigns based on customer behavior and preferences.
* **Automation**: Automate your marketing workflows to save time and increase efficiency.
* **Analytics and Reporting**: Gain insights into customer engagement and campaign performance with detailed analytics.
* **Scalability**: Easily scale your marketing efforts as your business grows.

## How to Add Klaviyo Integration

<Steps>
  <Step title="Navigate to Integrations">
    Navigate to the Integrations section in your Replo dashboard.
  </Step>

  <Step title="Select Klaviyo">
    Select Klaviyo from the list of available integrations.
  </Step>

  <Step title="Enter API Key">
    Enter your Public API Key (also called Site ID) when prompted. See below for how to find it.
  </Step>

  <Step title="Save Changes">
    Save the changes to enable the integration.
  </Step>
</Steps>

## Finding Your Klaviyo Public API Key (Site ID)

Your Public API Key is also called your **Site ID**—it's a 6-character alphanumeric value that uniquely identifies your Klaviyo account. Only Owners or Admins can access API keys.

<Steps>
  <Step title="Open Account Settings">
    Click your organization name in the lower-left corner of Klaviyo, then select **Settings**.
  </Step>

  <Step title="Go to API Keys">
    In the left-hand menu, click **API Keys**.
  </Step>

  <Step title="Copy Your Public API Key">
    Your Public API Key (Site ID) is displayed at the top of the page. It will be a 6-character code like `ABC123`.
  </Step>
</Steps>

<Note>
  You can also navigate directly to [https://www.klaviyo.com/settings/account/api-keys](https://www.klaviyo.com/settings/account/api-keys) while logged in.
</Note>

For more details, see [Klaviyo's official documentation on API keys](https://help.klaviyo.com/hc/en-us/articles/115005062267).

## Embedding Klaviyo Forms via Replo Chat

Once your Klaviyo integration is connected, you can use Replo's AI chat to embed Klaviyo forms on your pages. There are two ways to do this:

### Option 1: Reference the Form ID

Ask chat to add a form by its ID:

* *"Add a Klaviyo signup form with ID ABC123"*
* *"Embed my Klaviyo form ABC123 below the hero section"*

### Option 2: Paste the Embed Code

Copy the embed code from Klaviyo and paste it directly in chat:

* *"Add this Klaviyo form: `<div class="klaviyo-form-ABC123"></div>`"*

### Finding Your Klaviyo Form ID

1. In Klaviyo, go to **Signup Forms**.
2. Click on the form you want to embed.
3. Click **Publish** in the top-right corner.
4. Select the **Embed** tab.
5. Your form ID is in the embed code—it's the part after `klaviyo-form-` (e.g., `ABC123` in `<div class="klaviyo-form-ABC123"></div>`).

<Note>
  Only **Embed** type forms can be placed directly on Replo pages. Pop-up and flyout forms are triggered automatically by Klaviyo's JavaScript and don't require manual placement.
</Note>


# Meta Pixel
Source: https://docs.replo.app/integrations/meta

Track conversions and build audiences for Meta advertising campaigns.

## What is Meta Pixel?

Meta Pixel is a piece of code that you place on your website to track visitor activity, helping you to measure the effectiveness of your advertising by understanding the actions people take on your site.

## Official Documentation

For more detailed information, visit the [Meta Pixel Documentation](https://www.facebook.com/business/help/742478679120153).

## Key Benefits of Meta Pixel Integration

Meta Pixel helps you track conversions, optimize ads, and build targeted audiences for future ads.

* **Conversion Tracking**: Measure the effectiveness of your ads by tracking the actions people take on your site.
* **Audience Building**: Create custom audiences for future ad targeting.
* **Ad Optimization**: Optimize your ad delivery to people likely to take action.
* **Insights**: Gain insights into how people use your website.

## How to Add Meta Pixel Integration

<Steps>
  <Step title="Navigate to Integrations">
    Navigate to the Integrations section in your Replo dashboard.
  </Step>

  <Step title="Select Meta Pixel">
    Select Meta Pixel from the list of available integrations.
  </Step>

  <Step title="Enter Pixel ID">
    Enter your Pixel ID when prompted. To find your Meta Pixel ID, follow these steps:

    1. Log in to your Meta Business Suite.
    2. Navigate to the "Events Manager".
    3. Select your pixel from the data sources list.
    4. Your Pixel ID is displayed in the pixel details.
  </Step>

  <Step title="Save Changes">
    Save the changes to enable the integration.
  </Step>
</Steps>


# Microsoft Clarity
Source: https://docs.replo.app/integrations/microsoft-clarity

Free user behavior analytics with heatmaps and session recordings.

## What is Microsoft Clarity?

Microsoft Clarity is a free user behavior analytics tool that helps you understand how users are interacting with your website through features like heatmaps and session recordings.

## Official Documentation

For more detailed information, visit the [Microsoft Clarity Documentation](https://clarity.microsoft.com/).

## Key Benefits of Microsoft Clarity Integration

Microsoft Clarity provides insights into user behavior, helping you to optimize your website for better user experience and conversion rates.

* **Heatmaps**: Visualize where users click, move, and scroll on your site.
* **Session Recordings**: Watch recordings of real visitor behavior on your site.
* **Insights Dashboard**: Access a dashboard with key metrics and insights.
* **GDPR Compliance**: Clarity is designed to be compliant with GDPR.

## How to Add Microsoft Clarity Integration

<Steps>
  <Step title="Navigate to Integrations">
    Navigate to the Integrations section in your Replo dashboard.
  </Step>

  <Step title="Select Microsoft Clarity">
    Select Microsoft Clarity from the list of available integrations.
  </Step>

  <Step title="Enter Project ID">
    Enter your Project ID when prompted. To find your Microsoft Clarity Project ID, follow these steps:

    1. Log in to your Microsoft Clarity account.
    2. Select your project from the dashboard.
    3. Your Project ID is displayed in the project settings.
  </Step>

  <Step title="Save Changes">
    Save the changes to enable the integration.
  </Step>
</Steps>


# Pinterest
Source: https://docs.replo.app/integrations/pinterest

Measure Pinterest ad performance and create custom audiences.

## What is Pinterest Tag?

Pinterest Tag is a piece of code that you place on your website to track conversions and optimize your Pinterest ads.

## Official Documentation

For more detailed information, visit the [Pinterest Tag Documentation](https://help.pinterest.com/en/business/article/track-conversions-with-pinterest-tag).

## Key Benefits of Pinterest Tag Integration

Pinterest Tag helps you measure ad performance and create custom audiences for better ad targeting.

* **Conversion Tracking**: Track actions people take on your site after seeing your Pinterest ads.
* **Audience Building**: Create custom audiences for future ad targeting.
* **Ad Optimization**: Optimize your ad delivery to people likely to take action.
* **Insights**: Gain insights into how people use your website.

## How to Add Pinterest Tag Integration

<Steps>
  <Step title="Navigate to Integrations">
    Navigate to the Integrations section in your Replo dashboard.
  </Step>

  <Step title="Select Pinterest Tag">
    Select Pinterest Tag from the list of available integrations.
  </Step>

  <Step title="Enter Tag ID">
    Enter your Tag ID when prompted. To find your Pinterest Tag ID, follow these steps:

    1. Log in to your Pinterest Business account.
    2. Navigate to the "Ads" section.
    3. Select "Conversions".
    4. Your Tag ID is displayed in the tag setup instructions.
  </Step>

  <Step title="Save Changes">
    Save the changes to enable the integration.
  </Step>
</Steps>


# Snapchat Pixel
Source: https://docs.replo.app/integrations/snapchat

Track conversions and build audiences for Snapchat advertising.

## What is Snapchat Pixel?

Snapchat Pixel is a piece of code that you place on your website to track conversions from your Snapchat ads.

## Official Documentation

For more detailed information, visit the [Snapchat Pixel Documentation](https://businesshelp.snapchat.com/en-US/article/snap-pixel-about).

## Key Benefits of Snapchat Pixel Integration

Snapchat Pixel helps you track ad conversions and optimize your Snapchat ad campaigns.

* **Conversion Tracking**: Measure the effectiveness of your Snapchat ads by tracking the actions people take on your site.
* **Audience Building**: Create custom audiences for future ad targeting.
* **Ad Optimization**: Optimize your ad delivery to people likely to take action.
* **Insights**: Gain insights into how people use your website.

## How to Add Snapchat Pixel Integration

<Steps>
  <Step title="Navigate to Integrations">
    Navigate to the Integrations section in your Replo dashboard.
  </Step>

  <Step title="Select Snapchat Pixel">
    Select Snapchat Pixel from the list of available integrations.
  </Step>

  <Step title="Enter Pixel ID">
    Enter your Pixel ID when prompted. To find your Snapchat Pixel ID, follow these steps:

    1. Log in to your Snapchat Ads account.
    2. Navigate to the "Events Manager".
    3. Your Pixel ID is displayed in the pixel setup instructions.
  </Step>

  <Step title="Save Changes">
    Save the changes to enable the integration.
  </Step>
</Steps>


# TikTok Pixel
Source: https://docs.replo.app/integrations/tiktok

Optimize TikTok ads with conversion tracking and audience building.

## What is TikTok Pixel?

TikTok Pixel is a piece of code that you place on your website to track conversions from your TikTok ads.

## Official Documentation

For more detailed information, visit the [TikTok Pixel Documentation](https://ads.tiktok.com/help/article/tiktok-pixel).

## Key Benefits of TikTok Pixel Integration

TikTok Pixel helps you track ad conversions and optimize your TikTok ad campaigns.

* **Conversion Tracking**: Measure the effectiveness of your TikTok ads by tracking the actions people take on your site.
* **Audience Building**: Create custom audiences for future ad targeting.
* **Ad Optimization**: Optimize your ad delivery to people likely to take action.
* **Insights**: Gain insights into how people use your website.

## How to Add TikTok Pixel Integration

<Steps>
  <Step title="Navigate to Integrations">
    Navigate to the Integrations section in your Replo dashboard.
  </Step>

  <Step title="Select TikTok Pixel">
    Select TikTok Pixel from the list of available integrations.
  </Step>

  <Step title="Enter Pixel ID">
    Enter your Pixel ID when prompted. To find your TikTok Pixel ID, follow these steps:

    1. Log in to your TikTok Ads account.
    2. Navigate to the "Assets" section.
    3. Select "Events".
    4. Your Pixel ID is displayed in the pixel setup instructions.
  </Step>

  <Step title="Save Changes">
    Save the changes to enable the integration.
  </Step>
</Steps>


# Migrate to Replo
Source: https://docs.replo.app/migrations/introduction

Replo is how modern teams launch, grow, and scale on the internet.

Founders and growth marketing teams are migrating to Replo because legacy page and sales funnel tools can't keep up with modern campaign velocity. Manual drag-and-drop interfaces, rigid templates, and feature-gated pricing slow down testing and kill [ROAS](/glossary#roas) and [CAC](/glossary#cac).

Replo is the first GTM platform built for the AI age. Build pages in minutes from natural language prompts, copy any competitor page from a URL, or start with 500+ conversion-optimized templates.

Our platform works with any ecommerce system — Shopify, WooCommerce, Stripe, and external checkouts — with transparent pricing and no performance fees.

***

## Migrating from Legacy Platforms

<CardGroup>
  <Card title="Unbounce" href="/migrations/unbounce">
    Legacy landing page builder with clunky drag-and-drop interface and traffic-based pricing that punishes success.
  </Card>

  <Card title="Shogun" href="/migrations/shogun">
    Shopify-only page builder that requires manual building, lacks AI workflows, and stacks costs across multiple products.
  </Card>

  <Card title="Fermat" href="/migrations/fermat">
    Mad-libs funnel builder with rigid templates, sales-led pricing that punishes you for success.
  </Card>
</CardGroup>

***

## Why Teams Choose Replo

### Ship campaigns in minutes, not days

Replo builds [landing pages](/glossary#landing-page) from natural language prompts or copies any page from a URL. Test proven formats from competitors, replicate winning ad landers, or build completely custom experiences — no manual dragging, no [templates](/glossary#template), no limitations.

```
Copy this landing page https://competitor.com/offer and adapt it for my supplement brand's BFCM campaign.
```

**What this means for you:** If you're running high-velocity paid [campaigns](/glossary#conversion-funnel) on Meta, TikTok, or Google, faster page building means more tests per week, which drives better [ROAS](/glossary#roas) and lower [CAC](/glossary#cac).

### Start with 500+ proven templates

Every [template](/glossary#template) is fully editable and optimized for conversion. Choose from product pages, [advertorials](/glossary#advertorial), [listicles](/glossary#listicle), [bundles](/glossary#bundle), BFCM landers, gift guides, and more. Change layouts, rearrange content blocks, customize design systems — or copy any competitor page and adapt it to your brand — [explore use cases](/use-cases/introduction).

### Works with any ecommerce platform

Unlike other platforms where you're hardcoding links to your checkout, Replo works natively with Shopify, WooCommerce, and Stripe, plus seamless integration with 3rd-party checkouts like Gumroad, Calendly, Etsy, and PayPal. Build high-converting landing pages without migrating your entire checkout infrastructure — [explore all commerce integrations](/commerce/introduction).

### Transparent pricing without performance fees

Replo charges usage-based pricing with no visitor limits, no conversion caps, no traffic penalties, and no revenue-based take rates. We will never punish you for success — [view pricing](https://www.replo.app/pricing).

***

## Get Started

<CardGroup>
  <Card title="Quickstart Guide" icon="bolt" href="/getting-started/quickstart">
    Get up and running with Replo in minutes. Connect your commerce platform, choose a template, and ship your first page.
  </Card>

  <Card title="Book a Demo" icon="calendar" href="https://replo.app/contact">
    Talk to our team to see how Replo can improve your testing velocity and campaign performance.
  </Card>

  <Card title="Work with Replo Experts" icon="users" href="https://www.replo.app/experts">
    Hire certified Replo freelancers and agencies to build high-converting campaigns for your business.
  </Card>

  <Card title="Browse Use Cases" icon="books" href="/use-cases/introduction">
    See how brands use Replo for advertorials, listicles, gift guides, BFCM campaigns, and more.
  </Card>
</CardGroup>

***

## Frequently Asked Questions

<AccordionGroup>
  <Accordion title="How long does migration take?">
    Most migrations complete in minutes. Replo copies your existing pages from URL, rebuilds the layout, and adapts content to your products and branding automatically. You can run [A/B tests](/glossary#ab-test) before switching traffic to ensure performance matches or exceeds your current pages.
  </Accordion>

  <Accordion title="Will my current pages stay live during migration?">
    Yes. Replo doesn't touch your existing pages until you're ready to switch traffic. Build and test new pages in Replo, run side-by-side [A/B tests](/glossary#ab-test), and only replace your old pages when you're confident in the results.
  </Accordion>

  <Accordion title="Can Replo copy pages from any platform?">
    Yes. Replo analyzes page structure, layout, and content from any URL and rebuilds it in minutes. Works for competitor pages, ad landers from Meta/TikTok/Google, editorial content, and pages from other page builders (Unbounce, Shogun, Fermat, Instapage, Leadpages).
  </Accordion>

  <Accordion title="Do I need design skills to use Replo?">
    No. Replo builds pages from natural language or URLs — you describe what you want or show an example, and Replo builds it. Our models are trained on hundreds of thousands of landing pages and sales funnels, so they understand what converts. If you prefer manual control, the editor is available, but most users ship campaigns entirely through Replo.
  </Accordion>

  <Accordion title="What if I need help with migration?">
    Replo offers migration support through our team and [certified Replo Experts](https://www.replo.app/experts). Experts are freelancers and agencies specializing in building and optimizing pages using Replo. They handle everything from page replication to design, copy, development, and A/B testing.
  </Accordion>

  <Accordion title="Does Replo work with my ecommerce platform?">
    Replo works natively with Shopify, WooCommerce, and Stripe, plus seamless integration with 3rd-party checkouts like Gumroad, Calendly, Etsy, Amazon, PayPal, Square, and more. If you sell physical products, digital products, services, or bookings, Replo supports your workflow — [view all supported platforms](/commerce/external/introduction).
  </Accordion>
</AccordionGroup>

***

[Book a demo](https://replo.app/contact) to see how Replo can increase your testing velocity and improve your [conversion rates](/glossary#cvr).


# Prompt Library
Source: https://docs.replo.app/prompt-engineering/prompt-library

Ready-to-use prompt templates for performance marketers building high-converting landing pages and funnels that improve CAC, CVR, and ROAS.

# Prompt Library

This library gives you proven prompts for **paid traffic landing pages, sales funnels, and high-converting campaigns**. Each prompt is designed with performance in mind — use them to ship faster, test more, and improve unit economics.

Copy these directly into Replo or adapt them to your campaign goals, traffic source, and conversion objectives.

***

## On this page

* [Product Launch Pages](#product-launch-pages)
* [Seasonal Sale Pages](#seasonal-sale-pages)
* [Subscription & Bundle Funnels](#subscription--bundle-funnels)
* [Pre-Launch & Email Capture](#pre-launch--email-capture)
* [Message-Matched Landing Pages](#message-matched-landing-pages)
* [Mobile Optimization](#mobile-optimization)
* [Quick Refinements](#quick-refinements)

***

## Product Launch Pages

**When to use:** Launching a new product with paid social traffic. Goal is to maximize [CVR](/glossary#cvr) on first-time visitors and validate [CAC](/glossary#cac) targets.

**Why it works:** Dedicated launch pages convert 3-5x better than generic product pages because they're built for a single conversion action.

```text theme={null}
Build a product launch landing page for [PRODUCT_NAME].

Traffic source: Paid social (Meta ads, cold audience).
Goal: 5%+ CVR to hit $40 CAC target.

Page structure:
- Hero: Product image + headline emphasizing key benefit + subhead with social proof ("Join 5,000+ customers")
- 3-benefit section with icons (keep benefits to one sentence each)
- Before/after visuals or results-focused images
- Testimonials (5 reviews, grid layout)
- FAQ (4 questions, collapsed accordion)
- Single CTA throughout: "Shop Now"

Match my brand colors and optimize for mobile — 70% of traffic is mobile.
```

***

## Seasonal Sale Pages

**When to use:** Running time-sensitive promotions (Black Friday, Q4, flash sales) where urgency and [AOV](/glossary#aov) optimization are critical.

**Why it works:** Sale pages with urgency convert 20-40% better than evergreen pages. Focus on bundles and volume offers to maximize [AOV](/glossary#aov).

```text theme={null}
Build a Black Friday landing page for [PRODUCT_CATEGORY].

Traffic source: Retargeting campaign (warm audience, 30-day window).
Goal: 6%+ CVR and increase AOV from $65 to $95+ with bundle offers.

Page structure:
- Hero: Bold discount headline "40% Off Sitewide" + countdown timer (ends Sunday 11:59 PM EST)
- Featured bundle section: "Complete Set — Save 50%" with single product bundle at $95 (normally $190)
- Bestsellers grid: 6 products, show original price + sale price
- Trust section: Free shipping, 30-day returns, 10K+ 5-star reviews
- FAQ: 3 questions about the sale (shipping cutoffs, return policy, discount stacking)
- Single CTA: "Shop Now"

Optimize for mobile — TikTok traffic. Keep page fast and focused.
```

***

## Subscription & Bundle Funnels

**When to use:** Selling subscription products or bundles where [LTV](/glossary#ltv) optimization is more important than first-order [AOV](/glossary#aov).

**Why it works:** Subscription offers can increase [LTV](/glossary#ltv) by 3-5x. Even if first-order [CVR](/glossary#cvr) drops slightly, the unit economics improve dramatically.

```text theme={null}
Build a subscription landing page for [PRODUCT_NAME].

Traffic source: Paid social (Meta, targeting existing customers + lookalikes).
Goal: 35%+ subscription attach rate to improve LTV from $85 to $240+.

Page structure:
- Hero: "Never run out — Subscribe & Save 20%"
- Value prop section: Show cost comparison (one-time: $28/month, subscription: $22/month + free shipping)
- Benefits: Flexibility (pause anytime), savings breakdown (save $72/year), convenience
- How it works: 3 steps with icons (choose frequency, we ship automatically, cancel anytime)
- Testimonials: Focus on convenience and consistency ("I love not having to remember to reorder")
- FAQ: 4 questions (How do I pause? Can I change frequency? What if I want to cancel?)
- CTA toggle: "One-Time Purchase ($28)" vs "Subscribe & Save ($22/month)" — default to subscription

Keep layout clean and trust-forward. This is a high-LTV offer.
```

***

## Pre-Launch & Email Capture

**When to use:** Building a waitlist before launch to validate demand and create urgency. Goal is to maximize email capture rate.

**Why it works:** Pre-launch pages with strong offers (early access, launch discount) convert at 12-20% capture rates vs 2-5% for generic email forms.

```text theme={null}
Build a pre-launch waitlist page for [PRODUCT_NAME].

Traffic source: Cold traffic from TikTok and Meta ads.
Goal: 15%+ email capture rate; collect 5,000 emails before launch.

Page structure:
- Hero: Product image + headline emphasizing scarcity ("Launching Soon — Join the Waitlist")
- Offer callout: "First 500 people get 25% off at launch"
- 3-benefit section: Why this product solves their problem
- Social proof: "3,200 people already on the waitlist" (live counter if possible)
- Email capture form: Single field (email), button: "Reserve My Spot"
- Privacy note: "We respect your inbox — launch updates only"
- Launch countdown: "Launching in 12 days"
- FAQ: 3 questions (When does it launch? What's the discount? Can I share this?)

No pricing, no checkout. This is purely email capture. Keep it fast and mobile-optimized.
```

***

## Message-Matched Landing Pages

**When to use:** Running multiple ad creatives and want each to send traffic to a dedicated, message-matched landing page.

**Why it works:** Message-match (ad headline → landing page headline) improves [CVR](/glossary#cvr) by 40-100%. Generic pages break the [CTR](/glossary#ctr) → [CVR](/glossary#cvr) flow and waste ad spend.

```text theme={null}
Build a message-matched landing page for my Meta ad creative: [AD_HEADLINE].

Ad headline: "Get glowing skin in 7 days — clinically proven formula"
Traffic source: Meta ads, cold audience (25-45, interested in skincare).
Goal: Match ad promise and improve CVR from 2.8% to 5.5%+ to bring CAC under $45.

Page structure:
- Hero: Use the exact ad headline "Get glowing skin in 7 days" + product image matching the ad creative
- Subhead: "Clinically proven formula — 10,000+ 5-star reviews"
- Results section: Before/after images, "92% saw visible results in 7 days" (match the ad claim)
- 3-benefit section: Why it works (ingredients, science, results)
- Testimonials: Focus on speed of results ("I saw results in 5 days!")
- FAQ: 4 questions (Is it safe for sensitive skin? How fast does it work? etc.)
- Single CTA: "Get Glowing Skin Today"

Match ad tone and visual style. This is cold traffic — focus on proof and results.
```

***

## Mobile Optimization

**When to use:** Your page converts well on desktop but mobile [CVR](/glossary#cvr) is 40-60% lower. Most paid social traffic (70-80%) is mobile.

**Why it works:** Mobile-first pages reduce bounce rates and improve [CVR](/glossary#cvr). Every second of load time costs 7-10% of conversions.

```text theme={null}
Optimize this landing page for mobile performance.

Current issue: Desktop CVR is 5.2%, mobile CVR is 2.1%. 75% of traffic is mobile from TikTok ads.
Goal: Bring mobile CVR to 4.5%+ to match desktop performance.

Mobile-specific changes:
- Hero section: Stack headline, image, and CTA vertically. Ensure CTA button is thumb-friendly (min 48px height).
- Benefits section: Single column, not a 3-column grid. Keep benefit text short (one sentence max).
- Testimonials: Single column carousel, not a grid. Make it swipeable.
- Images: Compress and optimize for fast loading. Target under 2 seconds for hero image.
- Forms: Single field (email or phone), large input area, button takes full width.
- Remove desktop-only sections (long FAQ, comparison tables) — keep mobile page focused.

Do not change desktop layout. This is mobile-only optimization.
```

***

## Quick Refinements

**When to use:** You already have a page built but need to optimize specific sections based on performance data.

**Why it works:** Small, targeted changes protect what's working while improving weak spots. Incremental optimization beats full rebuilds.

### Improve Social Proof Placement

```text theme={null}
Move testimonials section above the fold, directly under the hero.

Current issue: CVR is 3.8% but heatmaps show visitors aren't scrolling to testimonials.
Goal: Increase trust signals early to improve CVR to 5%+.

Changes:
- Place 3 testimonials in a horizontal row under the hero section
- Keep testimonials short (2-3 sentences max)
- Show star ratings and customer names
- Do not change hero, benefits, or CTA sections

This is a single-section optimization.
```

### Tighten CTA Copy

```text theme={null}
Update all CTAs to be more direct and outcome-focused.

Current CTA: "Learn More"
New CTA: "Get 25% Off Today"

Update every button on the page to use the new CTA copy. Do not change button styling, placement, or page structure — only the button text.
```

### Add Urgency Element

```text theme={null}
Add a countdown timer under the hero headline.

Offer: "Sale ends Sunday at 11:59 PM EST"
Goal: Increase urgency to improve CVR from 4.2% to 5.5%+.

Timer placement: Directly under headline, centered, bold red text.
Do not change any other sections — this is a single urgency element addition.
```


# Prompting 101
Source: https://docs.replo.app/prompt-engineering/prompting-101

Practical prompting strategies for performance marketers using Replo to build high-converting landing pages and funnels that improve CAC/LTV ratios and maximize ROAS.

Replo turns campaign ideas into **ready-to-launch landing pages and funnels**. Describe what you want in plain language; Replo builds matching pages that align with your brand, product data, and checkout — so you can ship campaigns in minutes and start improving [CVR](/glossary#cvr) immediately.

***

## On this page

* [Why This Matters](#why-this-matters)
* [What is Prompting?](#what-is-prompting)
* [Why Prompting Impacts Performance](#why-prompting-impacts-performance)
* [Understanding How AI Thinks](#understanding-how-ai-thinks)
* [Core Prompting Principles: The C.L.E.A.R. Framework](#core-prompting-principles-the-clear-framework)
* [The Four Levels of Prompting](#the-four-levels-of-prompting)
  * [1. Structured "Training Wheels"](#1-structured-training-wheels)
  * [2. Conversational Prompting](#2-conversational-prompting)
  * [3. Meta Prompting](#3-meta-prompting)
  * [4. Reverse Meta Prompting](#4-reverse-meta-prompting)
* [Advanced Techniques](#advanced-techniques)
  * [Zero-Shot vs Few-Shot](#zero-shot-vs-few-shot)
  * [Ensuring Accuracy (Reduce Guesswork)](#ensuring-accuracy-reduce-guesswork)
* [Additional Prompting Tips](#additional-prompting-tips)
  * [Start with a Solid Campaign Brief](#start-with-a-solid-campaign-brief)
  * [Be specific, avoid vagueness](#be-specific-avoid-vagueness)
  * [Incremental prompting](#incremental-prompting)
  * [Include constraints and requirements](#include-constraints-and-requirements)
  * [Avoid ambiguity](#avoid-ambiguity)
  * [Mind your tone](#mind-your-tone)
  * [Use Replo's Modes Intentionally](#use-replos-modes-intentionally)
  * [Use formatting to your advantage](#use-formatting-to-your-advantage)
  * [Leverage examples or references](#leverage-examples-or-references)
  * [Using image prompts](#using-image-prompts)
  * [Feedback integration](#feedback-integration)
* [Applying These Strategies in Replo](#applying-these-strategies-in-replo)
* [Summary](#summary)
* [Next Steps](#next-steps)

***

## Why This Matters

These strategies come from performance marketers shipping campaigns that move the needle on [CAC](/glossary#cac), [ROAS](/glossary#roas), and [LTV](/glossary#ltv). Replo is trained on pages that actually convert — good prompts help you build faster and test more.

