> ## Documentation Index
> Fetch the complete documentation index at: https://docs.replo.app/llms.txt
> Use this file to discover all available pages before exploring further.

# Prompt Library

> Ready-to-use prompt templates for performance marketers building high-converting landing pages and funnels that improve CAC, CVR, and ROAS.

# Prompt Library

This library gives you proven prompts for **paid traffic landing pages, sales funnels, and high-converting campaigns**. Each prompt is designed with performance in mind — use them to ship faster, test more, and improve unit economics.

Copy these directly into Replo or adapt them to your campaign goals, traffic source, and conversion objectives.

***

## On this page

* [Product Launch Pages](#product-launch-pages)
* [Seasonal Sale Pages](#seasonal-sale-pages)
* [Subscription & Bundle Funnels](#subscription--bundle-funnels)
* [Pre-Launch & Email Capture](#pre-launch--email-capture)
* [Message-Matched Landing Pages](#message-matched-landing-pages)
* [Mobile Optimization](#mobile-optimization)
* [Quick Refinements](#quick-refinements)

***

## Product Launch Pages

**When to use:** Launching a new product with paid social traffic. Goal is to maximize [CVR](/glossary#cvr) on first-time visitors and validate [CAC](/glossary#cac) targets.

**Why it works:** Dedicated launch pages convert 3-5x better than generic product pages because they're built for a single conversion action.

```text theme={null}
Build a product launch landing page for [PRODUCT_NAME].

Traffic source: Paid social (Meta ads, cold audience).
Goal: 5%+ CVR to hit $40 CAC target.

Page structure:
- Hero: Product image + headline emphasizing key benefit + subhead with social proof ("Join 5,000+ customers")
- 3-benefit section with icons (keep benefits to one sentence each)
- Before/after visuals or results-focused images
- Testimonials (5 reviews, grid layout)
- FAQ (4 questions, collapsed accordion)
- Single CTA throughout: "Shop Now"

Match my brand colors and optimize for mobile — 70% of traffic is mobile.
```

***

## Seasonal Sale Pages

**When to use:** Running time-sensitive promotions (Black Friday, Q4, flash sales) where urgency and [AOV](/glossary#aov) optimization are critical.

**Why it works:** Sale pages with urgency convert 20-40% better than evergreen pages. Focus on bundles and volume offers to maximize [AOV](/glossary#aov).

```text theme={null}
Build a Black Friday landing page for [PRODUCT_CATEGORY].

Traffic source: Retargeting campaign (warm audience, 30-day window).
Goal: 6%+ CVR and increase AOV from $65 to $95+ with bundle offers.

Page structure:
- Hero: Bold discount headline "40% Off Sitewide" + countdown timer (ends Sunday 11:59 PM EST)
- Featured bundle section: "Complete Set — Save 50%" with single product bundle at $95 (normally $190)
- Bestsellers grid: 6 products, show original price + sale price
- Trust section: Free shipping, 30-day returns, 10K+ 5-star reviews
- FAQ: 3 questions about the sale (shipping cutoffs, return policy, discount stacking)
- Single CTA: "Shop Now"

Optimize for mobile — TikTok traffic. Keep page fast and focused.
```

***

## Subscription & Bundle Funnels

**When to use:** Selling subscription products or bundles where [LTV](/glossary#ltv) optimization is more important than first-order [AOV](/glossary#aov).

**Why it works:** Subscription offers can increase [LTV](/glossary#ltv) by 3-5x. Even if first-order [CVR](/glossary#cvr) drops slightly, the unit economics improve dramatically.

```text theme={null}
Build a subscription landing page for [PRODUCT_NAME].

Traffic source: Paid social (Meta, targeting existing customers + lookalikes).
Goal: 35%+ subscription attach rate to improve LTV from $85 to $240+.

Page structure:
- Hero: "Never run out — Subscribe & Save 20%"
- Value prop section: Show cost comparison (one-time: $28/month, subscription: $22/month + free shipping)
- Benefits: Flexibility (pause anytime), savings breakdown (save $72/year), convenience
- How it works: 3 steps with icons (choose frequency, we ship automatically, cancel anytime)
- Testimonials: Focus on convenience and consistency ("I love not having to remember to reorder")
- FAQ: 4 questions (How do I pause? Can I change frequency? What if I want to cancel?)
- CTA toggle: "One-Time Purchase ($28)" vs "Subscribe & Save ($22/month)" — default to subscription

Keep layout clean and trust-forward. This is a high-LTV offer.
```

***

## Pre-Launch & Email Capture

**When to use:** Building a waitlist before launch to validate demand and create urgency. Goal is to maximize email capture rate.