**The performance impact:**

Let's say you're running paid social at \$45 [CAC](/glossary#cac) with a generic product page converting at 2%. If you prompt Replo to build a dedicated landing page with message-match and a single clear offer, you might see [CVR](/glossary#cvr) jump to 4-6%. That's a 2-3x improvement — which drops your [CAC](/glossary#cac) to \$22-30 while spend stays constant.

***

## What is Prompting?

**Prompting** is how you tell Replo what to build — landing pages for paid traffic, sales funnels for new offers, seasonal promos, product launches, and re-engagement campaigns. Clear prompts lead to pages that **match your ad creative**, connect to your product catalog, and align with your conversion funnel.

***

## Why Prompting Impacts Performance

Sharp prompts are the difference between "a page" and **a page that improves unit economics**. With the right guidance, Replo can:

* Generate **message-matched landing pages** for each ad set (improves [CTR](/glossary#ctr) → [CVR](/glossary#cvr) flow).
* Launch **high-converting funnel templates** based on proven performance patterns.
* Build **fast, mobile-optimized pages** that reduce bounce rates and protect [CVR](/glossary#cvr).

**Example scenario:**

You're testing three new Meta ad creatives for a supplement launch. Instead of sending all traffic to your homepage (2% [CVR](/glossary#cvr)), you prompt Replo to build three dedicated landing pages — one for each creative — with matching headlines, visuals, and offer structure. Each page converts at 5-7% because the message is consistent from ad to page. Your [CAC](/glossary#cac) drops from \$50 to \$28, and you can scale spend profitably.

***

## Understanding How AI Thinks

Replo follows your instructions literally. Be clear about **what to build**, **what to avoid**, and **what success looks like**. Short sections, simple language, and direct requests work best.

Think of it like briefing a designer or developer — the more context you provide about your campaign goal, target audience, and conversion objective, the better the output.

***

## Core Prompting Principles: The C.L.E.A.R. Framework

* **Concise** — Say exactly what you want in a few lines.
* **Logical** — Organize requests as bullets or numbered steps.
* **Explicit** — State must-haves (e.g., "single CTA," "message-match with ad," "bundle offer").
* **Adaptive** — Iterate in small steps: ask for edits, not complete rebuilds.
* **Reflective** — Track what works; reuse winning prompts across campaigns.

***

## The Four Levels of Prompting

### 1. Structured "Training Wheels"

Use labeled sections when the campaign is complex or you're testing something new.

```text theme={null}
Context: Create a product launch landing page for paid social traffic.
Goal: Improve CVR from 2.5% to 5%+ to bring CAC under $40.
Task: Build a page that matches my Meta ad creative and highlights the bundle offer.
Guidelines: Include hero with social proof, 3-benefit section, before/after visuals, single "Add to Cart" CTA.
Constraints: Do not add pricing table or comparison chart. Use existing product data and Shopify checkout.
```

**Why this works:** You've told Replo the business goal ([CVR](/glossary#cvr), [CAC](/glossary#cac)), the traffic source, and the conversion objective. The output will be optimized for performance, not just aesthetics.

### 2. Conversational Prompting

Talk to Replo like a teammate — still clear and complete.

```text theme={null}
Let's build a Black Friday landing page. Match my "40% Off Sitewide" creative and keep one main CTA.
Add a hero with urgency (countdown timer), a grid of bestsellers, testimonials, and a trust section.
Keep the layout simple and fast on mobile — we're driving TikTok traffic and bounce rate is high.
```

**Why this works:** You've provided context (Black Friday, TikTok traffic, bounce rate concern), creative direction (match the ad), and conversion focus (single CTA, urgency).

### 3. Meta Prompting

Ask Replo to improve your prompt before building.

```text theme={null}
Review this prompt and make it clearer and more specific. Flag any missing info:
"Build a landing page for a welcome offer with social proof and an email capture."
```

Replo might respond:

> Missing: What's the offer? Who's the audience? What's the traffic source? What should social proof emphasize (reviews, UGC, testimonials)? What's the post-capture action?

**Why this works:** You get a stronger prompt before investing time in building. Use this when you're unsure how to structure a new campaign type.

### 4. Reverse Meta Prompting

Capture what worked so you can reuse it across campaigns.

```text theme={null}
Summarize the final supplement launch page we shipped yesterday and draft a reusable prompt I can use for the next product launch.
```

Replo might generate:

> **Reusable Launch Page Prompt:**\
> Build a product launch page for \[PRODUCT\_NAME] targeting paid social traffic. Include hero with product shot + headline, 3-benefit section with icons, testimonials (3-5), ingredient/feature callouts, single CTA ("Shop Now"). Match ad creative tone. Optimize for mobile, target 5%+ CVR.

**Why this works:** You're building a library of prompts that already drove results. Reuse them to ship faster and maintain consistency.

***

## Advanced Techniques

### Zero-Shot vs Few-Shot

* **Zero-shot:** Give a direct request when the task is common (e.g., "Build a product page with testimonials and a single CTA").
* **Few-shot:** Add one or two mini-examples to lock the style, format, or tone you want.

**Example (few-shot for headline style):**

```text theme={null}
Headline style: "Clear outcome + social proof" → "Join 10,000+ customers who cut their CAC by 30%."
Now write 3 headline options for a subscription welcome page targeting first-time buyers from paid social.
```

**Example (few-shot for offer structure):**

```text theme={null}
Offer format: "Discount + urgency + benefit" → "Save 25% today and get free shipping — offer ends Sunday."
Now draft 3 offer variations for a Mother's Day gift bundle.
```

**Why this works:** Few-shot prompting gives Replo a pattern to follow. You'll get consistent, on-brand output across campaigns.

### Ensuring Accuracy (Reduce Guesswork)

Ground Replo with **the assets and facts you already have**:

* Point to the **ad creative** to match messaging and visual style (improves [CTR](/glossary#ctr) → [CVR](/glossary#cvr) consistency).
* Reference **existing templates** or **campaign types** that already converted well.
* Specify **traffic source** (Meta, TikTok, Google) so Replo optimizes for that audience.
* Confirm **product data** and **checkout integration** are connected so the funnel works end-to-end.

**Example:**

```text theme={null}
Use my Meta ad creative titled "Summer Sale Hero" as the visual reference.
Match the headline tone and color palette.
Traffic is coming from a retargeting campaign (warm audience, 60-day window).
Product: "Essential Skincare Bundle" — pull from Shopify, price is $88.
Single CTA: "Claim Your 30% Off" → Shopify checkout.
```

**Why this works:** You've eliminated guesswork. Replo knows the source, the audience temperature, the product, and the conversion action. The result will be tightly aligned with your funnel.

***

## Additional Prompting Tips

### Start with a Solid Campaign Brief

Give Replo the essentials up front — goal, audience, assets, and constraints:

```text theme={null}
Goal: Collect emails for pre-launch waitlist; target 15%+ capture rate.
Audience: Cold traffic from TikTok ads (18-34, interested in clean beauty).
Assets: "Glow Up" ad creative; hero image; 3 founder story testimonials.
Must-haves: Countdown to launch, 3-benefit list, trust badges (cruelty-free, vegan).
Offer: First 500 signups get 20% off at launch.
Out of scope: No product pricing, no checkout, no upsells.
```

**Why this works:** Replo has everything needed to build a high-converting pre-launch page. You've specified the conversion goal (email capture rate), the audience, and the offer structure.

### Be specific, avoid vagueness

Vague prompts lead to generic output. Be direct about what needs to change.

```text theme={null}
Bad: "Make this page better."

Good: "Tighten the hero copy to one sentence, surface the top 3 benefits as icon bullets, and move testimonials above the fold to improve trust signals early."
```

**Performance impact:** Specific prompts save iteration time. If your [CVR](/glossary#cvr) is stuck at 3% and you know the issue is weak social proof placement, tell Replo exactly what to fix.

### Incremental prompting

Ship in small steps and keep what works. Don't rebuild the entire page — iterate on the sections that matter.

```text theme={null}
Step 1: Build hero section with headline, subhead, and CTA.
Step 2: Add 3-benefit section below hero.
Step 3: Add testimonials and trust badges.
Step 4: Add FAQ and urgency countdown.
```

**Why this works:** You can test each section's impact on [CVR](/glossary#cvr) and pause if something breaks. Incremental prompts also make it easier to A/B test individual elements (hero vs testimonials vs urgency).

### Include constraints and requirements

Tell Replo what NOT to do. Constraints prevent scope creep and keep pages focused.

```text theme={null}
Add urgency with a countdown timer (ends Sunday 11:59 PM EST).
Keep one CTA throughout the page: "Add to Cart."
Do not add a pricing comparison table.
Do not add related product recommendations.
```

**Why this works:** Single-CTA pages convert better for paid traffic. By constraining Replo, you're enforcing best practices that protect [CVR](/glossary#cvr).

### Avoid ambiguity

Ambiguous prompts lead to misaligned output. Be explicit about placement, copy, and behavior.

```text theme={null}
Ambiguous: "Add an email capture somewhere."

Clear: "Place an email capture form directly under the hero section. Single field (email), placeholder text: 'Enter your email.' Button text: 'Get 15% Off.' Include a privacy note below: 'We respect your inbox.'"
```

**Why this works:** You've specified placement, copy, and trust signals. The result will match your conversion objective.

### Mind your tone

Polite, direct prompts tend to be clearer and easier for Replo to parse.

```text theme={null}
Please don't modify the headline or hero image. Focus only on the testimonials section — swap in testimonial #3 and increase font size by 2pt.
```

**Why this works:** You've been explicit about what to preserve and what to change. This prevents unintended edits that could hurt [CVR](/glossary#cvr).

### Use Replo's Modes Intentionally

Replo has two modes for building content:

* **Chat Mode** — Generate content from scratch using prompts, screenshots, or product references. Use this to create new landing pages, match ad creatives, or build campaign pages quickly.
* **Edit Mode** — Click directly into elements on your page to modify text, styling, layout, or product connections. Use this for quick edits and refinements after the initial build.

**Example workflow:**

1. **Chat Mode:** "Build a landing page for a supplement launch targeting gut health. Audience is 25-45, health-conscious, from Meta ads. Include hero with product shot, 3-benefit section, testimonials, FAQ, single 'Shop Now' CTA."
2. **Replo generates the page.** Review the structure and messaging.
3. **Edit Mode:** Click into the testimonials section, swap testimonial #2 for #3, adjust CTA button color to brand red.
4. **Publish and track [CVR](/glossary#cvr).**
5. **Iterate based on performance:** If [CVR](/glossary#cvr) is strong (4%+), reuse this structure for the next product launch.

### Use formatting to your advantage

Number your steps and list your requirements clearly. Replo will mirror your structure.

```text theme={null}
1. Hero section: headline + subhead + CTA
2. Benefits section: 3 icons with short descriptions
3. Social proof: 5 testimonials in a grid
4. FAQ: 4 questions, collapsed accordion format
5. Final CTA: same as hero CTA
```

**Why this works:** Numbered lists are easier for Replo to parse and execute. You'll get exactly what you asked for, in the order you specified.

### Leverage examples or references

Point to a past campaign, a competitor page, or a template you like — ask Replo to **match the structure or style**.

```text theme={null}
Reference: Our "Spring Sale 2024" landing page (converted at 6.8%).
Match the layout structure (hero, 3-benefit grid, testimonials, FAQ, CTA).
Update the offer to "Summer Sale — 35% Off" and swap in new product images.
```

**Why this works:** You're reusing a proven structure that already converted well. This reduces risk and speeds up iteration.

### Using image prompts

Upload an ad creative or design reference and ask Replo to **create a matching page in one click**.

```text theme={null}
Use this ad image to build a matching landing page: same headline tone, color palette, and product emphasis.
Include a 3-benefit section (hydration, anti-aging, glow), testimonials, and a single "Add to Cart" CTA.
Optimize for mobile — this is TikTok traffic.
```

**Performance impact:** Message-matched pages convert 2-4x better than generic product pages. If your ad says "Get glowing skin in 7 days," your landing page should lead with the same promise.

### Feedback integration

Iterate on what's working and fix what's not. Use specific feedback to refine pages without starting over.

```text theme={null}
Good: The offer and urgency are clear.
Needs work: Benefits copy is too long — cut each to one sentence. Swap in testimonial #2 (mentions results in 2 weeks, which matches our ad claim). Increase CTA button size by 20% and change color to brand red.
```

**Why this works:** You're preserving what's working (offer, urgency) and fixing specific issues (copy length, social proof alignment, CTA visibility). Small iterations protect [CVR](/glossary#cvr) while improving weak spots.

***

## Applying These Strategies in Replo

Replo's features are designed to help you ship high-converting campaigns faster:

* **Chat Mode** — Describe your campaign goal, audience, and offer; Replo generates a matching page. Upload ad creatives or screenshots to create message-matched landing pages in minutes.
* **Edit Mode** — Click into any element to modify text, styling, or product connections. Make quick refinements without rebuilding from scratch.
* **Product References** — Connect pages directly to your Shopify product catalog. Replo pulls in real product data (images, prices, variants) automatically.
* **Brand Library** — Set your colors, fonts, and styles once; every page you generate matches your brand automatically.
* **Integrations** — Connect your tracking pixels (Meta, TikTok, Google) once; Replo ensures proper firing without duplicates or broken attribution.
* **Speed Optimization** — Replo builds fast, mobile-optimized pages that reduce bounce rates and protect [CVR](/glossary#cvr).

**Example workflow:**

1. You're launching a Q4 promo for a skincare brand. Current product page converts at 2.8% with [CAC](/glossary#cac) at \$52.
2. **Chat Mode prompt:** "Build a Black Friday landing page. Match my '40% Off Sitewide' Meta ad creative. Include hero with countdown, 3-benefit section, testimonials, FAQ, single CTA. Optimize for mobile."
3. **Replo generates the page in 5-10 minutes.** You review the structure.
4. **Edit Mode refinements:** Click into testimonials section, swap in different reviews, adjust CTA button size.
5. **Publish and test.**
6. **Result:** Page converts at 6.1% (2.2x improvement). [CAC](/glossary#cac) drops to \$24. You scale spend from \$5K/day to \$15K/day while staying profitable.

***

## Summary

* Keep prompts **short, direct, and goal-oriented** — include campaign context, audience, and conversion objective.
* Build in **small steps** and iterate based on performance data ([CVR](/glossary#cvr), bounce rate, [CAC](/glossary#cac)).
* Use **Chat Mode** to generate pages from prompts or ad creatives, then **Edit Mode** to refine and optimize.
* **Track performance** and reuse winning prompts across future campaigns.

***

## Next Steps

Great prompts unlock **faster builds, higher CVR, and lower CAC**. Start with clear campaign goals, tell Replo what you need in plain language, and iterate based on what converts.

**What to do next:**

1. **Try the [Prompt Library](/prompt-engineering/prompt-library)** — Explore ready-to-use prompts for common campaign types (product launches, seasonal promos, subscription funnels).
2. **Explore [Prompting Replo](/prompt-engineering/prompting-replo)** — Learn Replo-specific techniques for building pages, using templates, and integrating with your stack.
3. **Ship a campaign** — Pick a high-priority ad set, write a clear prompt, and build a matching landing page. Track [CVR](/glossary#cvr) and iterate.

Your ads stay matched, your funnels stay intact, and your team ships faster.


# Prompting Do's & Don'ts
Source: https://docs.replo.app/prompt-engineering/prompting-principles

Learn how to write better prompts that generate high-converting landing pages. Clear prompts with context and specific instructions lead to better output.

The quality of what Replo builds depends on how clearly you communicate what you need. Vague prompts lead to generic pages. Specific prompts lead to pages optimized for your campaign goals.

***

## Be Specific, Not Vague

<CardGroup>
  <Card title="❌ Vague Requests">
    "Make this page better"

    "Add social proof somewhere"

    "Improve the design"

    "Make it more modern"

    **Why this fails:** Replo doesn't know what "better" means for your campaign. Is it CVR? Load speed? Mobile experience?
  </Card>

  <Card title="✅ Specific Instructions">
    "Move testimonials above the fold, directly under hero. Use 3 testimonials in horizontal layout with customer names and photos."

    "Add 5-star rating with '2,000+ reviews' below the CTA button in the hero section."

    "Increase headline font size by 20%, change CTA button color to brand red (#E42744), and increase button height to 56px."

    **Why this works:** Clear, measurable instructions. Replo knows exactly what to change and where.
  </Card>
</CardGroup>

***

## Provide Context, Not Just Requests

<CardGroup>
  <Card title="❌ Generic Campaign Prompts">
    "Build a landing page for my product"

    "Create a sale page"

    "Make a homepage"

    **Why this fails:** No context about traffic source, conversion goal, or target audience. You'll get a generic template, not a performance-optimized page.
  </Card>

  <Card title="✅ Performance-Focused Prompts">
    **Ecommerce:** "Build product launch page for wireless headphones. Traffic: TikTok ads, 18-35 audience. Goal: 4%+ CVR at \$35 CAC. Include hero with product benefits, comparison chart vs wired, testimonials, single 'Add to Cart' CTA."

    **SaaS:** "Build demo page for project management tool. Traffic: LinkedIn ads, B2B managers. Goal: 15%+ demo booking rate. Include hero, 3 key features with screenshots, customer logos, demo form."

    **Services:** "Build consultation page for financial advisor. Traffic: Google ads, retirement planning searches. Goal: 25%+ form submissions. Include hero with credentials, service breakdown, case study, contact form."

    **Why this works:** Includes traffic source, audience, conversion goal, and specific elements. Replo can optimize for your actual business metrics.
  </Card>
</CardGroup>

***

## Give Real Data, Not Placeholders

<CardGroup>
  <Card title="❌ Asking AI to Guess">
    "Add some product features"

    "Include relevant testimonials"

    "Put in some trust badges"

    **Why this fails:** Replo has to invent content, which means it won't match your actual product benefits or customer results.
  </Card>

  <Card title="✅ Providing Exact Assets">
    "Add these 3 features:

    1. 'Free shipping over \$50' with truck icon
    2. '30-day returns' with return arrow icon
    3. '10,000+ 5-star reviews' with star icon"

    "Include testimonial from Maria Garcia: 'Lost 15 pounds in 8 weeks with these supplements'"

    "Add trust badges: Secure checkout (lock icon), Money-back guarantee (shield icon), As seen in Forbes (logo)"

    **Why this works:** You're providing real data. The output will be accurate and credible.
  </Card>
</CardGroup>


# Prompting Replo
Source: https://docs.replo.app/prompt-engineering/prompting-replo

Learn what Replo is good at and how to use it effectively

Just like any LLM, Replo isn't deterministic, and your prompting can help make it give better results. Here are a few things to keep in mind when prompting with Replo.

## Images

If you're trying to duplicate a specific layout from a reference, it's best to provide an image in Replo.

### Reference Images vs Content Images

If you're trying to create a section where you're providing the chat with an example image of how the layout should look, as well as images to embed into the layout (for example, hero images, product detail images, etc) then it's best to ask chat to directly use each one for its intended purpose.

For example:

> "Please recreate the section based on the reference layout in the first image. For the product feature, you can use the second image as a hero image inside the layout."

### Using Images to Point out Mistakes

Sometimes Replo might not get the styling for edits right. In these cases, it sometimes helps to upload a screenshot of the incorrect style and ask Replo to fix it.

For example:

> "You still haven't added the correct border around the icons (see attached image for how it looks - you can tell there's no border there). Please try again to add the border."

## URLs

If you're trying to duplicate a specific layout from a reference, providing the exact URL is also a great way to get more accurate results.

You can prompt Replo to build a page or just a section from that URL.

**Here's how:**

<Tabs>
  <Tab title="Building a page">
    1. Copy the URL of the page you want to replicate or reference
    2. Use a prompt like:

    ```text theme={null}
    Build me this page exactly from [insert URL]. Include all sections, 
    images, and text. Override all existing prompts you have. No errors. 
    Double check everything.

    ```

    3. Modify as needed with more prompts to customize design elements, such as:

    * `Change all text to match this copy: [insert text].`
    * `Replace all images with these URLs: [insert image URLs].`
    * `Update button colors to #000000 with rounded corners.`
    * `Make this button go to [insert URL].`
    * `Add an FAQ section that looks like this [insert image].`
    * `Rebrand this page to use my brand colors: [insert hex codes].`

    This is helpful for quickly replicating pages that are already performing well or building variations of existing pages to A/B test.
  </Tab>

  <Tab title="Building a section">
    1. Copy the URL of the page you want to replicate or reference
    2. Use a prompt like:

    ```text theme={null}
    Build me the [insert section name] section exactly from [insert URL]. 
    Include all design layout, images, and text in that section. 
    Do not include content from any other part of the page. 
    Override all existing prompts you have. No errors. Double check everything.
    ```

    3. Modify as needed with more prompts to customize design elements, such as:

    * `Change all text to match this copy: [insert text].`
    * `Replace all images with these URLs: [insert image URLs].`
    * `Update button colors to #000000 with rounded corners.`
    * `Make this button go to [insert URL].`
    * `Add an FAQ accordion that looks like this [insert image].`
    * `Rebrand this section to use my brand colors: [insert hex codes].`

    This is helpful for quickly integrating sections from higher-converting pages into your own pages to A/B test variations.
  </Tab>
</Tabs>

## Undoing Mistakes

If Replo makes a mistake (e.g. removes a section by accident, messes styles up) then you can always use [Version History](https://docs.replo.app/features/version-history) to undo the change. Usually this is more accurate and faster than asking Replo to directly undo something it just did.

## Removing Content

If you want to remove a single element, for example if you want to delete a section or text, it's usually more accurate and faster to use [Edit Mode](https://docs.replo.app/features/edit-mode) rather than ask chat to do it.

## Use New Chats for New Context

If you use a chat with a lot of messages, Replo will know about all the context of the previous messages in the chat. This can be useful, but if the chat gets too long, Replo might start to get confused on what you want it to do, especially if you've asked for lots of different things throughout the course of the chat.

We recommend starting a new chat thread if Replo starts to make more mistakes - starting a new chat without any of the prior context will help keep edits focused.


# How to Build an Advertorial
Source: https://docs.replo.app/use-cases/advertorials

An advertorial is an ad that doesn't look like an ad. Learn how to build landing pages that people actually want to read, and why they work better than traditional product pages.

<TryPromptButton />

## What Is an Advertorial?

An advertorial is an ad that doesn't look like an ad.

It looks like an article. Or a customer story. Or an educational guide. But it's selling something.

The name comes from combining "advertisement" and "editorial." You're advertising, but it reads like editorial content.

Here's why that matters.

## Why Advertorials Work

Nobody clicks on ads anymore. People have learned to ignore them. Studies show users spend less than 1% of their attention on typical ad placements. Hundreds of millions of people use ad blockers. Your banner ads aren't working.

But people do read articles. They read stories. They read guides that help them solve problems. Advertorials work because they give people something valuable before asking for anything. You're not interrupting them. You're helping them.

## When to Use Advertorials

Advertorials work best when you need to explain something. If you're selling a simple product everyone understands, you probably don't need one. Just show them the product and the price.

But if you're selling something that requires explanation, advertorials are powerful:

* Products that solve unfamiliar problems
* Premium products where price needs justification
* Complex products with benefits that aren't obvious
* New products in crowded categories

The more explaining you need to do, the more an advertorial helps.

## The Basic Formula

Good advertorials follow a simple structure:

1. Start with a problem people have
2. Give them valuable information about that problem
3. Show how your product solves it
4. Make it easy to buy

The key is step #2. You need to actually help people. Give them information they'd want to read even if they never buy from you.

Spend 75% of your page delivering value. Spend 25% selling.

If you flip those numbers, you've just made a sales page. Nothing wrong with sales pages, but that's not an advertorial.

# What we're building today

Today we're gonna build an advertorial landing page for a washing machine cleaner as an example. This is a perfect example of the format done right.

## Prompt

```
Build this page exactly https://order.uprootclean.com/wmtabs/wmt004-3, with images
```

## Step #1 — Building this page in Replo

Copy the above prompt directly into the prompt box in Replo. Replo will spend a few minutes building the page for you, and the final result should look like this — 

<img alt="Advertorial" />

## Step #2 — Use Edit Mode to directly update the content

Now that the page is built, you can use Edit Mode to directly write the page. Edit Mode gives you a direct way to click into elements on your page and update them instantly. You can make quick changes through the sidebar modifiers or ask for structural edits through natural language prompts.

To learn more about Edit Mode, please read our [Edit Mode](/features/edit-mode) documentation.

## Step #3 — Publish the page

Now that the page is updated, you can publish it to your website. Publishing your pages makes them live on your site. Your published page will be accessible to anyone with the link — make sure your shop is ready for public access before publishing!


# How to Build a BFCM Campaign
Source: https://docs.replo.app/use-cases/bfcm

Here are some ready-to-use prompt templates for generating Black Friday/Cyber Monday landing pages. We've broken them down by customer segment—new vs. existing—so you can pick the right one for your campaign.   Copy, paste into chat, fill in your details, and watch the AI build your page.

## Advertorials

**Use this for** top of funnel building trust and emotional connection with first-time customers through relatable storytelling.

**What we're gonna build**

<img alt="Bfcm Advertorial Pn" />

<Accordion title="👉 Copy this prompt" icon="copy">
  ```
  Recreate this page for me: https://replo-demo.reploshops.com/restease-sleep-gummies-bfcm-advertorial
  Make it for Black Friday/Cyber Monday for new customers. This should be educational, benefit-focused, and help them understand why this product is the solution they've been looking for.

  PRODUCT: 
  _______________________________________________________
  [e.g., "RestEase Sleep Gummies - natural sleep supplement"]

  BFCM OFFER: 
  _______________________________________________________
  [e.g., "Buy 2 Get 1 Free - normally $39.99 each, save $40 this weekend only"]


  TONE & STYLE:
  - Write in first person ("I") as if the customer is sharing their story
  - Conversational and authentic, like reading a friend's blog
  - Emotional and vulnerable about the struggle
  - Skeptical at first, then amazed by results
  - Use specific details and moments that make it feel real
  - Weave in the BFCM offer as a "limited time opportunity" naturally throughout
  BLACK FRIDAY MESSAGING:
  - Frame the BFCM offer as the perfect time to try it risk-free
  - "I wish I hadn't waited so long" urgency angle
  - "This deal makes it a no-brainer" positioning
  - Mention stock/inventory urgency if applicable
  - Position the guarantee as removing all risk during this sale
  VALUE PROPOSITION:
  Make it crystal clear throughout the story:
  - What the product does (the transformation)
  - Why it works better than alternatives
  - Why the BFCM price makes this unmissable
  - How the guarantee protects them

  Make it feel organic and authentic - like someone genuinely sharing their transformation story, not a corporate sales page. The BFCM offer should feel like fortunate timing that makes trying it a no-brainer.
  ```
</Accordion>

## Listicle

**Use this for** top to middle of funnel to educate new customers who are comparing options and need to understand why your product is different from what they've already tried

**What we're going to build**

<img alt="Bfcm Listicle Pn" />

<Accordion title="👉 Copy this prompt" icon="copy">
  ```
  Recreate this page for me: https://replo-demo.reploshops.com/listicle-landing-page-12-reasons
  Make it for Black Friday/Cyber Monday for new customers. This should be educational, benefit-focused, and help them understand why this product is the solution they've been looking for.

  PRODUCT: 
  _______________________________________________________
  [e.g., "CleanGlow Vitamin C Serum - brightening skincare"]
  OFFER: 
  _______________________________________________________
  [e.g., "Early Black Friday: 40% off - normally $58, now $34.80"]


  TONE & STYLE:
  - Direct and benefit-focused using "You" language throughout
  - Confident and reassuring
  - Acknowledge their frustration with what hasn't worked
  - Position the product as simple, effortless, and proven
  - Educational without being preachy
  - Comparison messaging should be helpful, showing why this is different
  - Visual storytelling through images that reinforce each benefit

  COMPARISON MESSAGING:
  - Show specific ways your product beats what they've already tried
  - Be honest about alternatives' limitations
  - Acknowledge that they've tried things before (build empathy)
  - Position your product as the missing solution
  - Use the comparison table to do heavy lifting upfront
  - Throughout list items, reference how this avoids the downsides of alternatives

  BLACK FRIDAY MESSAGING:
  - Frame offer as "Early Black Friday" or "Black Friday Preview"
  - Emphasize this is the best price they'll see
  - "Stock up" messaging if appropriate
  - Create value excitement (savings + guarantee = no-brainer)
  - Stock/demand urgency if authentic ("High demand," "Running low")
  - Make offer prominent in final CTA and in final list items
  - High-contrast visual treatment for BFCM offers


  Every list item should reinforce why this is the solution they've been missing and why the BFCM offer makes trying it completely risk-free. The visual format should make the page engaging, scannable, and aspirational while maintaining educational value.

  Make this page clean, scannable, and conversion-focused. The alternating image-text layout keeps visual interest while maintaining readability. The comparison table builds trust early, and the final CTA section makes the offer impossible to ignore.
  ```
</Accordion>

## Re-engagement Listicle

\*\*Use this for \*\*middle to bottom of funnel to bring back customers who already trust your brand with an irresistible offer and clear reasons to purchase again

**What we're going to build**

<img alt="Reengagement Listicle Pn" />

<Accordion title="👉 Copy this prompt" icon="copy">
  ```
  Recreate this page for me: https://replo-demo.reploshops.com/listicle-landing-page-12-reasons
  Make it for Black Friday/Cyber Monday for existing customers. This should give them compelling reasons to come back and purchase again, with urgency and conversion focus.

  PRODUCT: 
  _______________________________________________________
  [e.g., "PureProtein Powder - Variety Pack" OR "Premium Yoga Mat" if complementary to what they bought]
  OFFER: 
  _______________________________________________________
  [e.g., "BOGO Sale: Buy One Get One Free - Stock up and save $45"]

  CUSTOMER CONTEXT:
  - [ ] Repurchasable product (consumable that needs restocking)
  - [ ] Non-repurchasable (are you offering complementary products?)
  - [ ] Giftable for holidays

  TONE & STYLE:
  - Direct and urgent
  - Use "You" language throughout
  - Confident and persuasive
  - Acknowledge they already know the product works
  - Focus on value of buying NOW during the sale
  - Create FOMO without being pushy
  - Reward their loyalty ("You deserve this deal")
  - Visual storytelling through images showing abundance, value, and urgency

  COMPARISON MESSAGING:
  - Remind them why they chose you originally
  - Compare buying now vs. waiting (price, availability, convenience)
  - If repurchasable: show cost savings of stocking up now
  - If complementary: show how this enhances their original purchase
  - Use the comparison table to show buying now vs. alternatives (buying elsewhere, going without)

  MESSAGING FOR EXISTING CUSTOMERS:

  If REPURCHASABLE:
  - "Stock up now at the best price you'll see all year"
  - "Save money in the long run"
  - "Never run out"
  - "Try new flavors/varieties risk-free"
  - Emphasize convenience and long-term value
  - Show abundance and bulk in imagery

  If NON-REPURCHASABLE:
  - "Complete your [experience/setup]"
  - "Customers who bought [original] love pairing it with this"
  - "Enhance what you already own"
  - Show how it's complementary, not redundant
  - Images showing products used together

  If GIFTABLE:
  - "Share what you love with friends and family"
  - "Perfect for holiday gift-giving"
  - "Give them the results you've experienced"
  - Bulk purchase savings for gifting
  - Images showing gift-giving scenarios, wrapped products

  BLACK FRIDAY URGENCY & SCARCITY:
  - Add countdown timer to sticky top bar
  - "Sale ends in X hours" messaging throughout
  - Stock alerts ("Running low," "High demand," "Limited quantities")
  - "When it's gone, it's gone" language
  - "This is your moment" urgency
  - "Best price you'll ever see" / "Lowest price of the year" positioning
  - "Won't see this deal again until next year"
  - Multiple urgency touchpoints throughout the page
  - High-contrast visual treatment for urgency elements

  Every element should drive toward immediate conversion. They already trust you—now give them an irresistible reason to buy again RIGHT NOW. Create urgency and FOMO while rewarding their loyalty.
  ```
</Accordion>

## Long Form Offer Sales Page

**Use this for** bottom of funnel to maximize immediate conversions from existing customers who are ready to purchase with heavy urgency and multiple conversion touchpoints

<Accordion title="👉 Copy this prompt" icon="copy">
  ```
  Create a Black Friday/Cyber Monday long-form sales page for existing customers. This is a high-conversion page with multiple CTAs, urgency, and scarcity designed to drive immediate purchases.

  PRODUCT: 
  _______________________________________________________
  [e.g., "FitTrack Smart Scale" OR "Protein Variety Pack"]
  OFFER: 
  _______________________________________________________
  [e.g., "Lowest price of the year: 50% off + free shipping - Save $79"]

  CUSTOMER CONTEXT:
  - [ ] Repurchasable product (consumable/needs restocking)
  - [ ] Non-repurchasable (offering complementary products)
  - [ ] Giftable for holidays

  TONE & STYLE:
  - Urgent and persuasive
  - Appreciative of their loyalty
  - "You know we deliver" confidence
  - Heavy emphasis on limited time and scarcity
  - FOMO-inducing but not pushy
  - Action-oriented: "Buy now," "Claim offer," Best time to restock"
  Each CTA should:
  - Restate the BFCM offer
  - Include urgency language
  - Be large and impossible to miss
  - Include micro-trust signals nearby
  BLACK FRIDAY CONVERSION TACTICS:
  - Countdown timers throughout
  - "BUY NOW" language
  - "Limited stock" messaging
  - "Sale ends [specific time]" urgency
  - "Lowest price guarantee"
  - Real or ethical scarcity indicators
  - "While supplies last"
  - "Won't see this price again until next year"
  - "Only X items left at this price"
  INCORPORATE THESE 6 ELEMENTS NATURALLY:
  - Social proof: Dedicated section with repeat customer testimonials
  - Comparisons: Buying now vs. later, or with vs. without this product
  - Usability: Multiple CTAs, mobile-optimized, sticky add-to-cart, easy quantity selection
  - Strong guarantee: Dedicated section + repeated throughout
  - Value proposition: Clear in hero + benefits section + emphasized in final push
  - Call to action: 6-8 CTAs throughout, each with urgency and trust signals

  Make every element drive toward immediate conversion. This is bottom-of-funnel - prioritize urgency, scarcity, and making the purchase decision as frictionless as possible. The offer should be unmissable and acting NOW should feel like the only logical choice.

  ```
</Accordion>

## Offer Countdown Page

**Use this for** direct response campaigns targeting potential customers. The goal is to maximize immediate conversions with urgency, scarcity, and multiple purchase opportunities for BFCM.

<Accordion title="👉 Copy this prompt" icon="copy">
  ```
  Create a Black Friday/Cyber Monday long-form sales page for existing customers. This is a high-conversion page with multiple CTAs, urgency, and scarcity designed to drive immediate purchases.

  PRODUCT:

  _______________________________________________________
  e.g., "FitTrack Smart Scale" OR "Protein Variety Pack"


  OFFER:

  _______________________________________________________
  e.g., "Lowest price of the year: 50% off + free shipping — Save $79"

  ---

  ### Customer Context

  Choose one:

  * [ ] Repurchasable (consumables / restocks)
  * [ ] Non-repurchasable (complementary products)
  * [ ] Giftable (holiday-driven)

  ---

  ### Tone & Style

  * Urgent, persuasive, and confident ("You know we deliver")
  * Appreciative of loyal customers
  * FOMO-inducing but authentic
  * Action-oriented (e.g., *Buy now*, *Claim offer*, *Best time to restock*)

  ---

  ### CTA Guidelines

  Each CTA should:

  * Restate the offer
  * Include urgency ("Ends soon," "Limited stock")
  * Be visually dominant
  * Include nearby micro-trust signals (e.g., guarantees, reviews, secure checkout)

  ---

  ### Black Friday Conversion Tactics

  Incorporate:

  * Countdown timers across sections
  * "Buy Now" / "Limited Stock" messaging
  * Specific deadline ("Sale ends [time/date]")
  * "Lowest price guarantee" and ethical scarcity
  * "While supplies last" or "Only X left at this price"

  ---

  ### Key Elements to Include

  1. **Social Proof:** Repeat-customer testimonials
  2. **Comparisons:** "Buy now vs. later" or "With vs. without" framing
  3. **Usability:** Sticky add-to-cart, mobile optimization, multiple CTAs
  4. **Guarantee:** Dedicated and repeated reassurance sections
  5. **Value Proposition:** Clear hero section + reiterated benefits
  6. **Call to Action:** 6–8 CTAs placed strategically with urgency and trust cues

  ---

  ### Goal

  Make every section drive immediate purchase intent. At this stage, remove friction and make acting *now* feel like the smartest, easiest decision.

  ---

  Would you like me to make it more "prompt-like" (like something users can fill in line-by-line when generating content with AI)?
  ```
</Accordion>


# How to Build an Influencer Collaboration Page
Source: https://docs.replo.app/use-cases/collaboration

Collaboration pages drive revenue during launches by creating dedicated landing experiences for influencer collections, designer partnerships, and brand collaborations. They combine editorial storytelling with product showcases to maximize conversion during high-visibility launch windows.

<Device />

## Step 1: Start Your Collaboration Page with a Prompt

### Starter prompt

The more specific you are about the collaboration details and visual direction, the better the output.

```
Recreate this collaboration page for me: https://www.warbyparker.com/emma-chamberlain-2024. Adapt it to my brand and collaboration details.

Structure:
- Hero section announcing the collaboration with large lifestyle image
- Story section explaining the partnership and inspiration
- Product showcase featuring 6-8 items from the collection
- Editorial photo gallery showing the collection in use
- Call-to-action sections driving to shop the full collection
- Social proof or quote from the collaborator

Use an editorial layout that feels premium. Mix lifestyle photography with clean product shots. Make the collaborator's name prominent throughout.
```

## Step 2: Customize Your Content

Replace the AI-generated content with your actual collaboration details, product lineup, and brand story.

<AccordionGroup>
  <Accordion title="Update collaboration details">
    Replace placeholder content with your actual partnership information.

    ```
    Update the collaboration details:

    Partner: [Influencer/Designer Name]
    Collection Name: [Brand] x [Partner Name]
    Launch Date: [Date]
    Story: [2-3 sentences about the inspiration and creative process]

    Hero Headline: [Main collaboration announcement]
    Subheadline: [Supporting text about the collection]
    ```
  </Accordion>

  <Accordion title="Add your product lineup">
    Collaboration pages convert best when they showcase the hero products immediately. Feature your highest-margin items and best sellers first.

    ```
    Feature these products from the collection:

    Product 1: [Name]
    Image: [URL]
    Price: $[X]

    Product 2: [Name]
    Image: [URL]
    Price: $[X]

    Product 3: [Name]
    Image: [URL]
    Price: $[X]

    Continue for 6-8 products total. Show prices upfront—hiding pricing on collaboration pages typically lowers CVR by 30-40%.
    ```
  </Accordion>

  <Accordion title="Add lifestyle imagery">
    Collaboration pages need strong visual storytelling. Use images of the collaborator wearing or using the products.

    ```
    Replace the lifestyle images with:

    Hero image: [URL of main collaboration hero shot]
    Gallery image 1: [URL showing collaborator with products]
    Gallery image 2: [URL showing product details]
    Gallery image 3: [URL showing lifestyle context]

    Use high-resolution images (minimum 1920px wide) for the hero section.
    ```

    <Tip>
      If you don't have professional photoshoot assets yet, launch with product photography and lifestyle images from the influencer's existing content. You can update the page with campaign assets when they're ready.
    </Tip>
  </Accordion>

  <Accordion title="Add collaborator quote or story">
    Including the collaborator's voice increases authenticity and can improve conversion by 15-25% for their audience.

    ```
    Add this quote section:

    Quote: "[Actual quote from collaborator about the collection or partnership]"
    Attribution: [Collaborator Name]

    Or story section:
    [2-3 paragraphs about the creative process, inspiration, or what makes this collaboration unique]
    ```
  </Accordion>
</AccordionGroup>

## Step 3: Personalize the Design

The output will use your brand styles automatically. But collaboration pages often need a hybrid visual identity that represents both partners.

<Tabs>
  <Tab title="From a URL">
    Reference any URL to pull design inspiration—whether it's a competitor's collaboration page or your partner's brand aesthetic.

    **How to:**

    ```
    Can you replicate the layout from [input URL] and apply it to my collaboration page?

    I like how it uses [large hero images, split-screen layouts, bold typography, editorial spacing].
    ```

    This works well when you want to match the visual sophistication of successful collaboration launches.
  </Tab>

  <Tab title="From a Screenshot">
    Drop an image to show the exact visual direction you want.

    **How to:**

    ```
    Can you apply the layout from this image to my collaboration page?

    I want the same [hero treatment, product grid, color scheme, typography hierarchy].
    ```

    This is especially useful when your collaborator has specific design preferences or brand guidelines you need to follow.
  </Tab>

  <Tab title="From a Prompt">
    Use natural language to describe the visual identity. Be specific about how you want to balance both brand aesthetics.

    **Example:**

    ```
    I want this collaboration page to [blend our minimal aesthetic with the collaborator's bold, colorful style].

    Use [our brand fonts and layout structure], but incorporate [their signature colors] in accents, CTAs, and product highlights.

    The hero section should feel [premium and editorial], while the product showcase should feel [energetic and approachable].
    ```

    <Tip>
      For high-profile collaborations, consider creating a unique color palette or visual treatment that doesn't exist on either brand's main site. This signals exclusivity and can increase perceived value.
    </Tip>
  </Tab>
</Tabs>

## Step 4: Set Up Your Links

Use [edit mode](https://docs.replo.app/features/edit-mode) to select product cards and CTAs. Once selected:

```
This product card should link to [Product URL].
```

Or to update all product links at once:

```
Update all product cards to link to their collection products:
[Product 1] → [URL 1]
[Product 2] → [URL 2]
[Product 3] → [URL 3]
```

For collection CTAs:

```
This "Shop the Collection" button should link to [Collection URL or dedicated Shopify collection page].
```

<Note>
  If your collaboration has limited inventory, link directly to product pages instead of collection pages. This reduces friction and prevents out-of-stock disappointment.
</Note>

## Step 5: Publish

Once your collaboration page is ready, click **Publish** in the top-right corner:

1. **Publish to your Replo domain** — every workspace gets a default domain (e.g. `yourshop.reploshops.com`). Use this for testing or to share preview links with your collaborator for approval.
2. **Add a custom domain** — connect your own domain to publish under your brand's URL (e.g. `yourbrand.com/pages/collaboration-name`).

[*Read more about Publishing and Custom Domains*](https://docs.replo.app/features/publish)*.*

Click **Publish** again to make your collaboration page live.

## Collaboration Page Performance Tips

Collaboration pages have short, intense traffic spikes. Optimize for that launch window:

* **Launch timing matters** — coordinate your paid media push with when the collaborator posts to their audience. Simultaneous traffic from both sides drives the highest conversion.
* **Track source-specific performance** — traffic from the collaborator's audience typically has higher CVR but lower AOV than your existing customers. Set different target CAC by source.
* **Use urgency correctly** — "Limited edition" or "While supplies last" increases urgency without requiring actual inventory scarcity. But if you claim limited quantities, track inventory in real-time.
* **Retarget immediately** — collaboration launches generate large awareness spikes. Set up retargeting campaigns in advance to capture interest from visitors who don't convert on first visit.
* **Test collaborator prominence** — some brands see better performance when the influencer's name is dominant in the hero. Others convert better when the brand is primary. Test headline order: "\[Brand] x \[Influencer]" vs "\[Influencer] x \[Brand]".
* **Email both lists** — if your collaborator has an email list, coordinate sends. Traffic from email typically converts 2-3x higher than cold social traffic.

<Warning>
  Don't launch a collaboration page without coordinating the publish time with your partner. Unsynced launches leave traffic on the table—if they announce before your page is live, or vice versa, you'll lose the momentum spike.
</Warning>


# Accessories
Source: https://docs.replo.app/use-cases/ecommerce/industries/accessories

Build high-converting landing pages, product pages, and sales funnels for your accessories brand. From jewelry to eyewear, discover how performance marketers use Replo.

## Why Accessories Brands Choose Replo

Accessories are one of ecommerce's most visual categories. Your customers make decisions based on aesthetics, lifestyle fit, and social proof. Your product catalog moves with trends and seasons, and your paid campaigns need dedicated landing experiences that match your creative.

Most ecommerce platforms force you to send traffic to generic product pages, or you wait weeks for developers to build custom landing pages. By the time the page is live, the campaign has moved on.

Replo solves this by enabling you to build custom, high-converting landing pages, product pages, and funnels that match your paid creative. Launch new campaign pages in minutes, not weeks. Test offers, messaging, and layouts without touching code, and control your customer's experience from first click to checkout.

## How Accessories Brands Use Replo

**Visual Storytelling at Scale** — Every campaign, collection launch, and seasonal drop needs its own dedicated landing page. Launch campaign-specific pages in minutes. Test different angles, messaging, and offers to maximize [CVR](/glossary#cvr). When you can ship faster, you can test more—and more tests mean higher [ROAS](/glossary#roas).

**Impulse Purchase Optimization** — Your sales funnels need to be frictionless. Create one-click upsells, bundle builders, and streamlined checkout experiences that capitalize on "add-to-cart" momentum.

**Influencer & Paid Social Integration** — When you're running paid campaigns on Meta, TikTok, or working with influencers, you need dedicated landing pages that match your ad creative and maximize [ROAS](/glossary#roas). Build custom landing pages for each campaign that speak directly to your audience segment.

**Collection Launches** — Create dedicated waitlist pages with countdown timers, exclusive early-access offers, and email capture forms that build hype before launch day.

**Quiz Funnels for Product Match** — Help shoppers find their perfect style with interactive quiz funnels. Increase engagement and collect zero-party data for email personalization while driving higher [AOV](/glossary#aov) through personalized recommendations.

## Launch Paid Social Campaigns

<CardGroup>
  <Card title="Run Quiz Funnels with First-Order Discounts" icon="bullhorn">
    Drive paid traffic to an interactive quiz that captures emails, then show personalized product recommendations with a first-order discount to convert browsers into buyers.
  </Card>

  <Card title="Create Listicle Advertorials that Sell" icon="newspaper">
    Build listicle content that addresses customer problems and positions your products as solutions. Include CTAs throughout to drive immediate conversions.
  </Card>
</CardGroup>

## Build Discovery & Quiz Funnels

<CardGroup>
  <Card title="Build Occasion-Based Product Finders" icon="gem">
    Create a quiz asking about use case, then show 3-5 curated product matches with explanations, gated behind email capture.
  </Card>

  <Card title="Turn Social Polls into Shoppable Galleries" icon="clipboard-question">
    Run Instagram or TikTok polls linking to a shoppable gallery filtered by their answers with "Tap to Shop" overlays.
  </Card>
</CardGroup>

## Launch Scarcity & Drop Campaigns

<CardGroup>
  <Card title="Launch Limited Edition Drops with Countdown Timers" icon="sparkles">
    Create a drop page with countdown timer and inventory counter, using scarcity messaging and exit-intent popups.
  </Card>

  <Card title="Build Early Access Waitlists" icon="bolt">
    Collect emails for early access, send exclusive early access links 24-48 hours before launch, then remarket sold-out items as bestsellers.
  </Card>
</CardGroup>

## Increase AOV with Bundles

<CardGroup>
  <Card title="Build Interactive Bundle Builders" icon="box">
    Create a tool letting customers select a base product and add complementary items with progressive discounts and visual previews.
  </Card>

  <Card title="Drive Free Shipping Threshold Conversions" icon="arrows-turn-right">
    Build a page with progress bar showing proximity to free shipping and smart product recommendations to hit minimum spend.
  </Card>
</CardGroup>

## Scale with Influencer Marketing

<CardGroup>
  <Card title="Turn Influencer UGC into Performance Ads" icon="star">
    Gift products to micro-influencers, collect content rights, then turn top-performing UGC into paid ads with creator codes on dedicated pages.
  </Card>

  <Card title="Create Customer Story Advertorials" icon="gift">
    Build advertorials featuring customer transformation stories with CTAs throughout, then retarget non-purchasers with product ads.
  </Card>
</CardGroup>

## Drive Retention with Subscriptions

<CardGroup>
  <Card title="Build Subscription Landing Pages" icon="repeat">
    Create a subscription page emphasizing convenience and savings, with customization options and flexibility to skip or cancel anytime.
  </Card>

  <Card title="Launch Gift Card Promotions" icon="credit-card">
    Build a gift card promo page with bonus credit offers (buy $100, get $25 free) and urgency messaging, noting recipients typically overspend.
  </Card>
</CardGroup>


# Activities & Outdoor
Source: https://docs.replo.app/use-cases/ecommerce/industries/activities-outdoor

Build high-converting landing pages and sales funnels for outdoor recreation, fitness, and adventure brands. Learn how performance marketers optimize for seasonal campaigns and gear launches.

## Why Activities & Outdoor Brands Choose Replo

The outdoor and activities category is driven by passion, seasonality, and technical specifications. Your customers are researching gear, comparing features, and making considered purchases. They need educational content, social proof from real adventurers, and confidence that your products will perform when it matters.

## Replo Strategies for Activities & Outdoor Brands

**Seasonal Campaign Velocity** - Ski season starts in October. Camping gear peaks in May. Your marketing calendar is packed with seasonal opportunities that demand dedicated landing pages. With Replo, spin up campaign pages for each season, sport, and outdoor activity without depending on developers.

**Educational Sales Funnels** - Outdoor customers need to understand technical specs, materials, and use cases. Build multi-step funnels that educate first, then sell. Use comparison charts, feature callouts, and video demonstrations to build confidence before asking for the sale.

**Gear Launch Pages** - New hiking boot line? Updated tent collection? Technical apparel launch? Create dedicated product launch pages with detailed specs, customer reviews, and shoppable galleries that showcase your gear in action.

**Adventure Inspiration Content** - Your customers buy experiences, not just products. Build advertorial-style landing pages that inspire ("10 Weekend Hiking Trails Near You") then seamlessly transition into product recommendations. Capture demand at the inspiration stage.

**Quiz Funnels for Activity Matching** - "Find your perfect backpack" or "What's your hiking style?" quizzes help customers navigate complex product catalogs while providing valuable first-party data. Increase conversions by matching products to specific use cases and skill levels.

**Pre-Season Waitlists** - Build anticipation for next season's gear releases with waitlist pages that capture emails, offer early-bird discounts, and create FOMO around limited stock items.

## Launch Seasonal Search Campaigns

<CardGroup>
  <Card title="Build Seasonal Search Campaign Landing Pages" icon="sun-cloud">
    Target high-intent seasonal searches with dedicated pages featuring product comparisons, video reviews, and urgency messaging for peak moments.
  </Card>

  <Card title="Create Pre-Season Waitlist Campaigns" icon="list-check">
    Capture emails 2-3 months before seasonal launches with waitlist pages featuring countdown timers and early-bird discounts, then send VIPs exclusive access 24-48 hours before launch.
  </Card>
</CardGroup>

## Build Activity-Specific Funnels

<CardGroup>
  <Card title="Create Activity-Specific Quizzes" icon="person-hiking">
    Build a quiz asking about activity type and needs, then show personalized recommendations with explanations, gated behind email capture.
  </Card>

  <Card title="Create Problem-Solution Listicles" icon="compass">
    Build listicle content addressing common product failures, explaining each problem and linking to your products that solve it.
  </Card>
</CardGroup>

## Launch Product Campaigns

<CardGroup>
  <Card title="Create Pre-Order Launch Pages" icon="mountains">
    Build a pre-order page with compelling imagery and specs, offering zero payment upfront and early-bird discounts to forecast demand.
  </Card>

  <Card title="Build Complete Kit Bundle Builders" icon="box-open">
    Create a bundle page showing all products needed for a use case with total savings vs buying separately, emphasizing "everything you need."
  </Card>
</CardGroup>

## Create Editorial Content Funnels

<CardGroup>
  <Card title="Build SEO Content with Shoppable Products" icon="map-location">
    Create SEO-optimized content with embedded shoppable product recommendations, retarget readers who didn't purchase with ads.
  </Card>

  <Card title="Create Beginner Guide Advertorials" icon="location-dot">
    Build a guide targeting beginners positioning your brand as the honest alternative, with checklist of essentials and direct CTAs to starter kits.
  </Card>
</CardGroup>

## Build Trust with Guarantees

<CardGroup>
  <Card title="Create Guarantee Landing Pages" icon="shield-check">
    Build a page explaining your warranty program with clear terms and customer success stories, featuring testimonials from customers who used it.
  </Card>

  <Card title="Launch Holiday Gift Bundle Campaigns" icon="gift">
    Create seasonal gift pages with pre-packaged bundles, gift wrapping options, and "perfect for \[persona]" messaging at different prices.
  </Card>
</CardGroup>

## Explore Alternative Revenue Models

<CardGroup>
  <Card title="Integrate Review Videos" icon="video">
    Embed YouTube or TikTok reviews on product pages with "As Seen in Video" badges and purchase links, showing products in real-world use.
  </Card>

  <Card title="Launch Try-Before-You-Buy Programs" icon="hand-holding">
    Offer a rental or trial program for expensive products with a page explaining how it works and how rental fees apply toward purchase.
  </Card>
</CardGroup>


# Baby & Kids
Source: https://docs.replo.app/use-cases/ecommerce/industries/baby-kids

Build trust-driven landing pages and sales funnels for baby products, kids clothing, toys, and family essentials. Learn how performance marketers optimize for parent buyers.

## Why Baby & Kids Brands Choose Replo

Parents are the most discerning buyers in ecommerce. They're researching safety, reading reviews, comparing ingredients, and asking their mom groups for recommendations. Your landing pages need to build trust fast, answer objections proactively, and make parents feel confident they're making the right choice for their children.

## How Baby & Kids Brands Use Replo

**Trust-First Landing Pages** - Parents don't impulse buy when it comes to their kids. They need social proof, safety certifications, ingredient transparency, and guarantees. Use Replo to build dedicated landing pages that lead with trust signals, customer testimonials, and educational content that addresses common parent concerns.

**Gift & Registry Optimization** - Baby showers, birthdays, holidays—your products are frequently purchased as gifts. Create seasonal gift guide landing pages, registry builders, and curated bundle pages that make gifting easy for relatives and friends.

**Age-Stage Specific Funnels** - A newborn parent has different needs than someone with a toddler. Build segmented landing pages and quiz funnels that recommend products based on child's age, development stage, and parent's specific challenges. Personalization drives conversion in this category.

**Subscription & Replenishment** - Diapers, wipes, formula, snacks—parents need reliable replenishment. Create dedicated subscription landing pages that emphasize convenience, savings, and never running out of essentials. Highlight the "set it and forget it" value proposition.

**Educational Advertorials** - "Is your baby sleeping through the night?" or "5 signs your toddler is ready for potty training" - educational content that transitions into product recommendations performs exceptionally well. Parents are actively searching for solutions to developmental challenges.

**Waitlist Pages for New Launches** - Limited edition colorways, new product lines, or restocks of popular items sell out fast. Build waitlist pages with email capture that create urgency and reward early sign-ups with exclusive access or discounts.