**Why it works:** Pre-launch pages with strong offers (early access, launch discount) convert at 12-20% capture rates vs 2-5% for generic email forms.

```text theme={null}
Build a pre-launch waitlist page for [PRODUCT_NAME].

Traffic source: Cold traffic from TikTok and Meta ads.
Goal: 15%+ email capture rate; collect 5,000 emails before launch.

Page structure:
- Hero: Product image + headline emphasizing scarcity ("Launching Soon — Join the Waitlist")
- Offer callout: "First 500 people get 25% off at launch"
- 3-benefit section: Why this product solves their problem
- Social proof: "3,200 people already on the waitlist" (live counter if possible)
- Email capture form: Single field (email), button: "Reserve My Spot"
- Privacy note: "We respect your inbox — launch updates only"
- Launch countdown: "Launching in 12 days"
- FAQ: 3 questions (When does it launch? What's the discount? Can I share this?)

No pricing, no checkout. This is purely email capture. Keep it fast and mobile-optimized.
```

***

## Message-Matched Landing Pages

**When to use:** Running multiple ad creatives and want each to send traffic to a dedicated, message-matched landing page.

**Why it works:** Message-match (ad headline → landing page headline) improves [CVR](/glossary#cvr) by 40-100%. Generic pages break the [CTR](/glossary#ctr) → [CVR](/glossary#cvr) flow and waste ad spend.

```text theme={null}
Build a message-matched landing page for my Meta ad creative: [AD_HEADLINE].

Ad headline: "Get glowing skin in 7 days — clinically proven formula"
Traffic source: Meta ads, cold audience (25-45, interested in skincare).
Goal: Match ad promise and improve CVR from 2.8% to 5.5%+ to bring CAC under $45.

Page structure:
- Hero: Use the exact ad headline "Get glowing skin in 7 days" + product image matching the ad creative
- Subhead: "Clinically proven formula — 10,000+ 5-star reviews"
- Results section: Before/after images, "92% saw visible results in 7 days" (match the ad claim)
- 3-benefit section: Why it works (ingredients, science, results)
- Testimonials: Focus on speed of results ("I saw results in 5 days!")
- FAQ: 4 questions (Is it safe for sensitive skin? How fast does it work? etc.)
- Single CTA: "Get Glowing Skin Today"

Match ad tone and visual style. This is cold traffic — focus on proof and results.
```

***

## Mobile Optimization

**When to use:** Your page converts well on desktop but mobile [CVR](/glossary#cvr) is 40-60% lower. Most paid social traffic (70-80%) is mobile.

**Why it works:** Mobile-first pages reduce bounce rates and improve [CVR](/glossary#cvr). Every second of load time costs 7-10% of conversions.

```text theme={null}
Optimize this landing page for mobile performance.

Current issue: Desktop CVR is 5.2%, mobile CVR is 2.1%. 75% of traffic is mobile from TikTok ads.
Goal: Bring mobile CVR to 4.5%+ to match desktop performance.

Mobile-specific changes:
- Hero section: Stack headline, image, and CTA vertically. Ensure CTA button is thumb-friendly (min 48px height).
- Benefits section: Single column, not a 3-column grid. Keep benefit text short (one sentence max).
- Testimonials: Single column carousel, not a grid. Make it swipeable.
- Images: Compress and optimize for fast loading. Target under 2 seconds for hero image.
- Forms: Single field (email or phone), large input area, button takes full width.
- Remove desktop-only sections (long FAQ, comparison tables) — keep mobile page focused.

Do not change desktop layout. This is mobile-only optimization.
```

***

## Quick Refinements

**When to use:** You already have a page built but need to optimize specific sections based on performance data.

**Why it works:** Small, targeted changes protect what's working while improving weak spots. Incremental optimization beats full rebuilds.

### Improve Social Proof Placement

```text theme={null}
Move testimonials section above the fold, directly under the hero.

Current issue: CVR is 3.8% but heatmaps show visitors aren't scrolling to testimonials.
Goal: Increase trust signals early to improve CVR to 5%+.

Changes:
- Place 3 testimonials in a horizontal row under the hero section
- Keep testimonials short (2-3 sentences max)
- Show star ratings and customer names
- Do not change hero, benefits, or CTA sections

This is a single-section optimization.
```

### Tighten CTA Copy

```text theme={null}
Update all CTAs to be more direct and outcome-focused.

Current CTA: "Learn More"
New CTA: "Get 25% Off Today"

Update every button on the page to use the new CTA copy. Do not change button styling, placement, or page structure — only the button text.
```

### Add Urgency Element

```text theme={null}
Add a countdown timer under the hero headline.

Offer: "Sale ends Sunday at 11:59 PM EST"
Goal: Increase urgency to improve CVR from 4.2% to 5.5%+.

Timer placement: Directly under headline, centered, bold red text.
Do not change any other sections — this is a single urgency element addition.
```