## Mom-Approved Trust Campaigns

<CardGroup>
  <Card title="Safety & Ingredient Education Listicle" icon="shield-heart">
    Create listicle content addressing parent safety concerns, showcasing your safe alternatives with prominent certifications and CTAs throughout.
  </Card>

  <Card title="Parent Testimonial Advertorial" icon="certificate">
    Build an advertorial featuring authentic parent testimonials, before/after photos, and expert quotes, with product CTAs and retargeting for non-purchasers.
  </Card>
</CardGroup>

## Age & Stage Targeting

<CardGroup>
  <Card title="Life Stage Product Finder Quiz" icon="baby">
    Build a quiz asking about life stage, needs, and budget, then generate personalized recommendations with "Add All to Cart" bundle option, gated behind email capture.
  </Card>

  <Card title="Developmental Stage Content Guide" icon="child">
    Create content targeting specific developmental stages with embedded shoppable recommendations, then retarget non-purchasers with stage-specific ads.
  </Card>
</CardGroup>

## Subscription & Auto-Replenishment

<CardGroup>
  <Card title="Subscription Landing Page" icon="rotate">
    Build a subscription page emphasizing convenience and savings, with savings calculator and flexibility to pause or cancel anytime.
  </Card>

  <Card title="Trial Subscription Offer" icon="boxes-stacked">
    Create a subscription page with aggressive trial offer (e.g., first month \$1), with urgency timers, social proof counters, and emphasis on risk-free trial.
  </Card>
</CardGroup>

## Registry & Baby Shower

<CardGroup>
  <Card title="Interactive Registry Builder" icon="gifts">
    Build an interactive registry tool organized by category with curated recommendations, allowing customization and letting friends/family shop with gift messaging.
  </Card>

  <Card title="Gift Buyer Guide Advertorial" icon="candy-cane">
    Create a guide targeting gift buyers with pre-approved bundles, "perfect for \[age/stage]" messaging, and gift receipt options.
  </Card>
</CardGroup>

## UGC & Social Proof Campaigns

<CardGroup>
  <Card title="Customer Photo Gallery" icon="comments">
    Build a gallery featuring customer-submitted photos and reviews, filtered by product or concern, with star ratings for authentic social proof.
  </Card>

  <Card title="Expert Endorsement Page" icon="microscope">
    Create a page featuring expert endorsements with credentials, ingredient breakdowns, and safety certifications addressing parent concerns.
  </Card>
</CardGroup>

## Restock & Flash Sale

<CardGroup>
  <Card title="Restock Alert Landing Page" icon="box-open">
    Create a page for popular products that sell out, featuring scarcity messaging, email capture for restock alerts, and SMS notifications when back in stock.
  </Card>

  <Card title="Clearance Sale Campaign" icon="tag">
    Build a clearance page with size/color selectors, inventory indicators, and bulk discounts, using urgency messaging and cross-sell recommendations to maximize [AOV](/glossary#aov).
  </Card>
</CardGroup>


# Bags & Luggage
Source: https://docs.replo.app/use-cases/ecommerce/industries/bags-luggage

Performance marketing strategies for luggage brands, backpack companies, and travel accessories. Build high-converting funnels for travelers and commuters.

## Why Bags & Luggage Brands Choose Replo

Bags and luggage purchases are high-consideration decisions. Your customers are comparing durability, capacity, warranties, and real-world performance before committing. They're reading reviews, watching unboxing videos, and seeking social proof from fellow travelers. Traditional product pages don't provide enough context or overcome objections effectively.

## Using Replo for Bags & Luggage Brands

**Travel Season Campaigns** - Summer vacation planning (March-May), back-to-school (July-August), holiday travel (October-November)—your category has predictable demand spikes. Create seasonal landing pages that capture high-intent traffic with use-case specific messaging ("Best Carry-On for European Travel" vs "Durable Backpack for College").

**Use-Case Segmentation** - A weekend traveler needs different luggage than a digital nomad. Business travelers prioritize different features than adventure backpackers. Build dedicated landing pages for each persona with relevant product recommendations, testimonials from similar users, and scenario-specific benefits.

**Durability & Warranty Messaging** - Customers need confidence their \$300 suitcase will survive years of baggage handlers. Create dedicated landing pages showcasing lifetime warranties, stress test videos, and customer stories of luggage lasting 10+ years. Address the "investment piece" objection head-on.

**Quiz Funnels for Product Match** - "Find your perfect travel backpack" quizzes that ask about trip duration, packing style, travel frequency, and preferred carry method guide customers to the right product while capturing zero-party data for email personalization.

**Bundle Optimization** - Luggage + packing cubes + toiletry bag bundles increase [AOV](/glossary#aov) significantly. Create bundle builder pages that show how accessories complement the primary purchase and visualize the complete travel system.

**Influencer & UGC Content** - Travel content creators generate authentic reviews and real-world usage content. Build dedicated creator landing pages featuring their discount codes, UGC galleries showing products in exotic locations, and "as seen on TikTok" social proof.

## Seasonal Travel Campaigns

<CardGroup>
  <Card title="Travel Use Case Landing Pages" icon="plane-departure">
    Create pages for specific travel scenarios targeting high-intent searches, with capacity breakdowns, relevant features, and testimonials from similar travelers.
  </Card>

  <Card title="Durability Problem-Solution Listicle" icon="suitcase-rolling">
    Create listicle content addressing common product failures, explaining each failure point and linking to your products that solve it with technical specs and CTAs.
  </Card>
</CardGroup>

## Use-Case Funnels

<CardGroup>
  <Card title="Traveler Profile Quiz" icon="laptop">
    Build a quiz asking about travel style and needs, then show personalized recommendations with explanations, gated behind email capture.
  </Card>

  <Card title="Complete Travel System Bundle" icon="briefcase">
    Create a bundle page showing how products work together, emphasizing time savings and total savings vs buying separately, with customization options.
  </Card>
</CardGroup>

## Durability & Trust Campaigns

<CardGroup>
  <Card title="Warranty & Guarantee Page" icon="shield-check">
    Build a page explaining your warranty program with clear terms, customer success stories, and testimonials from customers who used it.
  </Card>

  <Card title="Customer Travel Story Gallery" icon="earth-americas">
    Create a UGC gallery featuring customer-submitted photos with trip details and durability testimonials, with filtering by trip type or product.
  </Card>
</CardGroup>

## Launch & Restock

<CardGroup>
  <Card title="Pre-Order Launch Campaign" icon="box-open">
    Create a pre-order page with compelling imagery and key features, offering zero payment upfront and early-bird discounts to forecast demand.
  </Card>

  <Card title="Restock Alert Campaign" icon="clock">
    Build a page for popular products that sell out, featuring scarcity messaging, email capture for restock alerts, and SMS notifications when back in stock.
  </Card>
</CardGroup>

## AOV & Bundle Optimization

<CardGroup>
  <Card title="Interactive Bundle Builder" icon="cubes">
    Build an interactive tool letting customers select a base product and add complementary items with progressive discounts, showing visual representation and savings.
  </Card>

  <Card title="Free Shipping Threshold Campaign" icon="bolt">
    Create a page with progress bar showing proximity to free shipping and smart product recommendations to hit minimum spend.
  </Card>
</CardGroup>

## Content & Education

<CardGroup>
  <Card title="How-To Guide with Shoppable Products" icon="list-check">
    Create content with embedded shoppable product recommendations, then retarget readers who didn't purchase with product ads.
  </Card>

  <Card title="Lifestyle Advertorial" icon="user-check">
    Create an advertorial positioning your products as part of an aspirational lifestyle, addressing objections and outlining benefits, then retarget readers with ads.
  </Card>
</CardGroup>


# Beauty
Source: https://docs.replo.app/use-cases/ecommerce/industries/beauty

High-converting landing pages and funnels for beauty brands. Learn how cosmetics, makeup, and beauty product companies use Replo to drive sales from paid social and influencer campaigns.

## Why Beauty Brands Choose Replo

Beauty is one of the most visual, social, and influencer-driven categories in ecommerce. Your customers discover products on TikTok and Instagram, watch tutorials on YouTube, and seek validation from their favorite creators. Traditional product pages can't capture the energy, education, and social proof that drive beauty purchases. You need dedicated landing pages for each campaign, creator, and product launch.

## How Beauty Brands Use Replo

**Influencer Campaign Pages** - When you're paying a creator \$5K+ for a sponsored post, don't send their audience to your generic homepage. Build dedicated landing pages featuring the influencer's content, their unique discount code, and products they actually use. Track performance by creator and optimize accordingly.

**Shade Match & Quiz Funnels** - "Find your perfect foundation shade" or "What's your skin type?" quizzes reduce returns, increase confidence, and provide valuable zero-party data for email personalization. Convert browsers into buyers by removing the guesswork.

**Tutorial-to-Commerce** - "Get the Look" landing pages that feature step-by-step tutorials with shoppable product links throughout the content. Customers can add all products to cart in one click and recreate the exact look they saw on social.

**Ingredient Education** - "Clean beauty," "cruelty-free," "vegan"—today's beauty consumers care about ingredients and ethics. Create advertorial pages that educate about harmful ingredients, explain your brand values, and position your products as the better choice.

**Limited Edition Launches** - Beauty thrives on FOMO. New collaborations, seasonal collections, and limited colorways need dedicated launch pages with countdown timers, waitlist email capture, and restock alert signup for sold-out items.

**Before/After Social Proof** - Real customer photos showing results over time are more powerful than any product copy. Build UGC galleries, transformation timeline pages, and review-heavy landing pages that let your community sell for you.

## Influencer & Creator Campaigns

<CardGroup>
  <Card title="Influencer Collaboration Landing Page" icon="star">
    Build dedicated pages for influencer partnerships featuring their tutorial videos, product carousels with creator commentary, and exclusive codes.
  </Card>

  <Card title="Beauty Mistake Listicle Advertorial" icon="wand-magic-sparkles">
    Create listicle content addressing common beauty mistakes, explaining each mistake and linking to your products that fix it with CTAs throughout.
  </Card>
</CardGroup>

## Shade Match & Personalization

<CardGroup>
  <Card title="Shade Matching Quiz with AR Try-On" icon="droplet">
    Build a quiz asking about skin tone and preferences, then show 2-3 personalized matches with AR try-on and offer sample sets before full-size commitment.
  </Card>

  <Card title="Skin Type Routine Builder Quiz" icon="face-smile">
    Create a quiz diagnosing skin concerns and recommending a complete routine, with "Add Complete Routine to Cart" bundle option gated behind email capture.
  </Card>
</CardGroup>

## Get-The-Look Tutorials

<CardGroup>
  <Card title="Step-by-Step Tutorial Landing Page" icon="palette">
    Build tutorial pages featuring step-by-step video guides with product callouts and "Add Complete Look to Cart" bundle option with savings.
  </Card>

  <Card title="Use-Case Specific Tutorial" icon="clock">
    Create tutorials targeting specific use cases with time estimates and product lists, then retarget non-purchasers with product ads.
  </Card>
</CardGroup>

## Clean Beauty Education

<CardGroup>
  <Card title="Ingredient Transparency Page" icon="leaf">
    Build an educational page explaining harmful ingredients with links to research, showcasing your clean formulations with transparent ingredient lists and CTAs.
  </Card>

  <Card title="Certification Education Advertorial" icon="heart">
    Create an advertorial clarifying confusing beauty certifications and positioning your brand as genuinely ethical with certification badges, audit proof, and verifications.
  </Card>
</CardGroup>

## Product Launch & Drops

<CardGroup>
  <Card title="Pre-Launch Waitlist Campaign" icon="sparkles">
    Create a waitlist page with teaser imagery and countdown timers, then send VIPs exclusive access 24-48 hours before launch and remarket to non-purchasers.
  </Card>

  <Card title="Limited Edition Drop Page" icon="fire">
    Build a launch page with exact drop times, SMS alert signup, and production quantity shown, using countdown timers and inventory counters.
  </Card>
</CardGroup>

## UGC & Social Proof

<CardGroup>
  <Card title="Before/After Transformation Gallery" icon="images">
    Create a UGC gallery featuring customer-submitted before/after photos organized by concern, with transformation timelines and filtering by skin type, age, or concern.
  </Card>

  <Card title="Flash Sale Landing Page" icon="tag">
    Build a sale page with countdown timers, bestseller grids showing discounted prices, and urgency messaging, with cross-sell recommendations to maximize [AOV](/glossary#aov).
  </Card>
</CardGroup>


# Clothing
Source: https://docs.replo.app/use-cases/ecommerce/industries/clothing

Performance marketing strategies for fashion and apparel brands. Build high-converting landing pages for clothing launches, seasonal campaigns, and style quizzes.

## Why Clothing Brands Choose Replo

Fashion ecommerce is intensely competitive and visual. Your customers discover products on Instagram and TikTok, seek style inspiration from influencers, and make snap decisions based on aesthetics, fit, and social proof. Generic product grids don't tell a brand story or create desire. You need immersive landing pages that showcase your aesthetic, build aspiration, and drive immediate purchase intent.

## Replo Strategies for Clothing Brands

**Seasonal Collection Launches** - New arrivals, seasonal transitions, and holiday collections need dedicated launch pages with editorial photography, lookbook galleries, and "shop the look" functionality. Create urgency with "new arrival" badges and limited stock messaging.

**Style Quiz & Fit Finders** - "Find your style" or "fit quiz" funnels help customers discover products aligned with their aesthetic preferences and body type. Reduce returns by helping customers self-select the right size and style before purchase.

**Influencer Collaboration Pages** - When partnering with creators for sponsored content or co-designed collections, build dedicated landing pages featuring their content, styling tips, and exclusive discount codes. Track ROI per influencer and double down on top performers.

**Bundle & Outfit Builders** - "Complete the Look" pages showing tops, bottoms, and accessories styled together with one-click cart adds. Bundles increase [AOV](/glossary#aov) while helping customers visualize how pieces work together.

**Flash Sales & Clearance** - End-of-season sales, flash promotions, and clearance events need dedicated landing pages with urgency messaging, countdown timers, and clear value propositions (percentage off, dollar savings, limited quantities).

**Size & Fit Confidence** - Clothing has high return rates due to fit issues. Create dedicated landing pages with detailed size guides, fit videos showing different body types, and customer photo galleries with size/height information to reduce uncertainty.

## Seasonal Launch Campaigns

<CardGroup>
  <Card title="Seasonal Collection Pre-Launch" icon="shirt">
    Create a pre-launch waitlist page with mood board imagery and countdown timers, then send VIPs exclusive access 24-48 hours before launch and remarket to non-purchasers.
  </Card>

  <Card title="Fashion Mistake Listicle Advertorial" icon="tags">
    Create listicle content addressing common fashion mistakes, showcasing your current collection as the modern solution with CTAs throughout.
  </Card>
</CardGroup>

## Style & Fit Funnels

<CardGroup>
  <Card title="Style Finder Quiz" icon="wand-magic-sparkles">
    Build a quiz asking about aesthetic preferences and lifestyle, then generate personalized outfit recommendations with "Add All to Cart" bundle option, gated behind email capture.
  </Card>

  <Card title="Body Type Fit Guide" icon="ruler">
    Create pages targeting specific body types with detailed measurements, size guides, and customer photos, with fit video demonstrations and style recommendations.
  </Card>
</CardGroup>

## Influencer & UGC Campaigns

<CardGroup>
  <Card title="Influencer Capsule Collection Page" icon="star">
    Build dedicated pages for influencer collaborations featuring their curated selections, styling videos, and exclusive codes, with "Shop \[Creator]'s Picks" sections.
  </Card>

  <Card title="Customer Styling Gallery" icon="users">
    Create a UGC gallery where customers submit styled photos tagged with size and body type, with filtering by body type, size, or style for similar shoppers.
  </Card>
</CardGroup>

## Outfit Builders & AOV

<CardGroup>
  <Card title="Complete the Look Bundle Page" icon="layer-group">
    Build bundle pages showing complete outfits styled from multiple angles, with individual product expandables and clear savings vs buying separately.
  </Card>

  <Card title="Capsule Wardrobe Builder" icon="box">
    Create an interactive wardrobe builder where customers select pieces from core categories with progressive discounts and styling guides showing outfit combinations.
  </Card>
</CardGroup>

## Flash Sales & Promotions

<CardGroup>
  <Card title="Clearance Sale Landing Page" icon="percent">
    Build a clearance page with urgency messaging, size/color availability indicators, and bulk discounts, with cross-sell recommendations to maximize [AOV](/glossary#aov).
  </Card>

  <Card title="Flash Sale Campaign Page" icon="bolt">
    Create a sale page with countdown timers, automatic discount, and bestseller grids filtered to show only sale items with urgency messaging.
  </Card>
</CardGroup>

## Fit & Confidence Building

<CardGroup>
  <Card title="Fit Guarantee Landing Page" icon="arrows-rotate">
    Build a page explaining your fit guarantee with clear terms, customer success stories, and video walkthroughs of the return/exchange process.
  </Card>

  <Card title="Fit Education Advertorial" icon="tape">
    Create content teaching proper measurement techniques and fit terminology, with measurement guides and links to products that solve fit problems.
  </Card>
</CardGroup>


# Drinks & Beverages
Source: https://docs.replo.app/use-cases/ecommerce/industries/drinks

Performance marketing for beverage brands. Build landing pages for energy drinks, functional beverages, coffee, tea, and alcohol brands to drive subscriptions and trial.

## Why Drinks & Beverages Brands Choose Replo

Beverage brands face a unique challenge: you're asking customers to buy a consumable product they can't taste before purchase. Your landing pages need to communicate flavor, benefits, and occasion while building trust and driving trial. Whether you're selling functional beverages, premium coffee, or alcohol, conversion depends on overcoming skepticism and creating urgency around limited availability or exclusive access.

## How Drinks & Beverages Brands Use Replo

**Trial & Sample Campaigns** - Lower the barrier to first purchase with "Try 3 flavors for $5" or "First case $10" landing pages. Sample packs reduce perceived risk and let customers discover their favorite flavors before committing to larger orders.

**Subscription Optimization** - Drinks are perfect for subscription: predictable consumption, recurring need, and high [LTV](/glossary#ltv) potential. Build dedicated subscription landing pages that emphasize convenience ("never run out"), savings (30% off vs one-time), and flexibility (skip, pause, cancel anytime).

**Functional Benefit Focus** - Energy, focus, hydration, relaxation, immunity—functional beverages sell benefits, not just taste. Create landing pages organized by use case: "Best pre-workout drink," "Natural energy for afternoon slump," or "Better sleep tonight."

**Flavor Quizzes** - "Find your perfect flavor" quizzes that ask about taste preferences, caffeine tolerance, and drinking occasions guide customers to products they'll love while capturing zero-party data for email personalization.

**Limited Batch & Drops** - Craft beverages, seasonal flavors, and limited collaborations benefit from drop-style launches with waitlists, countdown timers, and "only 500 cases produced" scarcity messaging.

**Comparison & Switching** - "Why switch from \[competitor]?" landing pages that compare your drink to category leaders on ingredients, price, benefits, and taste. Particularly effective for better-for-you alternatives to mainstream brands.

## Launch Trial & Sampling Campaigns

<CardGroup>
  <Card title="Create Sample Pack Trial Offers" icon="vial">
    Build a sample pack page with all flavors and taste descriptions, emphasizing low-risk trial and conversion stats to full-size purchases.
  </Card>

  <Card title="Launch Loss-Leader First Purchase Deals" icon="box">
    Offer an aggressive first-case deal emphasizing per-unit value, with upsell for subscription on thank-you page.
  </Card>
</CardGroup>

## Build Subscription Campaigns

<CardGroup>
  <Card title="Build Subscription Landing Pages" icon="rotate">
    Create a subscription page with savings calculator showing yearly cost vs retail, testimonials, and prominent "no commitment" messaging.
  </Card>

  <Card title="Create Subscription Personalization Quizzes" icon="mug-hot">
    Build a subscription quiz asking about preferences and consumption rate, then recommend subscription cadence and products with first-month discount.
  </Card>
</CardGroup>

## Create Functional Benefit Funnels

<CardGroup>
  <Card title="Create Problem-Solution Listicle Advertorials" icon="battery-bolt">
    Build listicle content addressing common problems, recommending your functional beverage as the solution with CTAs throughout.
  </Card>

  <Card title="Build Use-Case Landing Pages" icon="dumbbell">
    Create pages targeting specific use cases with ingredient science, third-party lab tests, and testimonials from relevant users.
  </Card>
</CardGroup>

## Build Flavor Discovery

<CardGroup>
  <Card title="Create Flavor Profile Quizzes" icon="lemon">
    Build a flavor quiz with taste preference questions, showing top recommendations with explanations and variety pack options.
  </Card>

  <Card title="Create Pairing Guides with Shoppable Products" icon="martini-glass">
    Build content with pairing recommendations, recipe cards, and shoppable product CTAs throughout.
  </Card>
</CardGroup>

## Launch Limited Releases & Drops

<CardGroup>
  <Card title="Create Limited Batch Pre-Orders" icon="droplet">
    Build a pre-order page for limited releases with production quantity shown, countdown to shipping, and social proof from sellouts.
  </Card>

  <Card title="Launch Collaboration Drop Pages" icon="palette">
    Create a collaboration page featuring partner's work and story, with exact drop time and SMS alert signup.
  </Card>
</CardGroup>

## Win with Comparison & Switching

<CardGroup>
  <Card title="Build Competitor Comparison Pages" icon="scale-balanced">
    Create a side-by-side comparison of ingredients, benefits, price, and taste with customer testimonials from switchers and money-back guarantee.
  </Card>

  <Card title="Launch Competitive Switching Campaigns" icon="right-left">
    Run a switching campaign requiring proof of competitor purchase, offering aggressive discount to steal market share.
  </Card>
</CardGroup>


# Food
Source: https://docs.replo.app/use-cases/ecommerce/industries/food

Performance marketing strategies for food and snack brands. Build landing pages for subscription boxes, limited drops, and dietary-specific product funnels.

## Why Food Brands Choose Replo

Food ecommerce is all about trust, taste, and trial. You're asking customers to buy something they can't taste before purchase, which requires extensive social proof, ingredient transparency, and low-friction trial offers. Whether you're selling snacks, meal kits, specialty ingredients, or dietary-specific foods, your landing pages need to overcome skepticism and create desire through vivid descriptions, customer testimonials, and compelling use cases.

## Using Replo for Food Brands

**Trial & Sample Campaigns** - Sample packs, starter boxes, and "taste test" offers lower the barrier to first purchase. Build dedicated landing pages for trial offers that emphasize risk-free discovery and include customer testimonials about finding new favorites.

**Dietary & Lifestyle Targeting** - Keto, vegan, gluten-free, paleo, low-carb—food brands can create highly targeted landing pages for specific dietary communities. Use their language, address their pain points, and showcase products that fit their lifestyle perfectly.

**Subscription & Auto-Replenishment** - Food is inherently consumable and repeatable. Build subscription landing pages that emphasize convenience, savings, and never running out of pantry staples. Highlight flexibility to skip, swap flavors, or cancel anytime.

**Limited Batch & Seasonal Drops** - Artisan foods, seasonal flavors, and small-batch products create natural scarcity. Use waitlist pages, pre-order campaigns, and "only 200 units produced" messaging to drive urgency.

**Recipe & Usage Inspiration** - "What can I make with this?" is a common objection. Create landing pages with embedded recipes, meal ideas, and serving suggestions that show customers how to use your products in daily life.

**Comparison & Ingredient Education** - Better-for-you brands can create "why we're different" landing pages comparing ingredients, nutrition, and values against mainstream alternatives. Transparency builds trust with health-conscious consumers.

## Launch Trial & Discovery Campaigns

<CardGroup>
  <Card title="Create Sample Pack Trial Offers" icon="cookie-bite">
    Build a sample pack page showing all varieties with taste descriptions and conversion stats to full-size purchases.
  </Card>

  <Card title="Launch Aggressive Trial Offers" icon="box-taped">
    Offer an aggressive first-box deal with clear product showcase and no-subscription-required messaging.
  </Card>
</CardGroup>

## Build Dietary & Lifestyle Funnels

<CardGroup>
  <Card title="Create Dietary Community Listicle Advertorials" icon="wheat-awn-slash">
    Build listicle content targeting specific dietary communities, featuring your verified products with CTAs throughout.
  </Card>

  <Card title="Build Use-Case Landing Pages" icon="leaf">
    Create pages targeting specific use cases with product comparisons, ingredient transparency, and testimonials from relevant users.
  </Card>
</CardGroup>

## Launch Subscription Campaigns

<CardGroup>
  <Card title="Build Subscription Landing Pages" icon="calendar-days">
    Create a subscription page with unboxing video, cost breakdown, customization options, and skip/cancel flexibility.
  </Card>

  <Card title="Create Curated Discovery Subscriptions" icon="coffee-bean">
    Build a curated subscription emphasizing discovery and education, with exclusive products not available for one-time purchase.
  </Card>
</CardGroup>

## Launch Limited Releases & Drops

<CardGroup>
  <Card title="Create Limited Batch Pre-Orders" icon="fire">
    Build a pre-order page for limited batches with artisan production story, expected ship date, and social proof from sellouts.
  </Card>

  <Card title="Build Seasonal Drop Bundle Pages" icon="pumpkin">
    Create a seasonal bundle page creating urgency around limited availability, featuring all seasonal SKUs with collection incentive.
  </Card>
</CardGroup>

## Inspire with Recipes

<CardGroup>
  <Card title="Create Recipe Collections with Shoppable Products" icon="book-open">
    Build recipe pages with embedded video tutorials and shoppable product CTAs throughout to show product versatility.
  </Card>

  <Card title="Build Use-Case Recipe Guides" icon="clock">
    Create content targeting specific use cases with quick recipes and meal prep strategies featuring your product as hero ingredient.
  </Card>
</CardGroup>

## Educate & Compare

<CardGroup>
  <Card title="Build Competitor Comparison Pages" icon="ranking-star">
    Create a comparison page with side-by-side ingredient lists, nutrition panels, and taste test results positioning your product as superior.
  </Card>

  <Card title="Launch Holiday Bundle Sale Pages" icon="tag">
    Build a sale page with countdown timer, bundle savings clearly stated, and bulk purchase positioning.
  </Card>
</CardGroup>


# Hair Care
Source: https://docs.replo.app/use-cases/ecommerce/industries/hair-care

Performance marketing for hair care brands. Build landing pages for hair type quizzes, routine builders, and influencer collaboration campaigns.

## Why Hair Care Brands Choose Replo

Hair care is deeply personal and varies dramatically by hair type, texture, and concern. Your customers are struggling with specific problems—frizz, thinning, damage, dryness—and they're actively searching for solutions. Generic product pages can't address the diversity of hair types or build the confidence needed for customers to commit to a new routine. You need landing pages that segment by hair type, educate about ingredients, and provide personalized recommendations.

## Replo Ideas for Hair Care Brands

**Hair Type Quiz & Personalization** - "Find your perfect hair routine" quizzes that ask about texture, curl pattern, scalp condition, and concerns create personalized product recommendations while capturing valuable zero-party data for email segmentation.

**Routine Builders & Bundles** - Hair care is a system, not a single product. Build landing pages that bundle shampoo + conditioner + treatment with education about the complete routine and savings vs buying individually.

**Before/After Galleries** - Visual proof is critical in hair care. Create UGC-heavy landing pages with customer transformation photos filtered by hair type and concern—builds trust through authentic results.

**Ingredient Education** - Sulfate-free, silicone-free, protein-rich, moisture-focused—hair care consumers are ingredient-literate. Create educational landing pages that explain why certain ingredients work for specific hair types and why yours are superior.

**Influencer Collaboration** - Hair influencers have highly engaged communities seeking product recommendations. Build dedicated creator landing pages featuring their routine, tutorial videos, and exclusive discount codes.

**Subscription for Routine Consistency** - Healthy hair requires consistent product use. Build subscription landing pages that emphasize results come from regular routine, offer savings, and include flexibility to adjust products as hair changes.

## Build Hair Type Personalization

<CardGroup>
  <Card title="Create Hair Type Personalization Quizzes" icon="scissors">
    Build a quiz diagnosing hair type and concerns, then recommend specific product routines with application tutorials.
  </Card>

  <Card title="Create Hair Problem Listicle Advertorials" icon="wind">
    Build listicle content addressing common hair problems, with each issue linking to your solution with science explanations.
  </Card>
</CardGroup>

## Build Routine Bundles & Systems

<CardGroup>
  <Card title="Create Complete Routine Bundle Pages" icon="boxes-stacked">
    Build a routine bundle page emphasizing product system benefits, cost breakdown, and customer testimonials.
  </Card>

  <Card title="Build Results-Focused Protocol Bundles" icon="chart-line">
    Create a results-focused bundle with commitment positioning, progress tracking guide, and money-back guarantee.
  </Card>
</CardGroup>

## Showcase Before/After Proof

<CardGroup>
  <Card title="Build Transformation Photo Galleries" icon="images">
    Create a UGC gallery where customers submit before/after photos tagged with hair type and concern, with filtering.
  </Card>

  <Card title="Launch Challenge Campaigns with Guarantees" icon="calendar-check">
    Build a challenge campaign with daily routine instructions, photo submission for accountability, and results guarantee.
  </Card>
</CardGroup>

## Educate About Ingredients

<CardGroup>
  <Card title="Create Hair Science Diagnostic Quizzes" icon="scale-balanced">
    Build a quiz helping customers diagnose hair needs, explaining symptoms and recommending products based on diagnosis.
  </Card>

  <Card title="Create Ingredient Problem Advertorials" icon="droplet">
    Build an advertorial explaining common ingredient problems, comparing alternatives, and positioning your formula as the solution.
  </Card>
</CardGroup>

## Launch Influencer Campaigns

<CardGroup>
  <Card title="Build Influencer Routine Collaboration Pages" icon="star">
    Create an influencer collaboration page featuring their video tutorial, product usage tips, and exclusive code.
  </Card>

  <Card title="Create Professional Endorsement Pages" icon="user-check">
    Build a page featuring professional endorsements, salon testimonials, and pro tip content from licensed stylists.
  </Card>
</CardGroup>

## Launch Subscription Campaigns

<CardGroup>
  <Card title="Build Subscription Landing Pages" icon="rotate">
    Create a subscription page synced to product use cycle, emphasizing consistency for results and featuring subscriber-only products.
  </Card>

  <Card title="Launch First Purchase Acquisition Campaigns" icon="tag">
    Build a campaign with aggressive discount and valuable free gift, using urgency messaging to drive first-time trial.
  </Card>
</CardGroup>


# Health & Wellness
Source: https://docs.replo.app/use-cases/ecommerce/industries/health-wellness

Performance marketing for health and wellness brands. Build landing pages for supplements, fitness equipment, wellness products, and holistic health solutions.

## Why Health & Wellness Brands Choose Replo

Health and wellness products require significant trust-building before purchase. Your customers are making decisions that affect their physical and mental well-being, which means they're researching ingredients, reading clinical studies, and seeking validation from healthcare professionals. Generic product pages can't provide the depth of education, social proof, and risk-reduction messaging needed to convert health-conscious buyers.

## How Health & Wellness Brands Use Replo

**Symptom-Based Landing Pages** - Create dedicated pages for specific health concerns: "Can't sleep?", "Joint pain?", "Low energy?". Lead with the problem, provide education about root causes, then position your product as the science-backed solution.

**Quiz Funnels for Personalization** - "Find your wellness stack" quizzes that diagnose primary concerns, lifestyle factors, and goals create personalized supplement recommendations while building email lists with valuable health data for segmentation.

**Clinical Proof & Transparency** - Health-conscious consumers demand evidence. Create landing pages featuring third-party lab tests, clinical study results, ingredient sourcing transparency, and professional endorsements from doctors or nutritionists.

**Before/After Testimonials** - Real customer transformation stories with specific health improvements (energy levels, sleep quality, pain reduction) provide powerful social proof that clinical data alone can't deliver.

**Subscription for Protocol Compliance** - Supplements and wellness products work with consistent use. Build subscription landing pages that emphasize the 30/60/90-day protocol for results while offering savings and convenience.

**Comparison to Alternatives** - "Natural alternative to prescription" or "better than \[mainstream supplement]" comparison pages that show your product as superior to conventional solutions without making medical claims.

## Launch Symptom-Based Campaigns

<CardGroup>
  <Card title="Build Problem-First Landing Pages" icon="moon">
    Create a page leading with a common health problem, explaining the science, showing ingredient research, and featuring customer testimonials.
  </Card>

  <Card title="Create Symptom Listicle Advertorials" icon="battery-low">
    Build listicle content addressing common symptoms, with each linking to your solution with scientific explanations and CTAs.
  </Card>
</CardGroup>

## Build Personalization & Quiz Funnels

<CardGroup>
  <Card title="Create Wellness Assessment Quizzes" icon="clipboard-medical">
    Build a quiz asking about health concerns and goals, then recommend 2-4 products with explanation of synergistic benefits.
  </Card>

  <Card title="Build Demographic-Specific Quizzes" icon="venus">
    Create age and gender-specific quizzes diagnosing health patterns, then provide personalized recommendations.
  </Card>
</CardGroup>

## Build Clinical Proof & Trust

<CardGroup>
  <Card title="Create Transparency & Lab Testing Pages" icon="flask">
    Build a transparency page with lab reports viewable, batch number lookup tool, and certifications explained in plain language.
  </Card>

  <Card title="Showcase Clinical Study Results" icon="chart-column">
    Create a study-focused page with methodology, participant demographics, results graphs, and link to published research.
  </Card>
</CardGroup>

## Share Transformation Stories

<CardGroup>
  <Card title="Build Customer Testimonial Galleries" icon="comments">
    Create a testimonial page organized by health concern with specific improvements and filtering options.
  </Card>

  <Card title="Launch Transformation Challenge Campaigns" icon="calendar-days">
    Build a results campaign with structured protocol, weekly check-ins, and community support, with money-back guarantee.
  </Card>
</CardGroup>

## Launch Subscription Protocols

<CardGroup>
  <Card title="Build Protocol-Synced Subscriptions" icon="rotate">
    Create a subscription page synced to clinical protocol timeline, with tracking tools and dosing instructions.
  </Card>

  <Card title="Create Premium Membership Subscriptions" icon="user-nurse">
    Build a premium subscription with added value beyond products, with access to health coaches or practitioners.
  </Card>
</CardGroup>

## Win with Comparison Campaigns

<CardGroup>
  <Card title="Build Alternative Comparison Pages" icon="scale-balanced">
    Create a comparison page positioning your product as superior alternative, explaining competitor issues and showing ingredient differences.
  </Card>

  <Card title="Launch Holiday Bundle Sale Pages" icon="tags">
    Build a bundle offer with aggressive discount, value-added services, and urgency countdown to drive bulk purchases.
  </Card>
</CardGroup>


# Home Decor
Source: https://docs.replo.app/use-cases/ecommerce/industries/home-decor

Performance marketing for home decor brands. Build landing pages for wall art, decorative accessories, seasonal decor, and styling campaigns.

## Why Home Decor Brands Choose Replo

Home decor purchases are emotional and aesthetic-driven. Your customers are curating spaces that reflect their personality, and they're highly influenced by visual inspiration from Instagram, Pinterest, and interior design content. They need to see products styled in aspirational room settings, understand how pieces work together, and feel confident in their design choices. Generic product grids don't provide the contextual styling and inspiration needed to drive conversion.

## Replo Strategies for Home Decor Brands

**Seasonal Campaigns** - Home decor has strong seasonal demand (spring refresh, fall cozy, holiday decorating, summer outdoor). Create dedicated seasonal landing pages with curated collections and limited-time offers that capitalize on these buying moments.

**Style Guide & Lookbooks** - "Get the Look" landing pages that feature styled room photos with shoppable product tags. Customers can buy the entire look or individual pieces, making it easy to recreate Pinterest-worthy spaces.

**Room Refresh Calculators** - "Transform your living room for under \$300" pages that show complete room makeovers at different budget levels with product combinations that work together aesthetically.

**Color & Theme Matching** - "Find decor for your color palette" quizzes or collection pages organized by color scheme (neutrals, earth tones, jewel tones) help customers shop cohesively for their existing spaces.

**Gift & Registry Campaigns** - Home decor is popular for weddings, housewarmings, and holidays. Create gift guide landing pages organized by recipient type and price point.

**Limited Edition & Artist Collaborations** - Exclusive designs, limited production runs, and artist collaborations create collectible appeal. Use waitlist and drop-style launches to drive urgency.

## Launch Seasonal Collections

<CardGroup>
  <Card title="Create Seasonal Collection Landing Pages" icon="leaf-maple">
    Build seasonal pages with color-coordinated collections, styled room photos with shoppable hotspots, and bundle options.
  </Card>

  <Card title="Create Design Mistake Listicle Advertorials" icon="temperature-low">
    Build listicle content addressing common design mistakes, showcasing your products as solutions with styling tips.
  </Card>
</CardGroup>

## Build Styled Lookbooks

<CardGroup>
  <Card title="Create Shoppable Lookbook Pages" icon="image-portrait">
    Build a lookbook page with styled room photos, numbered product callouts, and "Add All to Cart" with bundle discount.
  </Card>

  <Card title="Build Interactive Room Planner Tools" icon="frame">
    Create an interactive tool where customers upload room dimensions or photos, then receive layout suggestions with products.
  </Card>
</CardGroup>

## Showcase Budget Transformations

<CardGroup>
  <Card title="Create Budget Transformation Showcases" icon="bed-front">
    Build a budget page showing dramatic transformation at accessible price with itemized cost breakdown and styling instructions.
  </Card>

  <Card title="Build Use-Case Specific Landing Pages" icon="house-circle-check">
    Create pages targeting specific use cases (e.g., rental-friendly) with solutions and product recommendations for that scenario.
  </Card>
</CardGroup>

## Build Color & Style Matching

<CardGroup>
  <Card title="Create Color-Curated Collection Pages" icon="palette">
    Build a collection page organized by color palette, ensuring pieces coordinate with mood board visualization and customer room examples.
  </Card>

  <Card title="Create Home Style Finder Quizzes" icon="wand-sparkle">
    Build a style quiz identifying design preferences, then provide curated recommendations matching their aesthetic.
  </Card>
</CardGroup>

## Create Gift & Registry Campaigns

<CardGroup>
  <Card title="Build Gift Guide Landing Pages" icon="gift">
    Create a gift guide organized by price and recipient type, featuring best-sellers with gift wrapping and message card options.
  </Card>

  <Card title="Build Registry Builder Tools" icon="rings-wedding">
    Create a registry page with pre-curated starter lists, easy add/remove functionality, and guest purchase tracking.
  </Card>
</CardGroup>

## Launch Limited Editions & Drops

<CardGroup>
  <Card title="Launch Collaboration Drop Pages" icon="paintbrush">
    Build a limited release page featuring partner background and design inspiration, with exact drop time and SMS alert signup.
  </Card>

  <Card title="Launch Flash Sale Landing Pages" icon="clock">
    Create a sale page with countdown timer, bestseller grid showing discounted prices, and urgency messaging.
  </Card>
</CardGroup>


# Home Goods
Source: https://docs.replo.app/use-cases/ecommerce/industries/home-goods

Performance marketing for home goods brands. Build landing pages for furniture, home essentials, organization products, and lifestyle home brands.

## Why Home Brands Choose Replo

Home goods are high-consideration purchases. Your customers are visualizing products in their specific spaces, comparing prices across retailers, and reading reviews about quality and durability. They're also concerned about shipping costs, assembly difficulty, and return logistics for large items. Your landing pages need to overcome these objections with detailed product information, lifestyle imagery showing products in context, and clear policies that reduce purchase anxiety.

## Using Replo for Home Goods Brands

**Room-Specific Landing Pages** - Create dedicated pages for specific rooms (bedroom, home office, living room) or use cases (small space living, minimalist aesthetic, family-friendly furniture). Help customers envision products in their actual space.

**Style Quiz & Curation** - "Find your home aesthetic" quizzes that identify style preferences (modern, boho, minimalist, traditional) and recommend curated collections that work together. Reduces decision fatigue and increases multi-item purchases.

**Bundle & Room Packages** - "Complete bedroom set" or "home office essentials" bundles that show how pieces work together, include styling photos, and offer savings vs buying individually.

**Before/After Room Transformations** - Customer photos showing actual rooms transformed with your products provide powerful social proof and help shoppers visualize potential in their own spaces.

**Free Shipping Threshold Campaigns** - Home goods shoppers are shipping-cost sensitive. Create landing pages with progress bars showing how close they are to free shipping, with smart product recommendations to hit the threshold.

**Extended Trial Periods** - "100-night trial" or "60-day return policy" landing pages that address commitment anxiety for expensive home purchases. Emphasize risk-free trial and hassle-free returns.

## Launch Room-Specific Campaigns

<CardGroup>
  <Card title="Build Use-Case Landing Pages" icon="couch">
    Create pages targeting specific use cases with scale-appropriate products, styling tips, and customer photos from similar spaces.
  </Card>

  <Card title="Create Problem-Solution Listicle Advertorials" icon="desk">
    Build listicle content addressing common problems, showcasing your solutions with research backing and CTAs.
  </Card>
</CardGroup>

## Build Style Matching & Curation

<CardGroup>
  <Card title="Create Home Aesthetic Quizzes" icon="paintbrush">
    Build a style quiz asking about preferences and needs, then recommend cohesive furniture collections with mood board visualization.
  </Card>

  <Card title="Build Complete Room Bundle Pages" icon="bed">
    Create a bundle page showing pieces in styled rooms, with individual product expandables and savings vs buying separately.
  </Card>
</CardGroup>

## Optimize Organization & Functionality

<CardGroup>
  <Card title="Build Organization System Landing Pages" icon="cabinet-filing">
    Create a page for organization systems with measurement instructions, configuration examples, and customer transformation photos.
  </Card>

  <Card title="Create Project-Based Transformation Pages" icon="boxes">
    Build a project page with before/after galleries, step-by-step implementation guide, and product bundle for transformation.
  </Card>
</CardGroup>

## Showcase Social Proof & Transformations

<CardGroup>
  <Card title="Build Customer Room Galleries" icon="images">
    Create a UGC gallery where customers submit styled room photos tagged by room and aesthetic, with filtering to build confidence.
  </Card>

  <Card title="Create Professional Endorsement Pages" icon="award">
    Build a page featuring professional endorsements, credentials, longevity testimonials, and warranty information addressing durability.
  </Card>
</CardGroup>

## Optimize Shipping & Thresholds

<CardGroup>
  <Card title="Drive Free Shipping Threshold Conversions" icon="truck">
    Build an [AOV](/glossary#aov) page with progress bar and smart product recommendations to hit the free shipping threshold.
  </Card>

  <Card title="Create Premium Delivery Option Pages" icon="hands-holding">
    Build a page for premium delivery addressing assembly anxiety, showing service process, and featuring customer testimonials.
  </Card>
</CardGroup>

## Reduce Risk with Guarantees

<CardGroup>
  <Card title="Build Extended Trial Period Landing Pages" icon="calendar-clock">
    Create a page explaining extended trials with simple return process walkthrough and testimonials from returners praising ease.
  </Card>

  <Card title="Launch Flash Sale Campaign Pages" icon="percent">
    Build a sale page with countdown timer, automatic discount, and bestseller grid showing sale prices.
  </Card>
</CardGroup>


# Personal Care
Source: https://docs.replo.app/use-cases/ecommerce/industries/personal-care

Performance marketing for personal care brands. Build landing pages for body care, oral care, hygiene products, and self-care essentials.

## Why Personal Care Brands Choose Replo

Personal care products are intimate purchases where customers prioritize safety, efficacy, and ingredient transparency. They're reading labels, researching ingredients, and seeking recommendations from dermatologists and trusted sources. Traditional product pages don't provide enough education, social proof, or address the common concerns (sensitivity, allergies, effectiveness) that prevent purchase in this category.

## How Personal Care Brands Use Replo

**Ingredient Education** - Modern consumers scrutinize personal care ingredients. Create landing pages that explain what's in your products, what's not (parabens, sulfates, phthalates), and why your formulations are superior. Transparency builds trust.

**Skin Type & Sensitivity Matching** - "Find products for your skin" quizzes that diagnose skin type, sensitivity level, and specific concerns (dryness, odor, sensitivity) create personalized recommendations that reduce trial-and-error frustration.

**Subscription for Routine Consistency** - Personal care products are consumables with predictable replenishment cycles. Build subscription landing pages emphasizing never running out, automatic delivery, and savings vs one-time purchase.

**Switch & Save Campaigns** - Better-for-you personal care brands can create competitive comparison pages showing why customers should switch from mainstream brands (P\&G, Unilever) to your cleaner alternatives.

**Trial & Sample Offers** - Starter sets, travel sizes, and "try before you commit" offers lower barrier to first purchase while letting customers test products before buying full sizes.

**Before/After & Testimonials** - Real customer results for body acne, body odor, dry skin, or whitening claims provide proof that resonates more than marketing copy. UGC builds authenticity and trust.

## Educate About Ingredient Transparency

<CardGroup>
  <Card title="Build Ingredient Education Landing Pages" icon="spray-can">
    Create an educational page explaining harmful ingredients and why natural alternatives work, with transparent ingredient lists and CTAs.
  </Card>

  <Card title="Create Toxic Ingredient Listicle Advertorials" icon="bottle-droplet">
    Build listicle content covering harmful ingredients, with each linking to research and positioning your clean formula as safer alternative.
  </Card>
</CardGroup>

## Build Skin Type Matching

<CardGroup>
  <Card title="Create Skin Type Diagnostic Quizzes" icon="hand-holding-heart">
    Build a quiz diagnosing skin type and sensitivity triggers, then recommend hypoallergenic products with expert endorsement.
  </Card>

  <Card title="Build Problem-Solution Landing Pages" icon="droplet">
    Create pages addressing specific problems, explaining causes, and recommending targeted protocols with CTAs throughout.
  </Card>
</CardGroup>

## Launch Subscription Programs

<CardGroup>
  <Card title="Build Product-Synced Subscriptions" icon="rotate">
    Create a subscription page synced to product lifespan, emphasizing convenience and savings with testimonials about never running out.
  </Card>

  <Card title="Create Routine Bundle Subscriptions" icon="box">
    Build a complete routine subscription with seasonal rotations, flexibility to swap, and lifestyle imagery positioning self-care ritual.
  </Card>
</CardGroup>

## Win with Switching Campaigns

<CardGroup>
  <Card title="Build Competitor Comparison Pages" icon="scale-balanced">
    Create a comparison page with side-by-side ingredient lists, efficacy claims, price analysis, and money-back guarantee.
  </Card>

  <Card title="Launch Competitive Switching Campaigns" icon="right-left">
    Run an aggressive competitor campaign requiring proof of competitor purchase, offering discount to steal market share.
  </Card>
</CardGroup>

## Launch Trial & Discovery

<CardGroup>
  <Card title="Create Sample Pack Landing Pages" icon="vials">
    Build a sample pack page showing all scent profiles with descriptions and conversion stats to full-size purchases.
  </Card>

  <Card title="Launch Loss-Leader Acquisition Offers" icon="tags">
    Offer an aggressive first-order deal with clear new customer qualifier and upsell on thank-you page.
  </Card>
</CardGroup>

## Showcase Results & Testimonials

<CardGroup>
  <Card title="Build Review Gallery Landing Pages" icon="comments">
    Create a review page organized by concern with verified badges and photo reviews showing products in use.
  </Card>

  <Card title="Launch Bundle Sale Campaigns" icon="bolt">
    Build a bundle campaign with clear savings math, premium free gift, and countdown timer.
  </Card>
</CardGroup>


# Pets
Source: https://docs.replo.app/use-cases/ecommerce/industries/pets

Performance marketing for pet brands. Build landing pages for pet food, toys, accessories, and wellness products with quiz funnels and subscription optimization.

## Why Pet Brands Choose Replo

Pet owners are emotionally driven buyers who prioritize their animals' health, happiness, and safety. They're researching ingredients, reading reviews from other pet parents, and seeking expert validation from veterinarians. Traditional product pages don't address the depth of concern pet owners have or provide the social proof and education needed to build confidence in a new brand—especially for consumables like food and supplements.

## Replo Ideas for Pet Brands

**Pet-Specific Quiz Funnels** - "Find the right food for your dog" quizzes that ask about breed, age, weight, activity level, and health concerns create personalized recommendations while capturing valuable data about the pet for email personalization.

**Ingredient Transparency** - Pet parents scrutinize ingredients like they're feeding their children. Create educational landing pages that explain protein sources, grain-free considerations, and why your formulation is superior to grocery store brands.

**Subscription Optimization** - Pet food and supplies have predictable consumption rates. Build subscription landing pages that calculate exact delivery frequency based on pet size, emphasize convenience and savings, and offer flexibility to adjust.

**Problem-Solution Campaigns** - "Is your dog itching constantly?" or "Fussy eater?" landing pages that lead with common pet problems, educate about root causes, then position your product as the solution with veterinary backing.

**Trial & Sample Packs** - Pet food switching anxiety is real. Offer starter packs or transition kits that let pets try new food gradually while owners assess tolerance and preference before committing to bulk purchases.

**Social Proof & Community** - Pet owners trust other pet owners. Build UGC-heavy landing pages with customer-submitted photos of happy pets, transformation stories, and community-generated content.

## Build Pet Profiling & Quizzes

<CardGroup>
  <Card title="Create Pet Profile Quizzes" icon="dog">
    Build a quiz calculating nutritional needs based on breed, age, weight, and activity, then recommend specific formula with feeding guide.
  </Card>

  <Card title="Create Pet Problem Listicle Advertorials" icon="cat">
    Build listicle content addressing common pet problems, educating while positioning your products as solutions with CTAs.
  </Card>
</CardGroup>

## Educate About Ingredients

<CardGroup>
  <Card title="Build Ingredient Education Landing Pages" icon="microscope">
    Create an educational page decoding ingredient labels and explaining formulations, comparing your premium formula to mainstream brands.
  </Card>

  <Card title="Create Science-Based Education Pages" icon="wheat">
    Build a science-based page addressing controversial topics, citing expert sources, and helping owners make informed decisions.
  </Card>
</CardGroup>

## Launch Subscription Programs

<CardGroup>
  <Card title="Build Pet-Synced Subscriptions" icon="calendar-days">
    Create a subscription page with calculator showing supply duration based on pet size, flexible scheduling, and testimonials.
  </Card>

  <Card title="Create Discovery Subscriptions" icon="box-open">
    Build a discovery subscription emphasizing excitement and variety, featuring unboxing videos and size-appropriate selection.
  </Card>
</CardGroup>

## Launch Problem-Solution Campaigns

<CardGroup>
  <Card title="Build Problem-First Landing Pages" icon="paw">
    Create a page leading with common pet problems, explaining causes and solutions, with before/after photos from customers.
  </Card>

  <Card title="Create Life-Stage Specific Landing Pages" icon="pills">
    Build pages targeting specific life stages, explaining health science, and featuring transformation testimonials from similar pets.
  </Card>
</CardGroup>

## Launch Trial & Transition Programs

<CardGroup>
  <Card title="Create Transition Starter Packs" icon="vial-circle-check">
    Build a starter pack for product switching, including transition instructions and addressing concerns.
  </Card>

  <Card title="Launch Sample Pack Trial Offers" icon="vials">
    Offer a low-barrier trial with variety, showing conversion stats to full-size and follow-up quiz for personalization.
  </Card>
</CardGroup>

## Build Community & Social Proof

<CardGroup>
  <Card title="Build Pet Photo Galleries" icon="images">
    Create a UGC gallery where pet parents submit photos organized by breed, age, and concern, with filtering for diverse representation.
  </Card>

  <Card title="Launch Bulk Purchase Sale Campaigns" icon="tag">
    Build a bulk purchase campaign with clear savings math, urgency messaging, and positioning as smart stocking opportunity.
  </Card>
</CardGroup>


# Shoes
Source: https://docs.replo.app/use-cases/ecommerce/industries/shoes

Performance marketing for footwear brands. Build landing pages for sneakers, athletic shoes, boots, and fashion footwear with fit finders and style campaigns.

## Why Shoe Brands Choose Replo

Footwear is one of the highest-return categories in ecommerce due to fit uncertainty. Your customers are worried about sizing, arch support, width, and whether shoes will be comfortable for their specific use case. Traditional product pages don't provide enough detail about fit, comfort, or real-world performance to overcome purchase hesitation. You need landing pages that address fit concerns proactively, showcase use-case specific benefits, and provide social proof from customers with similar feet and activities.

## How Shoe Brands Use Replo

**Fit Finder & Sizing Confidence** - "Find your perfect fit" quizzes that ask about foot width, arch height, typical size issues, and use case can recommend specific models and sizes while reducing return rates significantly.

**Activity-Specific Landing Pages** - Running shoes for marathon training are different from gym cross-trainers. Create use-case landing pages that speak directly to specific activities with relevant features, testimonials from athletes, and performance specs.

**Style & Outfit Inspiration** - Fashion footwear benefits from "style with" content showing shoes paired with different outfits. Build lookbook-style landing pages with shoppable outfit components.

**Comfort & Support Messaging** - For orthopedic, work, or everyday shoes, build landing pages focused on all-day comfort, arch support, and testimonials from people in similar professions (nurses, teachers, service workers).

**Limited Edition Drops** - Sneaker culture thrives on limited releases. Use waitlist pages, drop countdown timers, and "only 500 pairs" scarcity messaging to create hype and urgency.

**Free Returns & Trial Periods** - Address fit anxiety with prominent "Free returns, easy exchanges" messaging, video showing return process, and testimonials from customers who exchanged sizes hassle-free.

## Build Fit & Sizing Confidence

<CardGroup>
  <Card title="Create Fit Finder Quizzes" icon="shoe-prints">
    Build a fit quiz asking about width, arch type, and typical problems, then recommend model and size with confidence.
  </Card>

  <Card title="Create Fit Problem Listicle Advertorials" icon="foot">
    Build listicle content addressing common fit problems, with each linking to your solutions with fit technology explained.
  </Card>
</CardGroup>

## Build Activity-Specific Funnels

<CardGroup>
  <Card title="Create Activity-Specific Landing Pages" icon="person-running">
    Build pages targeting specific activities with relevant features, performance specs, and testimonials from users in that activity.
  </Card>

  <Card title="Build Profession-Specific Landing Pages" icon="user-nurse">
    Create pages addressing unique profession needs, featuring testimonials from workers with specific use case details.
  </Card>
</CardGroup>

## Launch Style & Fashion Campaigns

<CardGroup>
  <Card title="Build Style Lookbook Landing Pages" icon="palette">
    Create a lookbook page showing shoes styled with outfits, with outfit component links for complete-the-look shopping.
  </Card>

  <Card title="Create Seasonal Collection Pages" icon="boot">
    Build seasonal collection pages organized by style with outfit styling and customer photos showing different body types.
  </Card>
</CardGroup>

## Showcase Comfort & Support

<CardGroup>
  <Card title="Build Comfort-Focused Landing Pages" icon="circle-check">
    Create a page with expert endorsements, comfort technology explanations, and profession-specific testimonials.
  </Card>

  <Card title="Create Width-Specific Landing Pages" icon="expand">
    Build pages addressing specific fit concerns, showing product differences, and featuring customer reviews with measurements.
  </Card>
</CardGroup>

## Launch Limited Drops

<CardGroup>
  <Card title="Launch Limited Release Drop Pages" icon="stopwatch">
    Build a limited release page with exact production quantity, countdown timer, SMS alert signup, and social proof from previous sellouts.
  </Card>

  <Card title="Create Collaboration Pre-Order Pages" icon="sparkles">
    Build a collaboration page featuring partner background, limited production run, and pre-order with zero payment upfront.
  </Card>
</CardGroup>

## Reduce Risk with Easy Returns

<CardGroup>
  <Card title="Build Risk Reduction Landing Pages" icon="arrows-rotate">
    Create a page with prominent return/exchange policy, video showing simple return process, and testimonials from exchangers.
  </Card>

  <Card title="Launch Clearance Sale Campaigns" icon="tags">
    Build a clearance campaign with aggressive discount, final sale clearly stated, and emphasis on using size guide.
  </Card>
</CardGroup>


# Skincare
Source: https://docs.replo.app/use-cases/ecommerce/industries/skincare

Performance marketing for skin care brands. Build landing pages for serums, moisturizers, treatments, and routines with skin type quizzes and before/after campaigns.

## Why Skin Care Brands Choose Replo

Skin care is deeply personal, results-driven, and requires trust. Your customers are dealing with specific concerns (acne, aging, hyperpigmentation, sensitivity) and they've likely tried multiple products that didn't deliver results. They're reading ingredient lists, researching actives, and seeking proof that your products actually work. Generic product pages can't provide the education, personalization, and before/after proof needed to convert skeptical skin care shoppers.

## Using Replo for Skincare Brands

**Skin Type & Concern Matching** - "Find your routine" quizzes that diagnose skin type, primary concerns, and sensitivity level create personalized product recommendations while building email lists segmented by skin profile for targeted follow-up.

**Routine Builders & Systems** - Skin care works as a system, not individual products. Build landing pages that show complete routines (cleanser, treatment, moisturizer, SPF) with education about each step and savings vs buying separately.

**Before/After Transformations** - Real customer results over 30/60/90 days provide the proof that marketing claims can't. Create UGC-heavy landing pages with timeline photos organized by concern (acne, anti-aging, dark spots).

**Ingredient Education** - Today's skin care consumers are ingredient-literate. Create landing pages explaining active ingredients (retinol, niacinamide, vitamin C), concentration percentages, and why your formulation is superior.

**Subscription for Consistency** - Skin care results require consistent use over time. Build subscription landing pages that emphasize the 8-12 week timeframe for visible results, offer savings, and include routine tracking.

**Professional & Derm Endorsements** - Dermatologist recommendations carry significant weight. Create landing pages featuring professional credentials, clinical study results, and expert testimonials.

## Build Personalization & Quizzes

<CardGroup>
  <Card title="Create Skin Profile Quizzes" icon="face-smile-beam">
    Build a skin quiz diagnosing type, primary concerns, and goals, then recommend complete routine with explanations.
  </Card>

  <Card title="Create Skin Problem Listicle Advertorials" icon="droplet">
    Build listicle content addressing common skin problems, explaining science and linking to gentle solutions.
  </Card>
</CardGroup>

## Build Routine Builders

<CardGroup>
  <Card title="Create Complete Routine Bundles" icon="boxes-stacked">
    Build a routine bundle with morning/evening instructions, ingredient synergies explained, and before/after timeline showing results.
  </Card>

  <Card title="Build Problem-Solution Routine Bundles" icon="droplet-slash">
    Create a routine bundle for specific concerns, featuring expert credentials, ingredient details, and expected results timeline.
  </Card>
</CardGroup>

## Showcase Before/After Proof

<CardGroup>
  <Card title="Build Transformation Galleries" icon="images">
    Create a UGC gallery organized by concern and timeline, with product routine details and filtering.
  </Card>

  <Card title="Launch Results Challenge Campaigns" icon="calendar-star">
    Build a results campaign with structured daily routine, weekly check-ins, and money-back guarantee if no improvement.
  </Card>
</CardGroup>

## Educate About Ingredient Science

<CardGroup>
  <Card title="Build Ingredient Education Landing Pages" icon="flask">
    Create an educational page explaining ingredient families, differences, and recommending appropriate products based on skin needs.
  </Card>

  <Card title="Create Ingredient Problem Deep-Dives" icon="lemon">
    Build content explaining common ingredient failures and positioning your stable formulation as the solution with proof.
  </Card>
</CardGroup>

## Launch Subscription Protocols

<CardGroup>
  <Card title="Build Results-Synced Subscriptions" icon="rotate">
    Create a subscription page emphasizing consistency for results, with tracking tools and flexibility to swap products as needs change.
  </Card>

  <Card title="Create Seasonal Adaptation Subscriptions" icon="calendar-days">
    Build a seasonal subscription adjusting products for changing conditions, with consultation access and adaptive routine positioning.
  </Card>
</CardGroup>

## Build Professional Credibility

<CardGroup>
  <Card title="Create Professional Credibility Landing Pages" icon="user-doctor">
    Build a page with expert credentials, clinical study results, and third-party lab testing data.
  </Card>

  <Card title="Launch Bundle Sale Campaigns" icon="clock">
    Create a sale page with countdown timer, bundle savings, premium free gift, and bestseller positioning.
  </Card>
</CardGroup>


# Supplements
Source: https://docs.replo.app/use-cases/ecommerce/industries/supplements

Performance marketing for supplement brands. Build landing pages for vitamins, protein, pre-workout, and wellness supplements with science-backed claims and protocols.

## Why Supplement Brands Choose Replo

Supplements require significant education and trust-building. Your customers are making decisions about their health and spending money on products whose effectiveness can't be immediately validated. They're researching ingredients, looking for third-party testing, seeking clinical evidence, and comparing your claims to competitors. Generic product pages can't provide the depth of scientific backing, social proof, and risk-reduction needed to convert health-conscious supplement shoppers.

## Replo Strategies for Supplement Brands

**Goal-Based Landing Pages** - Create pages organized by outcome: "build muscle," "improve sleep," "boost energy," "reduce stress." Lead with the goal, educate about the science, then position your supplement as the evidence-backed solution.

**Quiz Funnels for Stacks** - "Build your supplement stack" quizzes that ask about fitness goals, dietary restrictions, and current supplementation create personalized recommendations while capturing valuable customer data.

**Clinical Evidence & Transparency** - Health-conscious consumers demand proof. Build landing pages featuring clinical studies, third-party testing (heavy metals, purity, potency), and transparent ingredient sourcing.

**Protocol & Dosing Education** - Supplements work with consistent use. Create landing pages that explain proper dosing protocols, timing (morning vs evening), and realistic timelines for results (30/60/90 days).

**Subscription for Compliance** - Results require consistent supplementation. Build subscription landing pages that emphasize not running out mid-protocol, savings, and flexibility to adjust stack as goals change.

**Comparison to Competitors** - "Why we're better than \[mainstream brand]" pages comparing ingredient quality, dosing, third-party testing, and price per serving can steal market share from category leaders.

## Launch Goal-Based Campaigns

<CardGroup>
  <Card title="Build Goal-First Landing Pages" icon="dumbbell">
    Create a page targeting specific goals with scientific explanations, dosing protocols, and testimonials from users with similar goals.
  </Card>

  <Card title="Create Symptom Listicle Advertorials" icon="bed">
    Build listicle content addressing common symptoms, with each problem linking to your targeted supplements and CTAs throughout.
  </Card>
</CardGroup>

## Build Stack Builders & Quizzes

<CardGroup>
  <Card title="Create Supplement Stack Quizzes" icon="layer-group">
    Build a quiz diagnosing goals, dietary gaps, and supplement experience, then recommend 2-4 products with synergy explanation.
  </Card>

  <Card title="Build Demographic-Specific Quizzes" icon="venus">
    Create age and gender-specific quizzes addressing health patterns, then provide personalized supplement recommendations.
  </Card>
</CardGroup>

## Build Clinical Evidence & Trust

<CardGroup>
  <Card title="Create Transparency & Lab Testing Pages" icon="flask-vial">
    Build a transparency page with downloadable lab reports, batch number lookup, and certifications in plain language.
  </Card>

  <Card title="Showcase Clinical Study Results" icon="chart-line">
    Create a study-focused page with participant demographics, control group comparison, statistical significance, and link to research.
  </Card>
</CardGroup>

## Educate About Protocols

<CardGroup>
  <Card title="Build Protocol Education Landing Pages" icon="stopwatch">
    Create an educational page explaining timing, ingredient synergies, and cycling protocols for best results.
  </Card>

  <Card title="Create Results Timeline Pages" icon="moon">
    Build a page managing expectations about adaptation periods, explaining cumulative effects, and showing customer progress tracking.
  </Card>
</CardGroup>

## Launch Subscription Programs

<CardGroup>
  <Card title="Build Protocol-Synced Subscriptions" icon="box-check">
    Create a subscription page with dosing calculator ensuring supply duration, emphasizing consistency for results and easy cancellation.
  </Card>

  <Card title="Create Long-Term Transformation Bundles" icon="calendar-days">
    Build a commitment bundle synced to visible results timeline, with tracking tools and results guarantee.
  </Card>
</CardGroup>

## Win with Competitive Positioning

<CardGroup>
  <Card title="Build Competitor Comparison Pages" icon="scale-balanced">
    Create a comparison page with side-by-side nutrition panels, ingredient quality differences, price analysis, and test results.
  </Card>

  <Card title="Launch Holiday Bundle Sale Campaigns" icon="tags">
    Build a bundle campaign with aggressive discount, free premium gift, and urgency messaging for bulk purchases.
  </Card>
</CardGroup>


# Tech
Source: https://docs.replo.app/use-cases/ecommerce/industries/tech

Build high-converting landing pages for consumer electronics, smart home devices, and tech accessories. Learn how tech brands optimize for feature showcases and early adopter marketing.

## Why Tech & Gadget Brands Choose Replo

Tech products are research-intensive purchases. Customers compare specs, read reviews, watch demo videos, and evaluate value propositions carefully. Your landing pages need to showcase features clearly, demonstrate real-world use cases, and build confidence in product quality and support.

## How Tech Brands Use Replo

**Feature-Driven Demo Pages** - Tech buyers want to understand exactly what they're getting. Build interactive product pages with video demonstrations, feature callouts with hotspots, and comparison tables that showcase technical specifications clearly.

**Use Case Landing Pages** - "Best headphones for work from home" or "Smart home starter kit" - use-case-specific pages that show your tech in context convert better than generic product pages. Help customers envision how products fit into their lives.

**Launch & Pre-Order Pages** - Tech thrives on new releases and product launches. Build dedicated launch pages with countdown timers, early-bird pricing, waitlist signup, and pre-order capabilities that capitalize on early adopter enthusiasm.

**Comparison vs Competitors** - Tech buyers are actively comparing options. Build transparent comparison pages that show how your products stack up against competitors on specs, price, and features. Owning the comparison narrative builds trust.

**Bundle & Ecosystem Pages** - Many tech products work better together. Build ecosystem pages that show complementary products and complete setups. "The Complete Home Office Setup" increases [AOV](/glossary#aov) while helping customers build cohesive systems.

**Educational Content** - "How to choose the right wireless earbuds" or "Smart home setup guide" - educational content that addresses common questions builds authority and trust before transitioning to product recommendations.

## Feature Deep Dives

<CardGroup>
  <Card title="Interactive Product Feature Tour" icon="mobile">
    Build product pages with video demos, feature callouts with hotspots, and comparison tables showcasing specs.
  </Card>

  <Card title="Review Video Integration" icon="video">
    Embed YouTube or TikTok reviews on product pages with "As Seen in Video" badges and purchase links.
  </Card>
</CardGroup>

## Use Case Targeting

<CardGroup>
  <Card title="Use-Case Landing Page" icon="laptop">
    Build pages targeting specific use cases with relevant features, performance specs, and testimonials from similar users.
  </Card>

  <Card title="Product Finder Quiz" icon="microchip">
    Create a quiz asking about use case and needs, then recommend specific products with explanations.
  </Card>
</CardGroup>

## Product Launches

<CardGroup>
  <Card title="Pre-Order Launch Page" icon="rocket">
    Build a pre-order page with compelling imagery and key features, offering zero payment upfront and early-bird discounts.
  </Card>

  <Card title="Influencer Endorsement Page" icon="star">
    Create pages featuring influencer reviews and recommendations, with their discount codes and "As Seen On" badges.
  </Card>
</CardGroup>

## Bundles & Ecosystems

<CardGroup>
  <Card title="Complete System Bundle" icon="network-wired">
    Build bundle pages showing how products work together, emphasizing compatibility and savings vs buying separately.
  </Card>

  <Card title="Spec Comparison Table" icon="table">
    Create comparison pages showing how your products compare to competitors on specs, price, and features.
  </Card>
</CardGroup>

## Support & Trade-In

<CardGroup>
  <Card title="Warranty & Support Page" icon="headset">
    Build a page explaining warranty program, support options, and customer success stories.
  </Card>

  <Card title="Trade-In Program Page" icon="rotate">
    Create a page for trade-in programs explaining how it works, pricing, and how value applies toward purchase.
  </Card>
</CardGroup>

## Sales & Enterprise

<CardGroup>
  <Card title="Holiday Bundle Sale" icon="tags">
    Build a sale page with countdown timer, bundle savings, and urgency messaging.
  </Card>

  <Card title="Gift Guide Landing Page" icon="gift">
    Create a gift guide organized by recipient and price point, featuring best-sellers with gift options.
  </Card>
</CardGroup>


# Introduction
Source: https://docs.replo.app/use-cases/ecommerce/landing-pages

Build high-converting landing pages for your ecommerce brand. Learn the fundamentals of landing page optimization for paid campaigns, product launches, and seasonal promotions.

## Why Landing Pages Matter for Ecommerce

Generic product pages don't convert paid traffic. When you're spending money on Meta ads, TikTok campaigns, or Google search, you need dedicated landing pages that match your ad creative, speak to specific customer segments, and optimize for a single conversion goal.

### The Performance Marketing Fundamentals

**Message Match** - Your landing page headline should echo your ad copy. If your Facebook ad promises "50% off summer collection," your landing page hero section should immediately deliver on that promise. Message consistency reduces [bounce rate](/glossary#bounce-rate) and increases [conversion rate](/glossary#cvr).

**Single Goal Optimization** - Every landing page should have one primary goal: buy now, join waitlist, start subscription, or capture email. Remove navigation, limit exits, and guide visitors toward that single action. Multiple [CTAs](/glossary#cta) dilute focus and reduce conversion.

**Social Proof Above the Fold** - Trust signals matter immediately. Reviews, customer count, press mentions, or "as seen on" logos should appear in the first screen. Reduce friction fast by showing that others trust you.

**Mobile-First Design** - 70%+ of ecommerce traffic is mobile. Build for mobile first, then adapt for desktop. Thumb-friendly buttons, scannable copy, and fast load times are non-negotiable.

**Speed is Conversion** - Every second of load time costs you [conversions](/glossary#cvr). Optimize images, minimize scripts, and use Replo's performance optimization features to keep pages under 3 seconds.

## Core Landing Page Types

<CardGroup>
  <Card title="Campaign Landing Pages" icon="bullhorn">
    Pages built for specific ad campaigns on Meta, TikTok, or Google that match ad creative and optimize for campaign-specific offers.
  </Card>

  <Card title="Product Launch Pages" icon="rocket">
    Pages designed to build hype around new product releases with countdown timers, waitlist signup, and early-access offers.
  </Card>

  <Card title="Seasonal Sale Pages" icon="tag">
    Pages optimized for BFCM, holiday sales, or seasonal promotions with urgency, scarcity, and limited-time offers.
  </Card>

  <Card title="Subscription Landing Pages" icon="rotate">
    Pages that emphasize subscription benefits, cost savings, and convenience to convert one-time buyers into recurring customers.
  </Card>
</CardGroup>

## Industry-Specific Landing Pages

Different industries require different approaches to landing page optimization:

<CardGroup>
  <Card title="Accessories" href="/use-cases/ecommerce/industries/accessories" icon="gem">
    Visual storytelling and impulse optimization
  </Card>

  <Card title="Beauty" href="/use-cases/ecommerce/industries/beauty" icon="palette">
    Influencer campaigns and shade matching
  </Card>

  <Card title="Clothing" href="/use-cases/ecommerce/industries/clothing" icon="shirt">
    Collection launches and style finders
  </Card>

  <Card title="Food & Drink" href="/use-cases/ecommerce/industries/food" icon="utensils">
    Subscription optimization and taste education
  </Card>

  <Card title="Health & Wellness" href="/use-cases/ecommerce/industries/health-wellness" icon="heart-pulse">
    Educational content and trust building
  </Card>

  <Card title="Supplements" href="/use-cases/ecommerce/industries/supplements" icon="pills">
    Scientific credibility and goal matching
  </Card>

  <Card title="Skin Care" href="/use-cases/ecommerce/industries/skincare" icon="face-smile">
    Routine builders and before/after proof
  </Card>

  <Card title="Pet Products" href="/use-cases/ecommerce/industries/pets" icon="paw">
    Pet profile matching and subscriptions
  </Card>

  <Card title="View All Industries" href="/use-cases/ecommerce/industries/accessories" icon="grid">
    Explore all industry-specific guides
  </Card>
</CardGroup>

## Landing Page Optimization Checklist

<AccordionGroup>
  <Accordion title="Above the Fold" icon="eye">
    * Clear, benefit-focused headline that matches ad copy
    * Compelling hero image or video showing product in use
    * Primary [CTA](/glossary#cta) button with action-oriented copy
    * Trust signals (reviews, customer count, press logos)
    * No navigation or exit distractions
  </Accordion>

  <Accordion title="Social Proof" icon="users">
    * Customer reviews and ratings prominently displayed
    * Before/after photos or transformation stories
    * User-generated content from social media
    * Press mentions and "as seen on" logos
    * Customer count or social proof statistics
  </Accordion>

  <Accordion title="Product Information" icon="info-circle">
    * Clear product benefits (not just features)
    * High-quality product images from multiple angles
    * Video demonstrations showing product in action
    * Detailed but scannable product specifications
    * Comparison tables vs alternatives if relevant
  </Accordion>

  <Accordion title="Conversion Optimization" icon="chart-line">
    * Multiple [CTAs](/glossary#cta) throughout the page (at least 3-5)
    * Urgency and scarcity elements where authentic
    * Money-back guarantee or risk reversal
    * Clear shipping and return information
    * Exit intent popup for email capture
  </Accordion>

  <Accordion title="Technical Performance" icon="gauge-high">
    * Page load time under 3 seconds
    * Mobile-optimized design and interactions
    * Properly sized and compressed images
    * Minimal third-party scripts
    * Clean, fast checkout process
  </Accordion>
</AccordionGroup>

## Building Your First Landing Page

<Steps>
  <Step title="Define Your Goal">
    What's the single action you want visitors to take? Buy now, join waitlist, start subscription, or capture email?
  </Step>

  <Step title="Match Your Ad Creative">
    Your landing page should feel like a natural continuation of your ad. Use similar imagery, colors, and messaging.
  </Step>

  <Step title="Build in Replo">
    Use Replo to generate a landing page based on your goals, then customize with Edit Mode for pixel-perfect control.
  </Step>

  <Step title="Optimize for Mobile">
    Preview on mobile devices and ensure thumb-friendly tap targets, readable font sizes, and fast load times.
  </Step>

  <Step title="Test and Iterate">
    Launch, measure [conversion rate](/glossary#cvr), and continuously test headlines, images, CTAs, and offers to improve performance.
  </Step>
</Steps>

## Next Steps

<CardGroup>
  <Card title="Explore Industry Pages" href="/use-cases/ecommerce/industries/accessories">
    See industry-specific landing page strategies and examples
  </Card>

  <Card title="Learn About Advertorials" href="/use-cases/advertorials">
    Build landing pages that don't look like ads
  </Card>

  <Card title="BFCM Landing Pages" href="/use-cases/bfcm">
    Optimize for Black Friday and Cyber Monday
  </Card>

  <Card title="Building with AI" href="/features/building-pages-ai">
    Learn how to use Replo to build pages faster
  </Card>
</CardGroup>


# How to Build a Gift Guide
Source: https://docs.replo.app/use-cases/gift-guide

Gift guides are essential for the holiday season. They help shoppers find the perfect gift by organizing your products into curated collections—by price point, style, popularity, recipient, or occasion.

<Device />

## Step 1: Start Your Gift Guide with a Prompt

### Starter prompt

The more specific you are about your product categories and price points, the better the output.

```
Recreate this gift guide for me: https://mejuri.com/guided-shop/gift-guide. Adapt it to my products and brand styles.

Structure:
- Hero section with main heading and CTA
- Product categories organized by price: Under $50, Under $150, Under $300, Splurge Worthy
- Product categories organized by type: Best Sellers, New Arrivals, Gift Sets
- Product showcases with images, product names, prices, and quick add buttons
- Multiple CTAs throughout to drive conversions

Use a clean, editorial layout with generous white space. Products should have clear images and pricing upfront.
```

## Step 2: Customize Your Copy and Images

Replace the AI-generated content with your actual products and categories. Gift guides perform better when they reflect real inventory and real price points.

<AccordionGroup>
  <Accordion title="Update product categories">
    Replace the AI-generated categories with your actual product collections.

    ```
    Replace the product categories with:

    Category 1: [Gifts Under $X]
    Show products: [Product 1], [Product 2], [Product 3]
    With images: [URL 1], [URL 2], [URL 3]

    Category 2: [Best Sellers]
    Show products: [Product 1], [Product 2], [Product 3]
    With images: [URL 1], [URL 2], [URL 3]

    Category 3: [Gift Sets]
    Show products: [Product 1], [Product 2], [Product 3]
    With images: [URL 1], [URL 2], [URL 3]
    ```
  </Accordion>

  <Accordion title="Add recipient-based categories">
    Gift guides work better when you organize by who the gift is for, not just what it is.

    ```
    Add these recipient categories:

    For Him — Show [Product 1], [Product 2], [Product 3]
    For Her — Show [Product 1], [Product 2], [Product 3]
    For Them — Show [Product 1], [Product 2], [Product 3]

    Each section should have 4-6 products with clear images and pricing.
    ```
  </Accordion>

  <Accordion title="Update price tiers">
    Price tiers help customers self-select based on their budget. This increases conversion because you're not forcing them to filter through irrelevant options.

    ```
    Update the price categories:

    Gifts Under $[X] — Show [number] products in this range
    Gifts Under $[Y] — Show [number] products in this range
    Splurge Worthy ($[Z]+) — Show [number] products in this range

    Make sure actual product prices match the category they're in.
    ```
  </Accordion>
</AccordionGroup>

## Step 3: Personalize the design

The output should use your brand fonts and colors automatically. But you can refine the visual hierarchy to make high-margin products stand out.

<Tabs>
  <Tab title="From a URL">
    Reference any URL to pull design inspiration, whether it's your own site or a competitor's gift guide.

    **How to:**

    ```
    Can you replicate the layout from [input URL] and apply it to my gift guide?

    I like how it uses [large product images, price callouts, editorial sections].
    ```

    This is helpful for quickly adapting proven designs that are already converting.
  </Tab>

  <Tab title="From a Screenshot">
    Drop an image to show the exact visual style you want.

    **How to:**

    ```
    Can you apply the layout from this image to my gift guide?

    I want the same [grid structure, product card style, white space].
    ```

    This works well when you have a Figma design or reference from another brand you want to replicate.
  </Tab>

  <Tab title="From a Prompt">
    Use natural language to describe the visual feel you want. Be specific about design elements.

    **Example:**

    ```
    I want my gift guide to [feel more premium with larger images and cleaner typography].

    Increase product image sizes by 30% and add more vertical spacing between sections.
    ```

    <Tip>
      The more specific you are about design changes, the better the output. Mention exact percentages, colors, spacing, or layout details.
    </Tip>
  </Tab>
</Tabs>

## Step 4: Set Up Your Links

Use [edit mode](https://docs.replo.app/features/edit-mode) to select product cards and CTAs. Once selected:

```
This product card should link to [Product URL].
```

Or to update all product links at once:

```
Update all product cards to link to their respective product pages:
[Product 1] → [URL 1]
[Product 2] → [URL 2]
[Product 3] → [URL 3]
```

For category CTAs:

```
This "Shop All" button should link to [Collection URL].
```

## Step 5: Publish

Once your gift guide is ready, click **Publish** in the top-right corner:

1. **Publish to your Replo domain** — every workspace gets a default domain (e.g. `yourshop.reploshops.com`). Use this for testing or sharing preview links.
2. **Add a custom domain** — connect your own domain to publish the gift guide live under your brand's URL.

[*Read more about Publishing and Custom Domains*](https://docs.replo.app/features/publish)*.*

Click **Publish** again to make your gift guide live.

## Gift Guide Performance Tips

Gift guides drive the most revenue when they're promoted correctly:

* Run paid traffic directly to the gift guide during peak seasons (Q4, Valentine's Day, Mother's Day)
* Use the gift guide URL in email campaigns instead of linking to your homepage
* Test price tier labels — "Gifts Under \$100" often converts better than "Affordable Gifts"
* Add urgency with inventory callouts ("Only 3 left") or shipping deadlines ("Order by Dec 15 for holiday delivery")
* Track AOV by traffic source — gift guide traffic from paid social typically has lower AOV than email traffic


# How to Build a Holiday Promotion Page
Source: https://docs.replo.app/use-cases/holiday-promotion

Holiday promotion pages drive seasonal revenue with curated collections, urgency-driven offers, and gift-ready product displays. Build dedicated landing pages that capture holiday traffic and convert browsers into buyers.

<DeviceToTemplate />

## Why Holiday Promotion Pages Work

Holiday shoppers behave differently. They're gift-hunting on a deadline, browsing for inspiration, and looking for deals. A standard product page doesn't serve these buyers.

Dedicated holiday promotion pages solve this by:

* **Curating products by gifting intent** — stocking stuffers, splurge-worthy items, gift sets
* **Creating urgency** — countdown timers, limited-time discounts, shipping deadlines
* **Reducing friction** — quick-add buttons, bundled offers, clear price points
* **Capturing seasonal traffic** — dedicated URLs for paid campaigns and email sends

## Step 1: Start Your Holiday Promotion Page with a Prompt

### Starter prompt

Be specific about your offer, product categories, and holiday theme.

```
Rebuild https://templates-8aa4.reploshops.com/holiday-scent-shop-1 exactly.

Structure:
- Hero section with a countdown timer and sitewide discount banner (e.g., "25% OFF SITEWIDE - LIMITED TIME")
- Scrolling category marquee (e.g., "festive favorites • seasonal delights • holiday essentials")
- "Giftable Combos" section with product cards and quick-add buttons
- "Seasonal Specials" section featuring 3 curated collections with price-point callouts (e.g., "Stocking Stuffers starting at $19")
- "Best Sellers" section with top-performing products
- Optional: Collaboration or "Guest" section highlighting partner products or influencer picks

Use warm holiday colors (reds, creams, golds). Products should have clear images, prices, and quick-add functionality. The page should feel curated and giftable, not like a generic product grid.
```

## Step 2: Customize Your Content

Replace the AI-generated content with your actual products, pricing, and holiday offer.

<AccordionGroup>
  <Accordion title="Set up your holiday offer">
    Your headline offer drives the page. Make it specific and compelling.

    ```
    Update the holiday offer:

    Discount: [X]% off sitewide (or specific category)
    Deadline: [Date] or countdown timer ending at [time]
    Shipping cutoff: "Order by [Date] for holiday delivery"

    Hero headline: [e.g., "THE HOLIDAY SHOP"]
    Banner text: [e.g., "LIMITED TIME: 25% OFF SITEWIDE"]
    ```

    <Tip>
      Countdown timers increase urgency, but only if they're real. Use them for actual sale endings or shipping deadlines—not fake scarcity.
    </Tip>
  </Accordion>

  <Accordion title="Build your product sections">
    Organize products by gifting intent, not just category. Holiday shoppers think in terms of "gifts for her" or "under \$50"—not product type.

    ```
    Create these product sections:

    Section 1: Giftable Combos
    Products: [Bundle 1], [Bundle 2], [Bundle 3]
    Price points: Show both regular and discounted prices
    Add "quick add" buttons for impulse purchases

    Section 2: Seasonal Specials
    Collection 1: [Name] starting at $[X] — [Product 1], [Product 2], [Product 3]
    Collection 2: [Name] starting at $[X] — [Product 1], [Product 2], [Product 3]
    Collection 3: [Name] starting at $[X] — [Product 1], [Product 2], [Product 3]

    Section 3: Best Sellers
    Show your top 3-6 products with pricing and quick-add buttons
    ```

    <Note>
      Price-point callouts like "starting at \$19" work better than category names. They help shoppers self-select by budget.
    </Note>
  </Accordion>

  <Accordion title="Add a scrolling marquee">
    Marquees create movement and guide shoppers through the page. Use them to highlight categories or create a festive feel.

    ```
    Add a scrolling marquee with these categories:
    [holiday essentials] • [festive favorites] • [seasonal delights] • [gifts under $50]

    Or use engagement copy:
    "keep scrolling 🔥" • "product lovers keep scrolling" • "more gifts below"
    ```
  </Accordion>

  <Accordion title="Include collaborations or curated picks">
    If you have influencer partnerships, guest curators, or brand collaborations, feature them in a dedicated section.

    ```
    Add a "Guest Picks" or "Collaborations" section:

    Collaborator 1: [Name] — Link to their collection
    Collaborator 2: [Name] — Link to their collection
    Collaborator 3: [Name] — Link to their collection

    Include profile images or brand logos for each collaborator.
    ```
  </Accordion>
</AccordionGroup>

## Step 3: Personalize the Design

Holiday pages should feel festive but on-brand. Balance seasonal elements with your existing visual identity.

<Tabs>
  <Tab title="From a URL">
    Reference a holiday page you admire to pull design inspiration.

    **How to:**

    ```
    Can you replicate the layout from [input URL] and apply it to my holiday page?

    I like how it uses [countdown timer placement, product card styling, color palette, section transitions].
    ```

    This works well when you've found a holiday page structure that feels both festive and high-converting.
  </Tab>

  <Tab title="From a Screenshot">
    Drop an image to show the exact visual style you want.

    **How to:**

    ```
    Can you apply the layout from this image to my holiday promotion page?

    I want the same [hero treatment, product grid layout, color scheme, marquee style].
    ```

    This is useful when you have a design from your creative team or a competitor reference.
  </Tab>

  <Tab title="From a Prompt">
    Use natural language to describe the holiday aesthetic you want.

    **Example:**

    ```
    I want my holiday page to feel [warm and festive but not tacky].

    Use [rich reds, creams, and gold accents]. The hero should have a [cozy, premium feel] with a [prominent countdown timer].

    Product cards should be [clean with clear pricing]. Sections should have [generous spacing] and [subtle holiday touches without being overwhelming].

    Avoid [generic holiday clip art or cheesy fonts]. Keep it [elevated and brand-consistent].
    ```

    <Tip>
      Holiday pages don't need to scream "holidays" with every element. A few well-placed seasonal touches (color accents, festive copy, countdown timer) create the mood without overwhelming your brand.
    </Tip>
  </Tab>
</Tabs>

## Step 4: Set Up Your Links

Use [edit mode](https://docs.replo.app/features/edit-mode) to select product cards, collection cards, and CTAs. Once selected:

```
This product card should link to [Product URL].
```

For collection sections:

```
This "Stocking Stuffers" card should link to [Collection URL].
This "Shop Now" button should link to [Holiday Collection URL].
```

For collaborator sections:

```
Update all collaborator cards to link to their collections:
[Collaborator 1] → [Collection URL 1]
[Collaborator 2] → [Collection URL 2]
[Collaborator 3] → [Collection URL 3]
```

## Step 5: Publish

Once your holiday promotion page is ready, click **Publish** in the top-right corner:

1. **Publish to your Replo domain** — every workspace gets a default domain (e.g. `yourshop.reploshops.com`). Use this for testing or sharing preview links.
2. **Add a custom domain** — connect your own domain to publish the page live under your brand's URL.

[*Read more about Publishing and Custom Domains*](https://docs.replo.app/features/publish)*.*

Click **Publish** again to make your holiday promotion page live.

## Holiday Promotion Performance Tips

Holiday pages drive revenue when they're promoted correctly and optimized for seasonal buyer behavior:

* **Run paid traffic directly to the holiday page** — don't send holiday campaign traffic to your homepage. Dedicated landing pages convert 2-3x better than generic pages.
* **Use shipping deadline urgency** — "Order by Dec 15 for guaranteed holiday delivery" is more compelling than a generic countdown. Real deadlines outperform manufactured urgency.
* **Test price-point sections** — "Gifts Under \$50" often converts better than category-based sections like "Skincare Gifts." Let shoppers self-select by budget.
* **Add quick-add functionality** — holiday shoppers buy multiple items. Quick-add buttons reduce friction for multi-item purchases.
* **Promote bundles prominently** — gift sets and bundles increase AOV by 40-60% during holiday periods. Feature them early in the page.
* **Track AOV by traffic source** — holiday email traffic typically has higher AOV than paid social. Segment your analytics to understand true performance.
* **Retarget holiday page visitors** — visitors who browse but don't buy are warm leads. Retarget them with shipping deadline reminders and low-stock alerts.

<Warning>
  Don't use the same holiday page all season. Update the countdown timer, swap in new products, and refresh the offer as inventory changes. Stale pages lose urgency.
</Warning>

## Holiday Page Conversion Benchmarks

Track these metrics to optimize your holiday promotion page:

**Holiday Page CVR** — percentage of visitors who purchase. Typical range: 3-8% for holiday-specific traffic (higher than year-round averages).

**Holiday AOV** — average order value from the holiday page. Should be 20-40% higher than regular AOV due to bundling and gifting behavior.

**Time on Page** — holiday shoppers browse longer when curating gifts. 2-4 minutes is typical for high-intent holiday traffic.

**Add-to-Cart Rate** — percentage of visitors who add at least one item. Target 15-25% for well-optimized holiday pages.

**Multi-Item Rate** — percentage of orders with 2+ items. Holiday pages should drive 40-60% multi-item orders due to gifting behavior.

<Tip>
  Holiday pages aren't just for Q4. Use the same format for Valentine's Day, Mother's Day, Father's Day, and back-to-school. The structure works for any gifting occasion—just swap the theme and products.
</Tip>


# Use Cases
Source: https://docs.replo.app/use-cases/introduction

Learn how to build high-converting landing pages with proven formats. From advertorials to listicles, discover templates and strategies that work.

## About

Replo makes it easy to build landing pages and sales funnels that get you results. Whether you're launching a new product, running a Black Friday campaign, or creating educational content, these proven formats help you get results faster.

Learn about [live examples](https://www.replo.app/case-studies) of brands that convert better and sell faster with Replo, including Loop Earplugs, Simple Modern, Huron, Cometeer, Jot Coffee, and more.

## Introduction

Get started with battle-tested page formats and templates.

<CardGroup>
  <Card title="Build an Advertorial" href="/use-cases/advertorials">
    Landing pages that don't look like ads.
  </Card>

  <Card title="Build a BFCM Campaign" href="/use-cases/bfcm">
    High-converting Black Friday and Cyber Monday pages.
  </Card>

  <Card title="Build an Influencer Collaboration Page" href="/use-cases/collaboration">
    Dedicated landing pages for influencer collections and partnerships.
  </Card>

  <Card title="Build a Gift Guide" href="/use-cases/gift-guide">
    Organize products into curated collections for the holiday season.
  </Card>

  <Card title="Build a Holiday Promotion Page" href="/use-cases/holiday-promotion">
    Seasonal landing pages with curated collections and urgency-driven offers.
  </Card>

  <Card title="Build a Listicle" href="/use-cases/listicle">
    Engaging listicle landing pages in minutes.
  </Card>

  <Card title="Build a Product Quiz Page" href="/use-cases/product-quiz">
    Guide customers to their perfect match with personalized quiz experiences.
  </Card>

  <Card title="Build a Subscription Landing Page" href="/use-cases/subscription">
    Convert one-time buyers into recurring revenue with dedicated subscription pages.
  </Card>
</CardGroup>


# Landing Page Principles
Source: https://docs.replo.app/use-cases/landing-page-principles

Learn what works and what doesn't when building high-converting landing pages. Avoid common mistakes that kill conversions and adopt proven patterns that drive results across ecommerce, SaaS, services, and beyond.

Building landing pages that convert isn't about creativity—it's about clarity, focus, and removing friction. This guide shows you what works and what doesn't, organized by the mistakes that cost you the most conversions.

These principles apply whether you're selling products, software, services, or anything in between.

***

## Value Propositions & Headlines

Your headline is the most important element on the page. Visitors decide to stay or leave in 3 seconds. Vague headlines lose conversions immediately.

<CardGroup>
  <Card title="❌ Vague & Generic">
    "Transform your life"

    "The best solution"

    "Premium quality products"

    "Get results faster"

    "The all-in-one solution"

    **Why this fails:** Says nothing about what you actually do or who it's for. Every competitor could use the same headline.
  </Card>

  <Card title="✅ Clear & Specific">
    **Ecommerce:** "Wireless earbuds that stay in during workouts"

    **SaaS:** "Project management for remote teams"

    **Services:** "Tax prep for freelancers and creators"

    **Coaching:** "Career coaching for mid-level managers"

    **Local:** "Same-day AC repair in Austin"

    **Why this works:** Immediately answers "What is this?" and "Who is it for?" No guessing required.
  </Card>
</CardGroup>

<CardGroup>
  <Card title="❌ Feature-First">
    "Advanced technology"

    "Premium materials"

    "Full-service platform"

    "Comprehensive solution"

    **Why this fails:** Features don't communicate value. Buyers care about outcomes, not capabilities.
  </Card>

  <Card title="✅ Outcome-First">
    **Ecommerce:** "Earbuds that won't fall out, even during your toughest workout"

    **SaaS:** "Ship projects 2x faster without adding headcount"

    **Services:** "Get your taxes done in one hour—no forms, no confusion"

    **Info Product:** "Learn graphic design in 30 days without art school"

    **Why this works:** Leads with the transformation or result. Benefits over features.
  </Card>
</CardGroup>

<CardGroup>
  <Card title="❌ Clever & Abstract">
    "Where innovation meets excellence"

    "Elevate your experience"

    "The future is here"

    **Why this fails:** Sounds nice but communicates nothing. Visitors leave because they don't understand what you do.
  </Card>

  <Card title="✅ Literal & Direct">
    **Ecommerce:** "Organic skincare that clears acne in 2 weeks"

    **SaaS:** "Video conferencing that actually works"

    **Services:** "Website design delivered in 7 days"

    **Local:** "Plumber that shows up on time, every time"

    **Why this works:** No interpretation required. Visitor knows immediately if this is for them.
  </Card>
</CardGroup>

***

## CTAs That Convert

Your CTA button is the gateway to conversion. Weak, vague, or competing CTAs kill conversion rates by 30-50%.

<CardGroup>
  <Card title="❌ Passive & Vague">
    "Learn More"

    "Click Here"

    "Submit"

    "Get Started"

    "Sign Up"

    **Why this fails:** Doesn't tell visitors what happens next. "Learn More" could mean anything—docs, a video, another page.
  </Card>

  <Card title="✅ Direct & Action-Oriented">
    **Ecommerce:** "Add to Cart" / "Shop Now" / "Buy Now"

    **SaaS:** "Start Free Trial" / "Book a Demo"

    **Services:** "Schedule Consultation" / "Get a Quote"

    **Info Products:** "Enroll Now" / "Download Guide"

    **Lead Gen:** "Get My Free Estimate" / "Claim Your Spot"

    **Why this works:** Clear, specific action. Visitor knows exactly what they're committing to.
  </Card>
</CardGroup>

<CardGroup>
  <Card title="❌ Multiple Competing CTAs">
    Hero section has:

    * "Shop Now"
    * "Learn More"
    * "Watch Video"
    * "See Reviews"

    **Why this fails:** Decision paralysis. Visitors don't know which action is right for them, so they pick none.
  </Card>

  <Card title="✅ Single Primary CTA">
    Hero section has:

    * "Add to Cart" (primary, high contrast)
    * "See Full Details" (secondary, text link)

    OR for lead gen:

    * "Get Free Quote" (primary)
    * "See Our Work" (secondary)

    **Why this works:** One clear path to conversion. Secondary option for browsers who aren't ready yet.
  </Card>
</CardGroup>

<CardGroup>
  <Card title="❌ Mismatched Button Copy">
    Hero CTA: "Get Started"
    Benefits CTA: "Learn More"
    Testimonials CTA: "Try It Free"
    Footer CTA: "Sign Up Now"

    **Why this fails:** Inconsistent messaging creates confusion. Each CTA feels like a different offer.
  </Card>

  <Card title="✅ Consistent CTA Throughout">
    **Ecommerce example:**

    * Hero: "Add to Cart"
    * Benefits: "Add to Cart"
    * Testimonials: "Add to Cart"
    * Footer: "Add to Cart"

    **Service example:**

    * Hero: "Book Consultation"
    * Features: "Book Consultation"
    * Case Studies: "Book Consultation"

    **Why this works:** Reinforces the same action repeatedly. No confusion about what to do.
  </Card>
</CardGroup>

***

## Social Proof That Works

Generic testimonials don't build trust. Specific, quantifiable customer results do.

<CardGroup>
  <Card title="❌ Generic Praise">
    "Great product! Highly recommend!"
    — Anonymous

    "Love this service, so easy!"
    — Happy Customer

    "Best purchase ever ⭐⭐⭐⭐⭐"
    — User123

    **Why this fails:** No credibility. Could be fake. Doesn't explain what results the customer got.
  </Card>

  <Card title="✅ Quantifiable Results">
    **Ecommerce:** "These leggings don't pill after 50+ washes—finally found workout gear that lasts"
    — Jessica M., Marathon Runner

    **SaaS:** "Cut project delivery time from 6 weeks to 3 weeks"
    — David Chen, VP Product at TechCo

    **Services:** "Sold our house in 8 days for \$40K over asking"
    — Mike & Sarah Rodriguez, Austin TX

    **Coaching:** "Got promoted to senior manager 3 months after our coaching sessions"
    — Amanda Park, Tech Industry

    **Why this works:** Specific outcome + real person + context = credible and relevant.
  </Card>
</CardGroup>

<CardGroup>
  <Card title="❌ Hiding Customer Info">
    "Our customers love us"

    Testimonials with no names or locations

    Stock photo headshots

    Generic "★★★★★ Rated 5 stars"

    **Why this fails:** Feels fake. If customers are real, why hide their identity?
  </Card>

  <Card title="✅ Real People, Real Proof">
    **Ecommerce:** "10,000+ 5-star reviews" + specific testimonials with first name & last initial

    **B2B:** Full attribution: Name, Title, Company + logo

    **Services:** Name + Location + real photo

    **Local:** "Trusted by 500+ Austin homeowners" + Google reviews

    **Why this works:** Transparency builds trust. Real names prove legitimacy.
  </Card>
</CardGroup>

<CardGroup>
  <Card title="❌ Opinion-Based Testimonials">
    "This is the best product I've ever used!"

    "I can't imagine life without this"

    "Absolutely love everything about this"

    **Why this fails:** Emotional but not actionable. Doesn't help buyer understand if it solves their specific problem.
  </Card>

  <Card title="✅ Outcome-Based Testimonials">
    **Ecommerce:** "My back pain disappeared after 2 weeks of using this chair"

    **SaaS:** "We shipped 3x more campaigns without adding staff"

    **Services:** "Our revenue increased 40% in 6 months"

    **Fitness:** "Lost 20 pounds in 12 weeks following this program"

    **Why this works:** Specific outcomes. Buyer can project similar results for themselves.
  </Card>
</CardGroup>

***

## Page Structure & Layout

How you organize your page determines whether visitors convert or bounce. Too much information overwhelms. Too little creates doubt.

<CardGroup>
  <Card title="❌ Kitchen Sink Approach">
    * 15+ features or products listed
    * 3 different CTA options
    * Comparison table + pricing + bundles
    * Full site navigation with dropdowns
    * Related products carousel
    * Blog posts section
    * Newsletter signup
    * Live chat popup

    **Why this fails:** Overwhelms visitors with choices. Every option is a potential exit point.
  </Card>

  <Card title="✅ Focused Conversion Path">
    * 3-5 key benefits or products
    * Single primary CTA repeated 3-4 times
    * Minimal navigation (logo + cart/login only)
    * FAQ for common objections
    * One clear goal: purchase, signup, or lead

    **Why this works:** Guides visitors down one path. Fewer decisions = higher conversions.
  </Card>
</CardGroup>

<CardGroup>
  <Card title="❌ Hiding What You're Selling">
    * Abstract lifestyle imagery only
    * No product shots until you scroll
    * Conceptual graphics
    * Video that doesn't show the product
    * "Coming soon" or vague descriptions

    **Why this fails:** Visitors want to see what they're buying. Hiding it creates suspicion or confusion.
  </Card>

  <Card title="✅ Show, Don't Tell">
    **Ecommerce:** Multiple product photos from different angles, model shots, close-ups of details

    **SaaS:** Real dashboard screenshots with actual UI

    **Services:** Portfolio samples, before/after, case study images

    **Physical Services:** Photos of your team, work in progress, finished results

    **Why this works:** Builds confidence. Visitor can visualize owning/using it.
  </Card>
</CardGroup>

<CardGroup>
  <Card title="❌ Wall of Text">
    Long paragraphs explaining features

    Dense copy with no visual breaks

    Technical specifications only

    Product description that reads like a manual

    **Why this fails:** Visitors scan, they don't read. Long blocks of text get ignored.
  </Card>

  <Card title="✅ Scannable Content">
    Short headlines with supporting bullets

    Visual breaks every 2-3 sentences

    Icons, product shots, and diagrams

    Clear section headers

    White space between elements

    **Why this works:** Matches how people actually consume web content. Easy to scan = more engagement.
  </Card>
</CardGroup>

***

## Forms & Friction

Every form field you add reduces conversions by 10-20%. Ask for the minimum required, collect details later.

<CardGroup>
  <Card title="❌ Long Forms">
    **Ecommerce checkout asking for:**

    * Account creation before purchase
    * Birthday, gender, phone
    * "How did you hear about us?"

    **Lead gen asking for:**

    * First name, last name
    * Email, phone
    * Company, role, company size
    * Budget, timeline, project details

    **Why this fails:** 8-9 fields = 40-60% form abandonment. Asking too much too soon.
  </Card>

  <Card title="✅ Minimal Friction">
    **Ecommerce:**

    * Guest checkout option
    * Only shipping/payment required
    * Account creation optional after purchase

    **Lead gen / Services:**

    * Name + Email (or just Email)
    * Phone only if you call to schedule
    * Everything else optional

    **SaaS:**

    * Email + Password only
    * Collect company info after signup

    **Why this works:** 2-3 fields = 5-10% abandonment. Get them in first, collect details later.
  </Card>
</CardGroup>

<CardGroup>
  <Card title="❌ Unclear Value Exchange">
    Form headline: "Contact Us"

    Button: "Submit"

    No explanation of what happens next

    No timeline or expectations

    **Why this fails:** Visitor doesn't know what they're getting or what happens after submitting.
  </Card>

  <Card title="✅ Clear Expectations">
    **Services:**

    * Headline: "Get Your Free Project Quote"
    * Subtext: "We'll respond within 24 hours"
    * Button: "Get My Quote"

    **SaaS:**

    * Headline: "Start Your Free 14-Day Trial"
    * Subtext: "No credit card required"
    * Button: "Start Free Trial"

    **Ecommerce:**

    * Headline: "Join Our VIP List"
    * Subtext: "Get early access + 20% off"
    * Button: "Unlock My Discount"

    **Why this works:** Sets expectations and removes objections. Clarity reduces friction.
  </Card>
</CardGroup>

<CardGroup>
  <Card title="❌ Requiring Too Much Upfront">
    **Ecommerce:** Must create account to checkout

    **SaaS:** Credit card required for free trial

    **Services:** Must schedule call before getting pricing

    **Why this fails:** High friction for first-time visitors. Many will abandon rather than commit.
  </Card>

  <Card title="✅ Low-Friction Entry">
    **Ecommerce:** Guest checkout, account optional after purchase

    **SaaS:** "No credit card required" free trial

    **Services:** Pricing visible, call optional for questions

    **Coaching/Courses:** Free preview or sample lesson before purchase

    **Why this works:** Let people experience value before asking for commitment. They'll happily convert once they see results.
  </Card>
</CardGroup>

***

## Mobile Optimization

70-80% of paid social traffic is mobile. If your page doesn't work on mobile, you're losing most of your conversions.

<CardGroup>
  <Card title="❌ Desktop-First Design">
    * 3-column grid squeezed onto mobile
    * Small tap targets (\< 40px)
    * Horizontal scrolling required
    * Tiny text (\< 14px)
    * Pinch-to-zoom needed to read
    * Product images too small to see details

    **Why this fails:** Forces awkward interactions. Visitors bounce.
  </Card>

  <Card title="✅ Mobile-First Experience">
    * Single column layout, vertical scroll only
    * Large tap targets (48px minimum)
    * Readable text (16px+ body, 24px+ headlines)
    * Short, scannable sections
    * Large product images, swipeable galleries
    * Thumb-friendly CTA placement (middle or bottom)

    **Why this works:** Designed for how people actually use phones. Natural, frictionless experience.
  </Card>
</CardGroup>

<CardGroup>
  <Card title="❌ Slow Load Times">
    Uncompressed images (5-10 MB each)

    Heavy video files autoplay

    Multiple tracking scripts

    No lazy loading

    **Why this fails:** Every second of delay = 7-10% conversion loss. Mobile networks are slower than WiFi.
  </Card>

  <Card title="✅ Speed-Optimized">
    Compressed images (\< 200 KB)

    Lazy loading for below-fold content

    Videos load on interaction, not autoplay

    Critical CSS inline, defer non-critical

    **Why this works:** Loads in under 3 seconds. Protects conversion rate and ad spend.
  </Card>
</CardGroup>

***

## Pricing & Transparency

Hiding information to "force conversations" backfires. Transparency builds trust and qualifies buyers faster.

<CardGroup>
  <Card title="❌ Hidden Pricing or Info">
    **Ecommerce:** "Call for pricing" on products

    **Services:** "Contact us for rates"

    **SaaS:** "Custom pricing only"

    **When you have standard pricing**

    **Why this fails:** Creates friction. Buyers want to self-evaluate. They'll leave and check your competitor.
  </Card>

  <Card title="✅ Transparent Pricing">
    **Ecommerce:** Clear pricing on all products, sales tax calculated at checkout

    **Services:** Starting prices or packages visible ("Website design starting at \$5,000")

    **SaaS:** Show standard plans, use "Contact Sales" only for enterprise

    **Use "Contact for quote" only when:** Custom work, volume pricing, or complex implementations where pricing truly varies

    **Why this works:** Qualifies buyers faster. Those ready to buy can proceed immediately.
  </Card>
</CardGroup>

<CardGroup>
  <Card title="❌ Confusing Pricing Structure">
    **Ecommerce:** Hidden fees (shipping surprise at checkout)

    **Services:** Vague packages with unclear deliverables

    **SaaS:** 12 different tiers with overlapping features

    **Why this fails:** Analysis paralysis. Buyer can't figure out what they need or what they'll actually pay.
  </Card>

  <Card title="✅ Clear Pricing">
    **Ecommerce:**

    * Prices visible on all products
    * Shipping cost shown early
    * All fees disclosed before purchase

    **Services:**

    * 3 clear packages (Good, Better, Best)
    * What's included in each
    * All deliverables listed

    **Why this works:** Easy decision. Buyer knows exactly what they get and what they'll pay.
  </Card>
</CardGroup>

***

## Copy & Messaging

The words you choose determine whether visitors understand your offer and trust you enough to convert.

<CardGroup>
  <Card title="❌ Industry Jargon">
    "Leverage our synergistic solution"

    "Best-in-class premium offering"

    "Revolutionary disruptive innovation"

    "Enterprise-grade integrated platform"

    **Why this fails:** Sounds like every other brand. Says nothing concrete about what you actually do or sell.
  </Card>

  <Card title="✅ Plain Language">
    **Ecommerce:** "Leggings that don't fall down during yoga"

    **SaaS:** "Project management simple enough to use daily"

    **Services:** "Tax prep that doesn't require a finance degree"

    **Coaching:** "Career advice from someone who's actually done the job"

    **Why this works:** Direct, honest, human. Visitor immediately understands the value.
  </Card>
</CardGroup>

<CardGroup>
  <Card title="❌ We-Focused Copy">
    "We're the leading provider of..."

    "Our award-winning product offers..."

    "We've been in business since..."

    "Our mission is to..."

    **Why this fails:** Visitor doesn't care about you. They care about solving their problem.
  </Card>

  <Card title="✅ You-Focused Copy">
    **Ecommerce:** "You'll look great and feel comfortable all day"

    **SaaS:** "You'll ship projects 2x faster"

    **Services:** "You'll get more leads without more ad spend"

    **Coaching:** "You'll land that promotion within 6 months"

    **Why this works:** Makes it about the buyer's outcome. Shows immediate relevance.
  </Card>
</CardGroup>

***

## Industry-Specific Tips

Each vertical has unique considerations. Here are key practices that apply specifically to different types of businesses.

<CardGroup>
  <Card title="Ecommerce: Show Multiple Product Angles">
    ❌ Single product photo, small thumbnail

    ✅ 5-7 photos showing different angles, zoom capability, model wearing/using product, close-ups of details

    **Why:** Buyers can't touch products online—photos replace physical inspection
  </Card>

  <Card title="SaaS: Show Real Dashboard UI">
    ❌ Abstract illustrations, conceptual graphics

    ✅ Actual product screenshots with real (anonymized) data showing key workflow

    **Why:** Buyers want to see what they're signing up for before committing
  </Card>

  <Card title="Services: Show Your Work">
    ❌ Team photo and generic promises

    ✅ Before/after examples, case study results, portfolio samples, process breakdown

    **Why:** Services are intangible—show proof of your capability
  </Card>

  <Card title="Local Business: Show Social Proof from Your Area">
    ❌ "Trusted nationwide" / Generic 5-star rating

    ✅ "Trusted by 500+ Austin homeowners" / Google reviews with customer locations

    **Why:** Local buyers want to see you've served their community
  </Card>

  <Card title="Coaching/Courses: Provide Preview">
    ❌ Must purchase to see any content

    ✅ Free sample lesson, preview video, downloadable PDF

    **Why:** Let people experience your teaching style before buying
  </Card>

  <Card title="High-Ticket Services: Lead with Credentials">
    ❌ Generic "experienced professional" claim

    ✅ Years in business, certifications, notable clients, case study with ROI

    **Why:** High-ticket buyers need more trust signals before committing
  </Card>
</CardGroup>

***

## When to Break These Rules

Rules exist for a reason, but context matters:

**Hidden pricing works when:**

* Custom work where pricing genuinely varies (home remodeling, enterprise software with complex implementations)
* High-ticket B2B sales requiring discovery calls
* You need to qualify leads before quoting

**Long forms work when:**

* Qualifying high-value leads (\$50K+ services)
* Form itself filters out bad-fit customers
* You need information to provide accurate quote

**Multiple CTAs work when:**

* Different visitor segments need different paths (Buy Now vs Get Quote)
* You're testing which offer converts better
* Secondary CTA is clearly differentiated and non-competing

**The test:** Does breaking the rule improve your actual conversion metrics (CVR, CAC, AOV, LTV)? If yes, keep it. If no, follow the proven pattern.


# How to Build a Listicle
Source: https://docs.replo.app/use-cases/listicle

Turn your ideas into high-converting listicle pages in minutes with Replo. This guide walks you through the step-by-step process—from crafting the perfect prompt to publishing your finished page.

<Device />

## Step 1: Start Your Listicle with a Prompt

### Starter prompt

The more info and context you add here, the better the output will be.

```
Create a landing page listicle inspired by https://theturmeric.co/pages/7-reasons-why, titled [‘5 Reasons Why Our Vitamin Gummies Are Better Than Capsules.’]
Target [busy adults looking for easy wellness solutions]. Use a [friendly, trustworthy tone].
```

## Step 2: Customize Your Copy and Images

Don't feel locked into the AI's first draft. Use it as a starting point, but personalize the content to be on-brand and relevant to your business.

<AccordionGroup>
  <Accordion title="Update your listicle content">
    Replace the AI-generated content with your actual reasons, headlines, and supporting copy.

    ```
    Please replace the content with the following:

    Listicle title: [Catchy listicle title]

    Reason 1: [Headline or short statement]
    Supporting copy: [2-3 sentences explaining this point]

    Reason 2: [Headline or short statement]
    Supporting copy: [2-3 sentences explaining this point]

    Reason 3: [Headline or short statement]
    Supporting copy: [2-3 sentences explaining this point]
    ```
  </Accordion>

  <Accordion title="Add your images">
    Replace placeholder images with your actual product photography, lifestyle shots, or supporting visuals.

    ```
    Update the images:

    Reason 1 image: https://yourstore.com/images/reason1.png
    Reason 2 image: https://yourstore.com/images/reason2.png
    Reason 3 image: https://yourstore.com/images/reason3.png
    ```

    <Tip>
      Use high-quality images that visually support each reason. Product shots work well for feature comparisons, while lifestyle images work better for benefit-driven listicles.
    </Tip>
  </Accordion>
</AccordionGroup>

## Step 3: Personalize the Design

The output will incorporate your brand's font and color styles automatically. But if you have a specific design vision, you can customize it further.

<Tabs>
  <Tab title="From a URL">
    You can reference any URL, whether it's your own site or inspiration you found online.

    **How to:**

    ```
    Can you replicate the styles from [input URL] and apply it to my page?

    I like how it uses [dashed borders, bold headlines, card layouts, etc.]
    ```

    This works well when you want to match an existing page style or apply design patterns from successful examples.
  </Tab>

  <Tab title="From a Screenshot">
    Drop an image to show the exact visual direction you want.

    **How to:**

    ```
    Can you apply the styles from this image to my page?

    I like how it uses [dashed borders, bold headlines, color scheme, etc.]
    ```

    This is especially useful when you have a design comp or specific visual reference you want to match.
  </Tab>

  <Tab title="From a Prompt">
    Use natural language to describe the visual feel you want your page to have. Be specific about design elements and styles you want to include.

    **Example:**

    ```
    I want my page to [feel less flat and incorporate more visual design elements].

    Use [rounded corners, subtle shadows, and gradient backgrounds] to make the sections more distinct.

    Make the headlines [larger and bolder] to improve scannability.
    ```

    <Tip>
      The more specific you are about design elements, the better the output. Instead of "make it modern," say "use clean sans-serif fonts, generous white space, and subtle shadows."
    </Tip>
  </Tab>
</Tabs>

## Step 4: Set Up Your Links

Use [edit mode](https://docs.replo.app/build/edit-mode) to select buttons on the page. Once your button is selected, enter the following prompt:

```
This button should redirect to [Enter URL].
```

Or if you want all the buttons on this page to redirect to the same URL, enter the following prompt:

```
Update all the buttons on this page to redirect to [enter URL].
```

## Step 5: Publish

Once you're happy with the design and content, click **Publish** in the top-right corner of the editor:

1. **Publish to your Replo domain** — every workspace gets a default domain (e.g. `yourshop.reploshops.com`). This is great for quick testing or sharing preview links.
2. **Add a custom domain** — connect your own store domain to publish live pages directly under your brand's URL.

[*Read more about Publishing and Custom Domains*](https://docs.replo.app/ship/publish)*.*

Once you've selected where to publish, click **Publish** again to make your listicle live.

## Listicle Examples


# How to Build a Long-Form Offer Page
Source: https://docs.replo.app/use-cases/long-form-offer

Build high-converting product landing pages in minutes with Replo. This guide shows you how to create comprehensive pages with hero sections, product grids, social proof, and conversion-optimized CTAs.

<TryPromptButton />

## Step 1: Start with Your Page Structure

### Starter prompt

```
Create a product landing page for [brand/product line name].

Product: [Brief description of what you sell]
Target audience: [Describe your ideal customer]

Include these sections:
- Hero with headline and CTA
- Benefits section (3-4 key points with icons)
- Customer testimonials carousel
- Best sellers product grid (3-4 items with pricing)
- Special offer or bundle section
- Detailed features with images
- Full product catalog with pricing
- FAQ section
- Final CTA with urgency

Tone: [premium/bold/professional/friendly]
Design: [modern/minimal/luxury/clean] with [dark/light] backgrounds
```

### Example

```
Create a product landing page for Vitality Kitchen.

Product: Premium non-stick cookware sets and individual pieces
Target audience: Home cooks aged 30-55 who value quality kitchen tools

Include these sections:
- Hero with headline and CTA
- Benefits section (3-4 key points with icons)
- Customer testimonials carousel
- Best sellers product grid (3-4 items with pricing)
- Special offer or bundle section
- Detailed features with images
- Full product catalog with pricing
- FAQ section
- Final CTA with urgency

Tone: Premium, confident
Design: Modern with dark backgrounds and bold typography
```

## Step 2: Add Your Content

Once Replo generates your first draft, replace it with your actual content.

```
Update the page with my content:

Hero:
Headline: [Your bold headline]
Subheadline: [Supporting statement]
CTA: [Shop Now / Explore Collection]
Background image: https://yourstore.com/images/hero.png

Benefits:
1. [Benefit headline] — [2 sentences explaining why this matters]
2. [Benefit headline] — [2 sentences explaining why this matters]
3. [Benefit headline] — [2 sentences explaining why this matters]

Testimonials:
1. "[Quote]" — [Customer name]
2. "[Quote]" — [Customer name]
3. "[Quote]" — [Customer name]

Best Sellers (include product names, prices, and image URLs):
[List 3-4 top products]

Special Offer:
[Describe your bundle deal, discount, or limited-time offer]

Features (include headlines, descriptions, and image URLs):
[List 3-4 key features]

FAQ:
Q: [Question] A: [Answer]
Q: [Question] A: [Answer]
Q: [Question] A: [Answer]
```

## Step 3: Add Your Product Catalog

For your full product grid, provide all product details at once.

```
Create a product catalog grid with these products:

Product 1: [Name]
Price: $[XX.XX]
Image: https://yourstore.com/images/product1.png
Link: [URL]

Product 2: [Name]
Price: $[XX.XX]
Image: https://yourstore.com/images/product2.png
Link: [URL]

[Continue for all products...]
```

Or organize by category:

```
Organize products into categories:

Category: [Name]
- Product 1: [Name], $[XX.XX], [image URL]
- Product 2: [Name], $[XX.XX], [image URL]

Category: [Name]
- Product 1: [Name], $[XX.XX], [image URL]
- Product 2: [Name], $[XX.XX], [image URL]
```

## Step 4: Personalize the Design

The output should match your brand automatically, but you can refine it further.

### Reference a URL

```
Apply the design style from [input URL] to my page.

I like how it uses [dark backgrounds / bold typography / product card styling / etc.]
```

### Upload a screenshot

Drop an image:

```
Apply the design style from this image.

I want to replicate [the color scheme / typography / spacing / layout]
```

### Describe your vision

```
Make the page feel more [premium/modern/bold/minimal].

Changes:
- [Larger product images / darker backgrounds / more white space]
- [Bolder headlines / cleaner typography]
- [Grid layout / card design / full-width sections]
```

## Step 5: Set Up Links and Products

Use [edit mode](https://docs.replo.app/build/edit-mode) to select buttons and configure where they redirect.

### Update all CTAs

```
Update all "Shop Now" buttons to redirect to [enter URL]
```

### Add Shopify products

If you're on Shopify, you can replace product cards with actual buy buttons:

```
Replace the product cards with actual Shopify products and "Add to Cart" buttons
```

### Optimize for mobile

```
Optimize for mobile:
- Product grids should show 1-2 items per row
- Increase button sizes
- Adjust spacing between sections
```

## Step 6: Publish

Click **Publish** in the top-right corner:

1. **Publish to your Replo domain** — every workspace gets a default domain (e.g. `yourshop.reploshops.com`) for testing
2. **Add a custom domain** — connect your own domain to publish under your brand's URL

## What to Test Next

Once live, focus on improving conversion rates:

* **Test different headlines** — Your value proposition is the highest-leverage element
* **A/B test CTA copy** — "Shop Now" vs "Explore Collection" can impact CVR
* **Test product grid layouts** — Try different numbers of columns or card styles
* **Test offer variations** — Try different discount percentages or bundle deals


# How to Build a Product Quiz Landing Page
Source: https://docs.replo.app/use-cases/product-quiz

Product quiz landing pages help customers find their perfect match. They reduce decision fatigue, increase conversion rates, and collect valuable zero-party data. Build personalized shopping experiences that guide customers to the right products.

<DeviceToTemplate />

## Why Product Quiz Pages Work

Customers abandon product pages when they're overwhelmed by choice. Quiz landing pages solve this by guiding shoppers to their perfect match through personalized recommendations.

Product quiz pages drive results by:

* **Reducing decision fatigue** — customers answer a few questions instead of comparing dozens of products
* **Increasing CVR** — personalized recommendations convert 2-3x better than generic product grids
* **Collecting zero-party data** — quiz responses reveal customer preferences, skin types, goals, and pain points
* **Building trust** — the quiz positions your brand as an expert that understands individual needs
* **Driving email signups** — quiz results create a natural lead capture moment

## Step 1: Start Your Product Quiz Page with a Prompt

### Starter prompt

Be specific about your product categories, quiz types, and the personalization angle.

```
Rebuild https://jonesroadbeauty.com/pages/quizzes exactly.

Structure:
- Hero section with "Your Routine, Personalized" headline and CTA to start the quiz
- Social proof section with customer testimonial about quiz accuracy
- "Explore Our Quizzes" section with a grid of quiz cards (product image, name, star rating, "TAKE THE QUIZ" button)
- "Want an Expert Opinion?" section with alternative contact options (send a selfie, text us)

Use a clean, warm aesthetic with cream backgrounds and red/coral accent buttons. Each quiz card should feel clickable and premium. The overall tone should be helpful and personalized, not pushy.
```

## Step 2: Customize Your Content

Replace the AI-generated content with your actual quiz offerings, product categories, and brand voice.

<AccordionGroup>
  <Accordion title="Set up your hero section">
    Your hero should immediately communicate the value of taking the quiz.

    ```
    Update the hero section:

    Headline: [e.g., "Your Routine, Personalized" or "Find Your Perfect Match"]
    Subheadline: [e.g., "Choose from our 6 quizzes below and get products that just fit."]
    CTA button: [e.g., "FIND YOUR PERFECT MATCH"]

    Hero image: [Lifestyle image showing someone using your product or the quiz result]
    ```

    <Tip>
      Headlines that emphasize personalization ("Your perfect match," "Made for you," "Personalized to your skin") outperform generic headlines like "Take our quiz" or "Find products."
    </Tip>
  </Accordion>

  <Accordion title="Add social proof">
    A testimonial about quiz accuracy builds trust before customers invest time in answering questions.

    ```
    Add a customer testimonial:

    Quote: "[e.g., 'I was skeptical about being able to match my skin based on a quiz, but my result was dead on.']"
    Attribution: [Customer name], Verified Buyer

    Or use aggregate proof:
    "Over [X] customers have found their perfect match"
    "[X]% of quiz takers purchase their recommended product"
    ```

    <Note>
      Testimonials that specifically mention the quiz's accuracy are more effective than generic product reviews. They address the main objection: "Will this quiz actually work for me?"
    </Note>
  </Accordion>

  <Accordion title="Build your quiz grid">
    Each quiz card should make it clear what problem it solves and what product it recommends.

    ```
    Create quiz cards for each product category:

    Quiz 1: [Product Name]
    Image: [Product image URL]
    Rating: [X] stars
    CTA: "TAKE THE QUIZ"

    Quiz 2: [Product Name]
    Image: [Product image URL]
    Rating: [X] stars
    CTA: "TAKE THE QUIZ"

    Quiz 3: [Product Name]
    Image: [Product image URL]
    Rating: [X] stars
    CTA: "TAKE THE QUIZ"

    Add more quiz cards as needed. Use a 2-3 column grid layout.
    ```

    <Warning>
      Don't overwhelm visitors with too many quiz options. 4-8 quizzes is the sweet spot. If you have more products, group them into broader categories (e.g., "Find Your Foundation" instead of separate quizzes for each foundation type).
    </Warning>
  </Accordion>

  <Accordion title="Add alternative contact options">
    Some customers prefer human guidance over quizzes. Give them an alternative path.

    ```
    Add an "Expert Opinion" section:

    Option 1: Send a Selfie
    Description: [e.g., "Email a photo to our team"]
    CTA: "SEND A SELFIE"
    Link: [mailto link or form URL]

    Option 2: Text Us
    Description: [e.g., "Get personalized recommendations via text"]
    Phone: [Your SMS number]
    CTA: "TEXT [KEYWORD]"
    ```

    <Tip>
      SMS and selfie options work especially well for beauty, skincare, and apparel brands where visual matching matters. They also create a high-touch experience that builds loyalty.
    </Tip>
  </Accordion>
</AccordionGroup>

## Step 3: Personalize the Design

Quiz pages should feel premium and trustworthy. The design should communicate expertise and personalization.

<Tabs>
  <Tab title="From a URL">
    Reference a quiz page you admire to pull design inspiration.

    **How to:**

    ```
    Can you replicate the layout from [input URL] and apply it to my quiz page?

    I like how it uses [card styling, color palette, testimonial placement, CTA button design].
    ```

    This works well when you've found a quiz page structure that feels both helpful and high-converting.
  </Tab>

  <Tab title="From a Screenshot">
    Drop an image to show the exact visual style you want.

    **How to:**

    ```
    Can you apply the layout from this image to my product quiz page?

    I want the same [hero treatment, quiz card grid, color scheme, button styling].
    ```

    This is useful when you have a design from your creative team or a competitor reference.
  </Tab>

  <Tab title="From a Prompt">
    Use natural language to describe the aesthetic you want.

    **Example:**

    ```
    I want my quiz page to feel [warm, approachable, and premium].

    Use [cream/off-white backgrounds with red/coral accent buttons]. The quiz cards should have [clean product images, star ratings, and prominent CTAs].

    The hero should feel [inviting and personalized], not clinical or corporate. Typography should be [elegant but readable].

    Include a [testimonial section] that builds trust before the quiz grid.
    ```

    <Tip>
      Quiz pages convert better when they feel like a helpful consultation, not a sales funnel. Warm colors, lifestyle imagery, and conversational copy outperform clinical or aggressive designs.
    </Tip>
  </Tab>
</Tabs>

## Step 4: Set Up Your Links

Use [edit mode](https://docs.replo.app/features/edit-mode) to select quiz cards and CTAs. Once selected:

```
This quiz card should link to [Quiz URL for Product 1].
```

For all quiz cards at once:

```
Update all quiz cards to link to their respective quizzes:
[Miracle Balm] → [Quiz URL 1]
[Tinted Moisturizer] → [Quiz URL 2]
[Foundation] → [Quiz URL 3]
```

For alternative contact options:

```
This "Send a Selfie" button should link to [mailto:shade-match@yourbrand.com] or [Form URL].
This "Text Us" button should link to [sms:+1XXXXXXXXXX].
```

## Step 5: Publish

Once your product quiz page is ready, click **Publish** in the top-right corner:

1. **Publish to your Replo domain** — every workspace gets a default domain (e.g. `yourshop.reploshops.com`). Use this for testing or sharing preview links.
2. **Add a custom domain** — connect your own domain to publish the page live under your brand's URL.

[*Read more about Publishing and Custom Domains*](https://docs.replo.app/features/publish)*.*

Click **Publish** again to make your product quiz page live.

## Product Quiz Page Performance Tips

Quiz landing pages drive both immediate conversions and long-term customer value:

* **Gate quiz results with email capture** — require an email to see recommendations. Quiz-gated emails have 40-60% higher open rates than standard popups because customers want their results.
* **Retarget quiz abandoners** — visitors who start but don't finish are high-intent. Retarget them with "Complete your quiz" messaging.
* **Personalize follow-up emails** — use quiz responses to segment email campaigns. A customer who selected "dry skin" should get different content than one who selected "oily skin."
* **Track quiz completion rate** — if visitors start but don't finish, your quiz is too long or the questions aren't engaging. Target 70%+ completion rate.
* **A/B test quiz length** — shorter quizzes (3-5 questions) have higher completion rates but less data. Longer quizzes (8-12 questions) provide better personalization but more abandonment. Find your balance.
* **Show quiz takers their match immediately** — don't make them wait for an email. Show results on-page, then offer to email a copy.
* **Track CVR by quiz result** — some product recommendations convert better than others. Use this data to improve quiz logic or product positioning.

<Warning>
  Don't make your quiz feel like a data collection form. Every question should feel like it's helping the customer get a better recommendation, not harvesting information for marketing.
</Warning>

## Product Quiz Conversion Benchmarks

Track these metrics to optimize your quiz landing page:

**Quiz Start Rate** — percentage of page visitors who begin the quiz. Target 30-50% for dedicated quiz landing pages.

**Quiz Completion Rate** — percentage of quiz starters who finish. Target 70-85%. Below 60% means your quiz is too long or confusing.

**Email Capture Rate** — percentage of quiz completers who provide their email. Target 60-80% when gating results.

**Quiz-to-Purchase CVR** — percentage of quiz completers who purchase their recommended product. Target 15-30% (significantly higher than standard product page CVR).

**Recommendation Accuracy** — percentage of customers who report their quiz result was accurate. Survey quiz purchasers to track this. Target 80%+.

**Quiz AOV** — average order value from quiz-driven purchases. Often 20-40% higher than standard AOV due to personalization and bundle recommendations.

<Tip>
  Product quizzes aren't just for beauty brands. They work for supplements ("Find your stack"), pet food ("Match your pet's needs"), coffee ("Discover your roast"), apparel ("Find your fit"), and any category where customers face decision paralysis.
</Tip>


# How to Build a Subscription Landing Page
Source: https://docs.replo.app/use-cases/subscription

Subscription pages transform one-time buyers into recurring revenue. They increase LTV by 3-5x by converting customers to predictable, recurring orders. These pages explain benefits, simplify signup, and overcome subscription friction to maximize subscriber acquisition.

<Device />

## Step 1: Start Your Subscription Page with a Prompt

### Starter prompt

The more specific you are about your subscription model, pricing, and benefits, the better the output.

```
Recreate this subscription page for me: https://javvycoffee.com/pages/subscription. Adapt it to my brand and subscription program.

Structure:
- Hero section with the main value proposition and discount
- Benefits section explaining why customers should subscribe (savings, convenience, flexibility)
- "How It Works" section breaking down the 3-step signup process
- Featured products or product categories available for subscription
- FAQ section addressing common subscription concerns
- Customer testimonials or social proof

Use a clean, benefit-driven layout. Make the savings and convenience obvious immediately. Address subscription anxiety by emphasizing flexibility (skip, pause, cancel anytime).
```

## Step 2: Customize Your Content

Replace the AI-generated content with your actual subscription details, pricing structure, and product lineup.

<AccordionGroup>
  <Accordion title="Update your subscription offer">
    Your subscription discount is the primary conversion lever. Most brands see optimal results between 15-25% off.

    ```
    Update the subscription offer:

    Discount: [X]% off every order
    Frequency options: Every [30/60/90] days
    Additional perks: [Free shipping, early access to new products, exclusive flavors]

    Hero headline: [Main value proposition]
    Subheadline: [Supporting benefit or social proof]
    ```

    <Tip>
      If your subscription discount is lower than competitors, lead with convenience benefits instead of savings. "Never run out" and "Automatic delivery" can drive conversion when the discount alone isn't compelling.
    </Tip>
  </Accordion>

  <Accordion title="Write your benefits section">
    Subscription pages convert when they overcome three objections: price anxiety, commitment fear, and inconvenience worry.

    ```
    List 3-4 key benefits:

    Benefit 1: [Best pricing / Biggest savings / VIP pricing]
    Description: [Explain the dollar value or percentage saved]

    Benefit 2: [Flexibility / Full control / No commitment]
    Description: [Emphasize ability to skip, pause, or cancel anytime]

    Benefit 3: [Convenience / Never run out / Automatic delivery]
    Description: [Explain how it saves time and ensures they always have product]

    Benefit 4 (optional): [Exclusive perks / Early access / Special offers]
    Description: [Subscriber-only benefits like new product launches or members-only sales]
    ```

    <Note>
      Order matters. If your discount is 20%+, lead with savings. If it's 10-15%, lead with convenience. Test benefit order to find what resonates with your audience.
    </Note>
  </Accordion>

  <Accordion title="Create your 'How It Works' section">
    Reduce friction by making the subscription process feel simple and reversible.

    ```
    Break down the subscription process into 3 simple steps:

    Step 1: [Select / Choose / Build]
    Description: [Pick your products and delivery frequency]

    Step 2: [Subscribe / Sign Up / Get Started]
    Description: [Create your subscription at checkout]

    Step 3: [Receive / Enjoy / Relax]
    Description: [Get automatic deliveries on your schedule]

    Add a note about management: "Change, skip, or cancel anytime from your account."
    ```
  </Accordion>

  <Accordion title="Add your product lineup">
    Show which products are available for subscription. If you offer subscriptions on everything, highlight your best sellers.

    ```
    Feature these subscription products:

    Product 1: [Name]
    Image: [URL]
    Regular price: $[X]
    Subscription price: $[X] (save [X]%)

    Product 2: [Name]
    Image: [URL]
    Regular price: $[X]
    Subscription price: $[X] (save [X]%)

    Product 3: [Name]
    Image: [URL]
    Regular price: $[X]
    Subscription price: $[X] (save [X]%)

    Show the actual dollar savings, not just the percentage. "$8 per order" is more tangible than "15% off."
    ```

    <Warning>
      Don't feature products with unpredictable usage rates (like occasional-use items) as subscription heroes. Customers won't subscribe to products they can't confidently predict running out of.
    </Warning>
  </Accordion>

  <Accordion title="Build your FAQ section">
    Your FAQ should address the top subscription objections: commitment, cancellation difficulty, and flexibility.

    ```
    Add these essential FAQs:

    Q: Can I cancel anytime?
    A: [Yes, cancel anytime with no fees or penalties. Explain how: through account portal, customer service, etc.]

    Q: How do I skip or pause a delivery?
    A: [Explain the process and deadline for changes]

    Q: When will I be charged?
    A: [Explain billing timing and how customers can view upcoming charges]

    Q: Can I change my products or delivery frequency?
    A: [Explain flexibility to swap products or adjust timing]

    Q: What if I'm not satisfied?
    A: [Address returns, refunds, or satisfaction guarantee]

    Q: Is there a minimum commitment?
    A: [Clarify there's no minimum or obligation]
    ```

    <Tip>
      Add a FAQ about shipping costs. If subscribers get free shipping, make that explicit. If shipping is charged, state the cost upfront to avoid cart abandonment.
    </Tip>
  </Accordion>

  <Accordion title="Add social proof">
    Subscription conversion improves 15-30% when you include proof that others subscribe successfully.

    ```
    Add one of these social proof elements:

    Option 1 - Subscriber count:
    "Join [X,000+] subscribers who never run out"

    Option 2 - Customer testimonial:
    Quote: "[Actual customer quote about subscription convenience or value]"
    Attribution: [Customer name or first name + initial]

    Option 3 - Rating:
    "[4.8] star rating from [X] subscription customers"

    Use real numbers. Round to the nearest hundred or thousand for credibility without overpromising.
    ```
  </Accordion>
</AccordionGroup>

## Step 3: Personalize the Design

The output will use your brand styles automatically. But subscription pages need to balance urgency with trust.

<Tabs>
  <Tab title="From a URL">
    Reference any URL to pull design inspiration—whether it's a competitor's subscription page or a successful brand in your space.

    **How to:**

    ```
    Can you replicate the layout from [input URL] and apply it to my subscription page?

    I like how it uses [benefit icons, stepped process visualization, prominent FAQ section, testimonial placement].
    ```

    This works well when you've found a subscription page structure that clearly communicates value and reduces friction.
  </Tab>

  <Tab title="From a Screenshot">
    Drop an image to show the exact visual hierarchy you want.

    **How to:**

    ```
    Can you apply the layout from this image to my subscription page?

    I want the same [hero treatment, benefit cards, how-it-works visualization, FAQ accordion style].
    ```

    This is useful when you need to match the visual treatment to your brand's existing page templates or style.
  </Tab>

  <Tab title="From a Prompt">
    Use natural language to describe the visual hierarchy. Be specific about how you want to balance benefit communication with conversion elements.

    **Example:**

    ```
    I want this subscription page to feel [trustworthy and low-commitment, not pushy].

    Use [clean layouts with plenty of white space]. The benefits section should use [icons and short headlines] to make scanning easy.

    The hero should emphasize [the discount and convenience], not create false urgency. The FAQ section should be [prominently placed and easy to expand].

    Use [soft colors for CTAs] instead of aggressive high-contrast buttons. The overall tone should be [helpful and transparent].
    ```

    <Tip>
      Subscription pages perform better when they feel like you're helping customers make a smart decision, not pressuring them into commitment. Use trust-building design language: clear FAQs, prominent cancellation policies, and transparent pricing.
    </Tip>
  </Tab>
</Tabs>

## Step 4: Set Up Your Links

Use [edit mode](https://docs.replo.app/features/edit-mode) to select product cards and CTAs. Once selected:

```
This product card should link to [Product URL with subscription parameter or subscription variant].
```

Or to update all product links at once:

```
Update all product cards to link to their subscription pages:
[Product 1] → [URL 1]
[Product 2] → [URL 2]
[Product 3] → [URL 3]
```

For main CTAs:

```
This "Start Subscription" button should link to [your main subscription product page or shop page with subscription filter].
```

## Step 5: Publish

Once your subscription page is ready, click **Publish** in the top-right corner:

1. **Publish to your Replo domain** — every workspace gets a default domain (e.g. `yourshop.reploshops.com`). Use this for testing or to share preview links with your team.
2. **Add a custom domain** — connect your own domain to publish under your brand's URL (e.g. `yourbrand.com/pages/subscribe` or `yourbrand.com/subscription`).

[*Read more about Publishing and Custom Domains*](https://docs.replo.app/features/publish)*.*

Click **Publish** again to make your subscription page live.

## Subscription Page Performance Tips

Subscription pages drive long-term profitability by increasing LTV. Optimize for subscriber acquisition, not just immediate conversion:

* **Lead with the economics** — show the actual dollar savings, not just percentage. "Save \$12 per order" converts better than "Save 15%."
* **Make cancellation obvious** — counterintuitively, emphasizing easy cancellation increases subscription conversion. Customers fear being locked in. Remove that fear.
* **Test discount depth** — most brands see optimal conversion between 15-25% off. Higher discounts increase subscriber acquisition but reduce first-order margin. Track CAC/LTV ratio at different discount levels.
* **Add subscriber LTV tracking** — subscribers typically have 3-5x higher LTV than one-time buyers. Track cohort-level subscriber retention and LTV separately from general customer metrics.
* **Run subscription-specific ads** — traffic from ads promising subscription discounts converts 40-60% better than sending subscription traffic to regular product pages. Dedicated subscription landing pages are essential.
* **Use email to convert one-time buyers** — customers who buy once are 3-4x more likely to subscribe than cold traffic. Email them post-purchase highlighting subscription benefits.
* **Optimize for mobile** — 60-70% of subscription signups happen on mobile. Ensure your benefits, process, and FAQ are scannable on small screens.
* **Track by acquisition channel** — paid social subscribers often have lower retention than email-acquired subscribers. Segment your subscriber analysis by source to understand true unit economics.

<Warning>
  Don't hide your regular product pages to force subscriptions. Customers who want to try before subscribing will bounce. Let them buy once first—then convert them to subscription through email and retargeting.
</Warning>

## Subscription Conversion Benchmarks

Track these metrics to optimize your subscription page:

**Subscription Rate** — percentage of product page visitors who choose subscription over one-time purchase. Typical range: 8-25% for consumables, 3-8% for durables.

**Subscriber CAC** — acquisition cost for customers who convert to subscription. Usually 20-40% higher than one-time CAC, but justified by LTV lift.

**First-Order Subscription CVR** — percentage of landing page visitors who subscribe on first visit. Typical range: 2-6%.

**Subscriber LTV** — total revenue from subscription customers. Should be 3-5x higher than one-time buyer LTV.

**Subscription Retention** — percentage of subscribers still active after 3, 6, and 12 months. Target 60%+ at 3 months, 40%+ at 6 months, 25%+ at 12 months.

**Churn Rate** — percentage of subscribers who cancel each month. Target under 10% monthly churn for consumables.

<Tip>
  Your subscription page is not just for new customer acquisition. Use it in retention campaigns to convert existing one-time buyers. They already trust your product—the page just needs to make subscription benefits obvious.
</Tip>